The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
Las Vegas MOSCHINO Cheap & Chic Roulette Darts Print 1990s Mini shift Dress
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Las Vegas MOSCHINO Cheap & Chic Roulette Darts Print 1990s Mini shift Dress A Loud franco Moschino ‘Cheap & Chic’ roulette print mini dress in off white, yellow and red tones. MADE ...
Kitsch 1990's Orange Heart Shaped MOSCHINO Bralet - Crop Top
By Moschino, Franco Moschino
Located in Sheffield, GB
Fabulous 1990's MOSCHINO Orange coloured stretchy denim crop top with heart shaped breasts and bejewelled buttons down the front. MADE IN ITALY. Size Fits a modern UK 6 beautifully...
Rare Moschino 1990's Supermarket Advertising Slogan Colourful Patterned Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's, Rare Moschino Jeans in a Vibrantly coloured supermarket advertisements print throughout with tongue in cheek 'Moschino Market' slogans. MADE IN ITALY. Fe...
1980s Moschino Cheap & Chic Bullseye Black and White Size 8 Vintage Tunic Dress
By Moschino Cheap and Chic, Franco Moschino
Located in San Diego, CA
Rare 80s MOSCHINO Cheap & Chic black and white / ivory novelty bulls eye print Size 8 Rayon slouchy shirt tunic / mini dress ! Features fabric covered but...
Archival Moschino Couture 90s Runway Teddy Bear Knit Fun Vintage Novelty Sweater
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Archival 1990's Teddy Bear sweater designer by Franco Moschino for Moschino's 'Couture' line. Beautiful Soft Cream roll neck sweater with a variety of Fluffy hand sewn ornate te...
Moschino 1990's Vintage Blue Bandana Print Wrap around Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Cool Vintage 1990's Moschino wrap around Mini skirt, in a classic blue & cream traditional Bandana style pattern. MADE IN ITALY Features: Adjustable fit Back pockets 100% Cotton S...
Moschino 1990s Rare Archival Nuts about you Cheap & Chic fantasy blazer & Pants
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb Archival 1990’s Moschino Cheap & Chic ‘Nut’s about you’ tailored Blazer & Pant suit designed by the master of Italian tailoring Franco Moschino. MADE IN ITALY ! Crafted from ...
Franco Moschino Vintage 1987 Black Patent Leather Clutch Bag, Unisex
By Franco Moschino
Located in Aci Castello, IT
An Iconic "Mi 1987" Vintage Black Patent Leather Clutch Bag by Franco Moschino Own a piece of fashion history with this rare and highly collectible "Mi 1987" clutch bag, a quintessen...
Iconic 1990's Moschino Skinny Red 'Moschino' Gold Letter leather Waist Belt
By Moschino, Franco Moschino
Located in Sheffield, GB
Super iconic, Vintage 1990's Moschino waist belt with 'MOSCHINO' gold tone, moveable metal lettering on a skinny red leather belt. MADE IN ITALY ! Features: 'MOSCHINO' Lettering S...
Rare 1990’s Vintage Franco Moschino Italian Lira Money print Bank Note Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare 1990’s Vintage Franco Moschino Italian Lira Money print Bank Note Jeans Circa 1990. Classic 4 pocket design, Belt loops & Button and Zip closure. Size; 26” Waist Measureme...
Moschino Cheap & Chic Spring 1993 Carwash Hem Size 6 / 8 Black Vintage 90s Dress
By Moschino Cheap and Chic, Franco Moschino
Located in San Diego, CA
Moschino Cheap and Chic Spring 1993 black sleeveless carwash hem dress ! Panels of soft black fabric are composed of Rayon (21%) and Acetate (79%). Hidden zipper up the back with hoo...
1990's Vintage MOSCHINO leopard print Animal pattern blazer - Suit jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
1990’s Soft felted texture Leopard print Blazer designed by Franco Moschino ! MADE IN ITALY. Fully lined Hip pockets Size; Best fits U.K. 10-12 (Label states U.K. 16 however the gar...
A 1980s Iconic Blue and White Handbag by Franco Moschino " Te du na bursetada! "
By Franco Moschino
Located in Aci Castello, IT
This piece exemplifies Moschino's characteristic sense of humor and playful approach to fashion. The bag is a structured, dark blue plastic handbag wi...
Moschino Pale Pink Cashmere Sweater Appliqued Sewing Theme
By Moschino, Franco Moschino
Located in New Hope, PA
Moschino has taken this cashmere and wool blend cardigan sweater and had some fun with an appliqued sewing theme. There are buttons, snaps, size tags, flowers, bows, a spool of brow...
