The Moschino story begins in the early 1980s, when Franco Moschino (1950–94), a freelance magazine illustrator and Gianni Versace collaborator, founded a label in Italy whose ethos was all about having fun.
Moschino initially pursued a degree in painting at Milan's Brera Academy of Fine Arts during the late 1960s, turning to freelance illustration to help pay his way through school. He found inspiration in Pop art, Dadaism and bold graphics. During the 1970s, he began to work for Gianni Versace’s now-legendary house as a sketcher and freelanced as a clothing designer with other fashion labels. In 1983, encouraged by Versace, he launched his own extravagant and excessive couture collection.
Moschino's expertly tailored, vibrant designs for casual wear and more, each adorned with loud, playful details, spoofed the chic high fashion of the day, and Franco's close relationship with fine art — as well as his eye for innovation — welcomed comparisons to Elsa Schiaparelli over the years. The label’s work essentially mocked the industry even as its hand fed Moschino, with the founder emblazoning shirts with slogans such as “Good taste doesn’t exist” or embroidering jackets with the phrase “Waist of money,” while the theatrical shows were positioned with an undercurrent of critique.
Today, the Metropolitan Museum of Art holds two vintage Moschino handbags in its collection: one shaped like a milk carton and the other an iron.
“Under all the surface witticisms, [Moschino] had a serious knack for running class pieces through a wringer of irony or Surrealism,” observed Vogue. “Chanel-isms were his favorite trope, though he also poked fun at Jean Paul Gaultier’s lingerie dressing and put out pasta bags in a parody of the Prada accessories craze.”
Accessories, jeans and the first men’s collection were presented at the Regal Palace in Milan in 1985, with his Moschino Jeans womenswear collection following in 1986. Then Moschino released Moschino for Women, its first fragrance, the next year in Europe.
In 1988, long before brands had considered the concept of a spin-off, Moschino bowed its cheeky diffusion line for men and women, Moschino Cheap and Chic, during the shows in Milan. The label thrived, adding its first stores in Italy and campaigning for eco-friendly fur. Its retrospective-slash-fashion show “X Years of Kaos” in the early 1990s benefited a children’s AIDS organization.
After Moschino’s untimely death at the age of 44 from AIDS complications, Rossella Jardini, his longtime friend and colleague, took the reins. She carried the torch for nearly 20 years, adding eyewear, watches and jewelry. American designer Jeremy Scott was named creative director in 2013.
Scott, who grew up on a farm and once unveiled a collection of evening dresses charred with burn marks, imbues all his work with a message of inclusion, be it his Fast Food collection in 2014 (hot dog dress included) or Moschino Barbie.
“I don’t care if the critics don’t like me,” Scott told Vogue. “I want to be the people’s designer, like Diana was the people’s princess.”
Find vintage Moschino clothing on 1stDibs.
Vintage MOSCHINO "Don't Be Too Late" Multi-Face Watch
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO "Don't Be Too Late" Multi-Face Watch Features: - 100% Authentic MOSCHINO "Don't Be Too Late" Watch. - Stainless steel multi-face watch (5 faces) - black and white. ...
Vintage YVES SAINT LAURENT Ysl Zigzag Blue Rhinestone Choker Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage YVES SAINT LAURENT Ysl Zigzag Blue Rhinestone Choker Necklace Features: - 100% Authentic YVES SAINT LAURENT. - Rigid zigzag choker with blue rhinestones embellishment. - Sil...
Vintage MOSCHINO Green Enamel Fish Brooch, Italian Proverb
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Green Enamel Fish Brooch, Italian Proverb Features: - 100% Authentic MOSCHINO. - Engraved Italian Proverb "Chi Dorme Non Piglia Pesci" - "he who sleeps doesn't catc...
Vintage Moschino Gold Heart Earrings 1980s
By Moschino
Located in Wilmslow, GB
A pair of striking vintage Moschino Heart Earrings. Featuring a lustrous gold heart motif framed in black and gold for the ultimate impact. Fou...
