The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
Moschino Question Mark Sweater
By Moschino Cheap and Chic, Moschino
Located in Water Mill, NY
A gorgeous black wool sweater adorned with a large question mark in the front. It has long cuffed sleeves, a crew neck and a large mixed metal question mark comprised of silver sequ...
Archival Moschino Couture 90s Runway Teddy Bear Knit Fun Vintage Novelty Sweater
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Archival 1990's Teddy Bear sweater designer by Franco Moschino for Moschino's 'Couture' line. Beautiful Soft Cream roll neck sweater with a variety of Fluffy hand sewn ornate te...
$120Sale Price|25% Off
MOSCHINO Jeremy Scott My Little Pony blue logo rainbow sweater S
By Moschino
Located in Hong Kong, NT
MOSCHINO Jeremy Scott My Little Pony blue logo rainbow sweater S Reference: GEGG/A00049 Brand: Moschino Designer: Jeremy Scott Collection: My Little Po...
Moschino Couture Cash Cow Appliqued Cashmere Sweater
By Moschino Couture, Moschino
Located in Water Mill, NY
A fabulous whimsical off white and black cashmere sweater from Moschino Couture. It has long sleeves, a crew neckline and CASH COW emblazoned in gold capital ...
Moschino Jeans Vintage Cloud Knit Sweater
By Moschino Jeans, Moschino
Located in Concord, NC
Moschino Jeans vintage cloud crochet knit sweater. This whimsical sweater features an oversized fit with large white cloud appliqués that are slightly raised giving it a playful 3D e...
MOSCHINO pearl necklace collar black soft knit preppy cardigan IT40 S
By Jeremy Scott, Moschino
Located in Hong Kong, NT
MOSCHINO pearl necklace collar black soft knit preppy cardigan IT40 S Reference: AAWC/A01103 Brand: Moschino Designer: Jeremy Scott Material: Polyamide, Blend Color: Black, Pearl Pat...
1990s Moschino Vintage Women's Black Wool Pull Boots Size 40 Italy
By Moschino
Located in Capri, IT
Moschino black boots wool pull totally made in italy in size 40
$194Sale Price|44% Off
1980s Moschino Vintage Women's Black Grapes Wool Acrylic Sweater
By Moschino
Located in Capri, IT
Moschino Jeans Black Grapes Sweater Totally made in italy in italian size range 46 composition: Wool and Acrylic
Moschino back wool "Love" Top
By Moschino
Located in New York, NY
Moschino Black wool "Love" top has a cut-out center front and a huge "M" patchwork on back in gold lame. The sleeves and also the cut-out heart has black sheer nylon netting. The she...
$247Sale Price|30% Off
Moschino Vintage Black and White Computer Screen Wool Light Sweater Size L
By Moschino
Located in Nice, FR
MOSCHINO vintage light sweater featuring a black and white computer screen desing on front with MOSCHINO, M, Peace signs... Round neck. Long sleeves. Label reads MOSCHINO JEANS. Ma...
$606Sale Price|20% Off
Moschino Couture Black Mid Length Cardigan
By Moschino
Located in Sheung Wan, HK
- This beautiful and unique vintage early 90s Moschino Couture black mid length cardigan has a strap fastening. Featuring an extra layered on the shoulder...
MOSCHINO Sky Blue Beaded Knit Sweater Size 42
By Moschino
Located in Los Angeles, CA
This Moschino sweater is composed of a sky blue knit and features beaded applique. There are center front button closures. In great condition, with ...
Pink cotton jacquard knit cardigan MOSCHINO
By Moschino
Located in Saint-Ouen-Sur-Seine, FR
Pink cotton knit cardigan with button and buttonhole closure on the middle front. One extra button closure. SIZE 38 (Fr) M
Moschino Couture Logo Paint Accent Sweatshirt in Black Cotton
By Moschino
Located in Houston, TX
Inject playful luxury into your wardrobe with the Moschino Couture Logo Paint Accent Sweatshirt in black cotton, featuring bold, artistic branding that turns a classic piece into a s...
