Louis Vuitton x Chapman Brothers Keepall 45 Bandouliere Elephant Navy
By Louis Vuitton
Located in AUBERVILLIERS, FR
You’ll be roaring in style with this limited edition Louis Vuitton keepall. Part of the the Chapman Brothers x LV 2017 collection, this duffle features an elephant motif against a mi...
Louis Vuitton Men's Long Sleeve Monogram Shirt, Size 41 EU
By Louis Vuitton
Located in CACHAN, FR
Very beautiful Louis Vuitton shirt with monogram logo patterns. Very good condition. Long sleeves. Neck size 41 EU/16 UK US.
LOUIS VUITTON Rare Ostrich XL Alma Top Handle Bag - Special Color
By Louis Vuitton
Located in Switzerland, CH
A Louis Vuitton signature piece that will last you for many years, from one of Vuitton's most stunning collections designed by Marc Jacobs Very rare Collector's item - only very few...
Louis Vuitton Monogram Sonatine LV Canvas Shoulder Bag Handbag Brown - Preowned
By Louis Vuitton
Located in Los Angeles, CA
Louis Vuitton Monogram Sonatine LV Canvas Shoulder Bag Handbag Brown - Preowned The Louis Vuitton Sonatine is a refined vintage handbag crafted in classic brown Monogram coated canv...
Louis Vuitton Jeans With Logo On The Back Size 36
By Louis Vuitton
Located in New York, NY
Louis Vuitton Jeans With LV leather Logo On The Back Size 36. Excellent condition.
Louis Vuitton Speedy 25 Bandouliere Fischer Bianco Borsa a spalla
By Louis Vuitton
Located in Torre Del Greco, IT
Borsa firmata Louis Vuitton, modello Speedy Bandoulière 25, edizione limitata LV x Urs Fischer. Realizzata in pelle bianca con iconico Monogram in velluto nero a rilievo, questa crea...
Louis Vuitton Damier Ebene Canvas & Brown Calfskin Vintage Papillion 26
By Louis Vuitton
Located in Bishop's Stortford, Hertfordshire
Louis Vuitton Damier Ebene Coated Canvas & Brown Calfskin Leather Vintage Papillon 26 Product Details Xupes Ref: HB5804 Brand: Louis Vuitton Model: Papillon 26 Type: Shoulder, T...
Louis Vuitton Mini Lin Limited Edition “Mushroom” Marc Jacobs Clutch
By Louis Vuitton
Located in Basaluzzo, IT
A rare and sought-after Louis Vuitton clutch from the famous creative collections of the Marc Jacobs era, featuring the unmistakable three-dimensional mushroom-shaped appliqué that m...
Grey silk draped slip-dress cocktail dress LOUIS VUITTON
By Louis Vuitton
Located in Saint-Ouen-Sur-Seine, FR
Grey silk draped slip-dress cocktail dress. Same fabric lining. Hook&eye closure on the middle back. Gros grain inside the waist. SIZE 40 (Fr) M
Louis Vuitton Rare Snow Globe Suitcase Eiffel Tower Home Decor
By Louis Vuitton
Located in Rome, Rome
Step into a piece of Louis Vuitton history with this stunning Louis Vuitton Snow Globe, a luxurious tribute to the brand's rich legacy and craftsmanship. Crafted from clear glass and...
Louis Vuitton Off White Suhali Leather L'Ingenieux PM Bag
By Louis Vuitton
Located in Palm Beach, FL
Louis Vuitton Off White Suhali Leather L'Ingenieux PM Bag. The Louis Vuitton White Suhali Leather L’Ingenieux PM is an elegant and structured satchel designed by Marc Jacobs, crafted...
LOUIS VUITTON blue and grey silk DAMIER KOI 55 Twill Scarf
By Louis Vuitton
Located in Zürich, CH
100% authentic Louis Vuitton Damier Koi 55 Bandana scarf in blue and grey silk (100%) featuring the iconic Damier check reimagined with a bold, graphic sensibility. The design is ani...
New Louis Vuitton Empreinte 18k White Gold Diamond Ring
By Louis Vuitton
Located in Fort Lauderdale, FL
The special order gold and diamond takes timeless creation to a new level of sophistication and charm. Made from the finest materials that you would expect from the Louis Vuitton Hou...