Massive MOSCHINO Maltese Cross Red Orange Cabochon Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Maltese Cross Red Orange Cabochon Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Massive Maltese cross dangling novelty earrings. - Red or...
MOSCHINO Vintage Antiqued Gold Tone Cherub Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold tone cherub link necklace. Spring clasp closure. Embossed MOSCHINO. Indicative measurements : length approx. 75 cm (29.53 inches) / cherub approx. 4...
Gilt Metal
MOSCHINO by JEREMY SCOTT Peace Sign Pendant Necklace, Autumn/Winter 2014
By Moschino
Located in Nice, FR
MOSCHINO by JEREMY SCOTT gold tone chain necklace featuring a peace sign symbol pendant. Autumn/Winter 2014 Collection. Lobster clasp closur...
Gilt Metal
Vintage MOSCHINO Numeral 90 Gold Tone Novelty Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Numeral 90 Gold Tone Novelty Earrings Features: - 100% Authentic MOSCHINO. - Numeral 90 novelty earrings. - Gold tone hardware. - Clip back earrings. - Signed MOSCH...
Vintage MOSCHINO Knotted Gold Tone Rigid Cuff Bracelet
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Knotted Gold Tone Rigid Cuff Bracelet Features: - 100% Authentic MOSCHINO. - Rigid knotted wide cuff bracelet. - Gold tone hardware. - Signed MOSCHINO. - Excellent ...
Vintage MOSCHINO Lucite Heart Peace Sign Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Lucite Heart Peace Sign Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Lucite heart with peace sign dangling novelty earrings. - Clip back earring...
Vintage MOSCHINO Massive Black Flower Vegan Leather Novelty Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Massive Black Flower Vegan Leather Novelty Earrings Features: - 100% Authentic MOSCHINO. - Massive black vegan leather flower earrings with pink resin bud. - Engrav...
Vintage MOSCHINO Massive Purple Flower Vegan Leather Novelty Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Massive Purple Flower Vegan Leather Novelty Earrings Features: - 100% Authentic MOSCHINO. - Massive purple vegan leather flower earrings with yellow resin bud. - En...
Vintage MOSCHINO Pearl Clip Back Earrings Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Pearl Clip Back Earrings Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Clip back earrings link pendant necklace embellished with pearl cabochons. - G...
Vintage Massive MOSCHINO Heart Rhinestone Bolts and Screw Novelty Brooch
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Heart Rhinestone Bolts and Screw Novelty Brooch Features: - 100% Authentic MOSCHINO. - Massive heart brooch studded with rhinestones. - Embellished with bol...
$81Sale Price|45% Off
SS20 Moschino Couture Picasso Red Black Flower Clip-on Earrings by Jeremy Scott
By Moschino
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Picasso Red Black Flower Clip On Earrings Additional Information: Material: Metal Color: Red Pattern: Oversized Dots cr...
Vintage MOSCHINO Lucite Heart Peace Sign Novelty Brooch
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Lucite Heart Peace Sign Novelty Brooch Features: - 100% Authentic MOSCHINO. - Lucite heart with peace sign drop brooch. - Signed MOSCHINO. - Gold tone hardware. - E...
AW24 MOSCHINO Couture Gold-tone Chain Bracelet Circular Charms & Black Hearts
By Moschino
Located in Los Angeles, CA
MOSCHINO COUTURE Gold-tone Chain Bracelet Circular Charms & Black Hearts AW24 collection MSRP $570+tax! SUPER CUTE! 100% Authentic!!! Condition: Brand new with tags,...
Yellow Gold
Vintage MOSCHINO Multi Tassel Gold Tone Pendant Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Multi Tassel Gold Tone Pendant Necklace Features: - 100% Authentic MOSCHINO. - Multi tassel metal resin pendant necklace. - Gold tone hardware. - Lobster spring clo...
