The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
90's Vintage Moschino Italian Slogan Large Shoulder Shopper Tote Bag
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun 1990's Vintage Moschino bag with Italian Slogans reading 'It's better to want to dress as you want rather than as you should' and 'Good taste does not exist' ! The bag is made fr...
1980's Moschino Black Leather Pencil Skirt with Gold Thimble decoration Tassels
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A 1980's MOSCHINO Cheap & Chic Black Leather Pencil Skirt with Gold Thimble decoration Tassels around the hem and 2 zip pockets at the waist. The skirt has an additional spare thimbl...
1990's Moschino Floral Print High Waisted Colourful Pattern Trousers - Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
A vibrant pair of 1990’s Vintage Franco Moschino Jeans, featuring a colourful, floral pattern, high waisted fit and classic four pocket design. Made from a stretchy figure hugging fa...
1990’s Moschino Cheap & Chic Black Velvet Bow Embellished Crop Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
1990’s Moschino Cheap & Chic Black Velvet Bow Embellished Crop Jacket A Moschino Cheap & Chic jacket, Circa 1990. In all black, featuring hundreds of intricately sewn black bows, lon...
Early 1980’s Franco Moschino Midnight Blue and White Ruffle Cocktail Dress
By Franco Moschino
Located in Sheffield, GB
The earliest of France Moschino labels we have ever come across ! We believe this dress to be a very Rare 1980’s example of early Franco Moschino. The dress is crafted in a midnight ...
1990’s Moschino Cheap & Chic Tartan Plaid High Waisted Shorts - Hot Pants
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Fun 1990’s Cheap & Chic by Franco Moschino tartan high waisted, tailored shorts. Crafted from a 100% Pure Wool plaid fabric and fully lined in black Ra...
1992 Ab Fab Franco Moschino Vintage Colourful Satin Jigsaw Puzzle Bomber Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Iconic, Vintage 'Cheap & Chic' 1992 Moschino Puzzle Jacket in Vibrant shades and Colours designed by Franco Moschino. Famously worn by Jennifer Saunders...
1988 Franco Moschino Runway Silk Woman with Cowboy Hat Scarf
By Franco Moschino, Moschino
Located in London, GB
1988 Iconic Extremely rare Franco Moschino Woman with Cowboy Hat Silk Scarf This is an authentic Franco Moschino from his 1988 fashion collection and show, 100% silk, Made In Italy ...
1990’s Moschino Red Love Heart Circular Mini Minaudière - Hand Bag
By Franco Moschino, Moschino
Located in Sheffield, GB
A fun 1990’s Franco Moschino leather mini bag. Featuring a circular shape, full double zip closure, secret interior zip compartment, gold metal hardware and detachable / adjustable s...
Archival 1990s Moschino Cloud Print Jersey Colourful Baby Blue micro mini dress
By Franco Moschino, Moschino
Located in Sheffield, GB
1990s Archival Moschino Cloud pattern mini dress featuring short sleeves, draw tie collar line and micro mini hem. The print is So fun ! Recommended Siz...
Iconic Archival 1990's Vintage Moschino Newspaper Print Gazette Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, iconic Vintage 1990's Moschino 'Newspaper' printed high waisted jeans, depicting Franco Moschino amongst other newspaper & gazette articles. MADE IN ITALY ! Features: Zip f...
Iconic Archival 1990's Vintage Moschino Newspaper Print Gazette Pattern Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible, Archival Vintage 1990's Moschino 'Newspaper' print jacket, depicting Franco Moschino amongst other newspaper and Gazette articles. MADE IN ITALY ! Features: Central lin...
Rare Archival 90s Rave Moschino World Flags Pattern Hooded satin Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' patterned jacket, a Piece synonymous with the UK Garage Rave scene in the 1990's, the jacket is crafted from a printed satin fabric wi...
Rare 1990's Moschino Adult Ads style Fetish Newspaper Print Pattern Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990s Moschino 'Safe Sex / Adult Ads' patterned shirt in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line button faste...
Vintage 1990's Moschino Monochrome Art Gallery Print Pattern Jeans Trousers
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb, Vintage 1990's Moschino monochrome Trousers depicting images of iconic museum artworks as well as the face of Franco Moschino himself. MADE IN ITALY ! Features: High waist...
