The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
90's Vintage Moschino Italian Slogan Large Shoulder Shopper Tote Bag
By Franco Moschino, Moschino
Located in Sheffield, GB
Fun 1990's Vintage Moschino bag with Italian Slogans reading 'It's better to want to dress as you want rather than as you should' and 'Good taste does not exist' ! The bag is made fr...
1990’s Moschino Cheap & Chic Colourful Jigsaw Puzzle Crop Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Superbly tailored early 1990’s Cheap and Chic by Franco Moschino Jigsaw puzzle Jacket, carefully crafted from colourful wool panels and featuring a cropped silhouette with long sleev...
1990s Moschino Jeans Top Hande Bag by Franco Moschino
By Franco Moschino, Moschino Jeans
Located in Aci Castello, IT
This rare and authentic Moschino Jeans top handle bag is a fantastic piece from the late 1990s, designed under the creative direction of Franco Moschino himself. This playful yet chi...
1990’s Moschino Cheap & Chic Tartan Plaid High Waisted Shorts - Hot Pants
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Fun 1990’s Cheap & Chic by Franco Moschino tartan high waisted, tailored shorts. Crafted from a 100% Pure Wool plaid fabric and fully lined in black Ra...
Rare & Iconic 1990's Moschino Cheap & Chic Label Blazer - Vintage Mens Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Truly Rare & Iconic, Original 1990's Moschino Cheap & Chic 'Label' Blazer by Franco Moschino, The Jacket is crafted from hundreds of individual labels patchworked together....
1992 Ab Fab Franco Moschino Vintage Colourful Satin Jigsaw Puzzle Bomber Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Iconic, Vintage 'Cheap & Chic' 1992 Moschino Puzzle Jacket in Vibrant shades and Colours designed by Franco Moschino. Famously worn by Jennifer Saunders...
$386Sale Price|30% Off
1988 Franco Moschino Runway Silk Woman with Cowboy Western Hat Scarf
By Franco Moschino, Moschino
Located in London, GB
1988 Iconic Extremely rare Franco Moschino Woman with Cowboy Hat Silk Scarf This is an authentic Franco Moschino from his 1988 fashion collection and show, 100% silk, Made In Italy ...
1990’s Moschino Queen of England Blue off Shoulder Top - T-shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990’s Moschino off-shoulder tee. Featuring allover etching print depicting Queen Elizabeth of England amongst various female figures and historical characters. The top features a sc...
Iconic Archival 1990's Vintage Moschino Newspaper Print Gazette Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, iconic Vintage 1990's Moschino 'Newspaper' printed high waisted jeans, depicting Franco Moschino amongst other newspaper & gazette articles. MADE IN ITALY ! Features: Zip f...
Iconic Archival 1990's Vintage Moschino Newspaper Print Gazette Pattern Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible, Archival Vintage 1990's Moschino 'Newspaper' print jacket, depicting Franco Moschino amongst other newspaper and Gazette articles. MADE IN ITALY ! Features: Central lin...
Y2k White Moschino 'Who Cares' Baby Tee Vintage 2000's Slogan T Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic, Vintage Early 2000's Moschino baby tee style T-shirt, with loud 'WHO CARES' slogan printed across the front. MADE IN ITALY Features: Rounded neckline...
MOSCHINO Cheap & Chic Antique Newspaper print 1990s Off white velvet shift dress
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Beautiful Antique Newspaper print shift dress by Moschino Cheap & Chic, Circa Mid 1990's. Concealed zip up back. Fully lined. Classic Shift Dress shape. Pit to Pit; 18.5” Nape ...
1990's Moschino Floral Print High Waisted Colourful Pattern Trousers - Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
A vibrant pair of 1990’s Vintage Franco Moschino Jeans, featuring a colourful, floral pattern, high waisted fit and classic four pocket design. Made from a stretchy figure hugging fa...
1980's Moschino Black Leather Pencil Skirt with Gold Thimble decoration Tassels
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A 1980's MOSCHINO Cheap & Chic Black Leather Pencil Skirt with Gold Thimble decoration Tassels around the hem and 2 zip pockets at the waist. The skirt has an additional spare thimbl...
Fun 90's Vintage MOSCHINO I love Vegetables Print T Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
A Fun 1990's Vintage MOSCHINO Printed T Shirt in a soft Black cotton with Slogan 'I Love - Vegetables - Love Me'. MADE IN ITALY. Recommended Size; Large Measurements are provided in...
Rare 1990's Moschino Adult Ads style Fetish Newspaper Print Pattern Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage 1990s Moschino 'Safe Sex / Adult Ads' patterned shirt in a black with white & red coloured print throughout. MADE IN ITALY ! Features: Central line button faste...
