Moschino Survival

The story of Moschino and Moschino Couture begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.

Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.

Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.

Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.

“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”

Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.

In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.

After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.

Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.

“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”

Find vintage Moschino Couture bags, shirts, pants, jackets and other clothing on 1stDibs.

Start building your collection of covetable and iconic vintage clothing today — no matter where you roam, there is a curated selection of designer dresses and gowns, sweaters, shirts, dazzling shoes and more on 1stDibs that will keep you covered in the hottest styles from head to toe.

From elegant museum-worthy vintage Chanel dresses and jackets to audacious T-shirts and trousers from provocative punk designer Vivienne Westwood, one thing is abundantly clear: If the clothing for sale on 1stDibs could talk, it would certainly make a statement. 

For fashion lovers, the 1990s have become associated with styles adopted by today’s supermodels and influencers — think John Galliano and Roberto Cavalli — but maybe ‘80s accessories are among your (guilty?) pleasures. 

Playful, boldly colored coats and outerwear from Moschino, Ralph Lauren and other titans of the era can take a simpler ensemble to the next level, while chic and practical suits from the likes of Christian Dior and Balmain endure for haute couture advocates and beyond. 

And vintage is the name of the game on today’s red carpets, too. Celebrity stylists are turning to archival pieces created by the likes of Bob Mackie, Thierry Mugler and Jean-Paul Gaultier as alternatives to new gowns plucked straight off the runway. Wearing such sought-after items gives celebrities instant allure and suggests a personal style that’s not only achingly glamorous but intellectually informed and influenced by a love of craftsmanship. 

Those seeking contemporary luxury looks and in-demand street-style fits can indulge in designs by Bottega Veneta, Miu Miu and Loro Piana, while pieces from Gucci, Yves Saint Laurent and Versace endure as examples of fashion’s most covetable goods. 

The future — and glamorous past — of fashion is yours for the wearing. Find vintage clothing and accessories for sale on 1stDibs, including designs by Balenciaga, Valentino, Celine, Loewe and more.