The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
Vintage Moschino 1990's Black Nylon Gold letter Bum bag - Waist Belt Pouch
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black nylon waist belt / ''bum bag'', with iconic 'MOSCHINO' lettering and gold tone metal hardware. MADE IN ITALY ! Features; 'MOSCHINO' spellout letters ...
Moschino 1990s Rare Archival Nuts about you Cheap & Chic fantasy blazer & Pants
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb Archival 1990’s Moschino Cheap & Chic ‘Nut’s about you’ tailored Blazer & Pant suit designed by the master of Italian tailoring Franco Moschino. MADE IN ITALY ! Crafted from ...
Rare 1990's Moschino Question Mark ? Avant Guard Black Pencil Mini Mini Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Impeccable, instantly recognisable 1990's Moschino 'Cheap & Chic' label 'Question Mark' appliqué skirt, featuring a high waisted pencil fit with above the knee length hem. MADE IN I...
Vintage 1990's Moschino Floral Peony flower pattern Peach Denim Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990s Moschino Denim jacket in a Beautiful Peach shade colour depicting a floral Peony flowers design. MADE IN ITALY Features: Long sl...
Rare 1990's Moschino Adult Ads Fetish Theme Patterned Vintage Trousers Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned trousers / Jeans in black with white & red coloured print throughout. MADE IN ITALY ! Features: Button fasten High...
Vintage Moschino Junior Label 1990's Tapestry Stitch Artisan Logo Denim Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Vintage MOSCHINO Logo patterned jacket, made from navy blue & off-white woven artisan tapestry fabric. MADE IN ITALY ! Features: Classic x4 front pocket design Quilte...
Rare Moschino 1990's Supermarket Advertising Slogan Colourful Patterned Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible Vintage 1990's, Rare Moschino Jeans in a Vibrantly coloured supermarket advertisements print throughout with tongue in cheek 'Moschino Market' slogans. MADE IN ITALY. Fe...
Early 1990's Vintage Moschino I love Pattern Long sleeve Spell out Shirt
By Franco Moschino
Located in Sheffield, GB
Early 1990's UK Garage Era 'MOSCHINO' repeat patterned Long sleeve Shirt, crafted from a printed rayon with red, blue & green wording. MADE IN ITALY. Features: Logo spell out p...
2000's Moschino Off Key Blue and Yellow Logo Denim y2k Biker Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible early 2000's Vintage Moschino 'Off Key' pattern jacket. This rare Moschino archival Jacket is synonymous with the UK Garage music scene an...
Franco Moschino Vintage 1987 Black Patent Leather Clutch Bag, Unisex
By Franco Moschino
Located in Aci Castello, IT
An Iconic "Mi 1987" Vintage Black Patent Leather Clutch Bag by Franco Moschino Own a piece of fashion history with this rare and highly collectible "Mi 1987" clutch bag, a quintessen...
1990’s Moschino Cheap & Chic Black Velvet Bow Embellished Crop Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
1990’s Moschino Cheap & Chic Black Velvet Bow Embellished Crop Jacket A Moschino Cheap & Chic jacket, Circa 1990. In all black, featuring hundreds of intricately sewn black bows, lon...
Early 1980’s Franco Moschino Midnight Blue and White Ruffle Cocktail Dress
By Franco Moschino
Located in Sheffield, GB
The earliest of France Moschino labels we have ever come across ! We believe this dress to be a very Rare 1980’s example of early Franco Moschino. The dress is crafted in a midnight ...
Rare Vintage Moschino 1980's Archival Camouflage Bomber Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Vintage 1980's Moschino Milano long sleeved, loosely oversized fit camouflage bomber jacket with a brushed leather collar and gently elasticated waist band. MADE IN ITALY ! Fe...
Archival 1990's Moschino Cheap & Chic Teddy Bear Hooded Bomber Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Super Rare and Archival Vintage 1990's Franco Moschino 'CHEAP & CHIC' label Teddy Bear face hooded bomber jacket. This is the Original version of the highly copied jacket, resu...
1990's Colourful Cheap & Chic Franco Moschino Blazer Vintage Rainbow Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Superb, fun early nineties Franco Moschino colourful blazer jacket from the iconic 'Cheap & Chic' line ! MADE IN ITALY. Features; Peace shaped Buttons down the front, Vibrant Ora...