$159Sale Price|20% Off
Moschino Vintage 1990s Women's Brown Sweater with White Faux Pearls, M
By Moschino
Located in Capri, IT
Moschino brown with white faux pearls sweater totally made in italy in size M
rare MOSCHINO BOUTIQUE black winking cat 3D ears furry cropped sweater IT42 M
By Moschino
Located in Hong Kong, NT
rare MOSCHINO BOUTIQUE black winking cat 3D ears furry cropped sweater IT42 M Reference: CECU/A00021 Brand: Moschino Collection: Boutique Material: Acrylic, Mohair, Blend Color: Blac...
MOSCHINO black gold teddy bear chain pearl print sweatshirt S
By Moschino
Located in Hong Kong, NT
MOSCHINO black gold teddy bear chain pearl print sweatshirt S Reference: AAWC/A00256 Brand: Moschino Collection: Underwear label Material: Cotton, Blend Color: Black, Gold Pattern: C...
$472Sale Price|25% Off
MOSCHINO fuschia pink cashmere crystal jewel cold shoulder cardigan IT36 XS
By Jeremy Scott, Moschino
Located in Hong Kong, NT
MOSCHINO fuschia pink cashmere crystal jewel cold shoulder cardigan IT36 XS Reference: TGAS/B02119 Brand: Moschino Designer: Jeremy Scott Collection: 2019 Material: Cashmere, Wool Co...
$276Sale Price|30% Off
SS21 MOSCHINO Couture Jeremy Scott Pink Smiley Gold Logo Charms Pullover Sweater
By Jeremy Scott, Moschino
Located in Los Angeles, CA
Super rare! Moschino Couture Smiley Gold Logo Charms Sweater SS21 collection by Jeremy Scott 100% Authentic!!! MSRP: $670 Condition: New with tags Color: Pink, Gold Pattern:...
$197Sale Price|50% Off
SS18 Moschino Couture Jeremy Scott Logo Made of Safety Pins Black Cotton Sweater
By Jeremy Scott, Moschino
Located in Los Angeles, CA
SS18 Moschino Couture Jeremy Scott Logo Made of Safety Pins Black Cotton Sweater Additional Information: Material: 100% Cotton Color: Black/Silver/Multi-color Pattern: Safety P...
$247Sale Price|30% Off
Moschino Vintage Black and White Computer Screen Wool Light Sweater Size M
By Moschino
Located in Nice, FR
MOSCHINO vintage light sweater featuring a black and white computer screen desing on front with MOSCHINO, M, Peace signs... Round neck. Long sleeves. Label reads MOSCHINO JEANS. Ma...
$472Sale Price|25% Off
MOSCHINO fuschia pink cashmere crystal jewel cold shoulder cardigan IT38
By Jeremy Scott, Moschino
Located in Hong Kong, NT
MOSCHINO fuschia pink cashmere crystal jewel cold shoulder cardigan IT38 Reference: TGAS/B02120 Brand: Moschino Designer: Jeremy Scott Collection: 2019 Material: Cashmere, Wool Color...
$320Sale Price|46% Off
Moschino Black and White Wool Check Pattern Turtleneck Sweater
By Moschino
Located in Sheung Wan, HK
- Vintage 90s Moschino black and white wool check pattern turtleneck pullover sweater. - Made in Italy. - Shoulder: 16 inches. Bust: 32 inches. Height: 28 inches. Sleeves: 26 inc...
$195Sale Price|50% Off
SS21 MOSCHINO Couture Jeremy Scott Velvet All Over Teddy Bears Pink Sweater Rare
By Jeremy Scott, Moschino
Located in Los Angeles, CA
Super rare! Moschino Couture All Over Teddy Bears Pink Sweater SS21 collection by Jeremy Scott 100% Authentic!!! MSRP: $1,390 Condition: New with tags Color: Pink, Brown Patt...
GUCCI blue PEARL EMBELLISHED LACE Cardigan Sweater 40 S
By Gucci
Located in Zürich, CH
Gucci longsleeve floral navy blue lace (missing tag/cotton blend) jacket designed with a rounded split neck and chest patch pockets featuring accented with their signature red and gr...
