The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
AW19 Moschino Jeremy Scott Toothpaste Cotton White Oversized T-shirt Tee L
By Jeremy Scott, Moschino
Located in Los Angeles, CA
AW19 Moschino Jeremy Scott Toothpaste Cotton White Oversized T-shirt Tee L Additional Information: Material: 100% Cotton Color: White/Multi-color Pattern: Pattern Style: Graphic Tee...
MOSCHINO "You Can't Judge a Girl By Her Clothes" Chart and Graft Novelty Jacket
By Moschino, Moschino Cheap and Chic
Located in Kingersheim, Alsace
Vintage MOSCHINO "You Can't Judge a Girl By Her Clothes" Chart and Graft Novelty Cropped Blazer Jacket Features: - 100% Authentic MOSCHINO CHEAP and CHIC. - "You Can't Judge a Girl ...
$695Sale Price|22% Off
Moschino Couture Vintage Black A-Line "Fake" Necklace Dress
By Moschino
Located in San Francisco, CA
Iconic Moschino Couture! 1990's dress features embroidered 'FAKE' and an arrow pointing up to a black beaded wired necklace collar. Necklace f...
Moschino Cheap and Chic Midnight Blue Directions Jacket 1990s
By Moschino, Moschino Cheap and Chic
Located in Boca Raton, FL
This vintage Moschino Cheap & Chic jacket is a unique piece, featuring a striking navigation pattern reminiscent of a compass rose. The Midnight blue fabric is accented with green s...
Moschino Cheap and Chic 1990's Wool Suit Ensemble Floral Trim
By Moschino
Located in Los Angeles, CA
Moschino 1990s Cheap and Chic Wool Suit Ensemble w/Petit-Point Floral Trim. This suit, crafted in Italy and influenced by Eastern-European petit-point trim strategically placed in a...
$327Sale Price|27% Off
Moschino Vintage Women's Wool Jacket Circa 1980s Made in Italy Size 48
By Moschino
Located in Capri, IT
Moschino Cheap & Chic Blu wool Jacket totally made in italy in size 48 Composition: Wool Lining Rayon
$675Sale Price|30% Off
Moschino Couture Embroidered Words Top and Skirt
By Moschino Couture, Moschino
Located in Water Mill, NY
An extraordinary skirt and top set from Moschino Couture in grey with a touch of green jersey. They are simple pieces with intricate detailed at the front and back hemlines comprised...
Rare 1990's Vintage Moschino Animal Photo Pet Print Pattern Silk Shirt Blouse
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's Moschino pure silk shirt in a rare pattern depicting photographic images of household pets (Cats, Dogs, Rabbits etc.) MADE IN ITALY ! Features: Central li...
Moschino Animal Print Silk Stole, Made in Italy, in Neutral Brown and Tan
By Moschino
Located in valatie, NY
Moschino Animal Print Silk Stole, Made in Italy, in Neutral Brown and Tan. The Moschino Animal Print Silk Stole is a premium Italian luxury accessory c...
Mens 1990s Moschino Colourful Ice Cream Cartoon Pattern Short sleeve Polo Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Moschino Colourful Ice Cream Pattern Polo Shirt decorated with cartoons of various italian icecreams with printed 'Moschino' Slogans, featuring short sleeves and button closur...
A/W 1990-91 MOSCHINO COUTURE Red Needle Motif Huge Buttons Jacket & Skirt Suit
By Moschino Couture, Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Moschino Cheap & Chic 1990's Leopard Print Embroidered Wiggle Dress
By Moschino
Located in Los Angeles, CA
This lovely number is something to ROAR about! Bring out your inner feline and put on this luxuriously printed leopard dress by Moschino from their Cheap and Chic label. We love the ...
Iconic 1990's Vintage Moschino Colourful Monopoly Novelty Print Denim Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Vintage Moschino Jacket in a delightful, vibrantly coloured 'Moschinopoloy' Monopoly themed patterned denim jacket with a slightly cropped, boxy fit. MADE IN ITALY ! Fea...
Moschino Heart Bikini Set, circa 2001
By Moschino
Located in CAPELLE AAN DEN IJSSEL, ZH
An iconic Moschino bikini set featuring a bold red heart motif, famously worn by Devon Aoki in the brand’s 2001 campaign. This collectible vintage piece is instantly recognisable for...
MOSCHINO Jeremy Scott diamond quilted leather gold baseball cap top handle bag
By Moschino, Jeremy Scott
Located in Hong Kong, NT
MOSCHINO Jeremy Scott black diamond quilted leather gold logo baseball cap top handle bag Reference: TGAS/G00208 Brand: Moschino Designer: Jeremy Scott Material: Leather, Metal Color...
