The brainchild of the Fratelli Gugliermetto company, Gufram was born in 1966 in Turin, Italy, massively inspired by the avant-garde artistic culture that reigned in Europe during the 1960s and '70s. The brand is known for its CACTUS coat stand and sculptural seating such as the Pratone chair as well as other massive, innovative pieces that fall somewhere between art and furniture.
Starting in the mid-1960s, proponents of Italian Radical Design — which included forward-looking collectives like Archizoom and Studio 65 — broke with formality and convention by fusing the joy of Pop art with the systems of mass production.
One of the brands that formed as a result of these experiments was Gufram, a manufacturer at the forefront of the country’s Radical Design movement. The Gugliermetto brothers teamed up with emerging artists to harness exciting new materials — among them, polyurethane foam, which was originally used in the transportation industry as insulation to keep buses and trains warm.
Despite being credited for revolutionizing Italian design, until the mid-1970s, Gufram was largely unknown outside the small Italian town where it was founded. Nearly six years after the brand’s inception, though, word got out about a furniture brand transforming polyurethane foam into gigantic works of art. So, Gufram brought its playful and witty design concept across the Atlantic to New York’s Museum of Modern Art, where it had its first international show.
Gufram produced much of the Pop furniture — the CACTUS coat rack by Guido Drocco and Franco Mello and the Bocca sofa, in the shape of big red lips, by Studio 65 — that came to define the Anti-Design movement. (Through a relationship with Gufram, the latter was imported to the United States by Charles Stendig, a collector and pioneering importer who helped spark America’s interest in furniture from Finland, Switzerland and Italy during the 1960s and ‘70s.)
Although furniture can be serious business, it’s just as often playful, provocative, energizing and even liberating. Perhaps nothing embodies these characteristics better than postmodern Italian design. And one of the most iconic pieces to originate during Italy’s fertile period of postmodern furniture design is the Pratone chair, designed in 1971 by Giorgio Ceretti, Piero Derossi and Riccardo Rosso.
Representing a magnified portion of a grassy meadow, the Pratone chaise provides a lounging place for an individual or a group. “It is so unlike anything else that it stands out and is still iconic after 50 years,” said Charley Vezza, Gufram’s global creative orchestrator.
Made of painted polyurethane foam, the Pratone chair immediately became the symbol of a new and different approach to interiors when it debuted.
Gufram has become a favorite of the international art crowd and glitterati, and its products have made their way to the world’s most renowned museums, including the Metropolitan Museum of Art, Vitra Design Museum and more.
British fashion designer Paul Smith and American multi-hyphenate artist A$AP Rocky have collaborated with Gufram over the years. Interior designer Tony Ingrao has called the Pratone chair one of his favorite works and featured the larger-than-life piece in an exhibition he curated at R & Company in 2016.
Find new and vintage Gufram chairs, sofas, mirrors and other Gufram furniture for sale on 1stDibs.
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Ivory 335
By Gufram Furniture, Studio 65
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Toffee Leather
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Biscuit
By Gufram Furniture, Studio 65
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
$20,625 / item
Gufram Pratone Sofa Designed by Ceretti/ Derossi & Rosso
By Riccardo Rosso, Piero Derossi and Giorgio Ceretti, Gufram Furniture
Located in New York, NY
“An icon is forever, but to be still contemporary it has to adapt to the present times” Perfect for the home and for contract, since it complies with the legislation that governs fur...
Fabric
$13,200 / item
GUFRAM BOCCA (LIPS) by Studio 65 (Registered Trademark)
By Gufram Furniture, Studio 65
Located in La Morra, Cuneo
Bocca, the original 1970 lips-shaped couch is only Gufram's. This sensual couch, which is ideal for a tête-à-tête, has entered the collective imagination on par with Andy Warhol's works, as well as other pop art masterpieces...
Other
$13,200 / item
GUFRAM Pink Lady Couch by Studio 65
By Studio 65, Gufram Furniture
Located in La Morra, Cuneo
Bocca, the original 1970 lips-shaped couch is only Gufram's. This sensual couch, which is ideal for a tête-à-tête, has entered the collective imagination on par with Andy Warhol's works, as well as other pop art masterpieces...
Other
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Oatmeal
By Gufram Furniture, Studio 65
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
$15,100 / item
GUFRAM Dark Lady Couch by Studio 65
By Studio 65, Gufram Furniture
Located in La Morra, Cuneo
Bocca, the original 1970 lips-shaped couch is only Gufram's. This sensual couch, which is ideal for a tête-à-tête, has entered the collective imagination ...