THE ROW light blue cashmere wool RIB KNIT MOCK NECK Sweater S
By The Row
Located in Zürich, CH
100% authentic The Row rib-knit sweater in baby blue wool (65%) and cashmere (35%). Features a longline silhoutter, a mock-neck and long sleeves. Unlined. Has been worn and is in exc...
Purple Knitted Top ideal for Fall
Located in London, GB
A chic knitted top by Italian firm Filo Scozia. The top has an interesting knit with a turtle kneck line and ribbed detail. Measurements: Bust 37'', length 20''
MOSCHINO Sky Blue Beaded Knit Sweater Size 42
By Moschino
Located in Los Angeles, CA
This Moschino sweater is composed of a sky blue knit and features beaded applique. There are center front button closures. In great condition, with ...
Hermés 1990s Brazil Scarf Crewneck Blouse
By Hermès
Located in Scottsdale, AZ
Saying hello to all the Hermés lovers! Circa 1990s, this silk crewneck features the coveted Brazil motif designed by Laurence Bourthoumieux in 1988. Includes a black ribbed wool trim...
1986 AZZEDINE ALAIA heavy knit black RUNWAY cardigan sweater coat with zippers
By Azzedine Alaïa
Located in San Fransisco, CA
Rare Azzedine Alaïa black sculptural cardigan from the Fall/Winter 1986 runway collection. Made from a substantial wool knit, the piece highlights Alaïa’s brilliance of structure and...
Beautiful 1950s Light Pink Silk Sequin Beaded Silk Rhinestone Jacket Cardigan
Located in San Diego, CA
Prettiest vintage 50s light pink silk sequined and beaded jacket cardigan. Features all over hand sewn sequins and beads. Dangling pink beads throughout, and...
Issey Miyake Beige Woven "Loop Weave" Knit Jacket
By Issey Miyake
Located in New York, NY
Issey Miyake beige detailed woven "Loop Weave" knitted button jacket features hand-weave detailing along the back, sleeves, cuffs, shoulder and collar. There are four wooden ...
1970s Emilio Pucci Fine Cashmere Top
By Emilio Pucci
Located in Toronto, Ontario
Beautiful Emilio Pucci very light weight pull over sweater from the 1970s. Made from a 90% cashmere, 10% silk blend, this sweater features the iconic Emilio Pucci brand abstract prin...
Ralph Lauren Purple Label Cashmere Short-Sleeve Cardigan, 2000s
By Ralph Lauren, Ralph Lauren Purple Label
Located in Morongo Valley, CA
A short-sleeve cashmere cardigan by Ralph Lauren Purple Label, circa 2000s, in capri blue. "RALPH LAUREN" woven label at center back neck. Circa 2000s. Round neckline. Button-front ...
Tom Ford for Gucci 2001 Collection Black Angora and Mink Fur Luxurious Sweater M
By Gucci, Tom Ford for Gucci
Located in Montgomery, TX
The Most Luxurious Gucci Sweater Ever!!! F/W 2001 Runway Collection Size - M Color – Black, Angora and Genuine Sheared Mink Fur. Made in Italy. Excellent Condition.
Lilli Ann Vintage 1960s Beaded Wool Knit Vest, Jacket or Coat with Rhinestone
By Lilli Ann
Located in Sparks, NV
Vintage 1960s black wool knit vest with heavy beadwork and rhinestone detail by Lilli Ann. Details: Unlined Marked Size: 14 Estimated Size: S-L Color: Black/ White Beads F...
rare MOSCHINO BOUTIQUE black winking cat 3D ears furry cropped sweater IT42 M
By Moschino
Located in Hong Kong, NT
rare MOSCHINO BOUTIQUE black winking cat 3D ears furry cropped sweater IT42 M Reference: CECU/A00021 Brand: Moschino Collection: Boutique Material: Acrylic, Mohair, Blend Color: Blac...