Adidas Originals, ObyO, Jeremy Scott, x Wings 4.0, Patent Black Sneakers, Shoes
By Jeremy Scott, Moschino
Located in Los Angeles, CA
Adidas Originals ObyO Jeremy Scott x Wings 4.0 Patent Core Black Sneakers Shoes Additional Information: Material: Synthetic Leather Color: Black Size: 13 Style: Black Pattern: Solid...
Rare 1990's FRANCO MOSCHINO 'Opposites' Print Graphic Archival Pattern T Shirt
By Moschino
Located in Sheffield, GB
Vintage 1990's Moschino jeans 'Opposites' print graphic t-shirt ! This is easily One of the most Iconic pieces from Franco Moschino's UK Garage reigning era that defined the London m...
Moschino Vintage Beach Ball Leather Wristlet Bag
By Moschino
Located in Concord, NC
1990's Moschino vintage large beach ball leather wristlet. Features a multicolored pattern with gold tone hardware. Zip closure. Wrist strap Interior coin purse zippered...
AW20 Moschino Couture Oversized Gigantic Snapback Hat by Jeremy Scott
By Moschino, Jeremy Scott
Located in Los Angeles, CA
AW20 Moschino Couture Jeremy Scott Oversized Gigantic Snapback Hat Yellow/Blue Additional Information: Material: Cotton Color: Yellow, Blue, Red (the Black/Yellow is sold out) Patte...
$1,200Sale Price|20% Off
Moschino Rare Sequin Teddy Bomber Jacket in Pink
By Moschino
Located in Iba, PH
First debuted in 1988 by founder Franco Moschino, the iconic teddy bear is used season after season. This limited edition sequin teddy bomber jacket from ...
Moschino Navy Blue Mini Skirt, Circa 1990s
By Moschino, Moschino Cheap and Chic
Located in Brooklyn, NY
Moschino navy blue cotton pique mini skirt. straight silhouette. large scale dots in three shades of blue in appliquéd organza on the front and back of skirt. side zip closure. skirt...
1990s Moschino Vintage Women's Black Wool Pull Boots Size 40 Italy
By Moschino
Located in Capri, IT
Moschino black boots wool pull totally made in italy in size 40
Vintage 1990's Moschino 'Apple Mac' Print Red Parody Colourful Satin Shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990s Moschino 'Apple Mac' Parody patterned long sleeve shirt, in a red satin feel fabric. MADE IN ITALY ! Features: Central line button fasten / Lo...
Rare 90's Vintage Moschino 'Cat Face' Velvet Black Long sleeve body con Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage early 1990's Moschino black velvet 'Cheap & Chic' label body con dress, featuring novelty Cat face appliqué to the front. MADE IN ITALY ! Features: Long sleeves...
$112Sale Price|20% Off
Vintage Moschino Black Cotton Dress Size 46 Made in Italy Circa 1990s
By Moschino
Located in Capri, IT
Vintage Moschino black cotton dress totally made in italy in size 46
$213Sale Price|20% Off
1980s Moschino jeans Red body long sleeves-shirt size M
By Moschino
Located in Capri, IT
1980s Moschino jeans Red body long sleeves-shirt size M
A jacket by Franco Moschino for Cheap and Chic - Italy Circa 1990
By Franco Moschino, Moschino
Located in Toulon, FR
Circa 1990-1992 Italy Iconic Cheap and Chic by Moschino jacket from the most creative period of Franco Moschino, who died in 1994. Slim-fit jacket in black acetate crepe with folded-...
Moschino Cheap & Chic 1990s Floral Ribbon Trim Short Skirt Charcoal Grey Black
By Moschino
Located in San Francisco, CA
Moschino Cheap & Chic dark grey (nearly black) pencil skirt in a slightly felted sort of fabric. Ribbon trim in a floral pattern reminiscent of needlework criss-crosses throughout. ...
$278Sale Price|20% Off
Moschino 1990s Vintage Women's Red Sequined Dress, Italian Size 44
By Moschino
Located in Capri, IT
1990s Moschino Jeans red sequins dress Totally made in italy in italian size range 44 but fits smaller
Moschino Vintage 90s Black Blazer Jacket with Novelty "Thimble" Buttons
By Moschino, Moschino Cheap and Chic
Located in Sparks, NV
Double breasted blazer jacket with unique novelty buttons shaped like sewing thimbles. By Moschino. Details: Fully Lined Front Pockets Shoulder Pads Sewn Into Lining Front B...