Diamond, White Gold
Louis Vuitton Waffle Texture Lambskin Tank Top With A Size Zip
By Louis Vuitton
Located in London, GB
Louis Vuitton Waffle Texture Lambskin Tank Top With A Size Zip White lambskin rectangular elements entwined with black knit creating a 3D effect. Featuring ribbed cotton and silk b...
Louis Vuitton Monogram LV Record Keepall Bandouliere 50 Dark Green
By Louis Vuitton
Located in Scottsdale, AZ
Indulge in luxury with the Louis Vuitton Monogram Bandouliere Keepall 50. Made with the exclusive Dark Green Monogram Canvas and trimmed with black leather, this spacious bag feature...
LOUIS VUITTON multicolor wool silk cashmere 2016 RAINBOW GRADIENT Scarf
By Louis Vuitton
Located in Zürich, CH
100% authentic Louis Vuitton 2016 LV Logo gradient rainbow monogram shawl in red, burgundy, orange, petrol, blue, green and black wool, silk and cashmere. (Missing Tag). Has been wor...
LOUIS VUITTON cream cotton 2024 TYLER THE CREATOR BLOOMING Shirt L
By Louis Vuitton
Located in Zürich, CH
100% authentic Louis Vuitton x Tyler, the Creator T-shirt in cream jersey cotton (100%). Crafted from soft, breathable cotton with a smooth, lightweight feel, it features a relaxed s...
LOUIS VUITTON white silk 2019 PLEAT LAVALLIERE Blouse Shirt 36 XS
By Louis Vuitton
Located in Zürich, CH
100% authentic Louis Vuitton blouse crafted in cream silk (100%). Features a relaxed silhouette with elegant lavallière collar, delicate pleat detailing along each side, and long sle...
A 2006 Louis Vuitton Antigua Cabas Gm Brown Cotton Tote Bag
By Louis Vuitton
Located in Aci Castello, IT
This authentic 2006 Louis Vuitton Antigua Cabas GM tote bag features a durable brown cotton canvas body beautifully contrasted by mustard-yellow canvas straps with yellow topstitchin...
Louis Vuitton X Virgil Abloh Sac Plat Mirror L.E.
By Louis Vuitton
Located in Torre Del Greco, IT
Borsa firmata Louis Vuitton, modello Sac Plat, misura GM, un pezzo esclusivo in Edizione Limitata realizzato in collaborazione con Virgil Abloh per la collezione autunno/inverno 2021.
Louis Vuitton Monogram Golf Bag – Rare Luxury Designer Sports Accessory
By Louis Vuitton
Located in Saint-Ouen, FR
Elevate your game with this rare Louis Vuitton Monogram golf bag, an exceptional fusion of luxury craftsmanship and functional sports design. Crafted in the House’s iconic coated can...
Leather, Canvas
Louis Vuitton Vintage Monogram Leather Skirt Taille 40 Women's Italy
By Louis Vuitton
Located in CACHAN, FR
Magnificent Vuitton skirt monogram LV logo. taille 40. CALF LEATHER. In a very good condition. Just a very light, discreet line on the side of the skirt. See picture
Louis Vuitton XL Monogram Sac Polochon 70 Bigger Keepall s329lk18
By Louis Vuitton
Located in Dix hills, NY
Louis Vuitton XL Monogram Sac Polochon 70 Bigger Keepall s329lk18 Date Code/Serial Number: A10954 Made In: France Measurements: Length: 26" Width: 14" Height: 15" Shoulder Handle...
LOUIS VUITTON green & white Damier leather RIVOLI Sneakers Shoes 8
By Louis Vuitton
Located in Zürich, CH
These 100% authentic Louis Vuitton Rivoli low-top sneakers in white and green Damier canvas blend sporty style with luxury craftsmanship. They feature green leather trims, round toes...
Louis Vuitton Dark Brown Nylon Garment Cover Bag Carrier 861019
By Louis Vuitton
Located in Dix hills, NY
Louis Vuitton Dark Brown Nylon Garment Cover Bag Carrier 861019
Louis Vuitton Monogram Alize 1 Poche Carryon Luggage Duffle 860938
By Louis Vuitton
Located in Dix hills, NY
Louis Vuitton Monogram Alize 1 Poche Carryon Luggage Duffle 860938
Louis Vuitton Amarante Monogram Vernis Sarah Wallet Long 4LVS105K
By Louis Vuitton
Located in Dix hills, NY
Date Code/Serial Number: TN2172 Made In: France Measurements: Length: 8" Width: 1" Height: 4" OVERALL GOOD CONDITION ( 7/10 or B ) Accessories: Signs of Wear: Front...
