The story of Moschino and Moschino Couture begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino Couture bags, shirts, pants, jackets and other clothing on 1stDibs.
90's Moschino Green Military Skirt Suit as seen on Princess Diana
By Moschino, Moschino Couture
Located in Concord, NC
90’s Vintage Moschino Couture emerald green skirt suit, famously worn by Princess Diana on 13 different occasions. Featuring a sharply tailored jacket with contrasting black lapels, ...
Y2K Moschino Couture! Vintage Cream Blazer or Suit Jacket
By Moschino, Moschino Couture
Located in Sparks, NV
Gorgeous cream jacket with unique buttons and front pockets. By Moschino Couture! Details: Fully Lined Front Pockets Shoulder Pads Sewn Into Lining Front Button Closure/ Bu...
Moschino Couture! S/S RTW Rare Color Block Shop Tag Dress, 1996
By Moschino Couture
Located in Los Angeles, CA
A rare Moschino Couture dress from the Spring 1996 Ready-To-Wear collection. Classic color-blocking with a sprinkling of kitsch. The off-white scoop neck bodice is met just above the...
Moschino Couture Jeremy Scott Resort 2023 Look 63 Sequined jumpsuit
By Jeremy Scott, Moschino Couture
Located in CANNES, FR
Moschino Couture X Jeremy Scott Resort 2023 Collection – Look 63 Nude tulle jumpsuit embroidered with multicolored sequins. Italian size 42.
Moschino set Couture by Jeremy Scott Fall 2020
By Moschino Couture
Located in SAINT-OUEN-SUR-SEINE, FR
MOSCHINO - 2020 Fall-Winter ready-to-wear Collection under the artistic direction of Jeremy Scott. Golden and white Jacquard set composed of a jacket and a skirt. The jacket is and ...
Y2K Moschino Couture! Cruise Me Baby Vintage One Shoulder Black Knit Dress
By Moschino Couture
Located in Sparks, NV
Simple and chic one shoulder little black dress by Moschino Couture! Details: Unlined Side Zip and Hook Closure Marked Size: I 42/ D 38/ F 38/ GB 10/ US 8 Color: Black Lab...
Moschino Couture by Jeremy Scott Spring 2019 Pink and Black Sequin Sharpie Dress
By Moschino Couture
Located in Los Angeles, CA
Moschino Couture by Jeremy Scott from Spring Summer 2019. Features a black and white sequined pattern with what appears to be "Sharpie sketch" style pink and white sketch detailing, ...
Moschino Couture Contemporary Multicoloured Turban Unisex Hat, New
By Moschino Couture
Located in Capri, IT
Moschino couture runway multicoloured turban NWOT
Moschino Couture Cut out Color Block Dress
By Moschino Couture
Located in Water Mill, NY
A fabulous dress from Moschino Couture in black with off white trim. It is sleeveless with a V neckline, a waist cut out below it and a low cut back, all trimmed in off white. The d...
Moschino Couture X Jeremy Scott Resort 2023 Look 38 Multicolored crochet set
By Jeremy Scott, Moschino Couture
Located in CANNES, FR
Moschino Couture X Jeremy Scott Resort 2023 Collection – Look 38 Rare multicolored crochet set consisting of a wrap top and a wrap skirt. One size.
Moschino Jeremy Scott Spring 2022 Look 45 Multicolored patchwork toy dress
By Jeremy Scott, Moschino Couture
Located in CANNES, FR
Moschino X Jeremy Scott Spring/Summer 2022 Collection - Look 45 Multicolored patchwork strapless dress with plush toy motif, embroidered with beads and sequins. Size 38.
Moschino Couture dress 'Halloween' by Jeremy Scott Cruise 2020
By Jeremy Scott, Moschino Couture
Located in SAINT-OUEN-SUR-SEINE, FR
MOSCHINO - 2020 Cruise 'Halloween' Collection under the artistic direction of Jeremy Scott. Long white Jacquard dress with black writings. Size 36FR indicated. Made in Italy. Con...
Moschino Couture Suit, Humorous Pockets Poke Fun at Chanel Jackets and Skirts
By Moschino Couture, Moschino
Located in New Hope, PA
Franco Moschino designed this navy blue wool suit with the idea that he would poke a little fun at the classic Chanel suit. He has used a similar shape and similar buttons. The humor comes from the pockets. In place of traditional jacket pockets he has designed miniature Chanel...
Moschino Couture Vintage Halter Dress with Sequin Peace Sign Back
By Moschino Couture, Moschino
Located in Water Mill, NY
A fabulous black silk halter dress from Moschino Couture. It is a wrap style dress which ties at the waist and has a band of gold sequins around the neck through to the back forming ...
