The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
Rare Archival Vintage Moschino 1993/94 Flamenco style Romper Playsuit Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Archival Moschino 1993/94 Runway Flamenco Playsuit ! This epic vintage 'Cheap and chic' label romper consisting of a fitted long sleeved bodycon pl...
Moschino, 'Kiss My Patch' Pouch, Fall/Winter 1993-1994
By Franco Moschino
Located in CAPELLE AAN DEN IJSSEL, ZH
This iconic pouch from the Moschino Couture line features an eclectic mix of cartoon-like appliqués and whimsical hardware, including a teddy bear, peace sign, key, and clock—all qui...
1990's Vintage Moschino Punctuation Symbol Cheap and Chic Cream Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Vintage Moschino 'Cheap & Chic' label high waisted pencil skirt in a cream and brown colour way with a typical Franco Moschino style punctuation allover print ! MADE IN ITALY...
Rare 1990’s Vintage Franco Moschino Italian Lira Money print Bank Note Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare 1990’s Vintage Franco Moschino Italian Lira Money print Bank Note Jeans Circa 1990. Classic 4 pocket design, Belt loops & Button and Zip closure. Size; 26” Waist Measureme...
Archive MOSCHINO 1990s Slogan all over Fun Loud Colourful Brands print shirt
By Franco Moschino
Located in Sheffield, GB
Moschino 1990s Slogan all over Fun Loud Colourful "Spoof Brands" print shirt MADE IN ITALY. Archival Moschino Piece. Gold buttons down front / 100% Cotton / Long Sleeves / Loose f...
Moschino 1990's Vintage Baroque Frame Pattern Print High waisted Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino high waisted jeans, decorated with Baroque frames and iconic Moschino imagery and well known art works. MADE IN ITALY ! Features: Gold tone metal hardware ...
1990's Vintage Moschino Tan Suede Leather Multi-way Button Waistcoat vest
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic Vintage 1990's Moschino tan waistcoat, crafted from a beautifully soft and supple suede. The vest features a playful button detail allowing the option to extend and adjust the ...
1990's Rare Moschino For Your Eyes Only Satin Varsity Colourful Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Colourful Vintage 1990's Moschino 'Cheap & Chic' Varsity jacket, featuring a purple satin body with orange sleeves and 'for your eyes only' embroidered detailing spelled out ...
1990's Moschino Vintage 'Summer Time' Gold Letter Black Leather Waist Belt
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun, Vintage 1990's Moschino 'SUMMER TIME' gold tone letter belt. A fun alternative to the classic 'MOSCHINO' letter belt by the Maison. MADE IN ITALY Redwall. Features: 'Summer Ti...
90's Vintage Moschino Faux Leather Shiny Black latex High Waisted Pants Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic Vintage 1990's Moschino leather look high waisted latex pants, featuring various Iconic Moschino metal hardware logo details. MADE IN ITALY ! Features: Zip up front Iconic Mo...
Fun 1990's MOSCHINO Colourful Vintage ice cream pattern Jazzy Summer print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Vintage 'MOSCHINO' ice-cream patterned short sleeved Shirt, crafted from a Vibrant Colourfully printed cotton. Perfect for those Summer Raves. MADE IN JAPAN. Features: butt...
1990's Vintage Moschino Linen Avant Guard Raffia Boucle Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Cheap & Chic label Linen boucle style jacket with playful breast shaped panelling in a cream and brown punctuation print. MADE IN ITALY ! Features: Central...
1990's Stretchy Moschino Floral Scarf Print High waisted Trousers - Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino high waisted, figure hugging pants. Mimicking an early & inconic Gucci design that was popular with the Italian elitist's around the time! Made in Italy, of ...
Rare 1990's Vintage Moschino Animal Photo Pet Print Pattern Silk Shirt Blouse
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino pure silk shirt in a rare pattern depicting photographic images of household pets (Cats, Dogs, Rabbits etc.) MADE IN ITALY ! Features: Central li...
Iconic Moschino 1990s Grey Sky Cloud pattern print fitted long sleeve shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Iconic Moschino 1990's Grey Sky Cloud pattern print fitted shirt MADE IN ITALY. Fitted body, Buttons down front, Long sleeves. Pit to Pit; 17.5” Pit to Cuff; 19.5” Nape to Hem; 29...