Runway Sample Spring 2021 LOUIS VUITTON Monogram Blue Lagoon Dress
By Louis Vuitton
Located in Sheffield, GB
Original Runway Sample for Spring 2021 'Blue Lagoon Dress' by LOUIS VUITTON. MADE IN PARIS. (Handwritten Labels from the LV Ateliers in Paris). Features ; Sleeveless, Simple shape...
Classic Louis Vuitton Iconic Monogram Cell Phone Case or Holder
By Louis Vuitton
Located in Tustin, CA
Iconic and stylish Louis Vuitton monogram coated canvas cell phone case or holder in classic brown will cover and protect your phone in style. Includes the original box. Exterior o...
LOUIS VUITTON white cotton 2024 LV SNOWFLAKE JOGGING Pants S
By Louis Vuitton
Located in Zürich, CH
This 100% authentic Louis Vuitton jogging pants in white soft jersey cotton (89%) and polyamide (11%) offer a refined take on casual luxury. Designed with a classic fit, they feature...
Louis Vuitton 1999 Vintage Monogram Vernis Bedford Handbag Mint Green
By Louis Vuitton
Located in Scottsdale, AZ
The Louis Vuitton Vintage Monogram Vernis Bedford Handbag is crafted with the signature LV monogram embossed on smooth patent leather. The eye-catching mint green patent exterior, sp...
Louis Vuitton x Yayoi Kusama A Red Polka Dot Key Pouch
By Louis Vuitton
Located in London, England
Louis Vuitton x Yayoi Kusama A Red Polka Dot Key Pouch, 2023. The Louis Vuitton Yayoi Kusama Pochette Cle is a stylish pouch designed in a striking red and white color scheme, crafte...
Louis Vuitton Monogram Floral Print Shorts in Blue, Black and White
By Louis Vuitton
Located in CACHAN, FR
Chic Louis Vuitton shorts featuring a refined Monogram-inspired floral print in an elegant blue, black, and off-white palette. The design is tailored with a clean waistband, subtle f...
LOUIS VUITTON Blue Grey Monogram Silk Wool Square Fringe Scarf Shawl
By Louis Vuitton
Located in San Francisco, CA
LOUIS VUITTON shawl in a blue and grey silk wool woven fabric featuring a signature LV monogram pattern, picture frame border, and two tone fringed ends.Good Pre-Owned Condition. Mul...
Louis Vuitton Damier Ebene Bloomsbury PM Crossbody Messenger 3L75a
By Louis Vuitton
Located in Dix hills, NY
Date Code/Serial Number: DU1150 Made In: France Measurements: Length: 12.5" Width: 1" Height: 10.5" Shoulder Handle Drop: 21"-23.5" OVERALL FAIR+ CONDITION ( C+/10 or C+ ) Sig...
Louis Vuitton Damier Graphite Cufflink Pouch Case Holder 96lk616s
By Louis Vuitton
Located in Dix hills, NY
Measurements: Length: 3" Width: .5" Height: 2.5" OVERALL VERY GOOD CONDITION ( 8/10 or AB ) Signs of Wear: Exterior Canvas: Very Minor Marks Interior: Very Minor rubbing Corner...
Louis Vuitton Monogram Toiletry Pouch 26 Poche Toilette 36lk510s
By Louis Vuitton
Located in Dix hills, NY
Date Code/Serial Number: 822 Measurements: Length: 10" Width: 2" Height: 7.75" OVERALL FAIR+ CONDITION ( 6.5/10 or BC ) Signs of Wear: Exterior Canvas: Very Minor Cracks, Very M...
LOUIS VUITTON ivory leather 2018 ASYMMETRIC Vest Jacket 34 XXS
By Louis Vuitton
Located in Zürich, CH
100% authentic Louis Vuitton Spring/Summer 2018 asymmetrical vest in off-white lamb leather and silk (100%). Features two flap pockets on the front. Opens with seven metal hooks at t...