MOSCHINO Iconic Vintage Gold Tone Charm Necklace
By Moschino
Located in Nice, FR
MOSCHINO iconic vintage gold tone chain necklace featuring various charms : keys, clothespins, cutlery set, screws, heart, peace sign, faux pearls... Toggle clasp. Embossed MOSCHIN...
Gilt Metal
$49Sale Price|50% Off
SS20 Moschino Couture Picasso Oversized Yellow Clip-on Earrings by Jeremy Scott
By Moschino
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Picasso Oversized Dot Yellow ClipOn Earrings Additional Information: Material: Metal Color: Yellow Pattern: Oversized Dots Style: Clip Dimensions:...
Vintage MOSCHINO Jewelled Clip Back Earrings Pendant Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Jewelled Clip Back Earrings Pendant Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Clip back earrings link pendant necklace embellished with black cab...
Vintage MOSCHINO Swirl Embedded Resin Dome Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Swirl Embedded Resin Dome Earrings Features: - 100% Authentic MOSCHINO. - Dome lucite earrings with embedded swirl resin in orange color. - Gold tone hardware. - Si...
Vintage Massive MOSCHINO Lucky Four Leaf Clover and Shamrock Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Lucky Four Leaf Clover and Shamrock Dangling Earrings Features: - 100% Authentic MOSCHINO. - Massive four leaf clover earrings with dangling shamrock. - Cl...
Vintage MOSCHINO Runway Statement Letter Cuff 1980s
By Moschino
Located in Wilmslow, GB
A rare Vintage MOSCHINO Letter Cuff. A large and impressive logo lovers find; this cuff leaves no doubt as to its origin. The ultimate in runway edge this one will prove the logo lov...
Vintage MOSCHINO "GOOD LUCK" Horseshoe Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO "GOOD LUCK" Horseshoe Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Links of horseshoe charms "GOOD LUCK". - Signed MOSCHINO. - Gold tone hardware. -...
Vintage Massive MOSCHINO Dollar Sign Heart Pearl Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Dollar Sign Heart Pearl Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Massive dollar sign, pearl with red heart dangling novelty earrings...
$49Sale Price|50% Off
SS20 Moschino Couture Picasso Oversized Dot Clip-on Earrings by Jeremy Scott
By Moschino
Located in Los Angeles, CA
SS20 Moschino Couture Jeremy Scott Picasso Oversized Dot Blue Clip On Earrings Additional Information: Material: Metal Color: Blue Pattern: Over...
Moschino Vintage Iconic Question Mark Multi Strand Pearl Bracelet
By Moschino
Located in Nice, FR
MOSCHINO vintage iconic multi strand faux pearl cuff bracelet featuring a massive jewelled iconic question mark at the center. Silver tone metal hardware. From a British MOSCHINO jewelry...
MOSCHINO Vintage Multi-Strand Gold Tone Chain & Pearl Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage multi-strand gold tone chain and faux pearl necklace. Hook clasp closure. Embossed MOSCHINO. Indicative measurement : length approx. 76 cm (29.92 inches). Materi...
Gilt Metal
Vintage MOSCHINO Compass Pearl Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Compass Pearl Novelty Dangling Earrings Measurements: Height: 2.75 inches (7 cm) Width: 1.10 inches (2.8 cm) Weight per Earring: 22 grams Features: - 100% Authenti...
MOSCHINO Vintage Gold Tone Peace Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold tone breaded metal dangling earrings (clip-on) featuring a large 3-dimensional peace sign topped by a faux pearl. Embossed MOSCHINO. Indicative measu...
Gilt Metal
Massive MOSCHINO Lucky Four Leaf Clover and Resin Horn Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Lucky Four Leaf Clover and Resin Horn Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Lucky four leaf clover earrings with dangling resin h...
MOSCHINO Vintage Iconic Question Mark Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage iconic gold tone question mark dangling earrings (clip-on) embellished with a large resin faux pearl. Embossed MOSCHINO. Indicative measurements : max. height appr...