Moschino Couture by Jeremy Scott Fall 2016 RUNWAY Red Moto Bubble Skirt With Bow
By Moschino Couture
Located in Los Angeles, CA
Moschino Couture by Jeremy Scott Fall 2016 RUNWAY mini skirt. Fashion History: A rare collector's piece that exemplifies the exuberance and irreverent glamour of Moschino. This vibr...
Moschino Couture dress 'Jungle Red' by Jeremy Scott Winter 2021
By Moschino Couture, Jeremy Scott
Located in SAINT-OUEN-SUR-SEINE, FR
MOSCHINO - 2021 Fall-Winter Couture 'Jungle Red' Collection under the artistic direction of Jeremy Scott. Black velvet bustier dress decorated with golden-metal charms and pink sati...
MOSCHINO COUTURE! Multicolored striped sweater
By Moschino Couture
Located in Rubiera, RE
Moschino Couture! Multicolored striped sweater Short-sleeved, button-front sweater with trimmings and small pompoms. Made in Italy Cotton or viscose ???? Flat measures: Length cm. 6...
Black and white jacquard knit coat MOSCHINO COUTURE!
By Moschino Couture
Located in Saint-Ouen-Sur-Seine, FR
Black and white jacquard knit coat. No fabric composition tag but probably rayon SIZE 36/38
Moschino Couture Jeremy Scott Spring 2022 Pink crepe dress
By Jeremy Scott, Moschino Couture
Located in CANNES, FR
Moschino Couture X Jeremy Scott Spring/Summer 2022 Collection Pink crepe strap dress featuring an animal print. Italian size 40.
Moschino rainbow striped jacket vintage 1991
By Moschino Couture
Located in Genova, IT
Moschino rainbow striped jacket vintage 1991 ABOUT Iconic multi-colored striped Moschino jacket, straight from the 1991 Couture show ! The rainbow b...
Moschino Couture Jeremy Scott Spring 2022 Look 32 Blue Cropped jacket
By Moschino Couture, Jeremy Scott
Located in CANNES, FR
Moschino Couture X Jeremy Scott Spring/Summer 2022 Collection - Look 32 Sky-blue cropped jacket with printed toy-motif panels. Size 34.
Moschino Couture Jeremy Scott Spring 2021 Look 38 Long feathers silk blue dress
By Jeremy Scott, Moschino Couture
Located in CANNES, FR
Moschino X Jeremy Scott "The Puppet Show" Spring/Summer 2021 Collection - Look 38 Strapless maxi dress in turquoise satin and beige canvas, bodice and hem adorned with lustrous Mara...
Moschino Couture Runway Corset Tux Jumpsuit Holiday Dressing! NWT
By Moschino Couture
Located in Los Angeles, CA
Moschino Couture jumpsuit specially designed with dramatic exciting eye catching presence! Ruched rich rose magenta silk bodice with fine black wool tux style trousers. Boned bodic...
Moschino Trompe L'oeil Brick Print Dress 1990s
By Moschino Couture
Located in Water Mill, NY
A clever simple sleeveless dress from Moschino Couture in a Trompe l'oeil brick print. It is sleeveless, with a crew neckline and is covered in the brick print. It is fully lined an...
1990s Moschino by Redwall Vintage Heart Wristlet Pouch Bag
By Moschino Couture, Franco Moschino
Located in London, GB
An ultimate 90s pop-culture aesthetic with this rare, "like-new" vintage Moschino by Redwall heart wristlet. gold-tone "MOSCHINO" hardware. compact, from zipped nylon pocket, back zi...
Moschino Couture S/S 2015 Barbie Crystal Embellished Rhinestone Pink Jacket
By Moschino Couture
Located in Jersey City, NJ
The highly sought-after and exceedingly rare crystal-adorned jacket from Jeremy Scott's Moschino Couture Spring/Summer 2015 collection. Inspired by the timeless Barbie doll, Jeremy S...
MOSCHINO COUTURE Red Heart Buttons Jacket, 1980s/1990s
By Franco Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Moschino Couture Jeremy Scott Spring 2022 Yellow pink ensemble
By Jeremy Scott, Moschino Couture
Located in CANNES, FR
Moschino Couture X Jeremy Scott Spring/Summer 2022 Collection Yellow ensemble trimmed with pink satin and featuring animal motifs. Italian size 40.
1990s Moschino Couture Born to Shop jacket size 40
By Moschino Couture
Located in Capri, IT
1990s Moschino Couture Born to Shop jacket size 40 totally made in italy
Moschino Jeremy Scott Spring 2022 Peach tweed animal coat
By Moschino Couture, Jeremy Scott
Located in CANNES, FR
Moschino Couture X Jeremy Scott Spring/Summer 2022 Collection Peach tweed coat with multicolored resin buttons featuring animal motifs. Italian size 38.