Moschino 90's patent leather Tiffany gift box bag with bow
By Moschino, Franco Moschino
Located in BELLEVUE HILL, NSW
Dating to the 90's, this incredible Moschino bag is modelled after a Tiffany's gift box. Crafted from shiny blue and cream patent leather, it features a bow detail on the top, should...
1990's Vintage Moschino 'Cloud' Print Sky Blue Long sleeve spell out Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Iconic 'Cloud' print long sleeved shirt, with 'Moschino Forever' gold printed logo to the back. MADE IN ITALY ! Features: Long sleeves 'Moschino Forever' reve...
1990's MOSCHINO Colourful Casino Slot Machine pattern Las Vegas Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Casino 'Slot machine' patterned long sleeve shirt, in a colourful rayon fabric, featuring long sleeves and button closure down the centre. The fit is loose an...
Schiaparelli Valentine Heart w/Arrow dress Jacket New!
By Schiaparelli, Franco Moschino
Located in Los Angeles, CA
Beautiful Schiaparelli black wool blazer with signature large red heart pierced by embroidered gold arrows, with a small spray of clear stones. Four (4) small delicate buttons showc...
Vintage Moschino 1990's 'Off Key' Print High waisted Logo-mania Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Navy blue & white Moschino 'Off Key' printed mini skirt. MADE IN ITALY Features: Elasticated waist band Bottom skimming hem Made in Italy 92% Cotton / 8% Lycra Siz...
1990's Vintage Denim Bustier Moschino Corset Body con Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic and sexy early 1990's Moschino Milano blue denim fitted dress, with corset style black lace trimmed upper body contours. MADE IN ITALY ! Featur...
Franco Moschino Sunset Ombré paint stroke newspaper print Blazer - Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
1990's Franco Moschino 'CHEAP & CHIC' Blazer with Sunset coloured Ombré 'paint-stroke' pattern through out. MADE IN ITALY. The Jacket features an oversized boxy silhouette with long ...
S/S 1992 Moschino Cheap & Chic Butter soft Black Leather Biker Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible, Vintage 1990's Moschino 'Cheap & Chic' lambskin leather, cropped Biker jacket. Featuring large, decorated gold tone zip 'C+C' charms. Dated Spring / Summer 1992. Features...
1990's Loud Moschino Cassette Tape Music print Cropped Satin Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
1990s Moschino Casette Tape Music print Cropped Satin Jacket Made in the 1990's under Japanese liscensing. Archival Piece. Pit to Pit; 18” Pit to Cuff; 15” Waist; 29” Recommended Si...
Vintage Moschino Floral Peony Denim Renaissance patterned Pencil Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino high waisted denim pencil skirt, featuring a heavenly Peach coloured floral Peony flower print. MADE IN ITALY Features: ...
S/S 1989 MOSCHINO Couture Black Sleeveless Blouse Gold Embroidered Top
By Franco Moschino, Moschino Couture
Located in Sheffield, GB
A Rare and Fabulous S/S 1989 Moschino Couture sleeveless Blouse featuring gold embroidered logos and lettering with the Iconic Franco-Moschino signature Cow. The Blouse fasten via a ...
1990's Vintage MOSCHINO leopard print Animal pattern blazer - Suit jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
1990’s Soft felted texture Leopard print Blazer designed by Franco Moschino ! MADE IN ITALY. Fully lined Hip pockets Size; Best fits U.K. 10-12 (Label states U.K. 16 however the gar...
1990s Moschino List Slogan Fun Graphic Little black long sleeve Micro mini Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Moschino 'Tick List' Graphic slogan Little black mini Dress made from Thick stretchy sweatshirt Material featuring long sleeves. MADE IN ITALY. 88% Cotton 12% Elasthane...
Rare 1988 Runway Franco Moschino Fruit & Veg Print Raffia Novelty Cocktail Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Spring Summer 1988 Archival, Runway Vintage fruit & veg print cocktail dress by Franco Moschino, with a novelty Raffia hay neckline detail. MADE IN ITALY. Features: Concealed zip ...
Vintage 1990's Moschino 'Apple Mac' Print High Waisted Pattern Jeans Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Apple Mac' Parody print, patterned high waisted trousers. MADE IN ITALY ! Features: Zip / Button fasten Classic x4 poc...
