The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
1990s Moschino Vintage Colourful Wallpaper Pattern Floral Paisley Jeans Trousers
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino wallpaper / floral patterned trousers. High wasited fit with Moschino embossed gold tone hardware. MADE IN ITALY. Features: Zip fasten / Classic x4 pocket des...
2000's Moschino Logo Pattern Spell out Black Halter Neck Cocktail Dress US 6
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 2000's Moschino Cheap & Chic 'LOGO' print halter neck / fitted cocktail dress, in black with white repeat print all over. Features: Halter Neck style / Fitted...
Archival 1990's Moschino 'Cheap & Chic' Linen Sailor Collar mini Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, early 1990's Moschino linen sailor dress, featuring a novelty sailor collar with blue ribbon trim and large red 'Cheap & Chic' embroidery on the reverse. MADE IN ITALY !...
1990's Iconic Moschino Colourful Monopoly Pattern Print High waisted Trousers
By Moschino, Franco Moschino
Located in Sheffield, GB
Loud and Iconic, early 1990's Vintage Moschino high waisted fitted satin trousers, featuring a fun 'Moschinopoly' print all over in a stretchy shiny material. MADE IN ITALY ! Feature...
90's Vintage Moschino Italian Slogan Large Shoulder Shopper Tote Bag
By Moschino, Franco Moschino
Located in Sheffield, GB
Fun 1990's Vintage Moschino bag with Italian Slogans reading 'It's better to want to dress as you want rather than as you should' and 'Good taste does not exist' ! The bag is made fr...
Rare 1988 Runway Franco Moschino Fruit & Veg Print Raffia Novelty Cocktail Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Spring / Summer 1988 Archival, Runway Vintage fruit & veg print cocktail dress by Franco Moschino, with a novelty Raffia hay neckline detail. MADE IN ITALY. Features: Concealed ...
1990’s Moschino Cheap & Chic Colourful Jigsaw Puzzle Crop Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Superbly tailored early 1990’s Cheap and Chic by Franco Moschino Jigsaw puzzle Jacket, carefully crafted from colourful wool panels and featuring a cropped silhouette with long sleev...
Rare & Iconic 1990's Moschino Cheap & Chic Label Blazer - Vintage Mens Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Truly Rare & Iconic, Original 1990's Moschino Cheap & Chic 'Label' Blazer by Franco Moschino, The Jacket is crafted from hundreds of individual labels patchworked together....
1990's MOSCHINO Orange Sun and Moon Pattern Button down Mini Skirt
By Franco Moschino
Located in Sheffield, GB
A Fun 1990's Vintage MOSCHINO Button down Mini Skirt in an Orange Sun and Moon print. Featuring a high waisted fit, Gold decorative buttons down the f...
1990’s Moschino Cheap & Chic Tartan Plaid High Waisted Shorts - Hot Pants
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Fun 1990’s Cheap & Chic by Franco Moschino tartan high waisted, tailored shorts. Crafted from a 100% Pure Wool plaid fabric and fully lined in black Ra...
1990s Moschino Jeans Top Hande Bag by Franco Moschino
By Moschino Jeans, Franco Moschino
Located in Aci Castello, IT
This rare and authentic Moschino Jeans top handle bag is a fantastic piece from the late 1990s, designed under the creative direction of Franco Moschino himself. This playful yet chi...
1990’s Moschino Cheap & Chic Red White Green Striped Cotton Tea - Sun Dress
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A Sweet 1990’s MOSCHINO Cheap and Chic Tea dress in striped cotton in greens, whites and reds, featuring a sweetheart collar line, fitted waist and knee length hem. The dressed close...
Colourful 'LOVE IS IN THE AIR' 1990's MOSCHINO Satin Cropped Bomber Jacket
By Franco Moschino
Located in Sheffield, GB
Colourful 'LOVE IS IN THE AIR' 1990's MOSCHINO Satin Bomber Jacket with appliqué details, patches and embroideries ! MADE IN ITALY. Features; Long sleeves, Varsity silhouette, pocket...
1992 Ab Fab Franco Moschino Vintage Colourful Satin Jigsaw Puzzle Bomber Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Iconic, Vintage 'Cheap & Chic' 1992 Moschino Puzzle Jacket in Vibrant shades and Colours designed by Franco Moschino. Famously worn by Jennifer Saunders...