Trompe l'oeil printed hoodie MOSCHINO COUTURE
By Moschino Couture
Located in Saint-Ouen-Sur-Seine, FR
Trompe l'oeil printed cotton hoodie . Drawstring around the hood. SIZE 40/L
Moschino Couture Dress with Question Mark Collar A/W 1998
By Moschino, Moschino Couture
Located in Water Mill, NY
A fabulous black dress encircled around it's V neckline with an off white question mark with the dot of the question mark dangling cleverly below it. The dress has 3/4 length sleeve...
$1,810Sale Price|45% Off
SS22 Moschino Couture Jeremy Scott Diner Red Ice Cream Sundae Crossbody Bag
By Jeremy Scott, Moschino Couture
Located in Los Angeles, CA
*Same Day Shipping* *BEAUTIFUL & UNIQUE COLLECTIBLE DEADSTOCK PIECE* MOSCHINO COUTURE Ice Cream Sundae Crossbody Bag SS2022 Diner Collecti...
Moschino Couture Jeremy Scott Spring 2022 Look 42 Multicolor plush toy coat
By Jeremy Scott, Moschino Couture
Located in CANNES, FR
Moschino Couture X Jeremy Scott Spring/Summer 2022 Collection - Look 42 Multicolor plush toy print cotton patchwork trench coat, re-embroidered with beads and sequins, tie belt. Siz...
$575Sale Price|25% Off
Moschino Couture Color Block Jacket
By Moschino, Moschino Couture
Located in Water Mill, NY
A fabulous jacket from Moschino Couture. It is a blazer style jacket with 2 front flap pockets, a breast pocket, a lapel collar and slight shoulder...
"Bondage" printed cocktail dress MOSCHINO COUTURE
By Moschino Couture
Located in Saint-Ouen-Sur-Seine, FR
"Bondage" printed cocktail dress. Main fabric composition: 100% polyester. Lining composition: 100% rayon. Invisible zip and hook&eye closure on the left side. Button and buttonh...
MOSCHINO COUTURE Massive Buttons Needle Hem Stitches Jacket Skirt Ensemble Suit
By Moschino, Moschino Couture
Located in Kingersheim, Alsace
Vintage MOSCHINO COUTURE Massive Buttons Needle Hem Stitches Jacket Skirt Ensemble Suit Features: - 100% Authentic MOSCHINO COUTURE. - Black wool jacket and skirt ensemble suit acce...
Moschino Couture Jeremy Scott Fall 2021 Look 35 Sequined leopard dress
By Moschino Couture, Jeremy Scott
Located in CANNES, FR
Moschino Couture X Jeremy Scott Autumn/Winter 2021–2022 Collection – Look 35 Sequined leopard-print strapless dress. Size 36.
Jeremy Scott New Moschino Chocolate Bar Dress
By Jeremy Scott, Moschino Couture
Located in Water Mill, NY
A fabulous chocolate brown jersey dress from the whimsical F/W 2014-2015 Collection of Jeremy Scott for Moschino Couture. It is a sleeveless...
Moschino Couture Jeremy Scott Resort 2022 Printed egg dress
By Jeremy Scott, Moschino Couture
Located in CANNES, FR
Moschino Couture X Jeremy Scott Resort 2022 Collection Ecru silk crepe dress with black stripes and an egg print. Size 36.
$675Sale Price|30% Off
Moschino Couture Embroidered Words Top and Skirt
By Moschino Couture, Moschino
Located in Water Mill, NY
An extraordinary skirt and top set from Moschino Couture in grey with a touch of green jersey. They are simple pieces with intricate detailed at the front and back hemlines comprised...
Moschino Couture Dress with Hardware
By Moschino, Moschino Couture
Located in Water Mill, NY
A fabulous black light weight wool dress from Moschino Couture adorned with silver metal hardware of varying kinds. It is a sleeveless shift style dress with functional zippers at t...
Moschino Couture Safari Dress Pokes Fun at the Iconic YSL Safari Jacket
By Franco Moschino, Moschino Couture
Located in New Hope, PA
This rare and collectible Moschino Safari dress, designed by Jeremy Scott, was inspired by the Franco Moschino Survival jacket from the 1990's...
1990s Moshcino Couture Black Dress with Gold Sequin Back
By Moschino Couture
Located in Toronto, Ontario
1990s fabulous Moschino Couture! black rayon jersey wrap dress with gold sequin "peace sign" straps and plunging neckline. 1.5" gold sequin trim along neck and underarms, continues t...
Moschino Couture Black Mini Dress
By Moschino, Moschino Couture
Located in Brooklyn, NY
Vintage Moschino black mini dress. Slight a-line silhouette. Winged collar. Deep v neck. Lace up bodice. Bishop sleeves with button cuffs. Two large p...
