Original Levis's Olympic Games, Skiing North America 1980
By Michael Gibson
Located in Spokane, WA
Original Vintage Poster, Moscow 1980, Olympic Games. Levi's Skiing North America. Original first printing of this poster. Official sponsors of the US team for the 1980 Olympic Games. The campaign was titled “Levi’s Olympic Opportunity Sweepstakes," and each poster emphasized the sport associated with one of the six continents: Great artwork depicting a sliding red skier with the globe behind, highlighting the North American continent. This poster is linen-backed and in excellent condition, ready to frame. One of six posters produced by Levi-Strauss for the 1980 Moscow Olympic Games. The posters were created with a sport that was associated with of the six continents. Levi's logo and stylized title text in the margin below the images. Levi's commissioned FCB Advertising in San Francisco to produce a set of six posters and designed by some of the top commercial artists of the 1970s and 1980s. The US pulled out of the Moscow Olympics due to the Soviet Union's invasion of Afghanistan. A small group of these posters was printed. Levi’s abandoned the promotions. The posters were withdrawn following the decision by US President Carter to boycott the Olympics in protest after the USSR invaded Afghanistan in December 1979. The U.S. boycott in 1980 applied to the Moscow SUMMER Olympic Games The artists who created the Levi 1980 Olympic posters...
1970s American Modern Washington - Art
Offset