Vintage Moschino 1990's Fun Yellow & Black Shadow Print Mini Pencil skirt
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A Fun 1990's Yellow & Black Pencil skirt by MOSCHINO's Cheap & Chic Label ! Featuring a shadow silhouette print, high waisted fit and above the knee length hem. The dress clo...
MOSCHINO 90s Cheap & Chic Vintage Jigsaw Puzzle Colourful Cropped Boucle Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Superbly tailored early 1990’s Cheap and Chic by Franco Moschino, Jigsaw puzzle patterned boucle Jacket crafted from colourful wool panels and featuring gold 'C+C' embossed buttons d...
MOSCHINO Cheap & Chic Antique Newspaper print 1990s Off white velvet shift dress
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Beautiful Antique Newspaper print shift dress by Moschino Cheap & Chic, Circa Mid 1990's. Concealed zip up back. Fully lined. Classic Shift Dress shape. Pit to Pit; 18.5” Nape ...
Archival Moschino Couture 90s Runway Teddy Bear Knit Fun Vintage Novelty Sweater
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Archival 1990's Teddy Bear sweater designer by Franco Moschino for Moschino's 'Couture' line. Beautiful Soft Cream roll neck sweater with a variety of Fluffy hand sewn ornate te...
Iconic Archival 1990's Vintage Moschino Newspaper Print Gazette Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, iconic Vintage 1990's Moschino 'Newspaper' printed high waisted jeans, depicting Franco Moschino amongst other newspaper & gazette articles. MADE IN ITALY ! Features: Zip f...
Las Vegas MOSCHINO Cheap & Chic Roulette Darts Print 1990s Mini shift Dress
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Las Vegas MOSCHINO Cheap & Chic Roulette Darts Print 1990s Mini shift Dress A Loud franco Moschino ‘Cheap & Chic’ roulette print mini dress in off white, yellow and red tones. MADE ...
Iconic Archival 1990's Vintage Moschino Newspaper Print Gazette Pattern Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible, Archival Vintage 1990's Moschino 'Newspaper' print jacket, depicting Franco Moschino amongst other newspaper and Gazette articles. MADE IN ITALY ! Features: Central lin...
Early 1990's Vintage MOSCHINO Reflective Gold & Silver Bum Bag - Fanny Pack
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino reflective Gold & Silver fanny pack / bum bag, with iconic & large 'MOSCHINO' lettering and silver metal hardware. An Iconic Vintage Piece ! MADE IN ITA...
Moschino 1990's Vintage Blue Bandana Print Wrap around Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Cool Vintage 1990's Moschino wrap around Mini skirt, in a classic blue & cream traditional Bandana style pattern. MADE IN ITALY Features: Adjustable fit Back pockets 100% Cotton S...
Vintage 1990's Moschino 'Apple Mac' Print High Waisted Pattern Jeans Trousers
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Apple Mac' Parody print, patterned high waisted trousers. MADE IN ITALY ! Features: Zip / Button fasten Classic x4 poc...
1990's Vintage Moschino Backpack - Gold Letter Rucksack Bag
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black Vinyl Backpack bag, with large 'MOSCHINO' lettering. An Iconic nineties Vintage Piece ! MADE IN ITALY ! Features: Large 'MOSCHINO' spell out l...
Mens 1990s Moschino Colourful Ice Cream Cartoon Pattern Short sleeve Polo Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Moschino Colourful Ice Cream Pattern Polo Shirt decorated with cartoons of various italian icecreams with printed 'Moschino' Slogans, featuring short sleeves and button closur...
1990's Moschino 'Rose' Patterned Sequin Mesh Blazer Jacket in Pink floral
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Vintage 'Cheap & Chic' label, Moschino 'Rose' patterned button down Blazer, with shimmery sequins encased between a pink floral material with a black mesh over-layer. ...
1990's MOSCHINO Cheap & Chic Plain Red Heart Double Breasted Blazer - Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Fabulous 1990's MOSCHINO 'Cheap & Chic' Plain Red Double Breasted Blazer - Jacket Features; Heart detailed buttons on the front, pockets at the hips, 3/4 bracelet length sleeves,...
1990's Loud Moschino Cassette Tape Music print Cropped Satin Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
1990s Moschino Casette Tape Music print Cropped Satin Jacket Made in the 1990's under Japanese liscensing. Archival Piece. Pit to Pit; 18” Pit to Cuff; 15” Waist; 29” Recommended Si...
Rare 1990's Moschino Adult Ads style Fetish Newspaper Print Pattern Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible Vintage 1990s Moschino 'Safe Sex / Adult Ads' patterned shirt in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line button faste...
