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Gucci

Long before trend-bucking creative director Alessandro Michele brought his hallucinatory “Utopian Fantasy” campaign to Gucci, it was a modest Italian leather shop. Today, it’s an internationally renowned luxury house with an iconic logo, and vintage Gucci clothing, handbags and shoes are among high fashion's most covetable goods.

Guccio Gucci (1881–1953) admired the stylish suitcases he saw wealthy guests arrive with at the Savoy Hotel in London, where he worked as a bellhop. So, in 1921, after a stint at Franzi, a luggage company in his hometown of Florence, he opened a leather goods shop of his own.

At first, Gucci’s Florence business specialized in equestrian accessories. But as its reputation flourished, particularly among the English aristocracy, so too did its footprint. In 1938, he brought three of his sons — Aldo, Vasco and Rodolfo — into the business and expanded it to Rome and later Milan. In the mid-1930s, a League of Nations embargo against Italy pushed Gucci to experiment with alternatives to imported leather. Its woven hemp fabric from Naples, adorned with the brand’s signature diamond print, was a hit, especially among A-list celebrities. The material was first used on suitcases before finding enduring popularity on handbags. (No list of revered designer purses would be complete without Gucci.)

In the 1950s, Elizabeth Taylor carried one of Gucci’s bamboo-handled tote bags, another adaptation to material rationing. After Jackie Kennedy was seen sporting a slouchy Gucci tote in 1961, it was renamed for the First Lady. Then Grace Kelly, on a visit to the boutique in Milan, inspired Rodolfo Gucci to work with Italian illustrator and Gucci textile designer Vittorio Accornero on the Flora print in 1966. Taking cues from Sandro Botticelli’s Primavera, with its pattern of flora and insects, it was painted entirely by hand and featured no fewer than 37 colors.

In 1953, just 15 days after opening his first store on New York’s 5th Avenue, Guccio passed away at 72. The early 1970s saw store openings in Tokyo and Hong Kong, but by the late 1980s, Gucci was floundering. Rodolfo Gucci took charge in 1982, but family drama and lawsuits ensued. In 1993, Rodolfo’s son, Maurizio, transferred his shares in the company to Investcorp, ending the family’s involvement in Gucci. Dawn Mello, then-president of Bergdorf Goodman, joined as creative director in 1989. But it was Tom Ford, who took over as creative director in 1994, who ultimately revived the brand.

Ford’s racy ads, shot by photographers such as Mario Testino, stirred controversy. And his potent vision of sexed-up femininity — with “jewel-toned satin shirts unbuttoned to there,” as Vogue described his breakthrough 1995 runway show — was wildly successful. The new millennium brought new ownership — Pinault Printemps Redoute in 2004 — and a more toned-down vision from Frida Giannini, who became sole creative director in 2006. Alessandro Michele was named creative director in 2015, and the storied brand took a giant leap forward.

Find vintage Gucci clothing and accessories on 1stDibs.

Average Sold Price
$1,066
Styles
Related Creators
18 Karat Yellow Gold Gucci Garnet Band Ring
By Gucci
Located in Coral Gables, FL
Gucci 18 Karat Yellow Gold Wide Band Featuring A Specialty Cut Garnet. 9.9mm Width. Finger Size 6.5. Finished Weight Is 16.2 Grams.
Category

21st Century and Contemporary Gucci

Materials

Garnet, 18k Gold, Yellow Gold

New GUCCI Stainless Steel Ladies Watch
By Gucci
Located in Cattolica, IT
This beautiful watch by GUCCI is made of gold colored stainless steel and has got an amazing rectangular case. Its white dial gives to entire watch elegance and brightness making it ...
Category

Early 2000s Contemporary Gucci

Materials

Stainless Steel

  • New GUCCI Stainless Steel Ladies Watch
  • New GUCCI Stainless Steel Ladies Watch
  • New GUCCI Stainless Steel Ladies Watch
  • New GUCCI Stainless Steel Ladies Watch
H 0.24 in. W 0.52 in. L 1.11 in.
Gucci Icon 18k Rose Gold Ladies Ring
By Gucci
Located in New York, NY
This Gucci Icon ring is crafted from 18k rose gold with engraved Gucci GG logo. Ring size 4. Width: 4mm. Look cool as a pinky ring. Great pre-owned condition. comes with Gucci box.
Category