Moschino Black & White Bold Print Jacket
By Moschino
Located in New York, NY
This wonderful Moschino black & white bold print jacket is accented with gilded gold hardware buttons and studs engraved with the signature Moschino name. The front measures 16",...
Archival Vintage Moschino 1990s 'Jigsaw Puzzle' Blazer in Colorful Virgin Wool
By Moschino
Located in Sheffield, GB
A Rare Vintage 1990's Moschino 'Jigsaw Puzzle' wool blazer from the 'Cheap & Chic' collection, featuring immaculately cut, colourful jigsaw-puzzle shaped panelling in Various bol...
Moschino Embroidered Cotton Green Jacket
By Moschino
Located in Amsterdam, NL
Moschino jacket from the collection Cheap & Chic with purple, lime green and blue stones embroidered. color jacket green/blue and the lining is lime green with press buttons clos...
Banana crepe skirt suit by Moschino Cheap and Chic - Italy Circa 1992
By Moschino
Located in Toulon, FR
Circa 1990-1994. Italy Iconic cocktail skirt suit by Moschino for Cheap and Chic dating from the period of Monsieur Franco Moschino, who passed away in 1994. Fitted jacket in banana ...
Moschino Cheap & Cheap Vintage 90s Iconic Peace Sign Cut Out Flirty Black Dress
By Moschino Cheap and Chic, Moschino
Located in San Diego, CA
Incredible, rare and super iconic vintage 1990s MOSCHINO CHEAP & CHIC little black dress, with chic peace sign cut-out at the back! Flirty Babydoll fit that flatters many shapes and ...
Moschino By Persol M253 Vintage Black Jewelled Lady Gaga Sunglasses, 1990
By Moschino
Located in Baleares, Baleares
Mint rare Vintage Moschino oval with jewell details frame. Grey lenses. The very same model worn by Lady Gaga. Made in Italy. Produced and design in 1990's. This item is in mint ...
Moschino Couture Dress with Question Mark Collar A/W 1998
By Moschino Couture, Moschino
Located in Water Mill, NY
A fabulous black dress encircled around it's V neckline with an off white question mark with the dot of the question mark dangling cleverly below it. The dress has 3/4 length sleeve...
SS20 Moschino Couture Jeremy Scott Trick or Chic Black/Gold Sequined Dress 38 IT
By Moschino, Jeremy Scott
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Trick or Chic Black/Gold Sequined Dress 38 IT Additional Information: Material: Polyamide 96%, Spandex/Elastane...
Y2k Vintage Moschino Black Alphabet letter fitted Pattern black 3/4 sleeve Shirt
By Moschino
Located in Sheffield, GB
Extremely iconic Vintage 2000's Moschino 'Alphabet' pattern shirt in the black and white colour way with ABC print all over. MADE IN ITALY ! Features: Central line button fasten / F...
1990s Moschino jeans cotton skirt size 40
By Moschino
Located in Capri, IT
1990s Moschino jeans cotton skirt size 40 totally made in italy waist 64 cm lenght 46 cm
Archive Vintage Moschino Franco Pop Art Print Andy Warhol style Colourful Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino shirt inspired by the works of Andy Warhol, crafted from linen in pastel coloured shades depicting the faces of Franco Moschino. MADE IN ITALY ! Featu...
SS23 Moschino Couture Jeremy Scott Pink Inflatable Crab Patent Leather Bag
By Moschino, Jeremy Scott
Located in Los Angeles, CA
SS23 Moschino Couture Jeremy Scott Pink Inflatable Crab Patent Leather Bag *Deadstock Rare item!* MOSCHINO COUTURE Pink Inflatable Crab Patent Leather Bag SS23 collection by Jere...
1990's Rare Moschino 'Cat Face' Velvet Long Sleeve Appliqué Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Vintage early 1990's Moschino black velvet 'Cheap & Chic' label long sleeve top, featuring novelty Cat face appliqué to the front. MADE IN ITALY ! Features: Long Sleeves Roun...
$131Sale Price|20% Off
MOSCHINO Size 6 Rose Cotton Floral Embellished Skirt
By Moschino
Located in San Francisco, CA
MOSCHINO A-line Skirt comes in a rose tone in a textured cotton material, with silver tone metal hook & eye, press buttons and staples embellishments. Made in Italy. Excellent Pre-O...
