The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Franco Moschino jackets, skirts, pants and other clothing on 1stDibs.
Schiaparelli Valentine Heart w/Arrow dress Jacket New!
By Schiaparelli, Franco Moschino
Located in Los Angeles, CA
Beautiful Schiaparelli black wool blazer with signature large red heart pierced by embroidered gold arrows, with a small spray of clear stones. Four (4) small delicate buttons showc...
1990’s Moschino Red Love Heart Circular Mini Minaudière - Hand Bag
By Franco Moschino, Moschino
Located in Sheffield, GB
A fun 1990’s Franco Moschino leather mini bag. Featuring a circular shape, full double zip closure, secret interior zip compartment, gold metal hardware and detachable / adjustable s...
1980s Iconic Black Fabric and Brass Charms Clutch by Franco Moschino
By Redwall, Franco Moschino
Located in Aci Castello, IT
This is a rare and highly collectible 1980s Franco Moschino clutch bag, a quintessential piece from his iconic early work. The bag is crafted from ...
1990’s Moschino Cheap & Chic Tartan Plaid High Waisted Shorts - Hot Pants
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Fun 1990’s Cheap & Chic by Franco Moschino tartan high waisted, tailored shorts. Crafted from a 100% Pure Wool plaid fabric and fully lined in black Ra...
1992 Ab Fab Franco Moschino Vintage Colourful Satin Jigsaw Puzzle Bomber Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Iconic, Vintage 'Cheap & Chic' 1992 Moschino Puzzle Jacket in Vibrant shades and Colours designed by Franco Moschino. Famously worn by Jennifer Saunders...
1988 Franco Moschino Runway Silk Woman with Cowboy Hat Scarf
By Moschino, Franco Moschino
Located in London, GB
1988 Iconic Extremely rare Franco Moschino Woman with Cowboy Hat Silk Scarf This is an authentic Franco Moschino from his 1988 fashion collection and show, 100% silk, Made In Italy ...
Moschino by Franco Vintage 80s Black Wool Top With Attached Corset Garter Skirt
By Moschino, Franco Moschino
Located in Antwerpen, Vlaams Gewest
Gorgeous collectors archival vintage 1980s Moschino by Franco Moschino. Franco Moschino Vintage 1980s Black Wool Top with attached corset and garter detail. This iconic piece feature...
Archival Moschino Couture 90s Runway Teddy Bear Knit Fun Vintage Novelty Sweater
By Moschino, Franco Moschino
Located in Sheffield, GB
Rare Archival 1990's Teddy Bear sweater designer by Franco Moschino for Moschino's 'Couture' line. Beautiful Soft Cream roll neck sweater with a variety of Fluffy hand sewn ornate te...
1990's Vintage Moschino Backpack - Gold Letter Rucksack Bag
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black Vinyl Backpack bag, with large 'MOSCHINO' lettering. An Iconic nineties Vintage Piece ! MADE IN ITALY ! Features: Large 'MOSCHINO' spell out l...
Vintage 1990's Moschino Monochrome Art Gallery Print Pattern Jeans Trousers
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage 1990's Moschino monochrome Trousers depicting images of iconic museum artworks as well as the face of Franco Moschino himself. MADE IN ITALY ! Features: High waist...
Moschino Couture Safari Dress Pokes Fun at the Iconic YSL Safari Jacket
By Moschino Couture, Franco Moschino
Located in New Hope, PA
This rare and collectible Moschino Safari dress, designed by Jeremy Scott, was inspired by the Franco Moschino Survival jacket from the 1990's...
2000's Moschino Off Key Blue and Yellow Logo Denim y2k Biker Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible early 2000's Vintage Moschino 'Off Key' pattern jacket. This rare Moschino archival Jacket is synonymous with the UK Garage music scene an...
Archival MOSCHINO white Roman Empire Sculpture Print Rayon Shirt circa 1990.