Other
Early “Bocca” Sofa by Studio65
By Gufram Furniture
Located in Chicago, IL
for Gufram c. 1970s, fully restored with original importer’s tag
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Apple 711
By Gufram Furniture, Studio 65
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
$11,550 / item
Limited Edition Gufram Bocca Sofa by Studio 65
By Studio 65, Gufram Furniture
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 - Timeless Design - Wine
By Gufram Furniture, Studio 65
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 - Timeless Design - Red
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Rice
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram La Cova Limited Edition Love nest and sculptural sofa by Gianni Ruffi
By Gianni Ruffi, Gufram Furniture
Located in Varedo, MB
Originally designed by Gianni Ruffi in 1973, La Cova is one of the most poetic and visionary masterpieces of Italian Radical Design. Produced today by Gufram as a Limited Edition of ...
Other
Italian modern red sofa Bocca by Studio 65 for Gufram, 1970s
By Gufram Furniture
Located in MIlano, IT
Italian modern red sofa Bocca by Studio 65 for Gufram, 1970s Bocca model sofa, in fact it is in the shape of giant lips, padded with cold expanded pol...
Fabric
Gufram Standard Colors Bocca Unlimited by Studio 65
By Studio 65, Gufram Furniture
Located in La Morra, Cuneo
On the occasion of its 50th anniversary, Bocca revolutionizes its image: 25 new colors dye Gufram’s iconic lips, which for the occasion are dressed up in an unprecedented, more mater...
Wool
$11,550 / item
Limited Edition Gufram Bocca Sofa by Studio 65
By Studio 65, Gufram Furniture
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Brown Leather
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Artic 006
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Forest 355
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 - Timeless Design - Yellow
By Gufram Furniture, Studio 65
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 - Timeless Design - Steel
By Gufram Furniture, Studio 65
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Chocolate
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Special Colors Bocca Unlimited by Studio 65
By Studio 65, Gufram Furniture
Located in La Morra, Cuneo
On the occasion of its 50th anniversary, Bocca revolutionizes its image: 25 new colors dye Gufram’s iconic lips, which for the occasion are dressed up in an unprecedented, more mater...
Wool
$9,075 / item
Customizable Gufram Bocca Sofa by Studio 65
By Gufram Furniture, Studio 65
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
$17,000 / item
GUFRAM Summertime Couch by Valerio Berruti
By Gufram Furniture, Valerio Berruti
Located in La Morra, Cuneo
The collaboration with Valerio Berrutti, an Italian artist with a distinctive trait, has given life to couches which have been produced in 250 numbered pieces and have evocative name...
Other
$17,000 / item
GUFRAM Autumntime Couch by Valerio Berruti
By Gufram Furniture, Valerio Berruti
Located in La Morra, Cuneo
The collaboration with Valerio Berrutti, an Italian artist with a distinctive trait, has given life to couches which have been produced in 250 numbered pieces and have evocative name...
Other
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Chenille Caramel
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Chenille Aqua
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Sky 595
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Blue 012
By Studio 65, Gufram Furniture
Located in Varedo, MB
Bocca® Unlimited represents the newest interpretation of Studio 65's masterpiece. While preserving the original sculptural form that has graced countless iconic interiors around the ...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Sapphire
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 - Timeless Design - Black
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 - Timeless Design - Orange
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
$9,075 / item
Customizable Gufram Bocca Sofa by Studio 65
By Studio 65, Gufram Furniture
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
Gufram Bocca (Lips) Limited Edition red Sofa Studio 65 Inspired by Salvador Dalí
By Studio 65, Gufram Furniture
Located in Varedo, MB
The Original Red Bocca® – An Icon of Italian Radical Design Few pieces of furniture have achieved the legendary status of Bocca® (Lips®). Designed by Studio 65, this extraordinary s...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 - Timeless Design - Cherry
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Light brown Leather
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Dark Lady Bocca Black Sofa with piercing by Studio 65 - Limited Edition
By Gufram Furniture, Studio 65
Located in Varedo, MB
A Mysterious Icon of Italian Radical Design Dark Lady is the most enigmatic interpretation of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. ...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Chenille Chalk
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Studio 65 Bocca or Marilyn Sofa in Red Fabric by Gufram 1970s
By Gufram Furniture, Studio 65
Located in Cascina, Pisa
Bocca or Marilyn sofa with structure in expanded polyurethane foam covered with red fabric, the cover is completely removable. This sofa was designed by Studio 65 and produced by Guf...
