The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
Iconic 1990's Moschino Skinny Red 'Moschino' Gold Letter leather Waist Belt
By Franco Moschino, Moschino
Located in Sheffield, GB
Super iconic, Vintage 1990's Moschino waist belt with 'MOSCHINO' gold tone, moveable metal lettering on a skinny red leather belt. MADE IN ITALY ! Features: 'MOSCHINO' Lettering / S...
Moschino 90's Cheap & Chic Woven Knitted Colourful Rainbow Pencil Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun Vintage early 1990's Moschino 'Cheap & Chic' colourful woven knitted pencil skirt. MADE IN ITALY ! Features: High waisted fit Stretchy knitted fabric 'Moschino Cheap & Chic' S...
1990's Vintage Moschino Tan Suede Leather Multi-way Button Waistcoat vest
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic Vintage 1990's Moschino tan waistcoat, crafted from a beautifully soft and supple suede. The vest features a playful button detail allowing the option to extend and adjust the ...
Moschino Wool 1990’s button down long sleeve spell out Shirt Shaket
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino Wool early 1990’s button down long sleeve spell out Shirt / Shaket. Archival Moschino print in Beige, Grey and red tones with repeat logo through out. Buttons down front B...
1990's Vintage Moschino Punctuation Symbol Cheap and Chic Cream Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Vintage Moschino 'Cheap & Chic' label high waisted pencil skirt in a cream and brown colour way with a typical Franco Moschino style punctuation allover print ! MADE IN ITALY...
1990's Moschino Persol Occhialli Tortoise Shell Square Oval Shades - Sunglasses
By Persol, Franco Moschino
Located in Sheffield, GB
Limited edition Moschino x Persol collaboration early 1990's Sunglasses crafted from Tortoise shell acrylic with embossed writing in gold down the arms and brown tinted lenses. Size...
1990's Rare Moschino For Your Eyes Only Satin Varsity Colourful Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Colourful Vintage 1990's Moschino 'Cheap & Chic' Varsity jacket, featuring a purple satin body with orange sleeves and 'for your eyes only' embroidered detailing spelled out ...
1990's Vintage Denim Bustier Moschino Corset Body con Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic and sexy early 1990's Moschino Milano blue denim fitted dress, with corset style black lace trimmed upper body contours. MADE IN ITALY ! Featur...
Y2k iconic 2000's Vintage Moschino 'Alphabet' Pattern Spell Out Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic Vintage 2000's Moschino 'Alphabet' patterned spell out mini skirt in black with white ABC print all over. MADE IN ITALY. Features: Side zip fasten A line shape Above the Kn...
Rare Archival 90s Rave Moschino World Flags Pattern Hooded satin Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' patterned jacket, a Piece synonymous with the UK Garage Rave scene in the 1990's, the jacket is crafted from a printed satin fabric wi...
MOSCHINO Jeans Fun Grey Pouf Sleeve Denim Twisted Seam Mini Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
MOSCHINO Jeans Fun Grey Denim Twisted Seam Mini Dress MADE IN ITALY A Fabulous 1990's Moschino denim dress, constructed using twisted seam panels,...
2000's Moschino Off Key Blue Yellow Logo Denim Y2k era Cotton Biker Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible early 2000's Vintage Moschino 'Off Key' pattern jacket. This rare Moschino archival Jacket is synonymous with the UK Garage music scene an...
Moschino 1990s Trompe l’œil Grey Denim Multi pocket fun Avant Guard Pencil Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Unique and Interestingly constructed early 1990s Moschino Grey denim pencil skirt with multi pocket design reverse. Size; 26 inch waist Waist; 26” Hip; 36” Length; 20” MADE IN ITALY....
1990's Trompe l'oeil Moschino Cheap & Chic Cream Linen Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic Vintage 1990's Moschino Cheap & Chic label Linen boucle style jacket with playful breast shaped panneling detail in a punctuation symbols pattern. MADE IN ITALY ! Features:...
Archival Loud Moschino 1990s Black Novelty Heart Crotch UNISEX Cycling Shorts
By Franco Moschino
Located in Sheffield, GB
Unisex Loud Moschino 1990's Black Novelty Heart on the Crotch Nylon stretchy cycling Shorts MADE IN ITALY ! Adjustable draw tie waist. 80% Polyamide 20% Elasthane Waist line (hip) ...
MOSCHINO COUTURE S/S 1989 Runway Black Fringe Wrap Coat with Belt
By Moschino Couture, Franco Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Moschino 90's patent leather Tiffany gift box bag with bow
By Franco Moschino, Moschino
Located in BELLEVUE HILL, NSW
Dating to the 90's, this incredible Moschino bag is modelled after a Tiffany's gift box. Crafted from shiny blue and cream patent leather, it features a bow detail on the top, should...
Moschino, 'Kiss My Patch' Pouch, Fall/Winter 1993-1994
By Franco Moschino
Located in CAPELLE AAN DEN IJSSEL, ZH
This iconic pouch from the Moschino Couture line features an eclectic mix of cartoon-like appliqués and whimsical hardware, including a teddy bear, peace sign, key, and clock—all qui...