Chic Little Black MOSCHINO 1990’s body con long Sleeve Graphic mini dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Little Black MOSCHINO 1990’s body con long Sleeved mini dress MADE IN ITALY Stretchy Black Jersey Cocktail dress by Franco Moschino from the early 1990’s with Mos - chi ? - No ! Sl...
Ethereal Moschino y2k Shiny Blue Lame Metallic Cotton Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Ethereal Vintage y2k Moschino Jeans shiny lamé jacket in a mermaid blue, metallic coated cotton fabric. Features: Moschino Jeans embossed buttons Classic x4 pocket design Long slee...
Rare Archival 90s Rave Moschino World Flags Pattern long sleeve shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' pattern Shirt, a Piece synonymous with the UK Garage Rave scene in the 1990's, the shirt is crafted from a printed satin fabric with long sleeve...
Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket in Midnight blue and white with repeat slogan pattern. MADE IN ITALY. Size 42 Chest - Be...
1990s Moschino Cheap & Chic Bauble Beaded Black Slip Dress
By Franco Moschino, Moschino Cheap and Chic
Located in West Hollywood, CA
This Moschino Cheap & Chic slip dress from the 1990s features a sleek black silhouette. The minimalist design is elevated by playful black bauble-beaded shoulder straps. Approximate...
Rare 1990's Moschino Supermarket Advertising Colourful Patterned Slogan Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage 1990's Archival Patterned Moschino short sleeved Shirt, depicting loud and colourful printed supermarket advertisements throughout with 'Moschino Market' slogans. M...
2000's Moschino Logo Pattern Spell out Halter Neck Cocktail Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 2000's Moschino Cheap & Chic 'LOGO' print halter neck / fitted cocktail dress, in black with white repeat print all over. Features: Halter Neck style Fitted Body ...
1990's Vintage Denim Bustier Moschino Corset Body con Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Chic and sexy early 1990's Moschino Milano blue denim fitted dress, with corset style black lace trimmed upper body contours. MADE IN ITALY ! Featur...
1989 MOSCHINO COUTURE Red I Love Venice Lion Appliquéd Jacket & Pant Suit
By Moschino Couture, Franco Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino in 1983 until he passed away in 1994 are sought after and highly collectible. This treasure, like several others that are already available in the shop comes direct from a German socialite and fashion collector so has not been on the market prior to this. Crafted in Italy, the exceptional and rare vintage Moschino Couture jacket and trousers suit is part of Franco Moschino's coveted Cruise Me Baby collection from 1989. When designing it Franco Moschino obviously had the Venetian flag...
Moschino 90's Cheap & Chic Woven Knitted Colourful Rainbow Pencil Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun Vintage early 1990's Moschino 'Cheap & Chic' colourful woven knitted pencil skirt. MADE IN ITALY ! Features: High waisted fit Stretchy knitted fabric 'Moschino Cheap & Chic' S...
Vintage Moschino 1990's 'Off Key' Print High waisted Logo-mania Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Navy blue & white Moschino 'Off Key' printed mini skirt. MADE IN ITALY Features: Elasticated waist band Bottom skimming hem Made in Italy 92% Cotton / 8% Lycra Siz...
Moschino 90's leather biker jacket w crystal & sequin detail 'Colletto' collar
By Franco Moschino, Moschino
Located in BELLEVUE HILL, NSW
Dating to the 90's, this incredible & rare Moschino jacket is a clasic biker style made from perfectly broken in soft black leather in a slightly cropped length with structured shoul...
Archival Loud Moschino 1990s Black Novelty Heart Crotch UNISEX Cycling Shorts
By Franco Moschino
Located in Sheffield, GB
Unisex Loud Moschino 1990's Black Novelty Heart on the Crotch Nylon stretchy cycling Shorts MADE IN ITALY ! Adjustable draw tie waist. 80% Polyamide 20% Elasthane Waist line (hip) ...
Vintage Moschino 1990's Fun Yellow & Black Shadow Print Mini Pencil skirt
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Fun 1990's Yellow & Black Pencil skirt by MOSCHINO's Cheap & Chic Label ! Featuring a shadow silhouette print, high waisted fit and above the knee length hem. The dress clo...
1990’s Moschino Cheap & Chic Red Leaning Tower of Pisa Italy Print Satin Shirt
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Fun 1990’s Moschino ‘Cheap & Chic’ Shirt in a red satin, with iconic italian 'leaning tower of Pisa' print on both front and reverse. Featuring long sleeves, buttons down the centr...
