The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
Rare Moschino 1990's Supermarket Advertising Slogan Colourful Patterned Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's, Rare Moschino Jeans in a Vibrantly coloured supermarket advertisements print throughout with tongue in cheek 'Moschino Market' slogans. MADE IN ITALY. Fe...
A jacket by Franco Moschino for Cheap and Chic - Italy Circa 1990
By Franco Moschino, Moschino
Located in Toulon, FR
Circa 1990-1992 Italy Iconic Cheap and Chic by Moschino jacket from the most creative period of Franco Moschino, who died in 1994. Slim-fit jacket in black acetate crepe with folded-...
Franco Moschino Vintage 1990s Peach Denim Jacket with Floral Design
By Franco Moschino, Moschino
Located in Sheffield, GB
A Vintage 1990's Franco Moschino Denim jacket in a Peach /Apricot shade colour with a floral Peony flowers print design. MADE IN ITALY. Features...
Mens 1997 Runway Moschino Scissor Pattern Blue & Gold Velvet Suit Jacket Blazer
By Franco Moschino, Moschino
Located in Sheffield, GB
A Rare 1997 Runway, Vintage Moschino 'Cheap & Chic' Archival velvet scissor print suit jacket, in a Sky Blue and Gold Colour way. MADE IN ITALY ! Features: Central line button fa...
1990’s MOSCHINO trompe l’œil Gold tweed Weave print Satin Blazer - fitted Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
A Unique 1990’s Trompe l’œil Tweed printed Satin blazer by Franco Moschino in golden shiny checked fabric, featuring a fitted silhouette and button close down the centre. MADE IN IT...
Mens 1990s MOSCHINO Colourful Vintage ice cream pattern Jazzy Summer print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Vintage 'MOSCHINO' ice-cream patterned short sleeved Shirt, crafted from a Vibrant Colourfully printed cotton. MADE IN JAPAN. Features: buttons down front , Collar, short sl...
Rare Vintage Franco Moschino Face 1990’s Black Photo print denim Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Vintage Franco Moschino 1990’s denim Jeans. Circa 1990 Black and off-white colourway, Classic 4 pocket design, Belt loops & Button down closure fasten. Size; 30” waist Measur...
1990's MOSCHINO Torero Fringed Show Girl Jersey Zip Up Cowgirl Jacket - Sweater
By Franco Moschino, Moschino
Located in Sheffield, GB
Fabulous early 1990's Vintage Moschino Showgirl 'Torero' Jacket in Black & Gold, designed by Franco Moschino. MADE IN ITALY. This Wonderful, unique Vintage Jacket is made from ...
Moschino Cheap & Chic Spring 1993 Carwash Hem Size 6 / 8 Black Vintage 90s Dress
By Moschino Cheap and Chic, Franco Moschino
Located in San Diego, CA
Moschino Cheap and Chic Spring 1993 black sleeveless carwash hem dress ! Panels of soft black fabric are composed of Rayon (21%) and Acetate (79%). Hidden zipper up the back with hoo...
1990's Vintage Moschino Smiley Rave Face & Suns Pattern Short sleeve Blue Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic Vintage 1990's Franco Moschino 'Smiley & Sun' patterned button down Shirt in a vibrant electric blue colour-way. Features: Short sleeves / Chest pockets / Central line butto...
Rare Archival 1990s Moschino World Flag Colourful Pattern Satin Colourful shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' pattern Shirt, crafted from a printed satin fabric with long sleeves and buttons down the front. MADE IN ITALY ! Features: Central ...
1990’s Moschino Queen of England Blue off Shoulder Top - T-shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990’s Moschino off-shoulder tee. Featuring allover etching print depicting Queen Elizabeth of England amongst various female figures and historical characters. The top features a sc...
S/S 1992 Moschino Cheap & Chic Butter soft Black Leather Biker Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible, Vintage 1990's Moschino 'Cheap & Chic' lambskin leather, cropped Biker jacket. Featuring large, decorated gold tone zip 'C+C' charms. Dated Spring / Summer 1992. Features...
Fantastic MOSCHINO early 1990's burgundy Wool & leather varsity jacket - Coat
By Franco Moschino, Moschino
Located in Sheffield, GB
Franco Moschino early 1990's fun, Maroon pure wool Varsity coat with intercepting white leather panelled shoulders and ornate patch decorations on the sleeve. MADE IN ITALY. Long sl...