Louis Vuitton Blue Hickory Stripes Denim Monogram Watercolor Wallet On Strap
By Louis Vuitton
Located in New York, NY
Listing Title: Louis Vuitton Blue Hickory Stripes Denim Monogram Watercolor Wallet On Strap SKU: T146751 Condition: Pre-owned Handbag Condition: Very Good Condition Comments: Item i...
Louis Vuitton Monogram Pochette Marly Bandouliere Crossbody Bag 107lv31
By Louis Vuitton
Located in Dix hills, NY
Date Code/Serial Number: 871 TH Made In: France Measurements: Length: 8.5" Width: 1.5" Height: 4.5" Shoulder Handle Drop: 16"-23" OVERALL GOOD CONDITION ( 7/10 or B ) Signs of...
Louis Vuitton Discontinued Monogram Loopin MM Zip Hobo 5LZ1209
By Louis Vuitton
Located in Dix hills, NY
Date Code/Serial Number: FL 0022 Made In: France Measurements: Length: 8 " Width: 4 " Height: 8 " Shoulder Handle Drop: 9 " OVERALL FAIR CONDITION ( 6/10 or C ) Signs of Wear: Coat...
Louis Vuitton Damier Ebene Speedy 30 Boston Bag 715lvs622
By Louis Vuitton
Located in Dix hills, NY
Date Code/Serial Number: DU3069 Made In: France Measurements: Length: 12" Width: 7" Height: 9.5" Handle Drop: 4" OVERALL GOOD CONDITION ( 7/10 or B ) Signs of Wear: Exterior Ca...
Louis Vuitton Flap Wallet 225063 Graphite Damier Canvas Clutch
By Louis Vuitton
Located in Dix hills, NY
Date Code/Serial Number: Shown in pictures. Made In: France Measurements: Length: 7.5" Width: 0.5" Height: 4" OVERALL VERY GOOD CONDITION ( 7.5/10 or B+ ) Includes LV Gift Bo...
Louis Vuitton Monogram Looping GM Zip Hobo Bag 824lv36
By Louis Vuitton
Located in Dix hills, NY
Date Code/Serial Number: MI0010 Made In: France Measurements: Length: 11" Width: 4" Height: 12" Shoulder Handle Drop: 10.5" OVERALL GOOD CONDITION ( 7/10 or B ) Signs of Wear:...
Louis Vuitton Damier Ebene Trevir 2way Bowler Bag 635lvs617
By Louis Vuitton
Located in Dix hills, NY
Made In: France Measurements: Length: 16" Width: 5.5" Height: 9.5" Shoulder Handle Drop: 8" Handle Drop: 6" OVERALL GOOD CONDITION ( 7/10 or B ) Accessories: Dust Bag Signs of...
Louis Vuitton Monogram Mini Moyen Montsouris Backpack PM 861563
By Louis Vuitton
Located in Dix hills, NY
GOOD CONDITION (7/10 or B) (Outside) rubs on the leather parts (Shoulder) minor signs of used on the whole parts partially stains (Outside) rubs on the leather of the bottom part...
LOUIS VUITTON Galet taupe Mahina leather BABYLONE PM Hobo Bag
By Louis Vuitton
Located in Zürich, CH
100% authentic Louis Vuitton Babylone PM hobo monogram in galet taupe Mahina leather. The design features a espresso brown rolled and braided leather handle and is lined in dark brow...
Louis Vuitton Grey Long Damier Graphite Modulable 95lj3 Wallet
By Louis Vuitton
Located in Dix hills, NY
Height: 4" Width: 7.75" Depth: 1" MI0190 OVERALL GOOD minus CONDITION (1.5/5 or C+ ) Signs of Wear: Some abrasion and fraying on edges and corners. Signs of wear and wrinkles/s...
Louis Vuitton Damier Graphite Modulable Long Snap Wallet 13lvs421
By Louis Vuitton
Located in Dix hills, NY
Date Code/Serial Number: MI4101 Made In: France Measurements: Length: 7.75" Width: .8" Height: 4" OVERALL VERY GOOD CONDITION ( 8/10 or AB ) Signs of Wear: Exterior Canvas: Exc...
LOUIS VUITTON white viscose polyester lace knit collar sleeveless vest S
By Louis Vuitton
Located in Hong Kong, NT
LOUIS VUITTON white viscose polyester lace knit collar sleeveless vest S Reference: LNKO/A01861 Brand: Louis Vuitton Model: Lace knit sweater Material: Viscose, Polyester Color: Whit...