1990's Vintage Moschino Backpack - Gold Letter Rucksack Bag
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black Vinyl Backpack bag, with large 'MOSCHINO' lettering. An Iconic nineties Vintage Piece ! MADE IN ITALY ! Features: Large 'MOSCHINO' spell out l...
Rare Vintage Franco Moschino Supermarket Discount Colourful Denim Jeans
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Rare Vintage Franco Moschino Supermarket Discount Colourful Denim Jeans Circa 1990 / Zip button closure / Classic four pocket design Size; Recommended 30’’ Waist Measurements are ...
1990’s Moschino Red Love Heart Circular Mini Minaudière - Hand Bag
By Franco Moschino, Moschino
Located in Sheffield, GB
A fun 1990’s Franco Moschino leather mini bag. Featuring a circular shape, full double zip closure, secret interior zip compartment, gold metal hardware and detachable / adjustable s...
SS 1994 Vintage Moschino Pinstriped Patchwork Run Way Blazer Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Spring / Summer 1994 MOSCHINO Runway, Hand-sewn Patchwork Blazer Jacket designed by Franco Moschino. Look 51 / Look 54 Catwalk Reference. MADE IN ITA...
1990’s Moschino Cheap & Chic Red White Green Striped Cotton Tea - Sun Dress
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
A Sweet 1990’s MOSCHINO Cheap and Chic Tea dress in striped cotton in greens, whites and reds, featuring a sweetheart collar line, fitted waist and knee length hem. The dressed close...
Archival Moschino Couture 90s Runway Teddy Bear Knit Fun Vintage Novelty Sweater
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Archival 1990's Teddy Bear sweater designer by Franco Moschino for Moschino's 'Couture' line. Beautiful Soft Cream roll neck sweater with a variety of Fluffy hand sewn ornate te...
1990's Moschino 'All This and Glamour Too' Velvet Slogan Logo Long Sleeve Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Kitsch Vintage 1990's Moschino black velvet 'ALL THIS AND GLAMOUR TOO' slogan embroidered velvet top with Gold and Red lettering detail under the infamous Franco Moschino 'Chic & Che...
Rare 1990’s Moschino ‘Love Theatre’ Via Sant Andrea MILAN Black stretchy body
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare 1990’s Moschino ‘Love Theatre’ Via Sant Andrea 12 MILAN Black stretchy body suit. MADE IN ITALY ! Press stud crotch closure Stretchy figure hugging material Pit to Pit; 14.5”...
Original 2000's Vintage Moschino Sunset Print long sleeve Patterned Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Original Early 2000's Moschino long sleeved sunset print shirt, in vibrant orange and purple coloured tones. Made in Italy ! This is the Original versio...
MOSCHINO 90s Cheap & Chic Vintage Jigsaw Puzzle Colourful Cropped Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superbly tailored early 1990’s Cheap and Chic by Franco Moschino, Jigsaw puzzle patterned boucle Jacket crafted from colourful wool panels and featuring gold 'C+C' embossed buttons d...
1990's Moschino Colourful IceCream Cartoon Pattern Short sleeve Polo Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
1990's Moschino Colourful Ice Cream Pattern Polo Shirt decorated with cartoons of various italian icecreams with printed 'Moschino' Slogans, featuring short sleeves and button closur...
1990's Rare Moschino 'Cat Face' Velvet Long Sleeve Appliqué Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Vintage early 1990's Moschino black velvet 'Cheap & Chic' label long sleeve top, featuring novelty Cat face appliqué to the front. MADE IN ITALY ! Features: Long Sleeves Roun...
1990's Moschino 'Rose' Patterned Sequin Mesh Blazer Jacket in Pink floral
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Vintage 'Cheap & Chic' label, Moschino 'Rose' patterned button down Blazer, with shimmery sequins encased between a pink floral material with a black mesh over-layer. ...
Rare Archival 90s Rave Moschino World Flags Pattern Hooded satin Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' patterned jacket, a Piece synonymous with the UK Garage Rave scene in the 1990's, the jacket is crafted from a printed satin fabric wi...
Moschino 1990's Vintage Blue Bandana Print Wrap around Mini Skirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Cool Vintage 1990's Moschino wrap around Mini skirt, in a classic blue & cream traditional Bandana style pattern. MADE IN ITALY Features: Adjustable fit Back pockets 100% Cotton S...
Novelty Moschino 1990s Festive Italian Panettone Loud Colourful print shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Novelty Moschino 1990s Festive Italian Panettone Loud Colourful print shirt Made in Italy. Satin feel material / Long sleeves / Gold Buttons down the front / Loose fitting Pit to Pi...