Rare Vintage 90s Moschino by Redwall Heart Wristlet Pouch Bag
By Franco Moschino, Moschino Couture
Located in London, GB
An ultimate 90s pop-culture aesthetic with this rare, "like-new" vintage Moschino by Redwall heart wristlet. gold-tone "MOSCHINO" hardware. compact, from zipped nylon pocket, back zi...
Early 1990's Vintage Moschino I love Pattern Long sleeve Spell out Shirt
By Franco Moschino
Located in Sheffield, GB
Early 1990's UK Garage Era 'MOSCHINO' repeat patterned Long sleeve Shirt, crafted from a printed rayon with red, blue & green wording. MADE IN ITALY. Features: Logo spell o...
Iconic 1990's Vintage Moschino Colourful Monopoly Novelty Print Denim Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Vintage Moschino Jacket in a delightful, vibrantly coloured 'Moschinopoloy' Monopoly themed patterned denim jacket with a slightly cropped, boxy fit. MADE IN ITALY ! Fea...
Franco Moschino 1990s Black Velvet 'All This and Glamour Too' Slogan Top
By Moschino, Franco Moschino
Located in Sheffield, GB
A Fabulous, Vintage 1990's Moschino black velvet Slogan Top from the Cheap & Chic collection, with 'ALL THIS AND GLAMOUR TOO' embroidered front with Gold and Red lettering detail. ...
Mens 1997 Runway Moschino Scissor Pattern Blue & Gold Velvet Suit Jacket Blazer
By Moschino, Franco Moschino
Located in Sheffield, GB
A Rare 1997 Runway, Vintage Moschino 'Cheap & Chic' Archival velvet scissor print suit jacket, in a Sky Blue and Gold Colour way. MADE IN ITALY ! Features: Central line button fa...
1990's Colourful Cheap & Chic Franco Moschino Blazer Vintage Rainbow Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A Superb, fun early nineties Franco Moschino colourful blazer jacket from the iconic 'Cheap & Chic' line ! MADE IN ITALY. Features; Peace shaped Buttons down the front, Vibrant Ora...
1990's Vintage MOSCHINO leopard print Animal pattern blazer - Suit jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
1990’s Soft felted texture Leopard print Blazer designed by Franco Moschino ! MADE IN ITALY. Fully lined Hip pockets Size; Best fits U.K. 10-12 (Label states U.K. 16 however the gar...
Archive Vintage Moschino Franco Pop Art Print Andy Warhol style Colourful Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino shirt inspired by the works of Andy Warhol, crafted from linen in pastel coloured shades depicting the faces of Franco Moschino. MADE IN ITALY ! Featu...
MOSCHINO 90's Rare and iconic American flag cardigan from MOSCHINO COUTURE!
By Franco Moschino
Located in Milano, MILANO
90's rare and iconic American flag jacquard cardigan with extra long stole from MOSCHINO COUTURE! "HILARY FOR PRESIDENT" embroidery at back Fringe trim at sides 100% virgin wool
Rare Vintage Franco Moschino Supermarket pop art print Colourful denim Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Vintage Franco Moschino Supermarket pop art print Colourful denim Jeans Deadstock Condition ! Circa 1990. Classic 4 pocket design, Belt loops & Button down closure fasten. Size...
1990's Vintage Moschino 'Cloud' Print Sky Blue Long sleeve spell out Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Iconic 'Cloud' print long sleeved shirt, with 'Moschino Forever' gold printed logo to the back. MADE IN ITALY ! Features: Long sleeves 'Moschino Forever' reve...
1990’s Moschino Queen of England Blue off Shoulder Top - T-shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990’s Moschino off-shoulder tee. Featuring allover etching print depicting Queen Elizabeth of England amongst various female figures and historical characters. The top features a sc...
1980's Moschino Black Leather Pencil Skirt with Gold Thimble decoration Tassels
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A 1980's MOSCHINO Cheap & Chic Black Leather Pencil Skirt with Gold Thimble decoration Tassels around the hem and 2 zip pockets at the waist. The skirt has an additional spare thimbl...
1990's MOSCHINO Baby Blue Cloud Print Cropped Logo print Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
A Vintage 1990's Moschino cotton bomber jacket, with large 'Moschino' cloud print on both the front and reverse, elasticated wrist cuffs / waistband and pockets at the hips. The jack...
