Like other major European luxury fashion houses, Fendi started small. Adele Casagrande was an Italian creative who loved fashion and sold leather and fur accessories from a tiny workshop she opened in Rome in 1918. However, after marrying Edoardo Fendi in 1925, her business model was altered dramatically. Together, the couple changed the boutique’s name to Fendi and moved into a bigger storefront, which quickly became the favorite shop of women all over Italy’s capital city for furs and leathers, such as handbags, coats and accessories.
As time moved on for Adele and Edoardo, the couple began to distribute more responsibility to their five daughters, who assumed management of the company during the 1950s. Fendi’s audience broadened and its profitability has soared over the years, owing to the brand’s fresh perspective on fashion world happenings and innovative sensibility.
The maison also has a distinctive relationship with old-world Italian craftsmanship. The Selleria bags were the work of master saddlers in Rome, and Fendi partnered with lace artisans in southern Italy as well as craftsmen in the east trained in the intrecciato (intertwined) technique (an idea that Adele introduced during the 1940s), which, in Fendi’s case, sees an interwoven leather fabric integrated in the creation of its handbags, countering leather’s traditional rigidity with a bag that is soft, versatile and fitted with an alluring slouchy curve.
It wasn’t until 1965, however, when a young German designer named Karl Lagerfeld took the creative helm that Fendi became a world-renowned fashion house. In fact, Lagerfeld, who produced four to five collections yearly for the brand, is credited with creating Fendi’s instantly recognizable double-F logo (which stands for “Fun Furs”) in “less than five seconds.” Until Lagerfeld started designing for the brand, fur was a material mostly associated with heavy coats that few people actually wore. Lagerfeld reimagined fur in creative ways, using it as an accent on purses, cuffs on dress sleeves and collars on wool coats.
Over the ensuing years, Fendi has broken into the home-goods market with Fendi Casa and has become synonymous with luxury fashion, producing such pieces as the iconic Baguette, which was rendered ever popular on the television series Sex and the City. In fact, an entire episode during the third season was dedicated to the “original It bag,” a slim accessory tapered in a manner that recalls its namesake, designed in 1997 by Adele and Edoardo’s granddaughter Silvia Venturini Fendi, who was named creative director of accessories three years earlier.
Perhaps just as well known as its vintage Baguette handbags and creative use of fur is the brand’s devotion to its Italian roots. In 2013, Fendi donated more than 2 million euros to restore Rome’s Trevi Fountain, and when it was reopened to visitors, Fendi hosted its Autumn/Winter 2017 show on top of the landmark.
Fendi was a family-controlled brand until 1999 and is now owned by LVMH. In late 2020, British fashion designer Kim Jones was named the house’s artistic director for womens wear.
Find a wide variety of vintage Fendi handbags and purses, clothing and other accessories on 1stDibs.
Whether accompanying a simple black dress or a straightforward pantsuit, vintage and designer accessories add personality and can transform an outfit into a fashion statement. Accessorizing is a means of expressing oneself, from colorful hats to timeless handbags.
A finely made scarf can pack a punch on its own, but accompanying a variety of other clothing, it can fuse a look or offer a flash of color. The perfect shoes can enhance an outfit, and different types of shoes can even change how you feel. Heels can provide a feeling of empowerment and confidence, while loafers and flats can offer a comfortable vibe. Sandals can be casual or elegant, able to dress up or down a range of attire.
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Sunglasses were popularized in the 1920s by Hollywood stars attempting to remain incognito in public. They endure as a fashion-forward accessory — a pair of vintage Ray-Ban sunglasses, for example, can top off a look in any season and emanate an air of sophistication.
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