By Franco Moschino, Moschino
Located in Sheffield, GB
A Fun, Rare 1990’s Archival Moschino patterned shirt for the Collectors displaying an iconic Roman sculpture print. MADE IN ITALY. Features : Long sleeves, Buttons down the front a...
Iconic Archival 1990's Vintage Moschino Newspaper Print Gazette Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, iconic Vintage 1990's Moschino 'Newspaper' printed high waisted jeans, depicting Franco Moschino amongst other newspaper & gazette articles. MADE IN ITALY ! Features: Zip f...
2000's Y2k Moschino Purple Fluffy Sheepskin Fur Vintage Moon Ski Boots
By Franco Moschino, Moschino
Located in Sheffield, GB
Garish 2000's Vibrant purple sheepskin moon boots by Moschino's Cheap & Chic label. MADE IN ITALY ! Features: Fully leather lined interior Rubber soles Purple sheepskin exterior ...
Novelty Moschino 1990s Festive Italian Panettone Loud Colourful print shirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Novelty Moschino 1990s Festive Italian Panettone Loud Colourful print shirt Made in Italy. Satin feel material / Long sleeves / Gold Buttons down the front / Loose fitting Pit to Pi...
Vintage Moschino Floral Peony Denim Renaissance patterned Pencil Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino high waisted denim pencil skirt, featuring a heavenly Peach coloured floral Peony flower print. MADE IN ITALY Features: ...
Rare Archival 90s Rave Moschino World Flags Pattern Hooded satin Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' patterned jacket, a Piece synonymous with the UK Garage Rave scene in the 1990's, the jacket is crafted from a printed satin fabric wi...
1990's Moschino Persol Occhialli Tortoise Shell Square Oval Shades - Sunglasses
By Franco Moschino, Persol
Located in Sheffield, GB
Limited edition Moschino x Persol collaboration early 1990's Sunglasses crafted from Tortoise shell acrylic with embossed writing in gold down the arms and brown tinted lenses. Size...
1990's Moschino 'Rose' Patterned Sequin Mesh Blazer Jacket in Pink floral
By Franco Moschino, Moschino
Located in Sheffield, GB
Early 1990's Vintage 'Cheap & Chic' label, Moschino 'Rose' patterned button down Blazer, with shimmery sequins encased between a pink floral material with a black mesh over-layer. ...
S/S 1991 MOSCHINO Redwall Documented Black Blossoms Appliquéd Leather Backpack
By Franco Moschino, Moschino
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
Rare Vintage Franco Moschino Supermarket Discount Colourful Denim Jeans
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
Rare Vintage Franco Moschino Supermarket Discount Colourful Denim Jeans Circa 1990 / Zip button closure / Classic four pocket design Size; Recommended 30’’ Waist Measurements are ...
Moschino Popeye & Olive Oil Cartoon 1990s Loud Colourful pastel print shirt
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Moschino Popeye & Olive Oil Cartoon 1990s Loud Colourful pastel print shirt CHEAP & CHIC MADE IN ITALY ! Semi sheer texture / buttons down front / 3/4 long sleeves / Loose fit Pi...
Iconic Moschino 1990s Grey Sky Cloud pattern print fitted long sleeve shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Iconic Moschino 1990's Grey Sky Cloud pattern print fitted shirt MADE IN ITALY. Fitted body, Buttons down front, Long sleeves. Pit to Pit; 17.5” Pit to Cuff; 19.5” Nape to Hem; 29...
Archival 1980’s Moschino Brown Jacquard & Gold Charm Statement Waist Belt
By Franco Moschino
Located in Sheffield, GB
Archival 1980’s Moschino Brown Jacquard & Gold Charm Waist Belt A fabulous 1980’s Moschino by Redwall, statement waist belt. Featuring a large decorative circular chain buckle, with ...