1980s Iconic Black Fabric and Brass Charms Clutch by Franco Moschino
By Franco Moschino, Redwall
Located in Aci Castello, IT
This is a rare and highly collectible 1980s Franco Moschino clutch bag, a quintessential piece from his iconic early work. The bag is crafted from ...
Moschino CD Print 1990s Compact Disc Music pattern Black High waisted Shorts
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino CD Print 1990s Compact Disc Music pattern Black High waisted Shorts MADE IN ITALY High waisted fit / Zip & Button Closure / Classic ...
1990's Franco Moschino CHEAP & CHIC Watermelon Fruit little Black Dress
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Brilliant early nineties Franco Moschino little black dress from the iconic Cheap & Chic line with a Watermelon collar detailing ! MADE IN ITALY. Franco Moschino is known for his...
Moschino 1990s Trompe l’œil Grey Denim Multi pocket fun Avant Guard Pencil Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Unique and Interestingly constructed early 1990s Moschino Grey denim pencil skirt with multi pocket design reverse. Size; 26 inch waist Waist; 26” Hip; 36” Length; 20” MADE IN ITALY....
Vintage MOSCHINO Gold "Out Of Sight Out Of Mind" Novelty Sunglasses
By Moschino, Franco Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Gold "Out Of Sight Out Of Mind" Novelty Sunglasses Features: - 100% Authentic MOSCHINO by Persol. - Gold tone sunglasses with embossed "Lontano Dagli Occhi, Lontan...
1990s Moschino Cheap & Chic Bauble Beaded Black Slip Dress
By Moschino Cheap and Chic, Franco Moschino
Located in West Hollywood, CA
This Moschino Cheap & Chic slip dress from the 1990s features a sleek black silhouette. The minimalist design is elevated by playful black bauble-beaded shoulder straps. Approximate...
Rare Vintage Franco Moschino Supermarket pop art print Colourful denim Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Vintage Franco Moschino Supermarket pop art print Colourful denim Jeans Deadstock Condition ! Circa 1990. Classic 4 pocket design, Belt loops & Button down closure fasten. Size...
Iconic 1990's Vintage Moschino 'Franco' Print Graphic Pattern Blue Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'FRANCO' print long sleeve shirt in a blue and white colourway, depicting the face of Franco Moschino himself. MADE IN ITALY ! Features: Central line button ...
Spring Summer 1994 Moschino Couture Runway Question Mark Boucle Tailleur Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Spring / Summer 1994 MOSCHINO Couture Question mark jacket. (LOOK 19) This Superb example of a vintage Moschino Couture 'Question Mark' boucle jacket comes in chocolate brown with a...
1990's Vintage Moschino Colourful Floral Pattern Print Denim Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage early 1990's Moschino Botanical / Floral patterned print denim jacket, with subtle 'Moschino' spell out print interlaced. MADE IN ITALY. Features: Breast pockets Central l...
Moschino 1990's Night & Day Novelty Fun Cotton Pyjama Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Moschino 'Night & Day' shirt in contrasting black & white cottons. MADE IN ITALY ! Features: Central line button fasten Long sleeves Front pockets 'MOSCHINO' printed r...
2000's Y2k Moschino Purple Fluffy Sheepskin Fur Vintage Moon Ski Boots
By Moschino, Franco Moschino
Located in Sheffield, GB
Garish 2000's Vibrant purple sheepskin moon boots by Moschino's Cheap & Chic label. MADE IN ITALY ! Features: Fully leather lined interior Rubber soles Purple sheepskin exterior ...
Franco Moschino 1980s Vintage Unisex Blue Red Patent Leather Handbag
By Franco Moschino
Located in Aci Castello, IT
This 1980s vintage handbag is an iconic design by Franco Moschino. It reflects the playful and bold aesthetic Moschino is known for. The handbag features a striking combination of bl...
Moschino by Franco Vintage 80s Black Wool Top With Attached Corset Garter Skirt
By Franco Moschino, Moschino
Located in Antwerpen, Vlaams Gewest
Gorgeous collectors archival vintage 1980s Moschino by Franco Moschino. Franco Moschino Vintage 1980s Black Wool Top with attached corset and garter detail. This iconic piece feature...
