The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
Festive Moschino 1990's holidays Novelty print Black Shadow print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino 1990s Festive holidays Novelty print Black Shadow print shirt MADE IN ITALY. Loose Oversize fitting. Santa, 3 Kings of orient, Reindeer, Pumpkin & Ark Angel to name a few ...
Rare Vintage Moschino 1980's Archival Camouflage Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Vintage 1980's Moschino Milano long sleeved, loosely oversized fit camouflage bomber jacket with a brushed leather collar and gently elasticated waist band. MADE IN ITALY ! Fe...
Moschino Jeans 1990's Apple Mac Print White Long sleeve T-shirt / Sweater
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Moschino Jeans 1990's long sleeve plain white T-shirt with vibrant Apple-Mac parody logo print. Features: Rounded neckline Long sleeves Moschino Jeans front spell out Plain Reverse Made in Italy 100% Cotton Sizing (in inches): Pit to Pit: 18'' Pit to Cuff: 22'' Nape to Hem: 26'' Recommended Size UK: Medium Condition 9/10. Faint blue...
Moschino 1990's Night & Day Novelty Fun Cotton Pyjama Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Moschino 'Night & Day' shirt in contrasting black & white cottons. MADE IN ITALY ! Features: Central line button fasten Long sleeves Front pockets 'MOSCHINO' printed r...
Vintage Moschino Junior Label 1990's Tapestry Stitch Artisan Logo Denim Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Early 1990's Vintage MOSCHINO Logo patterned jacket, made from navy blue & off-white woven artisan tapestry fabric. MADE IN ITALY ! Features: Classic x4 front pocket design Quilte...
Moschino 90's Cheap & Chic Woven Knitted Colourful Rainbow Pencil Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun Vintage early 1990's Moschino 'Cheap & Chic' colourful woven knitted pencil skirt. MADE IN ITALY ! Features: High waisted fit Stretchy knitted fabric 'Moschino Cheap & Chic' S...
1990's Stretchy Moschino Floral Scarf Print High waisted Trousers - Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino high waisted, figure hugging pants. Mimicking an early & inconic Gucci design that was popular with the Italian elitist's around the time! Made in Italy, of ...
Magical 1990's Vintage Moschino Mushroom Trippy Cropped Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage early 1990's Moschino 'Cheap & Chic' label cropped boucle style jacket, with a delightful eccentric mushroom patterned print ! MADE IN ITALY ! Features: Central line butto...
Vintage Moschino 1990's 'Off Key' Print High waisted Logo-mania Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Navy blue & white Moschino 'Off Key' printed mini skirt. MADE IN ITALY Features: Elasticated waist band Bottom skimming hem Made in Italy 92% Cotton / 8% Lycra Siz...
Moschino, 'Kiss My Patch' Pouch, Fall/Winter 1993-1994
By Franco Moschino
Located in CAPELLE AAN DEN IJSSEL, ZH
This iconic pouch from the Moschino Couture line features an eclectic mix of cartoon-like appliqués and whimsical hardware, including a teddy bear, peace sign, key, and clock—all qui...
1989 Moschino Vintage Pebbled Leather Coat with Limited Edition Artwork Lining
By Franco Moschino, Moschino Cheap and Chic
Located in Kingston, NY
This is not simply a vintage leather jacket — it is a documented Franco Moschino–era archival piece, preserved with its original seasonal artwork intact. Produced for Autunno–Invern...
Vintage 1990's Moschino 'Apple Mac' Print Black Colourful Pattern Satin Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' Parody patterned long sleeve shirt, in a colourful silky satin feel fabric, featuring long sleeves and button closure down the centre. MADE IN ITAL...
1990's MOSCHINO Orange Sun and Moon Pattern Button down Mini Skirt
By Franco Moschino
Located in Sheffield, GB
A Fun 1990's Vintage MOSCHINO Button down Mini Skirt in an Orange Sun and Moon print. Featuring a high waisted fit, Gold decorative buttons down the front, faux pocket detailing and...
1990s Moschino Cheap & Chic Bauble Beaded Black Slip Dress
By Franco Moschino, Moschino Cheap and Chic
Located in West Hollywood, CA
This Moschino Cheap & Chic slip dress from the 1990s features a sleek black silhouette. The minimalist design is elevated by playful black bauble-beaded shoulder straps. Approximate...
Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Loud 1990's Franco Moschino REUSE / RECYCLE Satin Bomber Puffa Jacket in Midnight blue and white with repeat slogan pattern. MADE IN ITALY. Size 42 Chest - Be...
