Goyard Reversible

Few brands have stood the test of time as resolvedly as the French House of Goyard, a family-owned maker of luxury handbags, totes and accessories in chic and timeless styles and a vibrant array of colors. The internationally renowned bags were born out of the maison’s original business of making leather goods and other luxury travel wares — once the favorite of the French aristocracy, Goyard trunks are highly sought-after antiques today.

Originally known as House of Martin, the brand was founded in Paris in 1792 by trunk maker Pierre-François Martin. It quickly grew in distinction, and, in 1841, Martin hired and passed on the business to his employee, Louis-Henri Morel. In 1845, Morel himself hired a 17-year-old apprentice named François Goyard, who eventually took over and renamed the company Maison Goyard (House of Goyard).

François' son, Edmond Goyard, ushered the business into a new era when he became the head of the company in 1885. He focused increasingly on elite and international clientele to grow the brand's prestige. Edmond also created a "pet chic" line of Goyard dog collars and other accessories.

Perhaps the greatest accomplishment of the younger Goyard was the Goyard signature canvas, as seen on the iconic luxury Saint Louis tote. Durable, lightweight and waterproof, it features a distinctive "Y" pattern created from three chevrons or different shades. This revolutionary canvas laid the foundation for the modern brand.

A daring innovator, Edmond Goyard took the brand to the World Exposition of Paris in 1900 and won a bronze medal. Gold medals at the World Exposition of Milan and the Franco-British Exposition of London followed. Goyard continued showing at World Expos, bringing the house even more international acclaim and the attention of esteemed clientele like Pablo Picasso, John D. Rockefeller and the Duke and Duchess of Windsor.

In 1998, the maison was purchased by passionate Goyard bag and trunk collector Jean-Michel Signoles. With the help of his family, he re-established the brand as a purveyor of luxury bags that continue to garner recognition.

Find unique Goyard purses, crossbody and messenger bags, top handle bags, wallets and other accessories on 1stDibs.

From classic medium-sized Louis Vuitton leather tote bags to authentic cube-like Loewe shoulder bags woven in raffia, the large selection of vintage and designer tote bags on 1stDibs offers something for special occasions as well as everyday needs.

Although part of a modern look, tote bags have been roomy and versatile accessories since at least 1944, with the launch of L.L.Bean’s “ice bag.” The Maine retailer, then largely known for rugged field coats and hunting shoes, had introduced a big, durable canvas bag that was initially intended to carry firewood or ice. In those days, to keep produce and other foods cool in refrigerators, consumers had to regularly replace the blocks of ice that were doing all the work in their bulky appliances. There was no better bag to help haul big blocks of ice from the trunk of your car to your front door and, subsequently, to your kitchen.

Years later, during the 1960s, L.L.Bean’s Boat and Tote was introduced as an overhauled structured canvas version of the ice bag. Tested to lug up to 500 pounds, the Boat and Tote became a best seller. Also during the 1960s, American designer Bonnie Cashin created the Cashin Carry for Coach. Cashin was Coach’s first lead designer, and she liked leather, large pockets and earth tones. Her modern interpretation of the tote bag introduced a touch of elegance to this increasingly ubiquitous accessory.

In the subsequent decades, more brands debuted their own iterations of the tote bag, from Tory Burch’s Perry leather tote bag to Goyard’s luxurious Saint Louis. 

Pay tribute to this long and interesting history of a well-loved accessory by browsing the vintage and designer tote bags on 1stDibs.