1990's Moschino Floral Print High Waisted Colourful Pattern Trousers - Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
A vibrant pair of 1990’s Vintage Franco Moschino Jeans, featuring a colourful, floral pattern, high waisted fit and classic four pocket design. Made from a stretchy figure hugging fa...
Rare Archival 90s Rave Moschino World Flags Pattern Hooded satin Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' patterned jacket, a Piece synonymous with the UK Garage Rave scene in the 1990's, the jacket is crafted from a printed satin fabric wi...
Vintage MOSCHINO Gold "Out Of Sight Out Of Mind" Novelty Sunglasses
By Franco Moschino, Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Gold "Out Of Sight Out Of Mind" Novelty Sunglasses Features: - 100% Authentic MOSCHINO by Persol. - Gold tone sunglasses with embossed "Lontano Dagli Occhi, Lontan...
Vintage 1990's Moschino 'Apple Mac' Print Black Colourful Pattern Satin Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' Parody patterned long sleeve shirt, in a colourful silky satin feel fabric, featuring long sleeves and button closure down the centre. MADE IN ITAL...
Moschino 1990's Night & Day Novelty Fun Cotton Pyjama Sleep Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Moschino 'Night & Day' shirt in contrasting black & white cottons. MADE IN ITALY ! Features: Central line button fasten close / Long sleeves / Front pockets / 'M...
Rare 1990's Moschino Adult Ads Fetish Theme Patterned Vintage Trousers Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned trousers / Jeans in black with white & red coloured print throughout. MADE IN ITALY ! Features: Button fasten High...
1990's MOSCHINO Couture Love Boat Off white Cropped Jacket with Ship embroidery
By Franco Moschino, Moschino Couture
Located in Sheffield, GB
A Superb 1990's Vintage MOSCHINO COUTURE Cropped Jacket in an off white shade, featuring embroidered decorative back detail with 'Love Boat' decoration and imagery of a Vintage Ship....
1990's Vintage UK Garage Rave Moschino Graffiti Pattern High waisted Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Original Vintage 1990's Franco Moschino high waisted jeans, featuring Graffiti style pattern throughout, with references to Elvis Presley, Mickey Mouse, Superman & So on... MADE IN ...
Iconic 1990's Vintage Moschino 'Franco' face Print Graphic Pattern Blue Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'FRANCO' print long sleeve shirt in a blue and white colourway, depicting the face of Franco Moschino himself. MADE IN ITALY ! Features: Central line button ...
Rare 1990's Archival Moschino 'Opposites' Print Polo Shirt - Tee
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Archival Moschino jeans 'Opposites' print Polo shirt, one of the most Iconic pieces from Franco Moschino's UK Garage reigning era. MADE IN ITALY ! Features: Button ...
1990's MOSCHINO Cheap & Chic Plain Red Heart Double Breasted Blazer - Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Fabulous 1990's MOSCHINO 'Cheap & Chic' Plain Red Double Breasted Blazer - Jacket Features; Heart detailed buttons on the front, pockets at the hips, 3/4 bracelet length sleeves,...
MOSCHINO 90's Rare and iconic American flag cardigan from MOSCHINO COUTURE!
By Franco Moschino
Located in Milano, MILANO
90's rare and iconic American flag jacquard cardigan with extra long stole from MOSCHINO COUTURE! "HILARY FOR PRESIDENT" embroidery at back Fringe trim at sides 100% virgin wool
1990's Vintage Moschino Cream Linen Avant Guard Raffia Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Cheap & Chic label Linen boucle style jacket with playful breast shaped panelling in a cream and brown punctuation print. MADE IN ITALY ! Features: Centr...
1990's MOSCHINO Baby Blue Cloud Print Cropped Logo print Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
A Vintage 1990's Moschino cotton bomber jacket, with large 'Moschino' cloud print on both the front and reverse, elasticated wrist cuffs / waistband and pockets at the hips. The jack...
Moschino Popeye & Olive Oil Cartoon 1990s Loud Colourful pastel print shirt
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Moschino Popeye & Olive Oil Cartoon 1990s Loud Colourful pastel print shirt CHEAP & CHIC MADE IN ITALY ! Semi sheer texture / buttons down front / 3/4 long sleeves / Loose fit Pi...
Vintage Moschino Junior Label 1990's Tapestry Stitch Artisan Logo Denim Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Vintage MOSCHINO Logo patterned jacket, made from navy blue & off-white woven artisanal tapestry fabric. MADE IN ITALY ! Features: Classic x4 front pocket design / ...
