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Gufram Furniture

Italian

The brainchild of the Fratelli Gugliermetto company, Gufram was born in 1966 in Turin, Italy, massively inspired by the avant-garde artistic culture that reigned in Europe during the 1960s and '70s. The brand is known for its CACTUS coat stand and sculptural seating such as the Pratone chair as well as other massive, innovative pieces that fall somewhere between art and furniture.

Starting in the mid-1960s, proponents of Italian Radical Design — which included forward-looking collectives like Archizoom and Studio 65 — broke with formality and convention by fusing the joy of Pop art with the systems of mass production. 

One of the brands that formed as a result of these experiments was Gufram, a manufacturer at the forefront of the country’s Radical Design movement. The Gugliermetto brothers teamed up with emerging artists to harness exciting new materials — among them, polyurethane foam, which was originally used in the transportation industry as insulation to keep buses and trains warm. 

Despite being credited for revolutionizing Italian design, until the mid-1970s, Gufram was largely unknown outside the small Italian town where it was founded. Nearly six years after the brand’s inception, though, word got out about a furniture brand transforming polyurethane foam into gigantic works of art. So, Gufram brought its playful and witty design concept across the Atlantic to New York’s Museum of Modern Art, where it had its first international show. 

Gufram produced much of the Pop furniture — the CACTUS coat rack by Guido Drocco and Franco Mello and the Bocca sofa, in the shape of big red lips, by Studio 65 — that came to define the Anti-Design movement. (Through a relationship with Gufram, the latter was imported to the United States by Charles Stendig, a collector and pioneering importer who helped spark America’s interest in furniture from Finland, Switzerland and Italy during the 1960s and ‘70s.)

Although furniture can be serious business, it’s just as often playful, provocative, energizing and even liberating. Perhaps nothing embodies these characteristics better than postmodern Italian design. And one of the most iconic pieces to originate during Italy’s fertile period of postmodern furniture design is the Pratone chair, designed in 1971 by Giorgio Ceretti, Piero Derossi and Riccardo Rosso

Representing a magnified portion of a grassy meadow, the Pratone chaise provides a lounging place for an individual or a group. “It is so unlike anything else that it stands out and is still iconic after 50 years,” said Charley Vezza, Gufram’s global creative orchestrator.

Made of painted polyurethane foam, the Pratone chair immediately became the symbol of a new and different approach to interiors when it debuted.

Gufram has become a favorite of the international art crowd and glitterati, and its products have made their way to the world’s most renowned museums, including the Metropolitan Museum of Art, Vitra Design Museum and more.

British fashion designer Paul Smith and American multi-hyphenate artist A$AP Rocky have collaborated with Gufram over the years. Interior designer Tony Ingrao has called the Pratone chair one of his favorite works and featured the larger-than-life piece in an exhibition he curated at R & Company in 2016. 

Find new and vintage Gufram chairs, sofas, mirrors and other Gufram furniture for sale on 1stDibs.

Average Sold Price
$4,000
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Materials
Related Creators
Italian modern red sofa Bocca by Studio 65 for Gufram, 1970s
By Gufram Furniture
Located in MIlano, IT
Italian modern red sofa Bocca by Studio 65 for Gufram, 1970s Bocca model sofa, in fact it is in the shape of giant lips, padded with cold expanded pol...
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1970s Italian Modern Vintage Gufram Furniture

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Gufram Broken Square Mirror White by Snarkitecture, Limited Edition of 77
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GUFRAM The End 1516 Stool by TOILETPAPER
By Gufram Furniture, Toiletpaper, Maurizio Cattelan & Pierpaolo Ferrari
Located in La Morra, Cuneo
Gufram pulls back from the world of design. It declares it and turns the page – with a tombstone. Since the time has come to call it quits because of the many mudslinger that have al...
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GUFRAM The End 1516 Stool by TOILETPAPER
GUFRAM The End 1516 Stool by TOILETPAPER
H 23.63 in W 14.18 in D 8.67 in
Gufram "the End Stool Is Black" by Toiletpaper
By Gufram Furniture, Toiletpaper, Maurizio Cattelan & Pierpaolo Ferrari
Located in La Morra, Cuneo
The funeral look of this furniture-sculpture is tempered by the softness of the polyurethane that makes it: in perfect Gufram tradition nothing is as it seems. "THE END in BLACK" is ...
Category

