Bulgari

Italian

Greek silversmith Sotirios Voulgaris arrived in Rome in 1881 and set up his own shop there in 1884, calling it Bulgari, an Italianization of his last name (in the brand's logo, it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture). In 1905, he opened the company’s flagship boutique on Rome’s Via dei Condotti. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic designs for necklaces, bracelets, earrings and other accessories.

Although the iconic jewelry house found success with its silverwork and Art Deco designs, popular through the 1920s, Bulgari’s signature style — bold, often using yellow gold embellished with big colorful gemstones — began to emerge when Sotirios’s sons inherited the business, in 1932.

The brand truly hit its stride in the dolce vita era of the 1950s and ’60s, when the founder’s grandsons Paolo, Gianni and Nicola Bulgari decisively departed from demure traditional styles to develop the house’s exuberant multi-gem looks, attracting celebrity collectors like Elizabeth Taylor.

In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand.

On 1stDibs, the collection of vintage Bulgari jewelry includes rings, pendant necklaces, watches and other accessories.

Average Sold Price

$7,312

Styles

Related Creators

Iconic Designs from Bulgari

Explore timeless pieces that have earned their place in history.

Bzero1 Ring

Bulgari Serpenti Ring

Bzero1 Necklace

Bulgari Serpenti Bracelet

Bvlgari Tono Heart Pendant 18k & Steel w/ 18k Gold Bail 31mm

$935

W 1.23 in

Bvlgari Tono Heart Pendant 18k & Steel w/ 18k Gold Bail 31mm

By Bulgari

Located in Orlando, FL

BVLGARI Tondo Heart Pendant – 18k Yellow Gold & Stainless Steel Specifications Designer: Bulgari Collection: Tondo Heart Metal: 18k yellow gol...

Category

21st Century and Contemporary Italian Bulgari

Materials

18k Gold, Yellow Gold, Steel

Bvlgari black rubber TONDO SUN Choker Necklace bulgari

$1,600

Bvlgari black rubber TONDO SUN Choker Necklace bulgari

By Bulgari

Located in Zürich, CH

This 100% authentic Bulgari Tondo Sun pendant choker features a striking combination of 18k yellow gold and stainless steel, suspended from a black round rubber cord. The iconic sun ...

Category

2010s Bulgari

Bulgari “Alveare” Cuff Bangle — 1980s

$19,434

Bulgari “Alveare” Cuff Bangle — 1980s

By Bulgari

Located in Napoli, NA

A striking and iconic Alveare bracelet by Bulgari, crafted in the 1980s in 18K yellow gold. This rare geometric design, inspired by the honeycomb motif, exemplifies Bulgari’s bold an...

Category

Late 20th Century Italian Bulgari

Materials

Gold, 18k Gold, Yellow Gold

Bulgari Serpenti Tubogas Ring 6.5 Pink Tourmaline 18k Gold Flex Estate Jewelry

$6,985

Bulgari Serpenti Tubogas Ring 6.5 Pink Tourmaline 18k Gold Flex Estate Jewelry

By Bulgari

Located in Torrance, CA

Pre-owned Bulgari Serpenti tubogas ring crafted in 18k yellow gold (circa 1990s) Pear cut pink tourmaline measures 6mm x 4mm. The fabulous 3 row tubogas design coils around the fi...

Category

Late 20th Century Italian Modern Bulgari

Materials

Tourmaline, Gold, 18k Gold, Yellow Gold

Bulgari Diagono Automatic Stainless Steel Case and Bracelet Wrist Watch

$2,450

W 1.3 in

Bulgari Diagono Automatic Stainless Steel Case and Bracelet Wrist Watch

By Bulgari

Located in New York, NY

Classic Bulgari Diagono Automatic Stainless Steel case and bracelet ladies wristwatch. The name Diagono is inspired by the Greek agon, or competition. ...

Category

Late 20th Century Swiss Modern Bulgari

Materials

Steel, Stainless Steel

Bvlgari Alveare 18 Karat Yellow Gold Pink/Green Tourmaline Station Necklace

$77,000

Bvlgari Alveare 18 Karat Yellow Gold Pink/Green Tourmaline Station Necklace

By Bulgari

Located in Philadelphia, PA

This striking Bvlgari Alveare collar necklace is crafted in 18k yellow gold and features a modular, geometric design punctuated by five vibrant, carved pink and green tourmalines. S...