MOSCHINO COUTURE Red Heart Buttons Jacket, 1980s/1990s
By Franco Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Rare 1990’s Moschino ‘Love Theatre’ Via Sant Andrea MILAN Black stretchy body
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare 1990’s Moschino ‘Love Theatre’ Via Sant Andrea 12 MILAN Black stretchy body suit. MADE IN ITALY ! Press stud crotch closure Stretchy figure hugging material Pit to Pit; 14.5”...
1989 Archival Moschino Couture Blow Up Doll Appliqué Vest Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Splendid, 1989 Runway 'Moschino Couture' label 'Blow up Doll' Tank top designed by Franco Moschino, depicting the face of a blow up doll with novelty fringed blond hair and playful b...
Archival 1990's Moschino Cheap & Chic Teddy Bear Hooded Bomber Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Super Rare and Archival Vintage 1990's Franco Moschino 'CHEAP & CHIC' label Teddy Bear face hooded bomber jacket. This is the Original version of the highly copied jacket, resu...
1990's Moschino Vintage 'Summer Time' Gold Letter Black Leather Waist Belt
By Moschino, Franco Moschino
Located in Sheffield, GB
Fun, Vintage 1990's Moschino 'SUMMER TIME' gold tone letter belt. A fun alternative to the classic 'MOSCHINO' letter belt by the Maison. MADE IN ITALY Redwall. Features: 'Summer Ti...
Moschino Popeye & Olive Oil Cartoon 1990s Loud Colourful pastel print shirt
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Moschino Popeye & Olive Oil Cartoon 1990s Loud Colourful pastel print shirt CHEAP & CHIC MADE IN ITALY ! Semi sheer texture / buttons down front / 3/4 long sleeves / Loose fit Pi...
Fun Moschino Cartoon Las Vegas Casino Pinball 1990's Loud Colourful print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun Moschino Casino Pinball themed 1990's Loud Colourful print shirt in Red. MADE IN ITALY 100% Rayon Gold buttons down the front / Breast Pockets / Loose fitting / Long sleeves P...
Archival Loud Moschino 1990s Black Novelty Heart Crotch UNISEX Cycling Shorts
By Franco Moschino
Located in Sheffield, GB
Unisex Loud Moschino 1990's Black Novelty Heart on the Crotch Nylon stretchy cycling Shorts MADE IN ITALY ! Adjustable draw tie waist. 80% Polyamide 20% Elasthane Waist line (hip) ...
90's Vintage Moschino Faux Leather Shiny Black latex High Waisted Pants Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic Vintage 1990's Moschino leather look high waisted latex pants, featuring various Iconic Moschino metal hardware logo details. MADE IN ITALY ! Features: Zip up front Iconic Mo...
1990's MOSCHINO Torero Fringed Show Girl Jersey Zip Up Cowgirl Jacket - Sweater
By Franco Moschino, Moschino
Located in Sheffield, GB
Fabulous early 1990's Vintage Moschino Showgirl 'Torero' Jacket in Black & Gold, designed by Franco Moschino. MADE IN ITALY. This Wonderful, unique Vintage Jacket is made from ...
1990's Moschino Cruise Me Baby Backless All Black full length Cocktail Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'Cruise Me Baby' label full length Cocktail dress in all Black with a cut out back keyhole and folded cleavage. Features: Cut out back Scooped neck line Max...
1990's Vintage Moschino Tan Suede Leather Multi-way Button Waistcoat vest
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic Vintage 1990's Moschino tan waistcoat, crafted from a beautifully soft and supple suede. The vest features a playful button detail allowing the option to extend and adjust the ...
1990's Rare Moschino For Your Eyes Only Satin Varsity Colourful Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Colourful Vintage 1990's Moschino 'Cheap & Chic' Varsity jacket, featuring a purple satin body with orange sleeves and 'for your eyes only' embroidered detailing spelled out ...
Rare 1988 Runway Franco Moschino Fruit & Veg Print Raffia Novelty Cocktail Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Spring Summer 1988 Archival, Runway Vintage fruit & veg print cocktail dress by Franco Moschino, with a novelty Raffia hay neckline detail. MADE IN ITALY. Features: Concealed zip ...
Rare 90's Vintage Moschino 'Cat Face' Velvet Black Long sleeve body con Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage early 1990's Moschino black velvet 'Cheap & Chic' label body con dress, featuring novelty Cat face appliqué to the front. MADE IN ITALY ! Features: Long sleeves...