Gilt Metal
MOSCHINO Vintage Multi-Strand Gold Tone Chain & Pearl Cuff Bracelet
By Moschino
Located in Nice, FR
MOSCHINO vintage multi-strand gold tone chain and faux pearl cuff bracelet Hook clasp closure. Embossed MOSCHINO. Indicative measurement : length approx. 19 cm (7.48 inches) / wid...
Gilt Metal
Vintage Massive MOSCHINO Peace Sign Rhinestone Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Peace Sign Rhinestone Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Iconic PEACE rhinestone sign dangling earrings. - Clip back earrings....
Vintage MOSCHINO Pearl Heart Link Novelty Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Pearl Heart Link Novelty Necklace Features: - 100% Authentic MOSCHINO. - Pearls with red heart enamel link necklace. - Gold tone hardware. - Lobster spring closure....
MOSCHINO Vintage Multi Buckle Novelty Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage necklace featuring buckle links. Silver tone and gold tone hardware. Antiqued patina. The antiqued/black patina is from original manufacturing. T-bar and toggle c...
Gold Plate, Silver Plate
Vintage MOSCHINO Mondrian Heart Novelty Dangling Earrings
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Mondrian Heart Novelty Dangling Earrings Features: - 100% Authentic MOSCHINO. - Mondrian heart dangling novelty earrings. - Clip back earrings. - Signed MOSCHINO. -...
MOSCHINO Vintage Papier-Mâché Heart Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage dangling earrings (clip-on) featuring a distressed red papier-mâché heart. Embossed MOSCHINO (only on one earring). Indicative measurements : max. height approx. 1...
$188Sale Price|35% Off
MOSCHINO gold tone logo heart motif clasp short chain necklace
By Moschino
Located in Hong Kong, NT
MOSCHINO gold tone logo heart motif clasp short chain necklace Reference: TGAS/C01676 Brand: Moschino Color: Gold Pattern: Solid Closure: Clasp CONDITION: Condition: Very good, this...
MOSCHINO Vintage Gold Tone Franco Moschino Profile Coin Charm Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage gold tone chain necklace featuring FRANCO MOSCHINO coin charms. Spring clasp closure. Embossed MOSCHINO. Indicative measurement : length approx. 45.5 cm (17.91 in...
Gilt Metal
MOSCHINO Vintage Gold Tone Angel Brooch
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold tone angel brooch featuring a textured metal heart and a pearlescent heart drop. Embossed MOSCHINO. Indicative measurements : height approx. 12.5 cm ...
Gilt Metal
Vintage 1989 MOSCHINO Dinner Gold Tone Spoon Brooch
By Moschino
Located in Kingersheim, Alsace
Vintage 1989 MOSCHINO Dinner Golden Spoon Brooch Features: - 100% Authentic MOSCHINO. - Lucite heart with peace sign drop brooch. - Signed MOSCHINO. - Gold tone hardware. - Excellen...
$592Sale Price|45% Off
Moschino Pearl Heart Shape Pendant Gold Toned Hardware Cable Chain Necklace
By Moschino
Located in Sheung Wan, HK
- Vintage 90s rare Moschino faux pearls with heart shape pendant necklace. - Featuring gold toned hardware cable chain with five faux pearls and two hearts on each, a plastic heart...
Moschino Gold Tone Unisex Fashion Ring, Made in Italy, New with Tags
By Moschino
Located in Capri, IT
Moschino Gold tone ring totally made in Italy in size S never bene used Still with tags and box
Vintage MOSCHINO Comedy Tragedy Mask Pendant Chain Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Comedy Tragedy Mask Pendant Chain Necklace Features: - 100% Authentic MOSCHINO. - Comedy and tragedy masks pendant chain necklace. - Gold tone hardware. - Spring lo...
MOSCHINO Vintage Heart Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued and textured gold tone dangling earrings (clip-on) featuring hearts, embellished with red/green glass cabochons and acrylic faux pearls. Embossed MOSCHINO....
Gilt Metal
Moschino 1980s Gold Tone Watch
By Moschino
Located in Scottsdale, AZ
Introducing the Moschino 1980s Gold Tone Watch, a super fun and unique timepiece that exudes vintage charm and playful style. This deadstock Moschino watch...
