The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
1990's Vintage Denim Bustier Moschino Corset Body con Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic and sexy early 1990's Moschino Milano blue denim fitted dress, with corset style black lace trimmed upper body contours. MADE IN ITALY ! Feat...
Rare Moschino 1990's Supermarket Advertising Slogan Colourful Patterned Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's, Rare Moschino Jeans in a Vibrantly coloured supermarket advertisements print throughout with tongue in cheek 'Moschino Market' slogans. MADE IN ITALY. Fe...
1990's Moschino Vintage 'Summer Time' Gold Letter Black Leather Waist Belt
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun, Vintage 1990's Moschino 'SUMMER TIME' gold tone letter belt. A fun alternative to the classic 'MOSCHINO' letter belt by the Maison. MADE IN ITALY Redwall. Features: 'Summer Ti...
Moschino 1990's Night & Day Novelty Fun Cotton Pyjama Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Moschino 'Night & Day' shirt in contrasting black & white cottons. MADE IN ITALY ! Features: Central line button fasten Long sleeves Front pockets 'MOSCHINO' printed r...
Vintage 1990's Moschino 'Apple Mac' Print High Waisted Pattern Jeans Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Apple Mac' Parody print, patterned high waisted trousers. MADE IN ITALY ! Features: Zip / Button fasten Classic x4 poc...
Vintage Moschino 1990's 'Off Key' Print High waisted Logo-mania Mini Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Navy blue & white Moschino 'Off Key' printed mini skirt. MADE IN ITALY Features: Elasticated waist band Bottom skimming hem Made in Italy 92% Cotton / 8% Lycra Siz...
MOSCHINO COUTURE S/S 1989 Runway Black Fringe Wrap Coat with Belt
By Franco Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket in Midnight blue and white with repeat slogan pattern. MADE IN ITALY. Size 42 Chest - Be...
An Iconic Mi 1987 Clutch Bag by Franco Moschino
By Franco Moschino
Located in Aci Castello, IT
An Iconic "Mi 1987" Vintage Black Patent Leather Clutch Bag by Franco Moschino Own a piece of fashion history with this rare and highly collectible "Mi 1987" clutch bag, a quintessen...
Fantastic MOSCHINO early 1990's burgundy Wool & leather varsity jacket - Coat
By Franco Moschino, Moschino
Located in Sheffield, GB
Franco Moschino early 1990's fun, Maroon pure wool Varsity coat with intercepting white leather panelled shoulders and ornate patch decorations on the sleeve. MADE IN ITALY. Long sl...
1990's Vintage Moschino Smiley Rave Face & Suns Pattern Short sleeve Blue Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic Vintage 1990's Moschino 'Smiley Face & Suns' patterned button down Shirt in an electric blue colour-way. Features: Short sleeves Chest pockets Central line button fasten Oversi...
UK Garage Rave Vintage Moschino Spell Out White & Black Trousers jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic UK Garage Rave era Vintage Moschino 'Spell Out' Jeans in a white & black colourway with repeat 'Moschino' pattern through out. MADE IN ITALY ! Fe...
Loud Archival 1990's MOSCHINO Barcode Striped Denim Jacket & Skirt Set
By Franco Moschino, Moschino
Located in Sheffield, GB
Loud Archival MOSCHINO Barcode Striped Jacket & Pencil Skirt Set A Flamboyantly chic 1990's example of Franco Moschino. Comprising a denim jacket with matching high-waisted mini skir...
Moschino 90's leather biker jacket w crystal & sequin detail 'Colletto' collar
By Franco Moschino, Moschino
Located in BELLEVUE HILL, NSW
Dating to the 90's, this incredible & rare Moschino jacket is a clasic biker style made from perfectly broken in soft black leather in a slightly cropped length with structured shoul...
A 1980s Iconic Franco Moschino Small Hand Bag
By Franco Moschino
Located in Aci Castello, IT
This 1980s vintage handbag is an iconic design by Franco Moschino. It reflects the playful and bold aesthetic Moschino is known for. The handbag features a striking combination of bl...