Loud Archival 1990's MOSCHINO Barcode Striped Denim Jacket & Skirt Set
By Franco Moschino, Moschino
Located in Sheffield, GB
Loud Archival MOSCHINO Barcode Striped Jacket & Pencil Skirt Set A Flamboyantly chic 1990's example of Franco Moschino. Comprising a denim jacket with matching high-waisted mini skir...
1990's Franco Moschino Floral Crochet Knit Open Cardigan - Colourful Sweater
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A fun early nineties Franco Moschino colourful crochet knit - open front cardigan from the iconic 'Cheap & Chic' line ! MADE IN ITALY. Features; Cream crochet knit with vibran...
1990's Vintage Moschino 'Cloud' Print Sky Blue Long sleeve spell out Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Iconic 'Cloud' print long sleeved shirt, with 'Moschino Forever' gold printed logo to the back. MADE IN ITALY ! Features: Long sleeves 'Moschino Forever' reve...
1990's Vintage Moschino Monochrome Art Gallery Print Sleeveless Blouse Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino monochrome blouse, depicting images of iconic museum artworks with a backless cut. MADE IN ITALY ! Features: Central line button fasten Breast pockets Back...
Rare 1990's Moschino Adult Ads Pattern Newspaper Print Waistcoat - Jacket Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned waistcoat in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line butt...
1990's MOSCHINO Vintage Opposites Print Colourful Photo Print Loud T Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
A Rare 1990's Moschino jeans 'Opposites' print t-shirt. The T shirt is a garment that instantly takes one back to the Heights of Londons 1990's Rave scene, with colourful photograph...
Rare 1990's Moschino Adult Ads style Fetish Newspaper Print Pattern Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990s Moschino 'Safe Sex / Adult Ads' patterned shirt in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line button faste...
1990's Vintage Moschino Colourful Floral Pattern Print Denim Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage early 1990's Moschino Botanical Floral / flower patterned print denim jacket, with subtle 'Moschino' spell out print interlaced. MADE IN ITALY. Features: Breast pockets / Ce...
1989 MOSCHINO COUTURE Red I Love Venice Lion Appliquéd Jacket & Pant Suit
By Moschino Couture, Franco Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino in 1983 until he passed away in 1994 are sought after and highly collectible. This treasure, like several others that are already available in the shop comes direct from a German socialite and fashion collector so has not been on the market prior to this. Crafted in Italy, the exceptional and rare vintage Moschino Couture jacket and trousers suit is part of Franco Moschino's coveted Cruise Me Baby collection from 1989. When designing it Franco Moschino obviously had the Venetian flag...
Kitsch 1990's Orange Heart Shaped MOSCHINO Bralet - Crop Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Fabulous 1990's MOSCHINO Orange coloured stretchy denim crop top with heart shaped breasts and bejewelled buttons down the front. MADE IN ITALY. Size Fits a modern UK 6 beautifully...
Rare 1990's Moschino Question Mark ? Avant Guard Black Pencil Mini Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Impeccable, instantly recognisable 1990's Moschino 'Cheap & Chic' label 'Question Mark' appliqué skirt, featuring a high waisted pencil fit with above the knee length hem. MADE IN I...
Rare 1990’s MOSCHINO Stars & stripes USA flag leather Loafers - Shoes EU 40
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare 1990’s MOSCHINO Stars & stripes USA flag leather Loafers - Shoes EU 40 Fabulous Red, white & blue vintage loafers by MOSCHINO crafted from a suede upp...
2000's MOSCHINO Vintage Y2K Mermaid Blue Metallic Denim Jacket, Size M
By Franco Moschino, Moschino
Located in Sheffield, GB
A Vintage y2k era MOSCHINO JEANS shiny lamé jacket in a mermaid blue, metallic coated cotton denim fabric. MADE IN ITALY. Features: Moschino Jeans embossed buttons / Classic x4 pocke...
Vintage 1990's Moschino Monochrome Art Gallery Print High Waisted Cotton Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino monochrome Skirt in a Fabulous Artistic pattern, depicting images of iconic museum artworks and other Moschino iconography. MADE IN ITALY ! Features: High ...
MOSCHINO 1990's Black Nylon Gold letter Bum bag - Waist Belt Pouch - Fanny Pack
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black nylon waist belt / ''bum bag'', with iconic 'MOSCHINO' lettering and gold tone metal hardware. MADE IN ITALY ! Features; 'MOSCHINO' spellout letters / 2...