Iconic Archival 1990's Vintage Moschino Newspaper Print Gazette Pattern Jacket
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible, Archival Vintage 1990's Moschino 'Newspaper' print jacket, depicting Franco Moschino amongst other newspaper and Gazette articles. MADE IN ITALY ! Features: Central lin...
Rare 1990's Moschino Adult Ads Fetish Theme Patterned Vintage Trousers Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Vintage 1990's Moschino 'Safe Sex / Adult Ads' patterned trousers / Jeans in black with white & red coloured print throughout. MADE IN ITALY ! Features: Button fasten High...
Archival 1990s Moschino Cloud Print Jersey Colourful Baby Blue micro mini dress
By Moschino, Franco Moschino
Located in Sheffield, GB
1990s Archival Moschino Cloud pattern mini dress featuring short sleeves, draw tie collar line and micro mini hem. The print is So fun ! Recommended Siz...
MOSCHINO 90's Rare and iconic American flag cardigan from MOSCHINO COUTURE!
By Franco Moschino
Located in Milano, MILANO
90's rare and iconic American flag jacquard cardigan with extra long stole from MOSCHINO COUTURE! "HILARY FOR PRESIDENT" embroidery at back Fringe trim at sides 100% virgin wool
1990's Colourful Cheap & Chic Franco Moschino Blazer Vintage Rainbow Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A Superb, fun early nineties Franco Moschino colourful blazer jacket from the iconic 'Cheap & Chic' line ! MADE IN ITALY. Features; Peace shaped Buttons down the front, Vibrant O...
1990's Rare Moschino 'Dog Food' Print Crazy Pattern Colourful Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, original Vintage 1990's Archival Moschino jeans ! These Lavish Moschino jeans are crafted from a Vibrant, super colourful patterned Cotton depicting dog & cat food advertisements...
Y2k White Moschino 'Who Cares' Baby Tee Vintage 2000's Slogan T Shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Epic, Vintage Early 2000's Moschino baby tee style T-shirt, with loud 'WHO CARES' slogan printed across the front. MADE IN ITALY Features: Rounded neckline...
MOSCHINO 90s Cheap & Chic Vintage Jigsaw Puzzle Colourful Cropped Boucle Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Superbly tailored early 1990’s Cheap and Chic by Franco Moschino, Jigsaw puzzle patterned boucle Jacket crafted from colourful wool panels and featuring gold 'C+C' embossed buttons d...
Moschino 90's patent leather Tiffany gift box bag with bow
By Franco Moschino, Moschino
Located in BELLEVUE HILL, NSW
Dating to the 90's, this incredible Moschino bag is modelled after a Tiffany's gift box. Crafted from shiny blue and cream patent leather, it features a bow detail on the top, should...
S/S 1992 Moschino Cheap & Chic Butter soft Black Leather Biker Jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
Incredible, Vintage 1990's Moschino 'Cheap & Chic' lambskin leather, cropped Biker jacket. Featuring large, decorated gold tone zip 'C+C' charms. Dated Spring / Summer 1992. Feature...
Vintage 1990's Moschino Monochrome Art Gallery Print High Waisted Cotton Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
Vintage 1990's Moschino monochrome Skirt in a Fabulous Artistic pattern, depicting images of iconic museum artworks and other Moschino iconography. MADE IN ITALY ! Features: High ...
1988 Archival Moschino Runway Red & Black Polka Dot Crop top - Wrap Blouse
By Franco Moschino, Moschino Cheap and Chic
Located in Sheffield, GB
1988 Archival Moschino Runway Red & Black Polka Dot Crop top - Wrap Blouse CHEAP & CHIC MADE IN ITALY. Pit to Pit; FULLY ADJUSTABLE Nape to Hem; 16” Size; ONE SIZE (this garment is...
Rare 90's Vintage Moschino 'Cat Face' Velvet Black Long sleeve body con Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Incredible Vintage early 1990's Moschino black velvet 'Cheap & Chic' label body con dress, featuring novelty Cat face appliqué to the front. MADE IN ITALY ! Features: Long sleeves...