MOSCHINO Cheap & Chic Antique Newspaper print 1990s Off white velvet shift dress
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Beautiful Antique Newspaper print shift dress by Moschino Cheap & Chic, Circa Mid 1990's. Concealed zip up back. Fully lined. Classic Shift Dress shape. Pit to Pit; 18.5” Nape ...
1990’s Moschino Cheap & Chic Red White Green Striped Cotton Tea - Sun Dress
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Sweet 1990’s MOSCHINO Cheap and Chic Tea dress in striped cotton in greens, whites and reds, featuring a sweetheart collar line, fitted waist and knee length hem. The dressed close...
1990's Vintage Moschino Backpack - Gold Letter Rucksack Bag
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black Vinyl Backpack bag, with large 'MOSCHINO' lettering. An Iconic nineties Vintage Piece ! MADE IN ITALY ! Features: Large 'MOSCHINO' spell out l...
Moschino Couture Safari Dress Pokes Fun at the Iconic YSL Safari Jacket
By Franco Moschino, Moschino Couture
Located in New Hope, PA
This rare and collectible Moschino Safari dress, designed by Jeremy Scott, was inspired by the Franco Moschino Survival jacket from the 1990's...
Vintage Moschino Floral Peony Denim Renaissance patterned Pencil Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino high waisted denim pencil skirt, featuring a heavenly Peach coloured floral Peony flower print. MADE IN ITALY Features: ...
Vintage 1990's Moschino Floral Peony flower pattern Peach Denim Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino Denim jacket in a Beautiful Peach shade colour depicting a floral Peony flowers design. MADE IN ITALY Features: Long sl...
2000's Moschino Off Key Blue and Yellow Logo Denim y2k Biker Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible early 2000's Vintage Moschino 'Off Key' pattern jacket. This rare Moschino archival Jacket is synonymous with the UK Garage music scene an...
S/S 1992 Moschino Cheap & Chic Butter soft Black Leather Biker Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible, Vintage 1990's Moschino 'Cheap & Chic' lambskin leather, cropped Biker jacket. Featuring large, decorated gold tone zip 'C+C' charms. Dated Spring / Summer 1992. Features...
Rare 1990's Moschino Adult Ads Fetish Theme Patterned Vintage Trousers Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned trousers / Jeans in black with white & red coloured print throughout. MADE IN ITALY ! Features: Button fasten High...
Archival MOSCHINO white Roman Empire Sculpture Print Rayon Shirt circa 1990.
By Franco Moschino, Moschino
Located in Sheffield, GB
A Fun, Rare 1990’s Archival Moschino patterned shirt for the Collectors displaying an iconic Roman sculpture print. MADE IN ITALY. Features : Long sleeves, Buttons down the front a...
Novelty Moschino 1990s Festive Italian Panettone Loud Colourful print shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Novelty Moschino 1990s Festive Italian Panettone Loud Colourful print shirt Made in Italy. Satin feel material / Long sleeves / Gold Buttons down the front / Loose fitting Pit to Pi...
1990's Loud Moschino Cassette Tape Music print Cropped Satin Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
1990s Moschino Casette Tape Music print Cropped Satin Jacket Made in the 1990's under Japanese liscensing. Archival Piece. Pit to Pit; 18” Pit to Cuff; 15” Waist; 29” Recommended Si...
1990's MOSCHINO Colourful Casino Slot Machine pattern Las Vegas Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Casino 'Slot machine' patterned long sleeve shirt, in a colourful rayon fabric, featuring long sleeves and button closure down the centre. The fit is loose an...
Fun 90's Vintage MOSCHINO I love Vegetables Print T Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
A Fun 1990's Vintage MOSCHINO Printed T Shirt in a soft Black cotton with Slogan 'I Love - Vegetables - Love Me'. MADE IN ITALY. Recommended Size; Large Measurements are provided in...
1990's Vintage Moschino Colourful Pinball Pattern High waisted Trousers Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Vibrant, Vintage Early 1990's Moschino 'Pinball' patterned, high waisted Vegas themed trousers in bold primary colours. MADE IN ITALY ! Features: High waisted fit Classic x4 pocke...
1990's MOSCHINO Couture Love Boat Off white Cropped Jacket with Ship embroidery
By Franco Moschino, Moschino Couture
Located in Sheffield, GB
A Superb 1990's Vintage MOSCHINO COUTURE Cropped Jacket in an off white shade, featuring embroidered decorative back detail with 'Love Boat' decoration and imagery of a Vintage Ship....