Vintage Moschino 1990's Fun Yellow & Black Shadow Print Mini Pencil skirt
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A Fun 1990's Yellow & Black Pencil skirt by MOSCHINO's Cheap & Chic Label ! Featuring a shadow silhouette print, high waisted fit and above the knee length hem. The dress clo...
1990s Moschino Jeans Top Hande Bag by Franco Moschino
By Franco Moschino, Moschino Jeans
Located in Aci Castello, IT
This rare and authentic Moschino Jeans top handle bag is a fantastic piece from the late 1990s, designed under the creative direction of Franco Moschino himself. This playful yet chi...
Ethereal Moschino y2k Shiny Blue Lame Metallic Cotton Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Ethereal Vintage y2k Moschino Jeans shiny lamé jacket in a mermaid blue, metallic coated cotton fabric. Features: Moschino Jeans embossed buttons Classic x4 pocket design Long slee...
Moschino 90's leather biker jacket w crystal & sequin detail 'Colletto' collar
By Franco Moschino, Moschino
Located in BELLEVUE HILL, NSW
Dating to the 90's, this incredible & rare Moschino jacket is a clasic biker style made from perfectly broken in soft black leather in a slightly cropped length with structured shoul...
Spring Summer 1994 Moschino Couture Runway Question Mark Boucle Tailleur Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Spring / Summer 1994 MOSCHINO Couture Question mark jacket. (LOOK 19) This Superb example of a vintage Moschino Couture 'Question Mark' boucle jacket comes in chocolate brown with a...
Moschino Wool 1990’s button down long sleeve spell out Shirt Shaket
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino Wool early 1990’s button down long sleeve spell out Shirt / Shaket. Archival Moschino print in Beige, Grey and red tones with repeat logo through out. Buttons down front B...
1990’s Moschino Cheap & Chic Red Leaning Tower of Pisa Italy Print Satin Shirt
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Fun 1990’s Moschino ‘Cheap & Chic’ Shirt in a red satin, with iconic italian 'leaning tower of Pisa' print on both front and reverse. Featuring long sleeves, buttons down the centr...
Franco Moschino 1980s Vintage Illustrated Silk Scarf for Women, Teal
By Franco Moschino
Located in Aci Castello, IT
Iconic 1980s Franco Moschino Illustrated Silk Scarf Step into the witty and provocative world of Franco Moschino with this rare and highly collectible scarf from the 1980s. A true re...
1990's Vintage Moschino 'Cloud' Print Sky Blue Long sleeve spell out Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino Iconic 'Cloud' print long sleeved shirt, with 'Moschino Forever' gold printed logo to the back. MADE IN ITALY ! Features: Long sleeves 'Moschino Forever' reve...
Dusty Pink 90s MOSCHINO Italian Antique Pattern etching Denim Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible Franco Moschino 1990’s Denim skirt in a dusty pink print depicting antique scenes of Rome and Florence aswell as Leonardo’s last super. Features high waisted fit, Classic...
Rare Vintage Franco Moschino Face 1990’s Black Photo print denim Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Vintage Franco Moschino 1990’s denim Jeans. Circa 1990 Black and off-white colourway, Classic 4 pocket design, Belt loops & Button down closure fasten. Size; 30” waist Measur...
1990's Moschino 'Off Key' Long Sleeve Fleece Top Sweater in Black and Grey
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Iconic Moschino 'Off Key' fuzzy textured fleece top, in a grey & black colourway with repeat pattern through out. MADE IN ITALY Features: Button down collar Long, c...
Franco Moschino 1980s Vintage Unisex Blue Red Patent Leather Handbag
By Franco Moschino
Located in Aci Castello, IT
This 1980s vintage handbag is an iconic design by Franco Moschino. It reflects the playful and bold aesthetic Moschino is known for. The handbag features a striking combination of bl...
Moschino Black Leather Mirror Skirt, Circa 1990
By Moschino, Franco Moschino
Located in Brooklyn, NY
Moschino pebbled leather skirt. High waist. Pencil silhouette. Small mirror tiles around the hem. Back zip closure with snap button at waist. ✩ This skirt is an amazing and rare ...
Vintage 1990's Moschino Cloud Print Cropped Spell out Pattern Bomber Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino cotton bomber jacket, with large 'Moschino' spell out on both the front and back, in addition to various Moschino iconography amongst a bold patterned print ! ...