LOUIS VUITTON 2017 Limited Chapman Brothers Savane Elephant canvas crossbody bag
By Louis Vuitton
Located in Hong Kong, NT
LOUIS VUITTON 2017 Limited Chapman Brothers Savane Elephant canvas crossbody bag Reference: LNKO/A02653 Brand: Louis Vuitton Designer: Kim Jones Model: Savane Elephant Collection: Li...
Louis Vuitton Blue Beige Jacquard Embroidered Tufted Monogram Hamptons Onthego G
By Louis Vuitton
Located in New York, NY
Listing Title: Louis Vuitton Blue Beige Jacquard Embroidered Tufted Monogram Hamptons Onthego G SKU: 148138 Condition: Pre-owned Condition Description: This bag says it all. The Ont...
LOUIS VUITTON white cotton 2024 LV SNOWFLAKE Crewneck Sweater S
By Louis Vuitton
Located in Zürich, CH
This 100% authentic Louis Vuitton sweatshirt in white soft jersey cotton (89%) and polyamide (11%) combines cozy comfort with refined detailing. Designed with a relaxed fit and dropp...
$1,260Sale Price|20% Off
White & Multicolor Louis Vuitton Silk-Blend Logo Cardigan Size US S
By Louis Vuitton
Located in New York, NY
White, taupe, and blue silk-blend logo patterned cardigan by Louis Vuitton. V-neck. Dual front pockets. Button closures at center front. 33" bust, 15.5" shoulder width, 22.75" length...
Louis Vuitton LV36 Women's Size 4 US Denim Skirt 124lv10
By Louis Vuitton
Located in Dix hills, NY
Louis Vuitton LV36 Women's Size 4 US Denim Skirt 124lv10 Made In: France Measurements: Length: 17.5" Width: .2" Height: 26.5" Size: 36 OVERALL GOOD+ CONDITION ( 7.25/10 or B+ ) ...
Louis Vuitton Galaxy Keepall Bandouliere 50 Limited Edition Travel Bag
By Louis Vuitton
Located in Torre Del Greco, IT
Louis Vuitton travel bag, Keepall model, size 50, limited edition, Galaxy collection. Crafted in Black Multicolor Monogram canvas with Black hardware. Equipped with a top opening wit...
Louis Vuitton Triple Coiled Q1212 Tambour Watch 28mm Quartz 25lv37s
By Louis Vuitton
Located in Dix hills, NY
Louis Vuitton Triple Coiled Q1212 Tambour Watch 28mm Quartz 25lv37s Date Code/Serial Number: RC6881 01212 Measurements: Length: 21.5" Width: 1" Height: 21.5" Circumference: 5.2"-6...
Louis Vuitton Damier Ebene Zippy Wallet PVC Circa 2010, Good Condition
By Louis Vuitton
Located in Salt Lake Cty, UT
Authentic Louis Vuitton Damier Ebene Zippy Wallet. The wallet features traditional damier ebene toile canvas. The wallet opens with a polished brass wrap-around zipper to a partition...
Louis Vuitton Discontinued Monogram Toiletry Pouch 26 Poche Toilette 114lv2
By Louis Vuitton
Located in Dix hills, NY
Louis Vuitton Discontinued Monogram Toiletry Pouch 26 Poche Toilette 114lv2 Date Code/Serial Number: 862 AN Made In: France Measurements: Length: 10" Width: 2" Height: 7.5" OVERA...
Louis Vuitton ss19 Virgil Abloh Debut Prism Transparent Patches Windbreaker
By Louis Vuitton
Located in Dix hills, NY
Louis Vuitton ss19 Virgil Abloh Debut Prism Transparent Patches Windbreaker OVERALL NEW CONDITION ( 10/10 or N ) Includes Garment Cover, Receipt and Hanger Size 50 BRAND NEW This i...
The story behind iconic luxury brand Louis Vuitton — best known for its esteemed handbags, crossbody bags, leather goods, ready-to-wear clothing and more — is one of craft and innovation in the worlds of fashion, jewelry and furniture.