Vintage 1990's Moschino 'Apple Mac' Print Black Colourful Pattern Satin Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' Parody patterned long sleeve shirt, in a colourful silky satin feel fabric, featuring long sleeves and button closure down the centre. MADE IN ITAL...
1989 Moschino Vintage Pebbled Leather Coat with Limited Edition Artwork Lining
By Franco Moschino, Moschino Cheap and Chic
Located in Kingston, NY
This is not simply a vintage leather jacket — it is a documented Franco Moschino–era archival piece, preserved with its original seasonal artwork intact. Produced for Autunno–Invern...
1990s Moschino Vintage Colourful Wallpaper Pattern Floral Paisley Jeans Trousers
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino wallpaper / floral patterned trousers. High wasited fit with Moschino embossed gold tone hardware. Features: Zip fasten Classic x4 pocket design High waisted...
1990's Vintage Moschino Smiley Rave Face & Suns Pattern Short sleeve Blue Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Epic Vintage 1990's Moschino 'Smiley Face & Suns' patterned button down Shirt in an electric blue colour-way. Features: Short sleeves Chest pockets Central line button fasten Oversi...
Iconic 1990's Vintage Moschino Colourful Monopoly Novelty Print Denim Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Vintage Moschino Jacket in a delightful, vibrantly coloured 'Moschinopoloy' Monopoly themed patterned denim jacket with a slightly cropped, boxy fit. MADE IN ITALY ! F...
1990's Iconic Moschino Colourful Monopoly Pattern Print High waisted Trousers
By Moschino, Franco Moschino
Located in Sheffield, GB
Loud and Iconic, early 1990's Vintage Moschino high waisted fitted satin trousers, featuring a fun 'Moschinopoly' print all over in a stretchy material. MADE IN ITALY ! Features: Z...
An Iconic 1980s Franco Moschino Blue Plastic and Brass Hand Bag
By Franco Moschino
Located in Aci Castello, IT
This iconic 1980s Franco Moschino handbag is a bold and playful statement piece, embodying the designer's signature avant-garde style. Crafted from glossy blue plastic, the bag featu...
Vintage 1990's Moschino 'Apple Mac' Print Red Parody Colourful Satin Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' Parody patterned long sleeve shirt, in a red satin feel fabric. MADE IN ITALY ! Features: Central line button fasten Lo...
1990s Moschino Peach Orange Floral Print High Waisted Jeans
By Moschino, Franco Moschino
Located in Sheffield, GB
1990s Moschino Peach Orange Floral Print High Waisted Jeans 1990s Moschino Peach Orange Floral Print High Waisted Jeans / Zip button closure / Classic four pocket design / Deadstock ...
Moschino Black Leather Mirror Skirt, Circa 1990
By Franco Moschino, Moschino
Located in Brooklyn, NY
Moschino pebbled leather skirt. High waist. Pencil silhouette. Small mirror tiles around the hem. Back zip closure with snap button at waist. ✩ This skirt is an amazing and rare ...
90s Vintage Franco Moschino Colourful abstract pattern High waisted Pants Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Unique 1990's Colourful and Vibrantly patterned Moschino pants, Classic 4 pocket design, Belt loops & Button down zip side fasten. Size; 29” waist Measurements are provided in inch...
1990's Vintage Moschino Leather & Dark Denim Double Breasted Spell Out Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic & Fun, Vintage 1990's leather and dark denim coat by MOSCHINO, featuring large Moschino lettering across the back, with a vibrant, thick monochrome quilted signature lining. M...
1990's Vintage Moschino 'Italians Do It Better' Photo Collage Long Sleeved Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage 1990's Moschino shirt, featuring long sleeves, semi sheer texture and divine photographic print depicting all things Italian, with fun Italian themed buttons. MADE ...
1990's Moschino Vintage Football Print Kitsch Red Blazer Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Fantastic Vintage 1990's Moschino 'Cheap & Chic' Label Blazer, this Jacket is beautifully cut and crafted in a fun, red 'Football' Pattern fabric. MADE IN ITALY ! Features: Central...
Archive MOSCHINO 1988 Forgive Me Not LGBTQ Aids History - Oversize Black T-Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Archival MOSCHINO February 1988 'Forgive Me Not' Oversized T-Shirt. This T-Shirt was designed by Franco Moschino, an advocate for the Aids Movement throughout his career, The T-shirt...