Vintage 1990's Moschino 'Apple Mac' Print Red Parody Colourful Satin Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' Parody patterned long sleeve shirt, in a red satin feel fabric. MADE IN ITALY ! Features: Central line button fasten Lo...
An Iconic 1980s Franco Moschino Blue Plastic and Brass Hand Bag
By Franco Moschino
Located in Aci Castello, IT
This iconic 1980s Franco Moschino handbag is a bold and playful statement piece, embodying the designer's signature avant-garde style. Crafted from glossy blue plastic, the bag featu...
1990's UK Garage Rave Moschino 'Reuse & Recycle' Puffer Jacket Coat
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic, Uber Rare Vintage 1990's Moschino 'Reuse & Recycle' logo puffer jacket, in a satin-feel fabric with oversized fit. MADE IN ITALY ! Features: Zip & press stud central line fast...
Iconic 1990's Vintage Moschino 'Franco' Print Graphic Pattern Blue Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'FRANCO' print long sleeve shirt in a blue and white colourway, depicting the face of Franco Moschino himself. MADE IN ITALY ! Features: Central line button ...
1990's Vintage Moschino Wildlife Animal Photo Print long sleeve Crazy Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage 1990's Moschino shirt ! MADE IN ITALY ! This rare Moschino Edition depicts various photographic images of wildlife across the World ! Features: Central line butto...
1990's Vintage Moschino Smiley Rave Face & Suns Pattern Short sleeve Blue Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic Vintage 1990's Moschino 'Smiley Face & Suns' patterned button down Shirt in an electric blue colour-way. Features: Short sleeves Chest pockets Central line button fasten Oversi...
90s Vintage Franco Moschino Colourful abstract pattern High waisted Pants Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Unique 1990's Colourful and Vibrantly patterned Moschino pants, Classic 4 pocket design, Belt loops & Button down zip side fasten. Size; 29” waist Measurements are provided in inch...
Rare Decadent 1990's Vintage Moschino Couture Tea Picker Blazer Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino zip down blazer, in a photographic textured patterned material depicting images of Sri-Lankan tea pickers, with embroidered border detail paying homage...
Moschino Ribbon Embroidery Knit Pullover
By Franco Moschino
Located in New York, NY
Moschino fine ribbon embroidery and crystal embellished black jersey knit sleeveless pullover. Of cotton and rayon with peek a boo front closure. Exc...
1980s Leather and Steel Iconic Belt by Franco Moschino
By Franco Moschino, Moschino
Located in Aci Castello, IT
This iconic 1980s belt by Franco Moschino is a definitive statement piece that captures the playful, rebellious spirit of the Italian designer's early years. Crafted from premium smooth black leather, the belt serves as a sophisticated foundation for its bold industrial hardware. The design features substantial steel elements that exemplify Moschino's signature "tongue-in-chic" aesthetic, blending high-fashion quality with an edgy, avant-garde sensibility. Often produced in collaboration with Redwall during this period, these vintage belts are renowned for their heavy-duty construction and architectural metalwork that challenges traditional luxury conventions. The strap is finished with a durable, lustrous surface that has aged beautifully, while the steel buckle and accents provide a cool, modern contrast to the deep leather tones. As a product of the era when Franco Moschino was actively redefining the runway with satire and pop-culture references, this accessory is more than just a functional item; it is a collectible piece of fashion history. The interior typically features authentic branding and "Made in Italy" stamps, testifying to the superior craftsmanship behind its irreverent style. This belt remains a highly sought-after find for collectors of vintage 80s couture...
Rare 1990's Moschino Adult Ads Pattern Newspaper Print Waistcoat Jacket Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned waistcoat in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line button...
1990's Moschino 'Rose' Patterned Sequin Mesh Blazer Jacket in Pink floral
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Vintage 'Cheap & Chic' label, Moschino 'Rose' patterned button down Blazer, with shimmery sequins encased between a pink floral material with a black mesh over-layer. ...
1990's Vintage UK Garage Rave Moschino Graffiti Pattern High waisted Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Original Vintage 1990's Franco Moschino high waisted jeans, featuring Graffiti style pattern throughout, with references to Elvis Presley, Mickey Mouse, Superman & So on... MADE IN ...
Moschino Concorso Italian 1990s Loud Colourful Postcard Ticket print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino Concorso Italian 1990s Loud Colourful Postcard Ticket print shirt MADE IN UNDER JAPANESE LISCENCE. Gold buttons down front, Breast pocket, long sleeves. Pit to Pit; 23” Pi...