Colourful 'LOVE IS IN THE AIR' 1990's MOSCHINO Satin Cropped Bomber Jacket
By Franco Moschino
Located in Sheffield, GB
Colourful 'LOVE IS IN THE AIR' 1990's MOSCHINO Satin Bomber Jacket with appliqué details, patches and embroideries ! MADE IN ITALY. Features; Long sleeves, Varsity silhouette, pocket...
MOSCHINO COUTURE S/S 1989 Runway Black Fringe Wrap Coat with Belt
By Moschino Couture, Franco Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Y2k iconic 2000's Vintage Moschino 'Alphabet' Pattern Spell Out Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic Vintage 2000's Moschino 'Alphabet' patterned spell out mini skirt in black with white ABC print all over. MADE IN ITALY. Features: Side zip fasten A line shape Above the Kn...
Archive MOSCHINO 1990s Slogan all over Fun Loud Colourful Brands print shirt
By Franco Moschino
Located in Sheffield, GB
Moschino 1990s Slogan all over Fun Loud Colourful "Spoof Brands" print shirt MADE IN ITALY. Archival Moschino Piece. Gold buttons down front / 100% Cotton / Long Sleeves / Loose f...
1980s Moschino The Peace Goes on Vintage Dove Symbol Silk Scarf
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Vintage 1980's Moschino 'The Peace Goes On!' Silk jacquard scarf, depicting a drawing of a Dove holding an olive branch, in a crayon and watercolour design. Features: 'THE ...
1990's Vintage Moschino Monochrome Art Gallery Print Sleeveless Blouse Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino monochrome blouse, depicting images of iconic museum artworks with a backless cut. MADE IN ITALY ! Features: Central line button fasten Breast pockets Back...
Iconic Moschino 1990s Grey Sky Cloud pattern print fitted long sleeve shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic Moschino 1990's Grey Sky Cloud pattern print fitted shirt MADE IN ITALY. Fitted body, Buttons down front, Long sleeves. Pit to Pit; 17.5” Pit to Cuff; 19.5” Nape to Hem; 29...
Chic Little Black MOSCHINO 1990’s body con long Sleeve Graphic mini dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Little Black MOSCHINO 1990’s body con long Sleeved mini dress MADE IN ITALY Stretchy Black Jersey Cocktail dress by Franco Moschino from the early 1990’s with Mos - chi ? - No ! Sl...
Franco Moschino Sunset Ombré paint stroke newspaper print Blazer - Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
1990's Franco Moschino 'CHEAP & CHIC' Blazer with Sunset coloured Ombré 'paint-stroke' pattern through out. MADE IN ITALY. The Jacket features an oversized boxy silhouette with long ...
MOSCHINO Cheap & Chic 1990's Cherry Red Coin Collar Shift - Mini Dress
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
MOSCHINO Cheap & Chic 1980's Plain Cherry Red Shift Mini Dress Superb Cheap & Chic circa 1990 by Franco Moschino. A simple dress with fun 'Cheap & Chic' gold button details around th...
1990's Moschino 'Apple Mac' Crazy Colourful Abstract Print White Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' patterned parody shirt, in white satin feel fabric. Features: Central line button fasten Long sleeves Ladies fit MADE IN...
Archive MOSCHINO 1988 Forgive Me Not LGBTQ Aids History - Oversize Black T-Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Archival MOSCHINO February 1988 'Forgive Me Not' Oversized T-Shirt. This T-Shirt was designed by Franco Moschino, an advocate for the Aids Movement throughout his career, The T-shirt...
1990's Franco Moschino Floral Crochet Knit Open Cardigan - Colourful Sweater
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A Chic and fun early nineties Franco Moschino colourful crochet knit - open front cardigan from the iconic 'Cheap & Chic' line ! MADE IN ITALY. Features; Cream crochet knit with...
Rare 1990's Moschino Question Mark ? Avant Guard Black Pencil Mini Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Impeccable, instantly recognisable 1990's Moschino 'Cheap & Chic' label 'Question Mark' appliqué skirt, featuring a high waisted pencil fit with above the knee length hem. MADE IN I...
Rare 1990’s MOSCHINO Stars & stripes USA flag leather Loafers - Shoes EU 40
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare 1990’s MOSCHINO Stars & stripes USA flag leather Loafers - Shoes EU 40 Fabulous Red, white & blue vintage loafers by MOSCHINO crafted from a suede upp...
Loud Archival 1990's MOSCHINO Barcode Striped Denim Jacket & Skirt Set
By Moschino, Franco Moschino
Located in Sheffield, GB
Loud Archival MOSCHINO Barcode Striped Jacket & Pencil Skirt Set A Flamboyantly chic 1990's example of Franco Moschino. Comprising a denim jacket with matching high-waisted mini skir...