Iconic 1990s Cheap & Chic Franco Moschino Barcode Stripe Denim Pencil Mini Skirt
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Instantly recognisable 1990's Moschino 'Cheap & Chic' label Barcode striped denim skirt, featuring a high waisted pencil fit with above the knee length hem. MADE IN ITALY Features:...
MOSCHINO COUTURE Red Heart Buttons Jacket, 1980s/1990s
By Moschino Couture, Franco Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Rare 1990’s Vintage Franco Moschino Italian Lira Money print Bank Note Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare 1990’s Vintage Franco Moschino Italian Lira Money print Bank Note Jeans Circa 1990. Classic 4 pocket design, Belt loops & Button and Zip closure. Size; 26” Waist Measureme...
MOSCHINO COUTURE S/S 1989 Runway Black Fringe Wrap Coat with Belt
By Franco Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
1990's Vintage Moschino Punctuation Symbol Cheap and Chic Cream Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Vintage Moschino 'Cheap & Chic' label high waisted pencil skirt in a cream and brown colour way with a typical Franco Moschino style punctuation allover print ! MADE IN ITALY...
1990's Franco Moschino Floral Crochet Knit Open Cardigan - Colourful Sweater
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Chic and fun early nineties Franco Moschino colourful crochet knit - open front cardigan from the iconic 'Cheap & Chic' line ! MADE IN ITALY. Features; Cream crochet knit with...
1990's Moschino Digital Pixelated Blue Satin A Line Digital pattern Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Jeans Skirt featuring a high waisted A line mini fit, in a pixelated blue digital printed satin. MADE IN ITALY! Features: A Line design Concealed zip up si...
Iconic 1990's Moschino Skinny Red 'Moschino' Gold Letter leather Waist Belt
By Franco Moschino, Moschino
Located in Sheffield, GB
Super iconic, Vintage 1990's Moschino waist belt with 'MOSCHINO' gold tone, moveable metal lettering on a skinny red leather belt. MADE IN ITALY ! Features: 'MOSCHINO' Lettering S...
Moschino Pale Pink Cashmere Sweater Appliqued Sewing Theme
By Franco Moschino, Moschino
Located in New Hope, PA
Moschino has taken this cashmere and wool blend cardigan sweater and had some fun with an appliqued sewing theme. There are buttons, snaps, size tags, flowers, bows, a spool of brow...
A jacket by Franco Moschino for Cheap and Chic - Italy Circa 1990
By Moschino, Franco Moschino
Located in Toulon, FR
Circa 1990-1992 Italy Iconic Cheap and Chic by Moschino jacket from the most creative period of Franco Moschino, who died in 1994. Slim-fit jacket in black acetate crepe with folded-...
1990's Vintage Moschino 'Franco' Print Blue Graphic Pattern Trousers Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'Franco' print graphic hight waisted Jeans in a blue and white colourway, depicting a pattern of the face of Franco Moschino himself. MADE IN ITALY ! Featu...
1990's Moschino 'Apple Mac' Crazy Colourful Abstract Print White Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' patterned parody shirt, in white satin feel fabric. Features: Central line button fasten Long sleeves Ladies fit MADE IN...
A 1980s Iconic Blue and White Handbag by Franco Moschino " Te du na bursetada! "
By Franco Moschino
Located in Aci Castello, IT
This piece exemplifies Moschino's characteristic sense of humor and playful approach to fashion. The bag is a structured, dark blue plastic handbag wi...
Moschino Ribbon Embroidery Knit Pullover
By Franco Moschino
Located in New York, NY
Moschino fine ribbon embroidery and crystal embellished black jersey knit sleeveless pullover. Of cotton and rayon with peek a boo front closure. Exc...
Rare Archival 90s Rave Moschino World Flags Pattern long sleeve shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' pattern Shirt, a Piece synonymous with the UK Garage Rave scene in the 1990's, the shirt is crafted from a printed satin fabric with long sleeve...
MOSCHINO CD Print 1990s Compact Disc Music pattern Red Satin Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Moschino CD Print 1990s Compact Disc Music pattern Red Satin Shirt MADE IN ITALY. Loose fitting / Gold Buttons down the front / Shiny satin feel texture / Long Sleeves / 100% Rayon...