Bulgari

Italian

Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.

Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.

The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.

In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.

On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.

Average Sold Price

$7,307

Styles

Related Creators

Iconic Designs from Bulgari

Explore timeless pieces that have earned their place in history.

Bzero1 Ring

Bulgari Serpenti Ring

Bzero1 Necklace

Bulgari Serpenti Bracelet

Bulgari Parentesi 18K Yellow Gold Choker Necklace

$42,000

W 0.38 in L 15 in

Bulgari Parentesi 18K Yellow Gold Choker Necklace

By Bulgari

Located in New York, NY

Bulgari Parentesi Necklace Choker The necklace is 18k Yellow Gold The necklace is 3/8 inches wide. The necklace weighs 137 grams The necklace is 15 inches length Comes with original ...

Category

20th Century Italian Contemporary Bulgari

Materials

Gold, 18k Gold, Yellow Gold

Bvlgari Tono Heart Pendant 18k & Steel w/ 18k Gold Bail 31mm

$935

W 1.23 in

Bvlgari Tono Heart Pendant 18k & Steel w/ 18k Gold Bail 31mm

By Bulgari

Located in Orlando, FL

BVLGARI Tondo Heart Pendant – 18k Yellow Gold & Stainless Steel Specifications Designer: Bulgari Collection: Tondo Heart Metal: 18k yellow gol...

Category

21st Century and Contemporary Italian Bulgari

Materials

18k Gold, Yellow Gold, Steel

Bulgari Bvlgari B.zero1 Bangle Women's Watch L230471

$2,747

Dm 0.87 in

Bulgari Bvlgari B.zero1 Bangle Women's Watch L230471

By Bulgari

Located in London, GB

Elegant and iconic Bulgari B.zero1 ladies’ bangle watch crafted in stainless steel with an 18k rose gold featuring the signature BVLGARI engraving. This luxury timepiece combines jew...

Category

2010s Bulgari

Materials

Stainless Steel

BULGARI 18K White Gold Diamond Serpenti Necklace

$450,000

BULGARI 18K White Gold Diamond Serpenti Necklace

By Bulgari

Located in New York, NY

An intoxicating expression of the house’s most seductive and enduring emblem. Fashioned in supple, articulated coils, the Serpenti glides effortlessly around the neckline with liquid...

Category

21st Century and Contemporary Bulgari

Materials

Diamond, 18k Gold, White Gold

BULGARI 18K White Gold Diamond Serpenti Viper Three-Row Bracelet

$75,000

L 6.7 in

BULGARI 18K White Gold Diamond Serpenti Viper Three-Row Bracelet

By Bulgari

Located in New York, NY

A striking expression of BULGARI’s most iconic motif, this elegant Serpenti Viper bracelet coils gracefully around the wrist in three articulated rows of luminous 18k white gold. Eac...

Category

21st Century and Contemporary Bulgari

Materials

Diamond, 18k Gold, White Gold

BULGARI 18K Yellow Gold Diamond, Cabochon Ruby and Sapphire Ear Clips

$75,000

BULGARI 18K Yellow Gold Diamond, Cabochon Ruby and Sapphire Ear Clips

By Bulgari

Located in New York, NY

A vivid celebration of color and movement, these striking ear clips by BULGARI embody the house’s unmistakable Roman boldness. Executed in rich 18k yellow gold, the design cascades i...

Category

20th Century Bulgari

Materials

Blue Sapphire, Ruby, Diamond, Yellow Gold, 18k Gold

BULGARI 18K Two Tone Diamond and Emerald Serpenti Ring

$95,000

BULGARI 18K Two Tone Diamond and Emerald Serpenti Ring

By Bulgari

Located in New York, NY

An iconic Bulgari Serpenti ring crafted in 18k yellow and white gold, designed as a stylized serpent coiling elegantly around the finger. The sculptural body is formed with articulat...

Category

21st Century and Contemporary Bulgari

Materials

Diamond, Emerald, 18k Gold, White Gold, Yellow Gold

BULGARI 18K Yellow Gold and Platinum Double Emerald Bypass Ring

$295,000

BULGARI 18K Yellow Gold and Platinum Double Emerald Bypass Ring

By Bulgari

Located in New York, NY

A bold and unmistakably sculptural creation from BULGARI, this striking bypass ring embodies the house’s distinctive dialogue between strength and sensuality. Crafted in a harmonious...