Franco Moschino 1980s Vintage Illustrated Silk Scarf for Women, Teal
By Franco Moschino
Located in Aci Castello, IT
Iconic 1980s Franco Moschino Illustrated Silk Scarf Step into the witty and provocative world of Franco Moschino with this rare and highly collectible scarf from the 1980s. A true re...
1990s Moschino Cheap & Chic Bauble Beaded Black Slip Dress IT42
By Moschino Cheap and Chic, Franco Moschino
Located in West Hollywood, CA
This Moschino Cheap & Chic slip dress from the 1990s features a sleek black silhouette. The minimalist design is elevated by playful black bauble-beaded shoulder straps. Approxi...
Moschino 1990's Vintage Baroque Frame Pattern Print High waisted Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino high waisted jeans, decorated with Baroque frames and iconic Moschino imagery and well known art works. MADE IN ITALY ! Features: Gold tone metal hardware / ...
1990's MOSCHINO Colourful Casino Slot Machine pattern Las Vegas Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Casino 'Slot machine' patterned long sleeve shirt, in a colourful rayon fabric, featuring long sleeves and button closure down the centre. The fit is loose an...
Vintage 1990's Moschino Colourful Abstract Flower Pattern Short Sleeve Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
A Colourful Vintage 1990's MOSCHINO Jeans Vibrant floral patterned, short sleeved shirt. MADE IN ITALY. Features: Central line button fasten closure / Short sleeves / Loose - Oversiz...
Archive MOSCHINO 1990s Slogan all over Fun Loud Colourful Brands print shirt
By Franco Moschino
Located in Sheffield, GB
Moschino 1990s Slogan all over Fun Loud Colourful "Spoof Designer Brands & Creators" print shirt MADE IN ITALY. Archival Moschino Piece. Gold buttons down front / 100% Cotton / Lo...
Rare Decadent 1990's Vintage Moschino Couture Tea Picker Blazer Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino zip down blazer, in a photographic textured patterned material depicting images of Sri-Lankan tea pickers, with embroidered border detail paying homage...
Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket in Midnight blue and white with repeat slogan pattern. MADE IN ITALY. Size 42 Chest - Be...
1990’s Moschino Cheap & Chic Red Leaning Tower of Pisa Italy Print Satin Shirt
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Fun 1990’s Moschino ‘Cheap & Chic’ Shirt in a red satin, with iconic italian 'leaning tower of Pisa' print on both front and reverse. Featuring long sleeves, buttons down the c...
UK Garage Rave Vintage Moschino Spell Out White & Black Trousers jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic UK Garage Rave era Vintage Moschino 'Spell Out' Jeans in a white & black colourway with repeat 'Moschino' pattern through out. MADE IN ITALY ! Fe...
Incredible Moschino Tapestry Woven matching Waistcoat & High Waisted Pants set
By Franco Moschino, Moschino
Located in Sheffield, GB
Matching Waistcoat & High waisted pants by Franco Moschino circa 1990, crafted from a thick woven tapestry material with Gold buttons and hardware. MADE IN ITALY. Pit to Pit; 18” Na...
Moschino Black Leather Mirror Skirt, Circa 1990
By Moschino, Franco Moschino
Located in Brooklyn, NY
Moschino pebbled leather skirt. High waist. Pencil silhouette. Small mirror tiles around the hem. Back zip closure with snap button at waist. ✩ This skirt is an amazing and rare ...
1980s Leather and Steel Iconic Belt by Franco Moschino
By Franco Moschino, Moschino
Located in Aci Castello, IT
This iconic 1980s belt by Franco Moschino is a definitive statement piece that captures the playful, rebellious spirit of the Italian designer's early years. Crafted from premium smooth black leather, the belt serves as a sophisticated foundation for its bold industrial hardware. The design features substantial steel elements that exemplify Moschino's signature "tongue-in-chic" aesthetic, blending high-fashion quality with an edgy, avant-garde sensibility. Often produced in collaboration with Redwall during this period, these vintage belts are renowned for their heavy-duty construction and architectural metalwork that challenges traditional luxury conventions. The strap is finished with a durable, lustrous surface that has aged beautifully, while the steel buckle and accents provide a cool, modern contrast to the deep leather tones. As a product of the era when Franco Moschino was actively redefining the runway with satire and pop-culture references, this accessory is more than just a functional item; it is a collectible piece of fashion history. The interior typically features authentic branding and "Made in Italy" stamps, testifying to the superior craftsmanship behind its irreverent style. This belt remains a highly sought-after find for collectors of vintage 80s couture...
Fun MOSCHINO 1990's Woven Tapestry Pattern Cropped Denim Jacket - Navy
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun MOSCHINO 1990's Woven Tapestry Patterned Cropped Denim Jacket in navy blue and white colour way. MADE IN ITALY. Features; Long sleeves, buttons down the front, breast and hip poc...