1990's UK Garage Rave Moschino Vintage Opposites Print Colourful Loud T Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare, Vintage 1990's Moschino jeans 'Opposites' print t-shirt ! This T shirt is a garment that instantly takes one back to the Hights of the UK's 1990's Rave scene ! One of the most ...
A jacket by Franco Moschino for Cheap and Chic - Italy Circa 1990
By Franco Moschino, Moschino
Located in Toulon, FR
Circa 1990-1992 Italy Iconic Cheap and Chic by Moschino jacket from the most creative period of Franco Moschino, who died in 1994. Slim-fit jacket in black acetate crepe with folded-...
1990's Rare Moschino 'Cat Face' Velvet Long Sleeve Appliqué Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Vintage early 1990's Moschino black velvet 'Cheap & Chic' label long sleeve top, featuring novelty Cat face appliqué to the front. MADE IN ITALY ! Features: Long Sleeves Roun...
S/S 1989 MOSCHINO Couture Black Sleeveless Blouse Gold Embroidered Top
By Moschino Couture, Franco Moschino
Located in Sheffield, GB
A Rare and Fabulous S/S 1989 Moschino Couture sleeveless Blouse featuring gold embroidered logos and lettering with the Iconic Franco-Moschino signature Cow. The Blouse fasten via a ...
1990s Moschino List Slogan Fun Graphic Little black long sleeve Micro mini Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Moschino 'Tick List' Graphic slogan Little black mini Dress made from Thick stretchy sweatshirt Material featuring long sleeves. MADE IN ITALY. 88% Cotton 12% Elasthane...
1990's Vintage Moschino Punctuation Symbol Cheap and Chic Cream Mini Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
1990's Vintage Moschino 'Cheap & Chic' label high waisted pencil skirt in a cream and brown colour way with a typical Franco Moschino style punctuation allover print ! MADE IN ITALY...
1990’s MOSCHINO trompe l’œil Gold tweed Weave print Satin Blazer suit Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
A Unique 1990’s Trompe l’œil Tweed printed Satin blazer by Franco Moschino. MADE IN ITALY. Pit to Pit; 17” Nape to Hem; 29” Waist; Upto 29” Size; (label U.K. 10) we would suggest to...
Rare Archival 90s Rave Moschino World Flags Pattern long sleeve shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' pattern Shirt, a Piece synonymous with the UK Garage Rave scene in the 1990's, the shirt is crafted from a printed satin fabric with long sleeve...
Rare Archival Vintage Moschino 1993/94 Flamenco style Romper Playsuit Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Archival Moschino 1993/94 Runway Flamenco Playsuit ! This epic vintage 'Cheap and chic' label romper consisting of a fitted long sleeved bodycon pl...
Vintage 1990's Moschino 'Apple Mac' Print High Waisted Pattern Jeans Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Apple Mac' Parody print, patterned high waisted trousers. MADE IN ITALY ! Features: Zip / Button fasten Classic x4 poc...
1990's Vintage Moschino Linen Avant Guard Raffia Boucle Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Cheap & Chic label Linen boucle style jacket with playful breast shaped panelling in a cream and brown punctuation print. MADE IN ITALY ! Features: Central...
Incredible Moschino Tapestry Woven matching Waistcoat & High Waisted Pants set
By Moschino, Franco Moschino
Located in Sheffield, GB
Matching Waistcoat & High waisted pants by Franco Moschino circa 1990, crafted from a thick woven tapestry material with Gold buttons and hardware. MADE IN ITALY. Pit to Pit; 18” Na...
Moschino, 'Kiss My Patch' Pouch, Fall/Winter 1993-1994
By Franco Moschino
Located in CAPELLE AAN DEN IJSSEL, ZH
This iconic pouch from the Moschino Couture line features an eclectic mix of cartoon-like appliqués and whimsical hardware, including a teddy bear, peace sign, key, and clock—all qui...
1990's Moschino Digital Pixelated Blue Satin A Line Digital pattern Mini Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Jeans Skirt featuring a high waisted A line mini fit, in a pixelated blue digital printed satin. MADE IN ITALY! Features: A Line design Concealed zip up si...
Festive Moschino 1990's holidays Novelty print Black Shadow print shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Moschino 1990s Festive holidays Novelty print Black Shadow print shirt MADE IN ITALY. Loose Oversize fitting. Santa, 3 Kings of orient, Reindeer, Pumpkin & Ark Angel to name a few ...