Category

1980s Vintage Bulgari

Materials

Diamond, Emerald, 18k Gold, Yellow Gold, Platinum

Browse all Jewelry from Bulgari

Shop Now

Bulgari Sale Prices

Sold Date

Sold Price

Category

Material

Creation Year

2026	$5,000	Bangles	White Gold, Diamond	Unknown
2026	$5,728	Band Rings	18k Gold, Yellow Gold, Diamond	1999
2026	$1,900	Fashion Rings	18k Gold, Yellow Gold, Lapis Lazuli	1990
2026	$2,000	Signet Rings	18k Gold, White Gold	1995
2026	$5,600	Stud Earrings	Gold, 18k Gold, Yellow Gold, White Diamond, Sapphire	Unknown
2026	$4,000	Cocktail Rings	Lapis Lazuli, Yellow Gold, White Gold, 18k Gold, Gold	2000s
2026	$1,232	Band Rings, Fashion Rings	18k Gold, White Gold	2018
2026	$2,900	Band Rings	Rose Gold	2000s
2026	$2,750	Cufflinks	18k Gold, Yellow Gold, Enamel	Circa 1990
2026	$23,000	Cocktail Rings	18k Gold, Rose Gold, Diamond, Tourmaline	Circa 21st Century
2026	$5,500	Engagement Rings	Gold, 18k Gold, Yellow Gold, Peridot	Unknown
2026	$6,500	Fashion Rings	18k Gold, Yellow Gold	1980s
2026	$7,000	Drop Earrings	Gold, 18k Gold, Yellow Gold, Citrine, Diamond	Unknown
2026	$2,995	Cocktail Rings	18k Gold, Amethyst, Citrine	2015
2026	$304	Pendant Necklaces	Sterling Silver	2025
2026	$4,000	Fashion Rings	Gold, 18k Gold, Rose Gold, White Gold, Yellow Gold	Unknown
2026	$1,764	Solitaire Rings	Gold, 18k Gold, Yellow Gold, Amethyst	1990's
2026	$4,900	Pendant Necklaces	Gold, Yellow Gold, 18k Gold	1970
2026	$3,500	Pendant Necklaces	Gold, 18k Gold, Yellow Gold	Unknown
2026	$12,500	Wrist Watches	Stainless Steel	Circa 1990

$7,307

Average sold price of items in the past 12 months

$139-$111,000

Sold price range of items in the past 12 months

Creators Similar to Bulgari

Antinori Fine Jewels

Shop All Antinori Fine Jewels

Barakà

Damiani

Palmiero

ZYDO

Paolo Piovan Gioielli

Shop All Paolo Piovan Gioielli

Manfredi

Shop All Manfredi

Nardi

Shop All Nardi

Crivelli Gioielli

Shop All Crivelli Gioielli

More Bulgari Designs

Bzero1 Ring

Average Price

$4,373

Number Available

Bzero1 Ring

By Bulgari

Styles

Modern

Shop All

Bulgari Serpenti Ring

Average Price

$10,729

Number Available

Bulgari Serpenti Ring

By Bulgari

Styles

Modern

Shop All

Bzero1 Necklace

Average Price

$5,712

Number Available

Bzero1 Necklace

By Bulgari

Styles

Contemporary, Modern

Shop All

Bulgari Serpenti Bracelet

Average Price

$28,935

Number Available

Bulgari Serpenti Bracelet

By Bulgari

Styles

Modern

Bulgari’s classic serpent first reared its head in the late 1940s. Bulgari founder Sotirios Voulgaris’s sons, Giorgio and Constantino, took over the Italian fine-jewelry house when their father passed away in 1932, and the brothers conceived the motif for a series of wristwatches — a nod to snakes’ mythological association with the beginning and the end of time — which became the basis for an entire line of jewels. The design was immediately popular among Bulgari aficionados, but its star tur...

Shop All

5 Fantastic Jewelry Finds, from the 19th Century to Now

Jewelry historian Vanessa Cron combed 1stDibs and selected some dazzling pieces with timeless appeal.