Category

20th Century Bulgari

Materials

Tourmaline, 18k Gold, Yellow Gold

Bulgari Parentesi 18K Yellow Gold Choker Necklace

$39,900

W 0.38 in L 15 in

Bulgari Parentesi 18K Yellow Gold Choker Necklace

By Bulgari

Located in New York, NY

Bulgari Parentesi Necklace Choker The necklace is 18k Yellow Gold The necklace is 3/8" wide. The necklace weighs 137 grams The necklace is 15" length Comes with original pouch and ba...

Category

20th Century Italian Contemporary Bulgari

Materials

Gold, 18k Gold, Yellow Gold

Bvlgari vintage 2.00 carat aquamarine iolite 18k yellow gold cocktail ring

$6,800

Bvlgari vintage 2.00 carat aquamarine iolite 18k yellow gold cocktail ring

By Bulgari

Located in Beverly Hills, CA

This vintage Bvlgari cocktail ring is a bold yet refined expression of the house’s iconic 1970s design language, where color, form, and craftsmanship converge with unmistakable confi...

Category

1970s Contemporary Vintage Bulgari

Materials

Aquamarine, Iolite, Gold, 18k Gold, Yellow Gold

Browse all Jewelry from Bulgari

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Bulgari Sale Prices

Sold Date

Sold Price

Category

Material

Creation Year

2026	$300	Band Rings	Sterling Silver	2010-
2026	$2,100	Cocktail Rings	Diamond, Malachite, Rose Gold, 18k Gold	Circa 21st Century
2026	$15,990	Lever-Back Earrings	Rose Gold, Diamond	2020s
2026	$3,150	Hoop Earrings	Gold, 18k Gold, White Gold, Sapphire, Blue Sapphire	NA
2026	$6,850	Band Rings	Gold, 18k Gold, Rose Gold, Diamond, Pearl	Unknown
2026	$24,713	Wrist Watches	18k Gold, Rose Gold, White Gold, Yellow Gold	1990s
2026	$5,000	Band Rings	Blue Sapphire, Sapphire, Emerald, Yellow Gold, 18k Gold, Gold	unknown
2026	$3,466	Cocktail Rings	Yellow Gold, Tourmaline	1995
2026	$12,000	Hoop Earrings	18k Gold, Yellow Gold	1980
2026	$7,000	Bangles	White Gold, 18k Gold, Diamond	Circa 21st Century
2026	$4,000	Wrist Watches	Steel	2023
2026	$2,990	Clutches
2026	$8,400	Clip-on Earrings	Gold	1985-88
2026	$5,500	Drop Earrings	Gold, 18k Gold, Yellow Gold, Diamond	Unknown
2026	$4,000	Stud Earrings	Yellow Gold, Agate, Coral, Sapphire	1970s
2026	$3,000	Pendant Necklaces	Gold, 18k Gold, White Gold, Diamond	Unknown
2026	$2,100	Pendant Necklaces	Gold, 18k Gold, Yellow Gold, Steel, Stainless Steel	Unknown
2026	$1,440	Decorative Dishes and Vide-Poche	Silver	1970
2026	$9,150	Dangle Earrings	18k Gold	Unknown
2026	$32,000	Chain Necklaces	18k Gold, Bronze	1980

$7,312

Average sold price of items in the past 12 months

$139-$111,000

Sold price range of items in the past 12 months

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More Bulgari Designs

Bzero1 Ring

Average Price

$4,475

Number Available

Bzero1 Ring

By Bulgari

Styles

Modern

Shop All

Bulgari Serpenti Ring

Average Price

$10,449

Number Available

Bulgari Serpenti Ring

By Bulgari

Styles

Modern

Shop All

Bzero1 Necklace

Average Price

$5,176

Number Available

Bzero1 Necklace

By Bulgari

Styles

Modern

Shop All

Bulgari Serpenti Bracelet

Average Price

$27,536

Number Available

Bulgari Serpenti Bracelet

By Bulgari

Styles

Modern

Bulgari’s classic serpent first reared its head in the late 1940s. Bulgari founder Sotirios Voulgaris’s sons, Giorgio and Constantino, took over the Italian fine-jewelry house when their father passed away in 1932, and the brothers conceived the motif for a series of wristwatches — a nod to snakes’ mythological association with the beginning and the end of time — which became the basis for an entire line of jewels. The design was immediately popular among Bulgari aficionados, but its star tur...