1980s Leather and Steel Iconic Belt by Franco Moschino
By Moschino, Franco Moschino
Located in Aci Castello, IT
This iconic 1980s belt by Franco Moschino is a definitive statement piece that captures the playful, rebellious spirit of the Italian designer's early years. Crafted from premium smooth black leather, the belt serves as a sophisticated foundation for its bold industrial hardware. The design features substantial steel elements that exemplify Moschino's signature "tongue-in-chic" aesthetic, blending high-fashion quality with an edgy, avant-garde sensibility. Often produced in collaboration with Redwall during this period, these vintage belts are renowned for their heavy-duty construction and architectural metalwork that challenges traditional luxury conventions. The strap is finished with a durable, lustrous surface that has aged beautifully, while the steel buckle and accents provide a cool, modern contrast to the deep leather tones. As a product of the era when Franco Moschino was actively redefining the runway with satire and pop-culture references, this accessory is more than just a functional item; it is a collectible piece of fashion history. The interior typically features authentic branding and "Made in Italy" stamps, testifying to the superior craftsmanship behind its irreverent style. This belt remains a highly sought-after find for collectors of vintage 80s couture...
Ethereal Moschino y2k Shiny Blue Lame Metallic Cotton Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Ethereal Vintage y2k Moschino Jeans shiny lamé jacket in a mermaid blue, metallic coated cotton fabric. Features: Moschino Jeans embossed buttons Classic x4 pocket design Long slee...
1990s Moschino Peach Orange Floral Print High Waisted Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
1990s Moschino Peach Orange Floral Print High Waisted Jeans 1990s Moschino Peach Orange Floral Print High Waisted Jeans / Zip button closure / Classic four pocket design / Deadstock ...
MOSCHINO Jeans Fun Grey Pouf Sleeve Denim Twisted Seam Mini Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
MOSCHINO Jeans Fun Grey Denim Twisted Seam Mini Dress MADE IN ITALY A Fabulous 1990's Moschino denim dress, constructed using twisted seam panels,...
An Iconic 1980s Franco Moschino Blue Plastic and Brass Hand Bag
By Franco Moschino
Located in Aci Castello, IT
This iconic 1980s Franco Moschino handbag is a bold and playful statement piece, embodying the designer's signature avant-garde style. Crafted from glossy blue plastic, the bag featu...
1990's Vintage Moschino Wildlife Animal Photo Print long sleeve Crazy Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb, Vintage 1990's Moschino shirt ! MADE IN ITALY ! This rare Moschino Edition depicts various photographic images of wildlife across the World ! Features: Central line butto...
1990s Moschino Vintage Colourful Wallpaper Pattern Floral Paisley Jeans Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino wallpaper / floral patterned trousers. High wasited fit with Moschino embossed gold tone hardware. Features: Zip fasten Classic x4 pocket design High waisted...
1990's UK Garage Rave Moschino 'Reuse & Recycle' Puffer Jacket Coat
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic, Uber Rare Vintage 1990's Moschino 'Reuse & Recycle' logo puffer jacket, in a satin-feel fabric with oversized fit. MADE IN ITALY ! Features: Zip & press stud central line fa...
Moschino Ribbon Embroidery Knit Pullover
By Franco Moschino
Located in New York, NY
Moschino fine ribbon embroidery and crystal embellished black jersey knit sleeveless pullover. Of cotton and rayon with peek a boo front closure. Exc...
90s Vintage Franco Moschino Colourful abstract pattern High waisted Pants Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Unique 1990's Colourful and Vibrantly patterned Moschino pants, Classic 4 pocket design, Belt loops & Button down zip side fasten. Size; 29” waist Measurements are provided in inch...
1990's Vintage Moschino 'Cloud' Print Sky Blue Long sleeve spell out Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Iconic 'Cloud' print long sleeved shirt, with 'Moschino Forever' gold printed logo to the back. MADE IN ITALY ! Features: Long sleeves 'Moschino Forever' reve...
1990's Vintage Moschino Colourful Pinball Pattern High waisted Trousers Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Vibrant, Vintage Early 1990's Moschino 'Pinball' patterned, high waisted Vegas themed trousers in bold primary colours. MADE IN ITALY ! Features: High waisted fit Classic x4 pocke...
1990's MOSCHINO Baroque Italian Heart Denim Jacket & Matching Mini Skirt Set
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's MOSCHINO Baroque Italian Heart Denim Jacket & Mini Skirt Set A Flamboyantly chic 1990's example of Franco Moschino. Comprising a quilt-lined denim jacket with matching high-wa...
1990's Trompe l'oeil Moschino Linen Boucle Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Chic Vintage 1990's Moschino Cheap & Chic label Linen boucle style jacket with playful breast shaped panneling detail in a punctuation symbols pattern. MADE IN ITALY ! Features: C...