Bulgari’s Serpenti Wristwatch Is the Power Piece of the Moment, Again

From Elizabeth Taylor to Zendaya, the Serpenti has been the accessory of choice for generations of it girls.

7 Vibrant Jewels for a Breezy Late-Summer Wardrobe

Soak up the pleasures of the season with a these bold gems.

The 6 Most Popular Jewelry Houses on 1stDibs

Get to know the history behind the world's most iconic jewelry houses and the fabulous styles they designed.

Bulgari jewelry & watches for sale on 1stDibs.

Find a range of Bulgari jewelry & watches available on 1stDibs.

Questions About Bulgari

Is Bulgari handmade?
1 Answer
1stDibs ExpertApril 5, 2022
Whether or not Bulgari is handmade depends on the piece. Typically, skilled artisans working in the company's own factories located in Italy handcraft the Italian luxury brand's jewelry, bags and small leather accessories. Most of the manufacturing for Bulgari sunglasses is done by machine. Shop a range of Bulgari on 1stDibs.
Why is it called Bulgari?
1 Answer
1stDibs ExpertNovember 13, 2024
Why it is called Bulgari relates to founder Sotirios Voulgaris's source of inspiration: Rome. The Greek silversmith arrived in the Italian capital in 1881 and set up his shop there in 1884, calling it Bulgari, an Italianization of his last name. In the brand's logo it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic necklaces, bracelets, earrings and other accessories. On 1stDibs, shop a selection of Bulgari jewelry and watches.
How do I know if my Bulgari is real?
1 Answer
1stDibs ExpertApril 5, 2022
There are a few ways to determine whether or not your Bulgari jewelry is real. First, Bulgari uses the highest quality material for all of its pieces, such as 18-karat gold, platinum, silver or steel with meticulously cut gemstones and diamonds. Second, all pieces should be stamped with “made in Italy” and a “BVLGARI” text. Note that Bulgari uses the classic Latin alphabet, which is why a “V” is used in place of a “U.” Browse a large collection of authentic Bulgari jewelry from some of the world’s top sellers on 1stDibs.
What does the Bulgari Serpenti mean?
1 Answer
1stDibs ExpertFebruary 13, 2023
What the Bulgari Serpenti motif means is largely a matter of personal interpretation. However, Roman designs inspired the Bulgari Serpenti, and in Ancient Rome, snakes were symbols of fertility, rebirth and protection from evil. On 1stDibs, shop an assortment of Bulgari pieces.
Who designed the Bulgari Diagono?
1 Answer
1stDibs ExpertMarch 31, 2023
Gèrald Genta designed the Bulgari Diagono. When the timepiece debuted in 1988, it was the first sports watch the Italian luxury fashion house and watchmaker had ever produced. As a designer and engineer, Genta transformed both the overall appearance of timepieces and how they function. He’s also one of the few watchmakers whose creations for brands other than his own earned him worldwide acclaim. Shop a collection of Bulgari Diagono watches on 1stDibs.
Why are Bulgari watches expensive?
1 Answer
1stDibs ExpertDecember 5, 2024
Bulgari watches are expensive for a few reasons. For one thing, Bulgari's artisans often use painstakingly complex, time-consuming crafting techniques to make the dramatic timepieces. One example is the tubogas jewelry technique, which links a flexible series of thin horizontal bands and is what gives Bulgari's iconic Serpenti watch its coiling effect. Due to the amount of time and skill it takes to execute its techniques, Bulgari tends to have high labor costs. In addition, the luxury maker uses pricey materials such as 18-karat gold, platinum and titanium. Also, the number of Bulgari watches produced each year is usually less than the demand for them, which leads to higher pricing. On 1stDibs, explore a variety of Bulgari watches.
What is the difference between Bulgari and BVLGARI?
1 Answer
1stDibs ExpertMay 3, 2024
The difference between Bulgari and BVLGARI comes down to usage. Bulgari is the proper name of the luxury Italian jewelry house. However, in advertising and in its logo, Bulgari's brand name appears as BVLGARI. Changing the U to a V is meant to reference the Latin alphabet and represent Bulgari's roots as a company founded in Rome. On 1stDibs, find an assortment of Bulgari jewelry, watches and accessories.
Why is Bulgari spelled Bvlgari?
1 Answer
1stDibs ExpertApril 22, 2024