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Bulgari jewelry & watches for sale on 1stDibs.

Find a range of Bulgari jewelry & watches available on 1stDibs.

Questions About Bulgari

Is Bulgari handmade?
1 Answer
1stDibs ExpertApril 5, 2022
Whether or not Bulgari is handmade depends on the piece. Typically, skilled artisans working in the company's own factories located in Italy handcraft the Italian luxury brand's jewelry, bags and small leather accessories. Most of the manufacturing for Bulgari sunglasses is done by machine. Shop a range of Bulgari on 1stDibs.
Why is it called Bulgari?
1 Answer
1stDibs ExpertNovember 13, 2024
Why it is called Bulgari relates to founder Sotirios Voulgaris's source of inspiration: Rome. The Greek silversmith arrived in the Italian capital in 1881 and set up his shop there in 1884, calling it Bulgari, an Italianization of his last name. In the brand's logo it's styled BVLGARI, using the classical Latin alphabet in a nod to ancient Roman culture. Since then, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic necklaces, bracelets, earrings and other accessories. On 1stDibs, shop a selection of Bulgari jewelry and watches.
What is the difference between Bulgari and BVLGARI?
1 Answer
1stDibs ExpertMay 3, 2024
The difference between Bulgari and BVLGARI comes down to usage. Bulgari is the proper name of the luxury Italian jewelry house. However, in advertising and in its logo, Bulgari's brand name appears as BVLGARI. Changing the U to a V is meant to reference the Latin alphabet and represent Bulgari's roots as a company founded in Rome. On 1stDibs, find an assortment of Bulgari jewelry, watches and accessories.
Why is Bulgari spelled Bvlgari?
1 Answer
1stDibs ExpertApril 22, 2024
Why Bulgari is spelled Bvlgari comes down to the concept behind the brand's logo and word mark. The actual name of the luxury jewelry house is Bulgari. However, its logo and trademark spell the name as BVLGARI to make it resemble the convention of the Latin alphabet as a reflection of the location of its headquarters in Rome, Italy. In addition, the "V" represents the initial of the last name of founder Sotirios Voulgaris. Find a diverse assortment of Bulgari jewelry on 1stDibs.
Is a Bulgari ring worth it?
1 Answer
1stDibs ExpertAugust 20, 2024
Yes, many jewelry lovers believe that a Bulgari ring is worth it. Bulgari’s signature style is bold and often features 18-karat yellow gold embellished with big, colorful gemstones. However, whether or not it’s worth investing in a Bulgari ring is totally subjective! At 1stDibs, we believe in buying what you love. Our shopping experience enables discovery and learning, whether you are a seasoned connoisseur or just beginning your collection. Find Bulgari rings and other jewelry on 1stDibs.
Are Bulgari rings worth it?
1 Answer
1stDibs ExpertOctober 24, 2024
Many jewelry lovers believe that Bulgari rings are worth it. Since the opening of the company’s flagship boutique on Rome’s Via dei Condotti in 1905, Bulgari has looked to the Italian capital as an inspiration for its fanciful and decidedly romantic designs for rings and other jewelry. One of the luxury jewelry maker's most iconic rings is the Serpenti, inspired by the maker's Serpenti bracelet watch, which debuted in the 1940s. Other popular designs include the B.zero1 and the Bvlgari Bvlgari, available in 18-karat white, yellow and rose gold. However, whether or not it’s worth investing in Bulgari rings is totally subjective! At 1stDibs, we believe in buying what you love. Our shopping experience enables discovery and learning, whether you are a seasoned connoisseur or just beginning your collection. Find Bulgari rings and other jewelry on 1stDibs.
How do I know if my Bulgari is real?
1 Answer
1stDibs ExpertApril 5, 2022
There are a few ways to determine whether or not your Bulgari jewelry is real. First, Bulgari uses the highest quality material for all of its pieces, such as 18-karat gold, platinum, silver or steel with meticulously cut gemstones and diamonds. Second, all pieces should be stamped with “made in Italy” and a “BVLGARI” text. Note that Bulgari uses the classic Latin alphabet, which is why a “V” is used in place of a “U.” Browse a large collection of authentic Bulgari jewelry from some of the world’s top sellers on 1stDibs.
What does the Bulgari Serpenti mean?
1 Answer
1stDibs ExpertFebruary 13, 2023