Fun 1990's MOSCHINO Colourful Vintage ice cream pattern Jazzy Summer print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Vintage 'MOSCHINO' ice-cream patterned short sleeved Shirt, crafted from a Vibrant Colourfully printed cotton. Perfect for those Summer Raves. MADE IN JAPAN. Features: butt...
1990's Iconic Moschino Colourful Monopoly Pattern Print High waisted Trousers
By Moschino, Franco Moschino
Located in Sheffield, GB
Loud and Iconic, early 1990's Vintage Moschino high waisted fitted satin trousers, featuring a fun 'Moschinopoly' print all over in a stretchy material. MADE IN ITALY ! Features: Z...
MOSCHINO CD Print 1990s Compact Disc Music pattern Red Satin Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino CD Print 1990s Compact Disc Music pattern Red Satin Shirt MADE IN ITALY. Loose fitting / Gold Buttons down the front / Shiny satin feel texture / Long Sleeves / 100% Rayon...
UK Garage Rave Vintage Moschino Spell Out White & Black Trousers jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic UK Garage Rave era Vintage Moschino 'Spell Out' Jeans in a Blue ombré colour way with repeat 'Moschino' pattern through out. MADE IN ITALY ! Feat...
1980s Franco Moschino Novelty CD and Tape Deck Reversible Jacket
By Franco Moschino
Located in London, GB
This is a rare, double-sided late 1980s novelty-print padded bomber jacket designed by the founder, Franco Moschino for Moschino Jeans. He established this range for women in 1986, ...
Rare 1990's Archival Moschino 'Opposites' Print Polo Shirt - Tee
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Archival Moschino jeans 'Opposites' print Polo shirt, one of the most Iconic pieces from Franco Moschino's UK Garage reigning era. MADE IN ITALY ! Features: Button ...
1990's MOSCHINO Cheap & Chic Plain Red Heart Double Breasted Blazer - Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Fabulous 1990's MOSCHINO 'Cheap & Chic' Plain Red Double Breasted Blazer - Jacket Features; Heart detailed buttons on the front, pockets at the hips, 3/4 bracelet length sleeves, squ...
Vintage 1990's Moschino Cloud Print Cropped Spell out Pattern Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino cotton bomber jacket, with large 'Moschino' spell out on both the front and back, in addition to various Moschino iconography amongst a bold patterned print ! ...
Rare 1990's Vintage Moschino Animal Photo Pet Print Pattern Silk Shirt Blouse
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino pure silk shirt in a rare pattern depicting photographic images of household pets (Cats, Dogs, Rabbits etc.) MADE IN ITALY ! Features: Central li...
1989 MOSCHINO COUTURE Red I Love Venice Lion Appliquéd Jacket & Pant Suit
By Franco Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino in 1983 until he passed away in 1994 are sought after and highly collectible. This treasure, like several others that are already available in the shop comes direct from a German socialite and fashion collector so has not been on the market prior to this. Crafted in Italy, the exceptional and rare vintage Moschino Couture jacket and trousers suit is part of Franco Moschino's coveted Cruise Me Baby collection from 1989. When designing it Franco Moschino obviously had the Venetian flag...
1990's Moschino Vintage Football Print Kitsch Red Blazer Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Fantastic Vintage 1990's Moschino 'Cheap & Chic' Label Blazer, this Jacket is beautifully cut and crafted in a fun, red 'Football' Pattern fabric. MADE IN ITALY ! Features: Central...
1990's Vintage Moschino 'Italians Do It Better' Photo Collage Long Sleeved Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage 1990's Moschino shirt, featuring long sleeves, semi sheer texture and divine photographic print depicting all things Italian, with fun Italian themed buttons. MADE ...
Vintage 1990's Moschino 'Apple Mac' Print Red Parody Colourful Satin Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' Parody patterned long sleeve shirt, in a red satin feel fabric. MADE IN ITALY ! Features: Central line button fasten Lo...
Archive MOSCHINO 1990s Slogan all over Fun Loud Colourful Brands print shirt
By Franco Moschino
Located in Sheffield, GB
Moschino 1990s Slogan all over Fun Loud Colourful "Spoof Brands" print shirt MADE IN ITALY. Archival Moschino Piece. Gold buttons down front / 100% Cotton / Long Sleeves / Loose f...
2000's Moschino Logo Pattern Spell out Halter Neck Cocktail Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 2000's Moschino Cheap & Chic 'LOGO' print halter neck / fitted cocktail dress, in black with white repeat print all over. Features: Halter Neck style Fitted Body ...