Rare Archival 90s Rave Moschino World Flags Pattern long sleeve shirt
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb, Vintage Archival Moschino 'World Flags' pattern Shirt, a Piece synonymous with the UK Garage Rave scene in the 1990's, the shirt is crafted from a printed satin fabric with long sleeve...
Archival 1990's Moschino 'Cheap & Chic' Linen Sailor Collar mini Dress
By Moschino, Franco Moschino
Located in Sheffield, GB
Superb, early 1990's Moschino linen sailor dress, featuring a novelty sailor collar with blue ribbon trim and large red 'Cheap & Chic' embroidery on the reverse. MADE IN ITALY ! F...
Rare 1990’s Vintage Franco Moschino Italian Lira Money print Bank Note Jeans
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare 1990’s Vintage Franco Moschino Italian Lira Money print Bank Note Jeans Circa 1990. Classic 4 pocket design, Belt loops & Button and Zip closure. Size; 26” Waist Measurements ...
1980s Moschino Cheap & Chic Bullseye Black and White Size 8 Vintage Tunic Dress
By Franco Moschino, Moschino Cheap and Chic
Located in San Diego, CA
Rare 80s MOSCHINO Cheap & Chic black and white / ivory novelty bulls eye print Size 8 Rayon slouchy shirt tunic / mini dress ! Features fabric covered but...
Iconic 1990's Moschino Skinny Red 'Moschino' Gold Letter leather Waist Belt
By Franco Moschino, Moschino
Located in Sheffield, GB
Super iconic, Vintage 1990's Moschino waist belt with 'MOSCHINO' gold tone, moveable metal lettering on a skinny red leather belt. MADE IN ITALY ! Features: 'MOSCHINO' Lettering S...
MOSCHINO COUTURE Red Heart Buttons Jacket, 1980s/1990s
By Franco Moschino, Moschino Couture
Located in Munich, DE
Early Moschino pieces designed by Franco Moschino himself – often referred to as Italian fashion's "enfant terrible" – within the short period when he launched the House of Moschino ...
MOSCHINO Cheap & Chic Antique Newspaper print 1990s Off white velvet shift dress
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Beautiful Antique Newspaper print shift dress by Moschino Cheap & Chic, Circa Mid 1990's. Concealed zip up back. Fully lined. Classic Shift Dress shape. Pit to Pit; 18.5” Nape ...
1990's Vintage MOSCHINO leopard print Animal pattern blazer - Suit jacket
By Franco Moschino, Moschino
Located in Sheffield, GB
1990’s Soft felted texture Leopard print Blazer designed by Franco Moschino ! MADE IN ITALY. Fully lined Hip pockets Size; Best fits U.K. 10-12 (Label states U.K. 16 however the gar...
1990s Moschino Jeans Top Hande Bag by Franco Moschino
By Moschino Jeans, Franco Moschino
Located in Aci Castello, IT
This rare and authentic Moschino Jeans top handle bag is a fantastic piece from the late 1990s, designed under the creative direction of Franco Moschino himself. This playful yet chi...
1989 Archival Moschino Couture Blow Up Doll Appliqué Vest Top
By Moschino, Franco Moschino
Located in Sheffield, GB
Splendid, 1989 Runway 'Moschino Couture' label 'Blow up Doll' Tank top designed by Franco Moschino, depicting the face of a blow up doll with novelty fringed blond hair and playful b...
90's Vintage Moschino Faux Leather Shiny Black latex High Waisted Pants Trousers
By Moschino, Franco Moschino
Located in Sheffield, GB
Epic Vintage 1990's Moschino leather look high waisted latex pants, featuring various Iconic Moschino metal hardware logo details. MADE IN ITALY ! Features: Zip up front Iconic Mo...