1990's Vintage Moschino Colourful Pinball Pattern High waisted Trousers Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Vibrant, Vintage Early 1990's Moschino 'Pinball' patterned, high waisted Vegas themed trousers in bold primary colours. MADE IN ITALY ! Features: High waisted fit Classic x4 pocke...
1990's Moschino Persol Occhialli Tortoise Shell Square Oval Shades - Sunglasses
By Franco Moschino, Persol
Located in Sheffield, GB
Limited edition Moschino x Persol collaboration early 1990's Sunglasses crafted from Tortoise shell acrylic with embossed writing in gold down the arms and brown tinted lenses. Size...
1980s Moschino Cheap & Chic Bullseye Black and White Size 8 Vintage Tunic Dress
By Franco Moschino, Moschino Cheap and Chic
Located in San Diego, CA
Rare 80s MOSCHINO Cheap & Chic black and white / ivory novelty bulls eye print Size 8 Rayon slouchy shirt tunic / mini dress ! Features fabric covered but...
Fantastic MOSCHINO early 1990's burgundy Wool & leather varsity jacket - Coat
By Franco Moschino, Moschino
Located in Sheffield, GB
Franco Moschino early 1990's fun, Maroon pure wool Varsity coat with intercepting white leather panelled shoulders and ornate patch decorations on the sleeve. MADE IN ITALY. Long sl...
1990's MOSCHINO Couture Love Boat Off white Cropped Jacket with Ship embroidery
By Franco Moschino, Moschino Couture
Located in Sheffield, GB
A Superb 1990's Vintage MOSCHINO COUTURE Cropped Jacket in an off white shade, featuring embroidered decorative back detail with 'Love Boat' decoration and imagery of a Vintage Ship....
Moschino Couture Safari Dress Pokes Fun at the Iconic YSL Safari Jacket
By Franco Moschino, Moschino Couture
Located in New Hope, PA
This rare and collectible Moschino Safari dress, designed by Jeremy Scott, was inspired by the Franco Moschino Survival jacket from the 1990's...
Loud Archival 1990's MOSCHINO Barcode Striped Denim Jacket & Skirt Set
By Franco Moschino, Moschino
Located in Sheffield, GB
Loud Archival MOSCHINO Barcode Striped Jacket & Pencil Skirt Set A Flamboyantly chic 1990's example of Franco Moschino. Comprising a denim jacket with matching high-waisted mini skir...
MOSCHINO 90's Rare and iconic American flag cardigan from MOSCHINO COUTURE!
By Franco Moschino
Located in Milano, MILANO
90's rare and iconic American flag jacquard cardigan with extra long stole from MOSCHINO COUTURE! "HILARY FOR PRESIDENT" embroidery at back Fringe trim at sides 100% virgin wool
1989 Archival Moschino Couture Blow Up Doll Appliqué Vest Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Splendid, 1989 Runway 'Moschino Couture' label 'Blow up Doll' Tank top designed by Franco Moschino, depicting the face of a blow up doll with novelty fringed blond hair and playful b...
Rare Vintage Moschino 1980's Archival Camouflage Bomber Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Vintage 1980's Moschino Milano long sleeved, loosely oversized fit camouflage bomber jacket with a brushed leather collar and gently elasticated waist band. MADE IN ITALY ! Fe...
Rare 90's Vintage Moschino 'Cat Face' Velvet Black Long sleeve body con Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Vintage early 1990's Moschino black velvet 'Cheap & Chic' label body con dress, featuring novelty Cat face appliqué to the front. MADE IN ITALY ! Features: Long sleeves...
Moschino 1990s Rare Archival Nuts about you Cheap & Chic fantasy blazer & Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Archival 1990’s Moschino Cheap & Chic ‘Nut’s about you’ tailored Blazer & Pant suit designed by the master of Italian tailoring Franco Moschino. MADE IN ITALY ! Crafted from ...
Franco Moschino Vintage 1987 Black Patent Leather Clutch Bag, Unisex
By Franco Moschino
Located in Aci Castello, IT
An Iconic "Mi 1987" Vintage Black Patent Leather Clutch Bag by Franco Moschino Own a piece of fashion history with this rare and highly collectible "Mi 1987" clutch bag, a quintessen...
Colourful 'LOVE IS IN THE AIR' 1990's MOSCHINO Satin Cropped Bomber Jacket
By Franco Moschino
Located in Sheffield, GB
Colourful 'LOVE IS IN THE AIR' 1990's MOSCHINO Satin Bomber Jacket with appliqué details, patches and embroideries ! MADE IN ITALY. Features; Long sleeves, Varsity silhouette, pocket...