Apricot 1990s Vintage MOSCHINO High Waisted Denim Floral Pencil Mini Skirt 27"
By Moschino, Franco Moschino
Located in Sheffield, GB
A Vintage 1990's 'Moschino jeans' high waisted denim pencil skirt, featuring an apricot coloured floral Peony allover print. MADE IN ITALY. Features: Zip fasten closure / Press stud...
MOSCHINO Jeans Fun Grey Pouf Sleeve Denim Twisted Seam Mini Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
MOSCHINO Jeans Fun Grey Denim Twisted Seam Mini Dress MADE IN ITALY A Fabulous 1990's Moschino denim dress, constructed using twisted seam panels,...
Iconic 1990s Cheap & Chic Moschino Barcode Stripe Denim Pencil Mini Skirt w26"
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Iconic 1990's Moschino 'Cheap & Chic' label Barcode striped denim skirt, featuring a high waisted pencil fit with above the knee length hem. MADE IN ITALY Features: zip / button clos...
Vintage Moschino 1990's 'Off Key' Print High waisted Logo-mania Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Navy blue & white Moschino 'Off Key' printed mini skirt. MADE IN ITALY Features: Elasticated waist band Bottom skimming hem Made in Italy 92% Cotton / 8% Lycra...
Iconic Moschino 1990s Grey Sky Cloud pattern print fitted long sleeve shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic Moschino 1990's Grey Sky Cloud pattern print fitted shirt MADE IN ITALY. Fitted body, Buttons down front, Long sleeves. Pit to Pit; 17.5” Pit to Cuff; 19.5” Nape to Hem; 29...
1990s Moschino List Slogan Fun Graphic Little black long sleeve Micro mini Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Moschino 'Tick List' Graphic slogan Little black mini Dress made from Thick stretchy sweatshirt Material featuring long sleeves. MADE IN ITALY. 88% Cotton 12% Elasthane...
1990's Franco Moschino CHEAP & CHIC Watermelon Fruit little Black Dress
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A Brilliant early nineties Franco Moschino little black dress from the iconic Cheap & Chic line with a Watermelon collar detailing ! MADE IN ITALY. Franco Moschino is known for his...
Moschino CD Print 1990s Compact Disc Music pattern Black High waisted Shorts
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino CD Print 1990s Compact Disc Music pattern Black High waisted Shorts MADE IN ITALY High waisted fit / Zip & Button Closure / Classic ...
1990's Moschino Vintage Football Soccer Print Kitsch Red Blazer Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Fantastic Vintage 1990's Moschino 'Cheap & Chic' Label Blazer, this Jacket is beautifully cut and crafted in a fun, red 'Football' Pattern fabric. MADE IN ITALY ! Features: Centr...
Rare Vintage Moschino 1980's Archival Camouflage Bomber Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Vintage 1980's Moschino Milano long sleeved, loosely oversized fit camouflage bomber jacket with a brushed leather collar and gently elasticated waist band. MADE IN ITALY ! Fe...
1990's Vintage Moschino Sacred Heart Baroque Pattern Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic Vintage early 1990's Moschino 'Sacred Heart' pattern rococo style, high waisted mini skirt with repeated spell out print through out. MADE IN ITALY...
Fun Moschino Cartoon Las Vegas Casino Pinball 1990's Loud Colourful print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun Moschino Casino Pinball themed 1990's Loud Colourful print shirt in Red. MADE IN ITALY 100% Rayon Gold buttons down the front / Breast Pockets / Loose fitting / Long sleeves P...
MOSCHINO CD Print 1990s Compact Disc Music pattern Red Satin Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino CD Print 1990s Compact Disc Music pattern Red Satin Shirt MADE IN ITALY. Loose fitting / Gold Buttons down the front / Shiny satin feel texture / Long Sleeves / 100% Rayon...
S/S 1989 MOSCHINO Couture Black Sleeveless Blouse Gold Embroidered Top
By Moschino Couture, Franco Moschino
Located in Sheffield, GB
A Rare and Fabulous S/S 1989 Moschino Couture sleeveless Blouse featuring gold embroidered logos and lettering with the Iconic Franco-Moschino signature Cow. The Blouse fasten via a ...
Franco Moschino Sunset Ombré paint stroke newspaper print Blazer - Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
1990's Franco Moschino 'CHEAP & CHIC' Blazer with Sunset coloured Ombré 'paint-stroke' pattern through out. MADE IN ITALY. The Jacket features an oversized boxy silhouette with long ...