Iconic 1990's Vintage Moschino Colourful Monopoly Novelty Print Denim Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Vintage Moschino Jacket in a delightful, vibrantly coloured 'Moschinopoloy' Monopoly themed patterned denim jacket with a slightly cropped, boxy fit. MADE IN ITALY ! F...
1990's Moschino 'Rose' Patterned Sequin Mesh Blazer Jacket in White & Red floral
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Vintage 'Cheap & Chic' label, Moschino 'Rose' patterned button down Blazer, with shimmery sequins encased between a White floral material with a black mesh over-layer. ...
MOSCHINO Jeans Fun Grey Pouf Sleeve Denim Twisted Seam Mini Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
MOSCHINO Jeans Fun Grey Denim Twisted Seam Mini Dress MADE IN ITALY A Fabulous 1990's Moschino denim dress, constructed using twisted seam panels,...
Fun MOSCHINO 1990's Woven Tapestry Pattern Cropped Denim Jacket - Navy
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun MOSCHINO 1990's Woven Tapestry Patterned Cropped Denim Jacket in navy blue and white colour way. MADE IN ITALY. Features; Long sleeves, buttons down the front, breast and hip poc...
1990's Iconic Moschino Colourful Monopoly Pattern Print High waisted Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Loud and Iconic, early 1990's Vintage Moschino high waisted fitted satin trousers, featuring a fun 'Moschinopoly' print all over in a stretchy material. MADE IN ITALY ! Features: Z...
1990's Vintage Moschino 'Italians Do It Better' Photo Collage Long Sleeved Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage 1990's Moschino shirt, featuring long sleeves, semi sheer texture and divine photographic print depicting all things Italian, with fun Italian themed buttons. MADE ...
1990s Moschino Peach Orange Floral Print High Waisted Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
1990s Moschino Peach Orange Floral Print High Waisted Jeans 1990s Moschino Peach Orange Floral Print High Waisted Jeans / Zip button closure / Classic four pocket design / Deadstock ...
MOSCHINO CD Print 1990s Compact Disc Music pattern Red Satin Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Moschino CD Print 1990s Compact Disc Music pattern Red Satin Shirt MADE IN ITALY. Loose fitting / Gold Buttons down the front / Shiny satin feel texture / Long Sleeves / 100% Rayon...
Rare 1990's Archival Moschino 'Opposites' Print Polo Shirt - Tee
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Archival Moschino jeans 'Opposites' print Polo shirt, one of the most Iconic pieces from Franco Moschino's UK Garage reigning era. MADE IN ITALY ! Features: Button ...
1990's Vintage Moschino 'Ciao Ciao Ciao' Letter Black & Gold Leather Waist Belt
By Franco Moschino, Moschino
Located in Sheffield, GB
Charming Vintage 1990's Moschino 'Ciao Ciao Ciao' gold letter leather belt. A fun play on the classic 'MOSCHINO' letter belt with an Italian twist. MADE IN ITALY ! Features: 'CIA...
1990's Vintage Denim Bustier Moschino Corset Body con Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Chic and sexy early 1990's Moschino Milano blue denim fitted dress, with corset style black lace trimmed upper body contours. MADE IN ITALY ! Featur...
UK Garage Rave Vintage Moschino Spell Out White & Black Trousers jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic UK Garage Rave era Vintage Moschino 'Spell Out' Jeans in a white & black colourway with repeat 'Moschino' pattern through out. MADE IN ITALY ! Fe...
90's UK Garage Rave Vintage Moschino Peace & Love Blue Spell Out Patterned Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare, Vintage 1990's Moschino jeans featuring a loud 'Peace & Love' repeat pattern in a blue colour way, with photographic images of the David, Smiley Faces and Babies etc. MADE IN ...
Fun 1990's MOSCHINO Colourful Vintage ice cream pattern Jazzy Summer print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Vintage 'MOSCHINO' ice-cream patterned short sleeved Shirt, crafted from a Vibrant Colourfully printed cotton. Perfect for those Summer Raves. MADE IN JAPAN. Features: butt...
1990's MOSCHINO Baroque Italian Heart Denim Jacket & Matching Mini Skirt Set
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's MOSCHINO Baroque Italian Heart Denim Jacket & Mini Skirt Set A Flamboyantly chic 1990's example of Franco Moschino. Comprising a quilt-lined denim jacket with matching hig...
1990s Moschino Vintage Colourful Wallpaper Pattern Floral Paisley Jeans Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino wallpaper / floral patterned trousers. High wasited fit with Moschino embossed gold tone hardware. Features: Zip fasten Classic x4 pocket design High waisted...