Fabric, Foam
Gufram Pink Lady Bocca Sofa by Studio 65 Limited Edition - Vibrant Pop Art Icon
By Studio 65, Gufram Furniture
Located in Varedo, MB
A Vibrant Pop Art Icon in Pink Pink Lady is the playful and exuberant reinterpretation of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Desi...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Chenille Wine
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Softcrete Modular Corner Seat by Ross Lovegrove, Sculptural Outdoor Sofa
By Ross Lovegrove, Gufram Furniture
Located in Varedo, MB
Designed by Ross Lovegrove for Gufram, Softcrete is an innovative modular seating collection that radically transforms the conventional perception of concrete. By reimagining one of ...
Other
Gufram Autumntime Limited Edition Luxury Sofa by Valerio Berruti, Hand-Painted
By Valerio Berruti, Gufram Furniture
Located in Varedo, MB
Designed by Valerio Berruti for Gufram, Autumntime is a collectible Limited Edition of only 250 pieces that seamlessly merges contemporary art, sculptural furniture, and Italian Radi...
Other
Gufram Softcrete Modular Center Seat by Ross Lovegrove, Sculptural Outdoor Sofa
By Gufram Furniture, Ross Lovegrove
Located in Varedo, MB
Designed by Ross Lovegrove for Gufram, Softcrete is an innovative modular seating collection that radically transforms the conventional perception of concrete. By reimagining one of ...
Other
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Cream 810
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Womb Sculptural Luxury Sofa by Luigi Bistagnino 1972, Chenille Olive
By Gufram Furniture
Located in Varedo, MB
Designed by Luigi Bistagnino for Gufram, the Womb is a legendary sculptural sofa that embodies the brand's founding belief that true Radical Design must also deliver functionality an...
Fabric
Gufram Summertime Limited Edition Luxury Sofa by Valerio Berruti, Hand-Painted
By Valerio Berruti, Gufram Furniture
Located in Varedo, MB
Designed by Valerio Berruti for Gufram, Summertime is a collectible Limited Edition of only 250 pieces that seamlessly merges contemporary art, sculptural furniture, and Italian Radi...
Other
Gufram Summertime Limited Edition Luxury Sofa by Valerio Berruti, Hand-Painted
By Valerio Berruti, Gufram Furniture
Located in Varedo, MB
Designed by Valerio Berruti for Gufram, Summertime is a collectible Limited Edition of only 250 pieces that seamlessly merges contemporary art, sculptural furniture, and Italian Radi...
Other
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Walnut 720
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
$9,075 / item
Customizable Gufram Bocca Sofa by Studio 65
By Gufram Furniture, Studio 65
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Grass 602
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Midnight
By Studio 65, Gufram Furniture
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Admiral
By Gufram Furniture, Studio 65
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
Gufram Bocca Unlimited Sculptural Sofa by Studio 65 Timeless Design - Grey 721
By Gufram Furniture, Studio 65
Located in Varedo, MB
Unlimited Color, Timeless Design Bocca® Unlimited is the latest evolution of Gufram's legendary Bocca®, one of the most celebrated icons of Italian Radical Design. Designed by Studi...
Fabric
$9,075 / item
Customizable Gufram Bocca Sofa by Studio 65
By Studio 65, Gufram Furniture
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional houses in the world, and in the important museums around the globe. We’re talking about Bocca, the famous red sofa shaped as giant lips. Getting their inspiration from the 1935 Portrait of Mae West by surreal artist Dalì, as well as from the hot red lips of Hollywood stars, Studio 65 architects achieved a masterpiece destined to become an object of cult. Pop DNA, a sensual and provocative soul, feminine and elegant aspect. Bocca is among the most sought-after, loved, and imitated products of home furniture. The 1970 original is exclusively by Gufram. Since 2008 Bocca comes in two new versions: Dark Lady e Pink Lady. The first - rebellious, all black and with an oversize piercing - is the transgressive interpretation, with a marked gothic inclination. Voluptuous and of great impact, Dark lady shows its rock spirit. The other version, Pink Lady, comes with a new lipstick of a more glamorous and fashionable colour - fuchsia - which makes it a settee that is even more the object of talk; the ideal setting for a spectacular glittery modernity. To celebrate its first 50 years of work in 2016, Gufram introduces a special limited series of only fifty Bocca sofas...
Wool
$9,075 / item
Customizable Gufram Bocca Sofa by Studio 65
By Gufram Furniture, Studio 65
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
$9,075 / item
Customizable Gufram Bocca Sofa by Studio 65
By Studio 65, Gufram Furniture
Located in New York, NY
Born to satisfy the demand of a private customer, it’s been featured since then on dedicated - but not only - magazine covers, and it is still displayed in the most unconventional ho...
Wool