MOSCHINO 90s Cheap & Chic Vintage Jigsaw Puzzle Colourful Cropped Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superbly tailored early 1990’s Cheap and Chic by Franco Moschino, Jigsaw puzzle patterned boucle Jacket crafted from colourful wool panels and featuring gold 'C+C' embossed buttons d...
S/S 1991 MOSCHINO Redwall Documented Black Blossoms Appliquéd Leather Backpack
By Moschino, Franco Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Y2K Gothic font MOSCHINO All over 2000s Rock N Roll Word print mini Shift Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Y2K Gothic font MOSCHINO All over print 2000s mini Shift Dress MADE IN ITALY Off white and Black Soft thick material (98% Cotton / 2% Elasthane) Material ...
1980s Iconic Black Fabric and Brass Charms Clutch by Franco Moschino
By Redwall, Franco Moschino
Located in Aci Castello, IT
This is a rare and highly collectible 1980s Franco Moschino clutch bag, a quintessential piece from his iconic early work. The bag is crafted from ...
Moschino by Franco Vintage 80s Black Wool Top With Attached Corset Garter Skirt
By Franco Moschino, Moschino
Located in Antwerpen, Vlaams Gewest
Gorgeous collectors archival vintage 1980s Moschino by Franco Moschino. Franco Moschino Vintage 1980s Black Wool Top with attached corset and garter detail. This iconic piece feature...
SS 1994 Vintage Moschino Pinstriped Patchwork Run Way Blazer Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Spring / Summer 1994 MOSCHINO Runway, Hand-sewn Patchwork Blazer Jacket designed by Franco Moschino. Look 51 / Look 54 Catwalk Reference. MADE IN ITA...
Moschino 1990s Trompe l’œil Grey Denim Multi pocket fun Avant Guard Pencil Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Unique and Interestingly constructed early 1990s Moschino Grey denim pencil skirt with multi pocket design reverse. Size; 26 inch waist Waist; 26” Hip; 36” Length; 20” MADE IN ITALY....
Original 2000's Vintage Moschino Sunset Print long sleeve Patterned Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Original Early 2000's Moschino long sleeved sunset print shirt, in vibrant orange and purple coloured tones. Made in Italy ! This is the Original versio...
Archival 1990's Moschino 'Cheap & Chic' Linen Sailor Collar mini Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, early 1990's Moschino linen sailor dress, featuring a novelty sailor collar with blue ribbon trim and large red 'Cheap & Chic' embroidery on the reverse. MADE IN ITALY ! F...
MOSCHINO 90's Rare and iconic American flag cardigan from MOSCHINO COUTURE!
By Franco Moschino
Located in Milano, MILANO
90's rare and iconic American flag jacquard cardigan with extra long stole from MOSCHINO COUTURE! "HILARY FOR PRESIDENT" embroidery at back Fringe trim at sides 100% virgin wool
1990's Colourful Cheap & Chic Franco Moschino Blazer Vintage Rainbow Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Superb, fun early nineties Franco Moschino colourful blazer jacket from the iconic 'Cheap & Chic' line ! MADE IN ITALY. Features; Peace shaped Buttons down the front, Vibrant Ora...
2000's Y2k Moschino Purple Fluffy Sheepskin Fur Vintage Moon Ski Boots
By Franco Moschino, Moschino
Located in Sheffield, GB
Garish 2000's Vibrant purple sheepskin moon boots by Moschino's Cheap & Chic label. MADE IN ITALY ! Features: Fully leather lined interior Rubber soles Purple sheepskin exterior ...
Rare Vintage Franco Moschino Supermarket Discount Colourful Denim Jeans
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Rare Vintage Franco Moschino Supermarket Discount Colourful Denim Jeans Circa 1990 / Zip button closure / Classic four pocket design Size; Recommended 30’’ Waist Measurements are ...
1990’s Moschino Queen of England Blue off Shoulder Top - T-shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
1990’s Moschino off-shoulder tee. Featuring allover etching print depicting Queen Elizabeth of England amongst various female figures and historical characters. The top features a sc...
1990's MOSCHINO Cheap & Chic Plain Red Heart Double Breasted Blazer - Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Fabulous 1990's MOSCHINO 'Cheap & Chic' Plain Red Double Breasted Blazer - Jacket Features; Heart detailed buttons on the front, pockets at the hips, 3/4 bracelet length sleeves,...