An Iconic 1980s Franco Moschino Blue Plastic and Brass Hand Bag
By Franco Moschino
Located in Aci Castello, IT
This iconic 1980s Franco Moschino handbag is a bold and playful statement piece, embodying the designer's signature avant-garde style. Crafted from glossy blue plastic, the bag featu...
1990's Moschino Vintage 'Summer Time' Gold Letter Black Leather Waist Belt
By Franco Moschino, Moschino
Located in Sheffield, GB
A Fun, Vintage 1990's Moschino 'SUMMER TIME' gold letter belt. A fun alternative to the classic 'MOSCHINO' letter belt by the house. MADE IN ITALY. Measurements provided in Inches : ...
A 1980s Iconic Blue and White Handbag by Franco Moschino " Te du na bursetada! "
By Franco Moschino
Located in Aci Castello, IT
This piece exemplifies Moschino's characteristic sense of humor and playful approach to fashion. The bag is a structured, dark blue plastic handbag wi...
1990's Moschino 'Apple Mac' Crazy Colourful Abstract Print White Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' patterned parody shirt, in white satin feel fabric. Features: Central line button fasten Long sleeves Ladies fit MADE IN...
Parakeet 1990's Green Spell out MOSCHINO high waisted Mom Jeans - Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
Parakeet Coloured 1990's Green Spell out 'MOSCHINO' high waisted Jeans with lettering down the leg, classic 4 pocket design and zip button closure. MADE IN ITALY. Measurements are gi...
1990's Moschino 'Off Key' Long Sleeve Fleece Top Sweater in Black and Grey
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Iconic Moschino 'Off Key' fuzzy textured fleece top, in a grey & black colourway with repeat pattern through out. MADE IN ITALY Features: Button down collar Long, c...
1990's UK Garage Rave Moschino 'Reuse & Recycle' Puffer Jacket Coat
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic, Uber Rare Vintage 1990's Moschino 'Reuse & Recycle' logo puffer jacket, in a satin-feel fabric with oversized fit. MADE IN ITALY ! Features: Zip & press stud central line fast...
Magical 1990's Vintage Moschino Mushroom Trippy Cropped Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage early 1990's Moschino 'Cheap & Chic' label cropped boucle style jacket, with a delightful eccentric mushroom patterned print ! MADE IN ITALY ! Features: Central line butto...
Archive MOSCHINO 1988 Forgive Me Not LGBTQ Aids History - Oversize Black T-Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Archival MOSCHINO February 1988 'Forgive Me Not' Oversized T-Shirt. This T-Shirt was designed by Franco Moschino, an advocate for the Aids Movement throughout his career, The T-shirt...
Vintage 90s Moschino Couture! 90's Love and Money Embellished Red Dress
By Franco Moschino, Moschino Couture
Located in Los Angeles, CA
Fashion History: This Moschino Couture! dress is a wonderful example of Franco Moschino's witty, irreverent approach to luxury during the mid-1990s. Founded by Franco Moschino in 198...
1990's Vintage Moschino Leather & Dark Denim Double Breasted Spell Out Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic & Fun, Vintage 1990's leather and dark denim coat by MOSCHINO, featuring large Moschino lettering across the back, with a vibrant, thick monochrome quilted signature lining....
1990's Vintage Moschino Wildlife Animal Photo Print long sleeve Crazy Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
A fun Vintage 1990's Moschino shirt ! MADE IN ITALY. This rare Moschino Edition shirt depicts various photographic images of wildlife across the World. Features: Central line button ...
Franco Moschino 1990s Vintage Women's Black Wool Cocktail Mini Dress
By Franco Moschino
Located in Moreno Valley, CA
Moschino Cheap and Chic black cocktail mini dress with large front bow. Moschino 1990's black sleeveless little cocktail dress with front bow detail. Fea...
1980s Franco Moschino Novelty CD and Tape Deck Reversible Jacket
By Franco Moschino
Located in London, GB
This is a rare, double-sided late 1980s novelty-print padded bomber jacket designed by the founder, Franco Moschino for Moschino Jeans. He established this range for women in 1986, ...
$1,760Sale Price|20% Off
1989 Moschino Vintage Pebbled Leather Coat with Limited Edition Artwork Lining
By Franco Moschino, Moschino Cheap and Chic
Located in Kingston, NY
This is not simply a vintage leather jacket — it is a documented Franco Moschino–era archival piece, preserved with its original seasonal artwork intact. Produced for Autunno–Invern...
Chic Little Black MOSCHINO 1990’s body con long Sleeve Graphic mini dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Little Black MOSCHINO 1990’s body con long Sleeved mini dress MADE IN ITALY Stretchy Black Jersey Cocktail dress by Franco Moschino from the early 1990’s with Mos - chi ? - No ! Sl...
UK Garage Rave Vintage Moschino Spell Out White & Black Trousers jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic UK Garage Rave era Vintage Moschino 'Spell Out' Jeans in a Blue ombré colour way with repeat 'Moschino' pattern through out. MADE IN ITALY ! Featur...