MOSCHINO pearl necklace collar black soft knit preppy cardigan IT40 S
By Moschino
Located in Hong Kong, NT
MOSCHINO pearl necklace collar black soft knit preppy cardigan IT40 S Reference: AAWC/A01103 Brand: Moschino Designer: Jeremy Scott Material: Polyamide,...
MOSCHINO Vintage Size M Brown Cream Wool Contrast Trim Single Breasted Cardigan
By Moschino
Located in San Francisco, CA
Vintage CHEAP AND CHIC by MOSCHINO cardigan in a brown wool featuring a cream contrasting trim, three pockets, embroidered tree logo, and button closure.Excellent Pre-Owned Condition...
MOSCHINO 2014 Runway Fast Food red yellow McDonalds pullover S
By Moschino, Jeremy Scott
Located in Hong Kong, NT
MOSCHINO 2014 Runway Fast Food red yellow McDonalds pullover S Reference: ANWU/A00771 Brand: Moschino Designer: Jeremy Scott Collection: 2014 - Runway Material: Feels like wool Color...
MOSCHINO 2014 Runway Fast Food red yellow McDonalds pullover S
By Moschino, Jeremy Scott
Located in Hong Kong, NT
MOSCHINO 2014 Runway Fast Food red yellow McDonalds pullover S Reference: ANWU/A00771 Brand: Moschino Designer: Jeremy Scott Collection: 2014 - Runway Material: Feels like wool Color...
MOSCHINO UNDERWEAR black gold teddy bear chain pearl print sweatshirt S
By Moschino
Located in Hong Kong, NT
MOSCHINO UNDERWEAR black gold teddy bear chain pearl print sweatshirt S Reference: AAWC/A00256 Brand: Moschino Collection: Underwear label Material: Cotton,...
SS21 Moschino Couture Orange Cardigan White Circles & Logo Charm by Jeremy Scott
By Moschino, Jeremy Scott
Located in Los Angeles, CA
SS21 Moschino Couture Jeremy Scott Orange Cardigan White Circles and Logo Charm Additional Information: Material: 100% Cotton Color: Orange, White, Black, Blue Size: IT 40 / US 6 Pa...
rare MOSCHINO BOUTIQUE black winking cat 3D ears furry cropped sweater IT42 M
By Moschino
Located in Hong Kong, NT
rare MOSCHINO BOUTIQUE black winking cat 3D ears furry cropped sweater IT42 M Reference: CECU/A00021 Brand: Moschino Collection: Boutique Material: Acrylic, Mohair, Blend Color: Blac...
1990's Moschino Floral Crochet Cropped Patchwork embroidered Cardigan
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'CHEAP & CHIC' button down cardigan with intricate floral embroideries on mesh patch-worked panels and crochet squares. Features: Cropped Fit Buttons down f...
Fun 1990's Vintage Moschino 'Per' Cartoon Face Print Sweatshirt Jumper
By Moschino
Located in Sheffield, GB
Super Fun Vintage 1990's Moschino black sweatshirt, featuring a cartoon'esque 'PER' slogan on the front with a simple plain reverse. MADE IN ITALY Features: 'PER' Slogan to the fr...
1990's Moschino 'Handle with Care' Quarter Zip Colourful sleeved Sweater
By Moschino
Located in Sheffield, GB
A Fun, Vintage 1990's Moschino 1/4 zip sweater, featuring an ironic 'Handle With Care' slogan to the front and rainbow striped sleeves. Features: 1/4 Zip High neck 'Handle With Care' slogan Rainbow sleeves 100% Cotton Sizing: Pit to Pit: 21'' Pit to Cuff: 17'' Nape to Hem: 26'' Recommended Size: Medium Condition: This is a rare Moschino archive...
Early 1990's Vintage Moschino 'Cow' Photo Logo Print Sweatshirt Jumper
By Moschino
Located in Sheffield, GB
Vintage 1990s Moschino white sweatshirt, featuring a statement Cow print, an image symbolic of Franco Moschino's thoughts on the 1990's Fashion system alongside 'Moschino' spellout L...