21st Century and Contemporary Italian Modern Gufram Furniture

Materials

Paint

Gufram "the End Stool Is Black" by Toiletpaper
Gufram "the End Stool Is Black" by Toiletpaper
H 23.63 in W 14.18 in D 8.67 in
GUFRAMINI Pratone by Ceretti, Derossi & Rosso - 1stdibs New York
By Gufram Furniture, Riccardo Rosso, Piero Derossi and Giorgio Ceretti
Located in La Morra, Cuneo
The mini Pratone® plays with the juxtaposition of a "large-small" proportion by reducing to 7/8 the giant Pratone that was designed in 1972 by Ceretti, Derossi, and Rosso, and exhibited that year at the MoMA as part of the Italy: The New Domestic Landscape exhibition. Just like the original version, the base of the "mini" sculpture shows the writing ‘Pratone’ on one of the sides, and 42 soft stems stretching in different directions complete the radical look of this little icon. As if in a fairy tale, the Gufram icons have become smaller and have now turned into Guframini®! The most radical Italian design...
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21st Century and Contemporary Italian Modern Gufram Furniture

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GUFRAMINI Miniature Cactus by Drocco & Mello - 1stdibs New York
By Gufram Furniture, Guido Drocco and Franco Mello
Located in La Morra, Cuneo
The miniature Cactus, one of the radical design symbols par excellence. Gufram offers its fans a version identical to the original designed by Drocco and Mello in 1972. The mini mold is perfectly identical to the full-scale design and shows 2165 dimpled areas that decorate the stem and the arms of this otherworldly coat rack. The color was obtained by carefully studying the original green color to reproduce it, giving design enthusiasts a chance to own, albeit in a reduced version, a limited-edition design piece that is now sold out. As if in a fairy tale, the Gufram icons have become smaller and have now turned into Guframini! The most radical Italian design...
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21st Century and Contemporary Italian Modern Gufram Furniture

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GUFRAMINI Little Bocca Miniature by Studio 65
By Gufram Furniture, Studio 65
Located in La Morra, Cuneo
The little Bocca, drawing from the exact proportions of the original version, maintains the sinuous feel and sensuality of a woman’s lips, exactly as intended by Studio65 which designed it in 1970. But, unlike her big sister, she has decided to get rid of her fabric dress and be coated just like her other two little friends. This visionary and glamorous sofa has inspired artists and photographers as a much-photographed protagonist and the centre of attention in exhibitions all over the world. Now, it will become a sassy accessory in the most cutting-edge homes. As if in a fairy tale, the Gufram icons have become smaller and have now turned into Guframini! The most radical Italian design...
Category

21st Century and Contemporary Italian Modern Gufram Furniture

Materials

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GUFRAMINI Miniature Cactus by Drocco & Mello
By Gufram Furniture, Guido Drocco and Franco Mello
Located in La Morra, Cuneo
The miniature Cactus, one of the radical design symbols par excellence. Gufram offers its fans a version identical to the original designed by Drocco and Mello in 1972. The mini mold...
Category

21st Century and Contemporary Italian Modern Gufram Furniture

Materials

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GUFRAMINI Miniature Cactus by Drocco & Mello
GUFRAMINI Miniature Cactus by Drocco & Mello
H 10.24 in W 4.34 in D 4.34 in
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Gufram Furniture furniture for sale on 1stDibs.

Gufram Furniture furniture are available for sale on 1stDibs. These distinctive items are frequently made of metal and are designed with extraordinary care. There are many options to choose from in our collection of Gufram Furniture furniture, although blue editions of this piece are particularly popular. We have 16 vintage editions of these items in-stock, while there is 216 modern edition to choose from as well. Many of the original furniture by Gufram Furniture were created in the modern style in italy during the 21st century and contemporary. If you’re looking for additional options, many customers also consider furniture by Antonio Citterio, Alberto Meda, and Saba Italia. Prices for Gufram Furniture furniture can differ depending upon size, time period and other attributes — on 1stDibs, these items begin at $430 and can go as high as $60,000, while a piece like these, on average, fetch $4,600.

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