Moschino Concorso Italian 1990s Loud Colourful Postcard Ticket print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino Concorso Italian 1990s Loud Colourful Postcard Ticket print shirt MADE IN UNDER JAPANESE LISCENCE. Gold buttons down front, Breast pocket, long sleeves. Pit to Pit; 23” Pi...
1990's Trompe l'oeil Moschino Linen Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic Vintage 1990's Moschino Cheap & Chic label Linen boucle style jacket with playful breast shaped panneling detail in a punctuation symbols pattern. MADE IN ITALY ! Features: C...
1990's Moschino 'Rose' Patterned Sequin Mesh Blazer Jacket in White & Red floral
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Vintage 'Cheap & Chic' label, Moschino 'Rose' patterned button down Blazer, with shimmery sequins encased between a White floral material with a black mesh over-layer. ...
Franco Moschino 1980s Vintage Illustrated Silk Scarf for Women, Teal
By Franco Moschino
Located in Aci Castello, IT
Iconic 1980s Franco Moschino Illustrated Silk Scarf Step into the witty and provocative world of Franco Moschino with this rare and highly collectible scarf from the 1980s. A true re...
1990's Vintage UK Garage Rave Moschino Graffiti Pattern High waisted Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Original Vintage 1990's Franco Moschino high waisted jeans, featuring Graffiti style pattern throughout, with references to Elvis Presley, Mickey Mouse, Superman & So on... MADE IN ...
Rare Decadent 1990's Vintage Moschino Couture Tea Picker Blazer Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino zip down blazer, in a photographic textured patterned material depicting images of Sri-Lankan tea pickers, with embroidered border detail paying homage...
Magical 1990's Vintage Moschino Mushroom Trippy Cropped Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage early 1990's Moschino 'Cheap & Chic' label cropped boucle style jacket, with a delightful eccentric mushroom patterned print ! MADE IN ITALY ! Features: Central line butto...
Franco Moschino 1990s Vintage Women's Black Wool Cocktail Mini Dress
By Franco Moschino
Located in Moreno Valley, CA
Moschino Cheap and Chic black cocktail mini dress with large front bow. Moschino 1990's black sleeveless little cocktail dress with front bow detail. Fea...
1990's MOSCHINO Baroque Italian Heart Denim Jacket & Matching Mini Skirt Set
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's MOSCHINO Baroque Italian Heart Denim Jacket & Mini Skirt Set A Flamboyantly chic 1990's example of Franco Moschino. Comprising a quilt-lined denim jacket with matching hig...
90's UK Garage Rave Vintage Moschino Peace & Love Blue Spell Out Patterned Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare, Vintage 1990's Moschino jeans featuring a loud 'Peace & Love' repeat pattern in a blue colour way, with photographic images of the David, Smiley Faces and Babies etc. MADE IN ...
1990's Vintage Moschino 'Ciao Ciao Ciao' Letter Black & Gold Leather Waist Belt
By Franco Moschino, Moschino
Located in Sheffield, GB
Charming Vintage 1990's Moschino 'Ciao Ciao Ciao' gold letter leather belt. A fun play on the classic 'MOSCHINO' letter belt with an Italian twist. MADE IN ITALY ! Features: 'CIA...
1997 Runway Moschino Scissor Pattern Blue & Gold Velvet Suit Jacket - Blazer
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare 1997 Runway, Vintage Moschino 'Cheap & Chic' Archival velvet scissor print suit jacket, in a Sky Blue and Gold Colour way. MADE IN ITALY ! (We also have the matching pants ava...
Fun MOSCHINO 1990's Woven Tapestry Pattern Cropped Denim Jacket - Navy
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun MOSCHINO 1990's Woven Tapestry Patterned Cropped Denim Jacket in navy blue and white colour way. MADE IN ITALY. Features; Long sleeves, buttons down the front, breast and hip poc...
Vintage 1990's Moschino Colourful Abstract Flower Pattern Short Sleeve Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino colourful & bold floral patterned, short sleeved shirt. (Trousers are also available to purchase from our store seperatetly amongst many other coveted Vintage...
Rare 1990's Moschino Adult Ads Pattern Newspaper Print Waistcoat Jacket Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned waistcoat in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line button...