Rare 1990's Moschino Adult Ads Pattern Newspaper Print Waistcoat Jacket Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned waistcoat in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line button...
1990's Moschino 'Off Key' Long Sleeve Fleece Top Sweater in Black and Grey
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Iconic Moschino 'Off Key' fuzzy textured fleece top, in a grey & black colourway with repeat pattern through out. MADE IN ITALY Features: Button down collar Long, c...
1990's Vintage Moschino Graffiti Pattern Knot Tie Crop Top style Shirt Blouse
By Franco Moschino, Moschino
Located in Sheffield, GB
Original Vintage 1990's Moschino knot tie fasten crop top, featuring Graffiti style pattern throughout, with references to Elvis Presley, Mickey Mouse, Superman & So on... MADE IN I...
1990's Vintage UK Garage Rave Moschino Graffiti Pattern High waisted Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Original Vintage 1990's Franco Moschino high waisted jeans, featuring Graffiti style pattern throughout, with references to Elvis Presley, Mickey Mouse, Superman & So on... MADE IN ...
1990's Vintage Moschino 'Ciao Ciao Ciao' Letter Black & Gold Leather Waist Belt
By Franco Moschino, Moschino
Located in Sheffield, GB
Charming Vintage 1990's Moschino 'Ciao Ciao Ciao' gold letter leather belt. A fun play on the classic 'MOSCHINO' letter belt with an Italian twist. MADE IN ITALY ! Features: 'CIA...
1990's Vintage Moschino Sacred Heart Baroque Pattern Mini Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Chic Vintage early 1990's Moschino 'Sacred Heart' pattern rococo style, high waisted mini skirt with repeated spell out print through out. MADE IN ITALY...
Moschino Concorso Italian 1990s Loud Colourful Postcard Ticket print shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Moschino Concorso Italian 1990s Loud Colourful Postcard Ticket print shirt MADE IN UNDER JAPANESE LISCENCE. Gold buttons down front, Breast pocket, long sleeves. Pit to Pit; 23” Pi...
Moschino Black Cocktail Mini Dress with Front Bow
By Franco Moschino
Located in Moreno Valley, CA
Moschino Cheap and Chic black cocktail mini dress with large front bow. Moschino 1990's black sleeveless little cocktail dress with front bow detail. Fea...
1990's Moschino 'Rose' Patterned Sequin Mesh Blazer Jacket in White & Red floral
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Vintage 'Cheap & Chic' label, Moschino 'Rose' patterned button down Blazer, with shimmery sequins encased between a White floral material with a black mesh over-layer. ...
Parakeet 1990's Green Spell out MOSCHINO high waisted Mom Jeans - Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
Parakeet Coloured 1990's Green Spell out 'MOSCHINO' high waisted Jeans with lettering down the leg, classic 4 pocket design and zip button closure. MADE IN ITALY. Measurements are gi...
Moschino CD Print 1990s Compact Disc Music pattern Black High waisted Shorts
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino CD Print 1990s Compact Disc Music pattern Black High waisted Shorts MADE IN ITALY High waisted fit / Zip & Button Closure / Classic ...
Rare Archival Vintage Moschino 1993/94 Flamenco style Romper Playsuit Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Archival Moschino 1993/94 Runway Flamenco Playsuit ! This epic vintage 'Cheap and chic' label romper consisting of a fitted long sleeved bodycon pl...
Moschino Wool 1990’s button down long sleeve spell out Shirt Shaket
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino Wool early 1990’s button down long sleeve spell out Shirt / Shaket. Archival Moschino print in Beige, Grey and red tones with repeat logo through out. Buttons down front B...
Rare Decadent 1990's Vintage Moschino Couture Tea Picker Blazer Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino zip down blazer, in a photographic textured patterned material depicting images of Sri-Lankan tea pickers, with embroidered border detail paying homage...
$593Sale Price|30% Off
Moschino Cheap & Chic Black Gold Wool Jacket
By Franco Moschino
Located in Capri, IT
Moschino Cheap & Chic Black Gold Jacket Unique and really hard to find Moschino Black and gold written jacket totally made in italy in size 44 Compos...
1990's Vintage Moschino Colourful Floral Pattern Print Denim Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage early 1990's Moschino Botanical / Floral patterned print denim jacket, with subtle 'Moschino' spell out print interlaced. MADE IN ITALY. Features: Breast pockets Central l...