The company’s modest origins can be traced back to when its founder, Louis Vuitton (1821–92), wishing to free himself from the conventional lifestyle in his provincial French city of Anchay as well as a difficult stepmother, left in the early 1830s to make a new life in Paris. The young Vuitton was 13 at the time and would need to travel on foot to get to the capital, which was hundreds of miles away. With stops along the way to make money so that he could forge ahead, the journey took a couple of years, but reward was close at hand.
When he arrived in Paris, Vuitton made a living with his hands. He toiled as a box maker and packer for more than a decade and built relationships with royals and members of the upper class while working for the empress of France, Eugenie de Montijo. In 1854, Vuitton launched his namesake company. The craftsman opened a humble workshop on rue Neuve des Capucines and advertised his services with a small poster that read: “Securely packs the most fragile objects. Specializing in packing fashions.”
Long before his brand would become known globally for its exemplary top-handle bags and stylish totes, Vuitton produced stackable and rectangular trunks. The most common trunks of the era were round, which weren’t ideal for toting and storing. In 1858, Vuitton debuted his lightweight, handcrafted canvas trunks, which were sturdy, rugged and equipped with convenient compartments. Travel’s popularity broadened in the late 19th century, and Vuitton’s trunks could easily be packed into train cars and ships — upright trunks meant hanging wardrobe storage that would allow his clients to transport their sophisticated garments without worry. Demand increased and the company grew. When Louis Vuitton died in 1892, control of the luxury house was passed onto his only son, Georges Vuitton.
In 1914, a Louis Vuitton store opened at 70 Champs-Élysées. The largest travel-goods store in the world at the time, it became the company’s flagship.
The Louis Vuitton brand embodies all the attributes of luxury, from the craftsmanship, exclusivity and relevance to heritage. It’s only appropriate that it boasts one of the most recognizable insignias — the imaginative interlocking of letters and fleurettes — in the fashion world. The famous LV monogram was first used in 1896 as part of an initiative by Georges to prevent counterfeiting of his coveted new line of travel trunks. It’s one of the earliest examples of fashion branding.
The LV monogram would soon appear on everything from bags and various fashion accessories to alligator-skin champagne cases, from stylish apparel and earrings to teddy bears and airplane models.
On 1stDibs, the unmistakable insignia can be found on both modern and vintage Louis Vuitton shoulder bags, suitcases, original 19th-century trunks, jackets and more.
An integral part of fashion, handbags and purses have been indispensable accessories ever since we began to carry around personal items. Level of craftsmanship, style and shape matters — from coin purses in ancient Greece to early 20th-century opera bags and onward, handbags have evolved considerably over the years to meet our needs and desires, whether or not you happen to be prioritizing functionality over a flashy exterior.
Once, a single “It” handbag ruled each fashion season. No more. Today, lovers of vintage handbags are savvier and have a wider range of shopping options. Nevertheless, classics created by the likes of Louis Vuitton, Dior and Balenciaga still rule.
“It is not a fashion bag — it is a statement bag,” says Mightychic's Debra Kent of Hermès's widely beloved accessories. “When you carry an iconic Hermès bag — Birkin, Kelly, Constance — no one knows how long you have been into this culture or if you are a newbie. Your status is validated immediately.”
First released in 1997, Fendi's Baguette rose to fame along with Carrie Bradshaw, the Sex and the City character portrayed by Sarah Jessica Parker. Recently, the design has seen such a resurgence in popularity that Fendi has reissued it.
They are part of design history, so owning a handbag has meaning. As New York–based fashion historian Sarah C. Byrd says, “You have made the choice to invest in this piece because you understand the value of it in the past and in the future to come.”
From a 1980s Chanel black leather quilted mini buckle bag to the rare Hermès Birkin 30cm Himalayan with diamond hardware to a range of 19th-century bags, find a rich variety of vintage and designer handbags and purses spanning numerous brands on 1stDibs — seasonal “It” designation no longer needed.
The Japanese artist is one of many creators with whom the French fashion house has partnered to impressive effect.
The late designer created an iridescent, irreverent take on the nearly century-old travel staple.
What are the telltale signs that you're holding a real Louis Vuitton and not a knockoff? We spoke with expert Diane D’Amato to find out. Of course, you don't have to worry about fakes on 1stDibs, where every seller is highly vetted.
The venerable brand has earned accolades (and gained new fans) for partnerships that meld fashion with art.
When the name of a bag is as well-known as its brand, you know it's a classic.