What the Bulgari Serpenti motif means is largely a matter of personal interpretation. However, Roman designs inspired the Bulgari Serpenti, and in Ancient Rome, snakes were symbols of fertility, rebirth and protection from evil. On 1stDibs, shop an assortment of Bulgari pieces.
Who designed the Bulgari Diagono?
1 Answer
1stDibs ExpertMarch 31, 2023
Gèrald Genta designed the Bulgari Diagono. When the timepiece debuted in 1988, it was the first sports watch the Italian luxury fashion house and watchmaker had ever produced. As a designer and engineer, Genta transformed both the overall appearance of timepieces and how they function. He’s also one of the few watchmakers whose creations for brands other than his own earned him worldwide acclaim. Shop a collection of Bulgari Diagono watches on 1stDibs.
Why are Bulgari watches expensive?
1 Answer
1stDibs ExpertDecember 5, 2024
Bulgari watches are expensive for a few reasons. For one thing, Bulgari's artisans often use painstakingly complex, time-consuming crafting techniques to make the dramatic timepieces. One example is the tubogas jewelry technique, which links a flexible series of thin horizontal bands and is what gives Bulgari's iconic Serpenti watch its coiling effect. Due to the amount of time and skill it takes to execute its techniques, Bulgari tends to have high labor costs. In addition, the luxury maker uses pricey materials such as 18-karat gold, platinum and titanium. Also, the number of Bulgari watches produced each year is usually less than the demand for them, which leads to higher pricing. On 1stDibs, explore a variety of Bulgari watches.
Does Bulgari jewelry hold its value?
1 Answer
1stDibs ExpertFebruary 22, 2021
Jewelry made by the Italian luxury brand Bulgari is said to be among the highest quality jewelry in the world. Vintage Bulgari jewelry — available on 1stDibs — is highly sought after by collectors and enthusiasts alike. In fact, vintage Bulgari jewelry often shows up at international auctions.
Are Bulgari watches worth the money?
1 Answer
1stDibs ExpertSeptember 16, 2024
Yes, many watch lovers believe that Bulgari watches are worth the money. Since the founding of its flagship store in 1905, Bulgari has looked to Rome as a source of reference for its fanciful and decidedly romantic watches and other pieces. In the 1940s, Bulgari debuted perhaps its most famous design, the Serpenti bracelet watch. The piece’s snakelike coils were made possible by the tubogas jewelry technique, which links a flexible series of thin horizontal bands. Both the sleek, modern tubogas construction and the sinuous snake motif continue to be synonymous with the Bulgari brand, and its timepiece remains popular among collectors today. However, whether or not it’s worth investing in Bulgari watches is totally subjective! At 1stDibs, we believe in buying what you love. Our shopping experience enables discovery and learning, whether you are a seasoned connoisseur or just beginning your collection. Find a range of Bulgari watches on 1stDibs.
Is the Bulgari Serpenti watch waterproof?
1 Answer
1stDibs ExpertFebruary 13, 2023
No, the Bulgari Serpenti watch is not waterproof. However, it is water-resistant up to 30 meters. Waterproof means that a timepiece blocks out water, while a water-resistant timepiece resists water entry but can let some moisture in. On 1stDibs, shop a collection of Bulgari Serpenti watches.
Does Bulgari use real diamonds?
1 Answer
1stDibs ExpertOctober 15, 2024
Yes, Bulgari uses real diamonds. In fact, the luxury jewelry maker is well-known for adorning its jewelry with diamonds that meet high color, clarity and cut standards. Many diamonds featured in Bulgari jewelry carry GIA certification, indicating that they meet quality standards established by the Gemological Institute of America. On 1stDibs, explore a wide range of Bulgari diamond jewelry.
How do I clean a Bulgari B Zero ring?
1 Answer
1stDibs ExpertApril 5, 2022
How to clean a Bulgari B Zero ring depends on the material. You can clean the metal with a soft-bristled toothbrush, warm water and dish soap, and then rinse with lukewarm water. Use a cleaning product formulated for leather to clean leather rings. Wipe gemstones with a soft cloth. Bulgari recommends that you visit a Bulgari boutique once every year for professional cleaning. On 1stDibs, find a range of Bulgari B Zero rings.