Early 1980’s Franco Moschino Midnight Blue and White Ruffle Cocktail Dress
By Franco Moschino
Located in Sheffield, GB
The earliest of France Moschino labels we have ever come across ! We believe this dress to be a very Rare 1980’s example of early Franco Moschino. The dress is crafted in a midnight ...
Rare Archival 1990s Moschino World Flag Colourful Pattern Satin Colourful shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' pattern Shirt, crafted from a printed satin fabric with long sleeves and buttons down the front. MADE IN ITALY ! Features: Central ...
MOSCHINO COUTURE Red Heart Buttons Jacket, 1980s/1990s
By Franco Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
1990's Franco Moschino Floral Crochet Knit Open Cardigan - Colourful Sweater
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A fun early nineties Franco Moschino colourful crochet knit - open front cardigan from the iconic 'Cheap & Chic' line ! MADE IN ITALY. Features; Cream crochet knit with vibran...
Rare 1990’s MOSCHINO Stars & stripes USA flag leather Loafers - Shoes EU 40
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare 1990’s MOSCHINO Stars & stripes USA flag leather Loafers - Shoes EU 40 Fabulous Red, white & blue vintage loafers by MOSCHINO crafted from a suede upp...
Mens 1990s MOSCHINO Colourful Vintage ice cream pattern Jazzy Summer print shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
1990's Vintage 'MOSCHINO' ice-cream patterned short sleeved Shirt, crafted from a Vibrant Colourfully printed cotton. MADE IN JAPAN. Features: buttons down front , Collar, short sl...
Rare 90s Moschino Nuts about you Cheap & Chic Grey Suit - blazer Jacket & Pants
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb Archival 1990’s Nutcracker Moschino Cheap & Chic ‘Nut’s about you’ tailored Blazer & Pant suit designed by the master of Italian tailoring Franco Moschino. MADE IN ITALY ! Cr...
Moschino 1990's Night & Day Novelty Fun Cotton Pyjama Sleep Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Moschino 'Night & Day' shirt in contrasting black & white cottons. MADE IN ITALY ! Features: Central line button fasten close / Long sleeves / Front pockets / 'M...
A jacket by Franco Moschino for Cheap and Chic - Italy Circa 1990
By Moschino, Franco Moschino
Located in Toulon, FR
Circa 1990-1992 Italy Iconic Cheap and Chic by Moschino jacket from the most creative period of Franco Moschino, who died in 1994. Slim-fit jacket in black acetate crepe with folded-...
Rare Moschino 1990's Supermarket Advertising Slogan Colourful Patterned Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible Vintage 1990's, Rare Moschino Jeans in a Vibrantly coloured supermarket advertisements print throughout with tongue in cheek 'Moschino Market' slogans. MADE IN ITALY. Fe...
1990's MOSCHINO Colourful Casino Slot Machine pattern Las Vegas Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Casino 'Slot machine' patterned long sleeve shirt, in a colourful rayon fabric, featuring long sleeves and button closure down the centre. The fit is loose an...
Vintage 1990's Moschino 'Apple Mac' Print Red Parody Colourful Satin Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' Parody patterned long sleeve shirt, in a red satin feel fabric. MADE IN ITALY ! Features: Central line button fasten / Lo...
Fantastic MOSCHINO early 1990's burgundy Wool & leather varsity jacket - Coat
By Moschino, Franco Moschino
Located in Sheffield, GB
Franco Moschino early 1990's fun, Maroon pure wool Varsity coat with intercepting white leather panelled shoulders and ornate patch decorations on the sleeve. MADE IN ITALY. Long sl...
1990's MOSCHINO Couture Love Boat Off white Cropped Jacket with Ship embroidery
By Moschino Couture, Franco Moschino
Located in Sheffield, GB
A Superb 1990's Vintage MOSCHINO COUTURE Cropped Jacket in an off white shade, featuring embroidered decorative back detail with 'Love Boat' decoration and imagery of a Vintage Ship....
Vintage 1990's Moschino Monochrome Art Gallery Print High Waisted Cotton Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino monochrome Skirt in a Fabulous Artistic pattern, depicting images of iconic museum artworks and other Moschino iconography. MADE IN ITALY ! Features: High ...
1990's Rare Moschino For Your Eyes Only Satin Varsity Colourful Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Colourful Vintage 1990's Moschino 'Cheap & Chic' Varsity jacket, featuring a purple satin body with orange sleeves and 'for your eyes only' embroidered detailing spelled out ...