1990's Moschino Cruise Me Baby Backless All Black full length Cocktail Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'Cruise Me Baby' label full length Cocktail dress in all Black with a cut out back keyhole and folded cleavage. Features: Cut out back Scooped neck line Max...
1990's MOSCHINO Torero Fringed Show Girl Jersey Zip Up Cowgirl Jacket - Sweater
By Franco Moschino, Moschino
Located in Sheffield, GB
Fabulous early 1990's Vintage Moschino Showgirl 'Torero' Jacket in Black & Gold, designed by Franco Moschino. MADE IN ITALY. This Wonderful, unique Vintage Jacket is made from ...
Kitsch 1990's Orange Heart Shaped MOSCHINO Bralet - Crop Top
By Franco Moschino, Moschino
Located in Sheffield, GB
Fabulous 1990's MOSCHINO Orange coloured stretchy denim crop top with heart shaped breasts and bejewelled buttons down the front. MADE IN ITALY. Size Fits a modern UK 6 beautifully...
Schiaparelli Valentine Heart w/Arrow dress Jacket New!
By Schiaparelli, Franco Moschino
Located in Los Angeles, CA
Beautiful Schiaparelli black wool blazer with signature large red heart pierced by embroidered gold arrows, with a small spray of clear stones. Four (4) small delicate buttons showc...
1990’s Moschino Cheap & Chic Black Velvet Bow Embellished Crop Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
1990’s Moschino Cheap & Chic Black Velvet Bow Embellished Crop Jacket A Moschino Cheap & Chic jacket, Circa 1990. In all black, featuring hundreds of intricately sewn black bows, lon...
1990's MOSCHINO Cheap & Chic Plain Red Heart Double Breasted Blazer - Jacket
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Fabulous 1990's MOSCHINO 'Cheap & Chic' Plain Red Double Breasted Blazer - Jacket Features; Heart detailed buttons on the front, pockets at the hips, 3/4 bracelet length sleeves,...
Rare Vintage Franco Moschino Face 1990’s Black Photo print denim Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare Vintage Franco Moschino 1990’s denim Jeans. Circa 1990 Black and off-white colourway, Classic 4 pocket design, Belt loops & Button down closure fasten. Size; 30” waist Measur...
Vintage Moschino 1990's Black Nylon Gold letter Bum bag - Waist Belt Pouch
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black nylon waist belt / ''bum bag'', with iconic 'MOSCHINO' lettering and gold tone metal hardware. MADE IN ITALY ! Features; 'MOSCHINO' spellout letters ...
S/S 1992 Moschino Cheap & Chic Butter soft Black Leather Biker Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible, Vintage 1990's Moschino 'Cheap & Chic' lambskin leather, cropped Biker jacket. Featuring large, decorated gold tone zip 'C+C' charms. Dated Spring / Summer 1992. Features...
S/S 1989 MOSCHINO Couture Black Sleeveless Blouse Gold Embroidered Top
By Franco Moschino, Moschino Couture
Located in Sheffield, GB
A Rare and Fabulous S/S 1989 Moschino Couture sleeveless Blouse featuring gold embroidered logos and lettering with the Iconic Franco-Moschino signature Cow. The Blouse fasten via a ...
Moschino Jeans 1990's Apple Mac Print White Long sleeve T-shirt / Sweater
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible Moschino Jeans 1990's long sleeve plain white T-shirt with vibrant Apple-Mac parody logo print. Features: Rounded neckline Long sleeves Moschino Jeans front spell out Plain Reverse Made in Italy 100% Cotton Sizing (in inches): Pit to Pit: 18'' Pit to Cuff: 22'' Nape to Hem: 26'' Recommended Size UK: Medium Condition 9/10. Faint blue...
Archival MOSCHINO white Roman Empire Sculpture Print Rayon Shirt circa 1990.
By Franco Moschino, Moschino
Located in Sheffield, GB
A Fun, Rare 1990’s Archival Moschino patterned shirt for the Collectors displaying an iconic Roman sculpture print. MADE IN ITALY. Features : Long sleeves, Buttons down the front a...
2000's Moschino Off Key Blue and Yellow Logo Denim y2k Biker Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible early 2000's Vintage Moschino 'Off Key' pattern jacket. This rare Moschino archival Jacket is synonymous with the UK Garage music scene an...
Moschino Cheap & Chic Spring 1993 Carwash Hem Size 6 / 8 Black Vintage 90s Dress
By Franco Moschino, Moschino Cheap and Chic
Located in San Diego, CA
Moschino Cheap and Chic Spring 1993 black sleeveless carwash hem dress ! Panels of soft black fabric are composed of Rayon (21%) and Acetate (79%). Hidden zipper up the back with hoo...