Vintage MOSCHINO Comedy Tragedy Mask Novelty Brooch
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Comedy Tragedy Mask Novelty Brooch Features: - 100% Authentic MOSCHINO. - Comedy tragedy masks brooch. - Patinated gold tone hardware....
Vintage MOSCHINO Black Licorice Lollipop Candy Novelty Brooch
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Black Licorice Lollipop Candy Novelty Brooch Features: - 100% Authentic MOSCHINO. - Black licorice lollipop candy resin novelty brooch. - Signed MOSCHINO CHEAP and ...
Vintage Massive MOSCHINO Jewelled Question Mark Heart Pendant Necklace
By Moschino
Located in Kingersheim, Alsace
Vintage Massive MOSCHINO Jewelled Question Mark Heart Pendant Necklace Features: - 100% Authentic MOSCHINO. - Massive question mark heart pendant in diamond form. - Red, green and p...
MOSCHINO Vintage Gold Tone Chain Necklace Olive Oyl Figures Hearts
By Moschino
Located in Nice, FR
MOSCHINO vintage gold tone chain necklace featuring hearts and OLIVE OYL figures. Spring clasp closure. Embossed Cheap and Chic by MOSCHINO....
Gilt Metal
MOSCHINO Vintage Gold Tone Tragicomedy Mask Brooch
By Moschino
Located in Nice, FR
MOSCHINO vintage textured antiqued gold tone tragicomedy mask brooch. Embossed MOSCHINO. Indicative measurements : height approx. 10.5 cm (4.13 inches) / max. width approx. 4.5 cm ...
Gilt Metal
Moschino Vintage Classic Hallmark Logo Monogram Red Heart Love Square Cufflinks
By Moschino
Located in Wokingham, England
Moschino Vintage Classic Black Hallmark Logo Monogram Red Heart Love Square Cufflinks, Silver Tone Very good condition. Maybe light scratches or colour loss. 100% Genuine. Rare to ...
Silver Plate
MOSCHINO Vintage Jewelled Peace Sign Necklace
By Moschino
Located in Nice, FR
MOSCHINO antiqued gold tone necklace featuring jewelled peace sign links and a peace sign pendant. This MOSCHINO necklace, adorned with crystal‑set peace symbols, embodies the brand...
MOSCHINO Vintage "Chi Dorme Non Piglia" Articulated Fish Dangling Brooch
By Moschino
Located in Nice, FR
MOSCHINO vintage gold tone brooch featuring an enameled and articulated fish topped by a faux pearl and the quote "CHI DORME NON PIGLIA" (PISCE) - e.g. Those who run away are always ...
MOSCHINO Vintage Gold Tone Heart & Pearl Dangle Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage gold tone heart dangle earrings (clip-on with screw system) embellished with two faux pearls. Embossed MOSCHINO (only on one earring). Indicative measurements : he...
Gilt Metal
MOSCHINO Vintage Multi-Strand Gold Tone Safety Pin & Pearl Necklace
By Moschino
Located in Nice, FR
MOSCHINO vintage rare gold tone necklace featuring 3 strands of safety pin links alternating with resin faux pearls. Box clasp. Embossed MOSCHINO. Indicative measurement : length ...
Gilt Metal
Vintage MOSCHINO Gilt Square Shirt Button Cuff Novelty Bracelet
By Moschino
Located in Kingersheim, Alsace
Vintage MOSCHINO Gilt Square Shirt Button Cuff Novelty Bracelet Measurements: Height: 2.60 inches (6.6 cm) Wearable Length: 8.27 inches (21 cm) Features: - 100% Authentic MOSCHIN...
Moschino Vintage Gold Toned Lipstick Dangling Earrings
By Moschino
Located in Nice, FR
MOSCHINO vintage antiqued gold toned dangling earrings (clip-on) featuring a lipstick tube. Embossed MOSCHINO. Indicative measurements : height approx....