1990's Vintage Moschino Punctuation Symbol Cheap and Chic Cream Mini Skirt
By Moschino, Franco Moschino
Located in Sheffield, GB
1990's Vintage Moschino 'Cheap & Chic' label high waisted pencil skirt in a cream and brown colour way with a typical Franco Moschino style punctuation allover print ! MADE IN ITALY...
1990's Moschino Cruise Me Baby Backless All Black full length Cocktail Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino 'Cruise Me Baby' label full length Cocktail dress in all Black with a cut out back keyhole and folded cleavage. Features: Cut out back Scooped neck line Max...
Archival 1990's Moschino Cheap & Chic Teddy Bear Hooded Bomber Jacket
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
A Super Rare and Archival Vintage 1990's Franco Moschino 'CHEAP & CHIC' label Teddy Bear face hooded bomber jacket. This is the Original version of the highly copied jacket, resurrec...
Y2K Gothic font MOSCHINO All over 2000s Rock N Roll Word print mini Shift Dress
By Franco Moschino, Moschino
Located in Sheffield, GB
Y2K Gothic font MOSCHINO All over print 2000s mini Shift Dress MADE IN ITALY Off white and Black Soft thick material (98% Cotton / 2% Elasthane) Material ...
Las Vegas MOSCHINO Cheap & Chic Roulette Darts Print 1990s Mini shift Dress
By Moschino Cheap and Chic, Franco Moschino
Located in Sheffield, GB
Las Vegas MOSCHINO Cheap & Chic Roulette Darts Print 1990s Mini shift Dress A Loud franco Moschino ‘Cheap & Chic’ roulette print mini dress in off white, yellow and red tones. MADE ...
Rare 1990’s Moschino ‘Love Theatre’ Via Sant Andrea MILAN Black stretchy body
By Franco Moschino, Moschino
Located in Sheffield, GB
Rare 1990’s Moschino ‘Love Theatre’ Via Sant Andrea 12 MILAN Black stretchy body suit. MADE IN ITALY ! Press stud crotch closure Stretchy figure hugging material Pit to Pit; 14.5”...
Moschino 1990s Rare Archival Nuts about you Cheap & Chic fantasy blazer & Pants
By Franco Moschino, Moschino
Located in Sheffield, GB
Superb Archival 1990’s Moschino Cheap & Chic ‘Nut’s about you’ tailored Blazer & Pant suit designed by the master of Italian tailoring Franco Moschino. MADE IN ITALY ! Crafted from ...
S/S 1989 MOSCHINO Couture Black Sleeveless Blouse Gold Embroidered Top
By Franco Moschino, Moschino Couture
Located in Sheffield, GB
A Rare and Fabulous S/S 1989 Moschino Couture sleeveless Blouse featuring gold embroidered logos and lettering with the Iconic Franco-Moschino signature Cow. The Blouse fasten via a ...
1990's MOSCHINO Torero Fringed Show Girl Jersey Zip Up Cowgirl Jacket - Sweater
By Franco Moschino, Moschino
Located in Sheffield, GB
Fabulous early 1990's Vintage Moschino Showgirl 'Torero' Jacket in Black & Gold, designed by Franco Moschino. MADE IN ITALY. This Wonderful, unique Vintage Jacket is made from ...
Moschino Pale Pink Cashmere Sweater Appliqued Sewing Theme
By Franco Moschino, Moschino
Located in New Hope, PA
Moschino has taken this cashmere and wool blend cardigan sweater and had some fun with an appliqued sewing theme. There are buttons, snaps, size tags, flowers, bows, a spool of brow...
Vintage Moschino 1990's Black Nylon Gold letter Bum bag - Waist Belt Pouch
By Franco Moschino, Moschino
Located in Sheffield, GB
Vintage 1990's Moschino black nylon waist belt / ''bum bag'', with iconic 'MOSCHINO' lettering and gold tone metal hardware. MADE IN ITALY ! Features; 'MOSCHINO' spellout letters ...