Vintage Moschino 1990's Black Nylon Gold letter Bum bag - Waist Belt Pouch
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black nylon waist belt / ''bum bag'', with iconic 'MOSCHINO' lettering and gold tone metal hardware. MADE IN ITALY ! Features; 'MOSCHINO' spellout letters ...
1990's Moschino Persol Occhialli Tortoise Shell Square Oval Shades - Sunglasses
By Franco Moschino, Persol
Located in Sheffield, GB
Limited edition Moschino x Persol collaboration early 1990's Sunglasses crafted from Tortoise shell acrylic with embossed writing in gold down the arms and brown tinted lenses. Size...
Schiaparelli Valentine Heart w/Arrow dress Jacket New!
By Franco Moschino, Schiaparelli
Located in Los Angeles, CA
Beautiful Schiaparelli black wool blazer with signature large red heart pierced by embroidered gold arrows, with a small spray of clear stones. Four (4) small delicate buttons showc...
Moschino 90's patent leather Tiffany gift box bag with bow
By Franco Moschino, Moschino
Located in BELLEVUE HILL, NSW
Dating to the 90's, this incredible Moschino bag is modelled after a Tiffany's gift box. Crafted from shiny blue and cream patent leather, it features a bow detail on the top, should...
Fantastic MOSCHINO early 1990's burgundy Wool & leather varsity jacket - Coat
By Franco Moschino, Moschino
Located in Sheffield, GB
Franco Moschino early 1990's fun, Maroon pure wool Varsity coat with intercepting white leather panelled shoulders and ornate patch decorations on the sleeve. MADE IN ITALY. Long sl...
Epic 1990's Moschino Ciao See you Leather Fun Red Novelty Waistcoat Vest
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic Vintage 1990's Moschino red lambskin vest. Featuring black perspex 'CIAO' embellishment to the front and 'SEE YOU LEATHER' to the back. MADE IN ITALY ! Features: 'Moshino Lea...
1990’s Moschino Cheap & Chic Colourful Jigsaw Puzzle Crop Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Superbly tailored early 1990’s Cheap and Chic by Franco Moschino Jigsaw puzzle Jacket, carefully crafted from colourful wool panels and featuring a cropped silhouette with long sleev...
1990's Franco Moschino CHEAP & CHIC Watermelon Fruit little Black Dress
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Brilliant early nineties Franco Moschino little black dress from the iconic Cheap & Chic line with a Watermelon collar detailing ! MADE IN ITALY. Franco Moschino is known for his...
Kitsch 1990's Orange Heart Shaped MOSCHINO Bralet - Crop Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Fabulous 1990's MOSCHINO Orange coloured stretchy denim crop top with heart shaped breasts and bejewelled buttons down the front. MADE IN ITALY. Size Fits a modern UK 6 beautifully...
Las Vegas MOSCHINO Cheap & Chic Roulette Darts Print 1990s Mini shift Dress
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Las Vegas MOSCHINO Cheap & Chic Roulette Darts Print 1990s Mini shift Dress A Loud franco Moschino ‘Cheap & Chic’ roulette print mini dress in off white, yellow and red tones. MADE ...
1980s Moschino Cheap & Chic Bullseye Black and White Size 8 Vintage Tunic Dress
By Franco Moschino, Moschino Cheap and Chic
Located in San Diego, CA
Rare 80s MOSCHINO Cheap & Chic black and white / ivory novelty bulls eye print Size 8 Rayon slouchy shirt tunic / mini dress ! Features fabric covered but...
Y2k White Moschino 'Who Cares' Baby Tee Vintage 2000's Slogan T Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic, Vintage Early 2000's Moschino baby tee style T-shirt, with loud 'WHO CARES' slogan printed across the front. MADE IN ITALY Features: Rounded neckline...
Iconic 1990s Cheap & Chic Franco Moschino Barcode Stripe Denim Pencil Mini Skirt
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Instantly recognisable 1990's Moschino 'Cheap & Chic' label Barcode striped denim skirt, featuring a high waisted pencil fit with above the knee length hem. MADE IN ITALY Features:...
Moschino 1990's Vintage Blue Bandana Print Wrap around Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Cool Vintage 1990's Moschino wrap around Mini skirt, in a classic blue & cream traditional Bandana style pattern. MADE IN ITALY Features: Adjustable fit Back pockets 100% Cotton S...