Moschino Jeremy Scott Spring 2022 Look 30 Strapless multicolor dress
By Jeremy Scott, Moschino Couture
Located in CANNES, FR
Moschino x Jeremy Scott Spring/Summer 2022 Collection – Look 30 Sky-blue strapless dress featuring a multicolored animal print and piped trim. Size 38.
Multicolor wrap jacket with short sleeve MOSCHINO COUTURE
By Moschino Couture
Located in Saint-Ouen-Sur-Seine, FR
Multicolor wrap jacket with short sleeve. Plain fabric composition: 55% acetate, 45% rayon. Striped fabric composition: 100% rayon SIZE L ( the waist size is adjustable)
MOSCHINO COUTURE! Multi-Coloured Hand-Decorated Silk Bomber Jacket, S/S 1991
By Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Vintage MOSCHINO COUTURE 3D Flowers Embellished Skirt
By Moschino Couture, Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO COUTURE 3D Flowers Embellished Skirt Measurements taken laid flat, please double waist and hips: Waist: 14.56 inches (37 cm) Hips: ...
Moschino Couture S/S 2015 Barbie Crystal Embellished Rhinestone Black Jacket
By Moschino Couture
Located in Jersey City, NJ
Moschino Couture “Barbie” crystal jacket from Jeremy Scott’s Spring/Summer 2015 collection. One of the most collectible pieces from the season, done in a cropped, quilted silhouette ...
Moschino Couture Jeremy Scott Spring 2020 Look 33 Matador jacket
By Moschino Couture, Jeremy Scott
Located in CANNES, FR
Moschino Couture X Jeremy Scott Spring/Summer 2020 Collection – Look 33 Multicolored printed cropped "Matador" jacket, partially embellished with crystal embroidery. Size 38.
Moschino Couture New Graffiti Leggings Pants
By Moschino Couture
Located in Water Mill, NY
Fabulous leggings from Moschino Couture. They are fitted, covered in a white graffiti pattern on a black background. and have zippers at the outer ankles of each leg. Fits size Smal...
$2,995Sale Price|40% Off
SS22 RUNWAY $5880 MOSCHINO COUTURE Jeremy Scott Milkshake Straw Asymmetric Dress
By Jeremy Scott, Moschino Couture
Located in Los Angeles, CA
True collector's piece by Jeremy Scott - super rare runway item! MOSCHINO COUTURE MILKSHAKE ASYMMETRIC DRESS COCKTAIL GOWN WITH A STRAW & Spoon SS22 Diner collection b...
1990's MOSCHINO Couture Love Boat Off white Cropped Jacket with Ship embroidery
By Franco Moschino, Moschino Couture
Located in Sheffield, GB
A Superb 1990's Vintage MOSCHINO COUTURE Cropped Jacket in an off white shade, featuring embroidered decorative back detail with 'Love Boat' decoration and imagery of a Vintage Ship....
Vintage 1994 MOSCHINO COUTURE "WHAM" Patchwork Novelty Dress
By Moschino, Moschino Couture
Located in Kingersheim, Alsace
Vintage 1994 MOSCHINO COUTURE "WHAM" Patchwork Novelty Dress Measurements taken laid flat, please double bust, waist and hips: Bust: 15.35 inches (39 cm...
Black sequin cocktail dress " In Love we trust " MOSCHINO COUTURE
By Moschino Couture
Located in Saint-Ouen-Sur-Seine, FR
Black sequin cocktail dress " In Love we trust " . Main fabric composition: PVC on nylon base. Lining composition: 83% acetate, 17% silk. Shoulder pad. Zip closure on the middle bac...
Moschino Couture Vintage Black & White Crochet Bustier Top
By Moschino Couture, Moschino
Located in Concord, NC
Moschino Couture vintage 1990’s black bustier with off white crochet lace appliques. This top features lace overlay, embroidered straps, and a side zipper. Size: US size 12. Condi...
A/W 1990-91 MOSCHINO COUTURE Red Needle Motif Huge Buttons Jacket & Skirt Suit
By Moschino Couture, Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Moschino Couture Cash Cow Appliqued Cashmere Sweater
By Moschino, Moschino Couture
Located in Water Mill, NY
A fabulous whimsical off white and black cashmere sweater from Moschino Couture. It has long sleeves, a crew neckline and CASH COW emblazoned in gold capital ...
S/S 2022 Moschino Couture Colourful Cartoon Print One Shoulder Swimming Costume
By Jeremy Scott, Moschino Couture
Located in Sheffield, GB
SS/2022 Moschino Couture Colourful Cartoon Print One Shoulder Bathing - Swimming Costume A Fun Moschino Couture bathing suit from the Spring / Summer 2022 Runway Collection. With c...