Why Bulgari is spelled Bvlgari comes down to the concept behind the brand's logo and word mark. The actual name of the luxury jewelry house is Bulgari. However, its logo and trademark spell the name as BVLGARI to make it resemble the convention of the Latin alphabet as a reflection of the location of its headquarters in Rome, Italy. In addition, the "V" represents the initial of the last name of founder Sotirios Voulgaris. Find a diverse assortment of Bulgari jewelry on 1stDibs.
Is a Bulgari ring worth it?
1 Answer
1stDibs ExpertAugust 20, 2024
Yes, many jewelry lovers believe that a Bulgari ring is worth it. Bulgari’s signature style is bold and often features 18-karat yellow gold embellished with big, colorful gemstones. However, whether or not it’s worth investing in a Bulgari ring is totally subjective! At 1stDibs, we believe in buying what you love. Our shopping experience enables discovery and learning, whether you are a seasoned connoisseur or just beginning your collection. Find Bulgari rings and other jewelry on 1stDibs.
Are Bulgari rings worth it?
1 Answer
1stDibs ExpertOctober 24, 2024
Many jewelry lovers believe that Bulgari rings are worth it. Since the opening of the company’s flagship boutique on Rome’s Via dei Condotti in 1905, Bulgari has looked to the Italian capital as an inspiration for its fanciful and decidedly romantic designs for rings and other jewelry. One of the luxury jewelry maker's most iconic rings is the Serpenti, inspired by the maker's Serpenti bracelet watch, which debuted in the 1940s. Other popular designs include the B.zero1 and the Bvlgari Bvlgari, available in 18-karat white, yellow and rose gold. However, whether or not it’s worth investing in Bulgari rings is totally subjective! At 1stDibs, we believe in buying what you love. Our shopping experience enables discovery and learning, whether you are a seasoned connoisseur or just beginning your collection. Find Bulgari rings and other jewelry on 1stDibs.
Does Bulgari jewelry hold its value?
1 Answer
1stDibs ExpertFebruary 22, 2021
Jewelry made by the Italian luxury brand Bulgari is said to be among the highest quality jewelry in the world. Vintage Bulgari jewelry — available on 1stDibs — is highly sought after by collectors and enthusiasts alike. In fact, vintage Bulgari jewelry often shows up at international auctions.
Are Bulgari watches worth the money?
1 Answer
1stDibs ExpertSeptember 16, 2024
Yes, many watch lovers believe that Bulgari watches are worth the money. Since the founding of its flagship store in 1905, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic watches and other pieces. In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand, and its timepiece remains popular among collectors today. However, whether or not it’s worth investing in Bulgari watches is totally subjective! At 1stDibs, we believe in buying what you love. Our shopping experience enables discovery and learning, whether you are a seasoned connoisseur or just beginning your collection. Find a range of Bulgari watches on 1stDibs.
Is the Bulgari Serpenti watch waterproof?
1 Answer
1stDibs ExpertFebruary 13, 2023
No, the Bulgari Serpenti watch is not waterproof. However, it is water-resistant up to 30 meters. Waterproof means that a timepiece blocks out water, while a water-resistant timepiece resists water entry but can let some moisture in. On 1stDibs, shop a collection of Bulgari Serpenti watches.
Does Bulgari use real diamonds?
1 Answer
1stDibs ExpertOctober 15, 2024
Yes, Bulgari uses real diamonds. In fact, the luxury jewelry maker is well-known for adorning its jewelry with diamonds that meet high color, clarity and cut standards. Many diamonds featured in Bulgari jewelry carry GIA certification, indicating that they meet quality standards established by the Gemological Institute of America. On 1stDibs, explore a wide range of Bulgari diamond jewelry.
How do I clean a Bulgari B Zero ring?
1 Answer
1stDibs ExpertApril 5, 2022
How to clean a Bulgari B Zero ring depends on the material. You can clean the metal with a soft-bristled toothbrush, warm water and dish soap, and then rinse with lukewarm water. Use a cleaning product formulated for leather to clean leather rings. Wipe gemstones with a soft cloth. Bulgari recommends that you visit a Bulgari boutique once every year for professional cleaning. On 1stDibs, find a range of Bulgari B Zero rings.