2010s Modern Gucci

Materials

Rose Gold

Gucci 18k Gold Multi-Stone Bracelet
By Gucci
Located in New York, NY
Gucci 18k Gold Multi-Stone Bracelet Charm bracelet, Butterfly, Flowers set in Round malachite, tiger's-eye, black hardstone tablets Marked Gucci made in Italy 17. Gross Weight: 59.6 ...
Category

1980s Contemporary Vintage Gucci

Materials

18k Gold

Gucci Flora Sapphire Diamond Ring in 18K Rose Gold 0.01 CTW
By Gucci
Located in New York, NY
Gucci Flora Sapphire Diamond Ring in 18K Rose Gold 0.01 CTW PRIMARY DETAILS SKU: 106615 Listing Title: Gucci Flora Sapphire Diamond Ring in 18K Rose Gold 0.01 CTW Condition Descrip...
Category

2010s Gucci

Materials

Rose Gold

Gucci Vintage Stainless Steel Web Ladies Wrist Watch Mod 3900 L
By Gucci
Located in Rome, Rome
Vintage 1990s Gucci stainless steel ladies wrist watch. Model 3900 L. Stainless steel case. Quartz movement. Green/Red/Green stripes dial and wrist strap. Water Resistant (up to 3 AT...
Category

20th Century Gucci

Materials

Stainless Steel

Gucci Gold Icon Wide Ring
By Gucci
Located in Irvine, CA
Gucci Gold Icon Wide Ring with gold-tone hardware. 47105MSC
Category

21st Century and Contemporary Gucci

Gucci G-Timeless Ladies Watch YA126572A
By Gucci
Located in Wilmington, DE
Steel case, silver guilloché dial, steel bracelet Quartz movement Water resistance: 5 ATM (160 feet/50 meters) 27mm YA126572A
Category

2010s Gucci

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Creators Similar to Gucci

Gucci jewelry & watches for sale on 1stDibs

1stDibs offers a range of Gucci jewelry and watches. These unique items were designed with extraordinary care, often using gold. While looking for the most stylish antique or vintage Gucci jewelry to pair with your ensemble, you’ll find that Gucci diamond jewelry & watches can add a particularly distinctive touch to your look, from our inventory of 64. This collection contains 449 pieces as well as a number of other designs by this jeweler. Modern and contemporary are among the most popular styles of Gucci jewelry and watches available on 1stDibs. While this collection reflects work that originated over various time periods, most of these items were designed during the 21st Century and Contemporary. Many customers also consider Audemars Piguet, Omega and TAG Heuer jewelry & watches.. Prices for Gucci watches and jewelry can vary depending upon gemstone, time period and other attributes. Price for these items starts at $115 and tops out at $95,000, while pieces like these can sell for $1,118 on average.
Questions About Gucci
  • Couture ClosetsMarch 21, 2021
    Gucci size IT42 converts to a U.S. sized Medium or 6
  • 1stDibs ExpertFebruary 22, 2021
    You can tell if a Gucci belt is real by looking at the sticker on the Gucci belt that contains a serial number and phrase “Made in Italy”. The serial number should be 21 digits long and will typically begin with the numbers 223 or 114. Many knockoff Gucci belts have serial numbers beginning with 1212.
  • 1stDibs ExpertFebruary 22, 2021
    Gucci watches are more fashion than function, so if you want a super-stylish watch that simply tells time, a Gucci watch is great. However, if you're looking for a highly functional one, you may want to look at watch brands known for their functionality, such as Rolex.
  • 1stDibs ExpertFebruary 22, 2021
    The best way to distinguish whether or not a Gucci purse is real is by looking for the serial number tag. These are typically located on the leather patch on the top of the inside. Find a variety of authentic Gucci handbags and purses on 1stDibs.
    Couture ClosetsMarch 21, 2021
    Stitching Should Be Even, Interior Tag Should Be Intact, Monogram Pattern Should Be Clear and Symmetric, Hardware Should Be Top Quality, Body Made From Premium Leather, Check Dustbag and Authenticity Cards, Logo Should Be Clear & Precise.
  • 1stDibs ExpertFebruary 22, 2021
    The infamous Gucci green is Bangladesh Green. Its HEX code is #0A6A56.