1980s Moschino Vintage Black Feathered Skirt Made in Italy, Women's S
By Moschino
Located in Capri, IT
Moschino black feathers skirt Totally made in italy in small size
SS22 Moschino Couture Chocolate Dripping Wristlet Handbag by Jeremy Scott
By Moschino, Jeremy Scott
Located in Los Angeles, CA
SS22 Moschino Couture Jeremy Scott Chocolate Dripping Rectangle Wristlet Handbag Additional Information: Material: 100% VL Color: Brown, Beige, Black Size: Large Pattern: Abstract, ...
Moschino textured black leather with gold hardware belt
By Moschino
Located in New York, NY
Moschino black textured leather belt has their signature gold hardware spelled out. The belt measures a little more than 1 1/2" in width, and 33" in length with three optional closi...
Moschino Checkered Dress and Jacket Set - '10s
By Moschino
Located in Milano, Lombardia
Look effortlessly chic in this Moschino Checkered Dress and Jacket Set. Made from a cotton blend with silk trim, the brown blazer features elegant ruffled trims and a removable flora...
Moschino Milano Snake Embossed BLACK Shoulder Bag
By Moschino
Located in Ardmore, PA
Moschino Milano Snake Embossed Shoulder Bag in Excellent Condition. Black. Distinctive golden spiral bound detail at top. Adjustable and detachable shoulder strap. Logo hardware at f...
Moschino Pink Heart-Shaped Acetate Sunglasses
By Moschino
Located in Scottsdale, AZ
Moschino Pink Heart-Shaped Acetate Sunglasses are a bold and playful accessory that combines high-fashion glamour with a fun, whimsical touch. Crafted from vibrant pink acetate, thes...
1990's Vintage Moschino 'Franco' Print Blue Graphic Pattern Trousers Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'Franco' print graphic hight waisted Jeans in a blue and white colourway, depicting a pattern of the face of Franco Moschino himself. MADE IN ITALY ! Featu...
Dusty Pink 90s MOSCHINO Italian Antique Pattern etching Denim Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Franco Moschino 1990’s Denim skirt in a dusty pink print depicting antique scenes of Rome and Florence aswell as Leonardo’s last super. Features high waisted fit, Classic...
Vintage MOSCHINO Millenium Mood Checklist Maxi Dress
By Moschino Jeans, Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Millenium Mood Checklist Maxi Dress Measurements taken laid flat, please double bust, waist and hips: Shoulder: 15.75 inches (40 cm) Sleeves: 15.75 inches (40 cm) B...
Moschino Black Rhinestone Numbers Dress Connect The Dots Coordinates Numerology
By Moschino
Located in San Francisco, CA
1990s Moschino Cheap & Chic black sleeveless dress with flared skirt. Pieced together with seams connect rhinestone numbers at various points throughout. Two cloth covered buttons at...
Vintage MOSCHINO JEANS "Love Me, Love Me not" Daisy Collar Denim Jacket
By Moschino Jeans, Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO JEANS "Love Me, Love Me not" Daisy Collar Denim Jacket Measurements taken laid flat, please double bust and waist: Shoulder: 1...
Rare Moschino 1990's Supermarket Advertising Slogan Colourful Patterned Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990's, Rare Moschino Jeans in a Vibrantly coloured supermarket advertisements print throughout with tongue in cheek 'Moschino Market' slogans. MADE IN ITALY. Fe...
Moschino multicoloured Limited Edition Capri handle bag
By Moschino
Located in Capri, IT
Moschino multicoloured Limited Edition Capri handle bag a shopper bag totally inspired and dedicated to the island of Capri embellished with images recolling the main and most famous...
$290Sale Price|47% Off
Moschino 1980s Vintage Beije Wool Cashmere Women's Skirt Suit Italy
By Moschino
Located in Capri, IT
Moschino Couture Beije Wool Skirt Suit Moschuino couture beije wool and cachmere skirt suit totally made in italy in italian size range 46 Measurements: Skirt lenght 52 cm Jacket...
1990s Moschino Cheap & Chic Black Asymmetrical Hi Lo Vintage 90s Dress LBD
By Moschino
Located in San Diego, CA
1990s MOSCHINO Cheap & Chic black asymmetrical hi-lo dress! The perfect alternative to the classic little black dress! Flattering and comfortable rayon blend. Shorter on the left sid...
1990s Moschino couture Newspaper pink Gazzetta blazer jacket size 42
By Moschino
Located in Capri, IT
Moschino Couture Newspaper Print Jacket With Smiley Face Buttons, Circa 1983 Fabric: 100% Wool; Lining 60% Acetate, 40% Rayon size 42