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Gufram Standard Colors Bocca Unlimited by Studio 65

$5,552per item

About

On the occasion of its 50th anniversary, Bocca revolutionizes its image: 25 new colors dye Gufram’s iconic lips, which for the occasion are dressed up in an unprecedented, more material and structured fabric. It’s a new look that changes the known perspective of the object of design that more than others represents the perfect abstraction of feminine beauty. It looks to new horizons and new usage possibilities: it’s got a strong and at the same time versatile personality, which is ideal for both the residential and contract living. Since 1970 the original lips sofa designed by Studio65 has been uniquely Gufram’s. Today, 25 colors blend with its sinuous lines to give life to a new season, where the brightest colors coexist with neutral tones. Lightness and sensuality are represented in the new delicate beige nuances, the earthly reds and vitamin orange, down to the freshness of blue and green, ending with darker cold and neutral tones, like grey and black. It’s a color spectrum that, in its variety, pays homage to an icon of design that, 50 years after its creation, maintains its strong vital charge unchanged. The new cloth in bouclé wool absorbs light in a whole new way and reinforces Bocca’s ability to restore its sculptural presence to the rooms. Refined and resistant at the same time, the new texture gives a signature matte to the sexiest lips in the history of furniture, interpreting the atmosphere of interior design with the most appropriate make-up. A change of dress that does not take away flexibility from its heart in polyurethane foam and its soft and welcoming aesthetics, while it continues to guard the secret of its natural beauty in its two slightly different corners, just as happens to human lips. This sensual couch, ideal for a tête-à-tête, has now become part of the collective imagination on a par with the works of Andy Warhol as well as other masterpieces of pop art. After being exhibited in the most important museums in the world - including the Museum of Applied Art and Sciences in Sydney, the Design Museum in Munich and the MAK in Vienna - today 25 new identities are created, capable of animating countless new lives. It’s a domestic sculpture that can inhabit the private space as well as the public one with the same ease, as it responds to the specific requests of the contract through its renewed versatility. The new woollen fabric, elegant and resistant, joins its chromatic richness to give life to alchemy able to infinitely multiply the stories told by Bocca and continue to explore, in a kaleidoscope of colors and words, the possibilities of contemporary living.

Customization Options

Available in 25 new colors. Please inquire for details.

Details

Shipping & Returns

  • Shipping
    Rates vary by destination and complexity. We recommend this shipping type based on item size, type and fragility.
    Customs Duties & Taxes May Apply.
    Ships From: Roddi, Italy
  • Return Policy

    A return for this item may be initiated within 14 days of delivery.

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About the Design

Bocca Sofa

Designed by Studio 65
First imagined as a statement piece for an upscale fitness center in Milan, the lip-shaped Bocca sofa — designed by Studio 65 architect Franco Audrito (b. 1943) in 1970 — has a delightfully dizzying history. The piece was inspired by an erotic, ruby-red-colored life-size sculpture that surrealist artist Salvador Dalí crafted of pioneering performer and writer Mae West’s famously full lips. But the origins of Dalí’s provocative sculpture, commissioned in the 1930s by the artist’s British patron Edward James, lie in Dalí’s collage Mae West’s Face which May be Used as a Surrealist Apartment, a mixed-media work based on a portrait of West that the artist found in a magazine. As part of the fitness center that Audrito was designing, the “lips sofa” he wanted to include would be part of a “Temple of Beauty,” and the architect initially called it “Marilyn” for Marilyn Monroe as well as for Marilyn Garosci, the facility’s owner. It was later renamed Bocca (“mouth” in Spanish) to pay homage to its Dalí roots. The sofa was manufactured by Gufram, an Italian furniture company founded in 1966 that was renowned for its pursuit of bold, cutting-edge pieces that blurred the line between art and design, function and form. Sensual and playful, the Bocca sofa embodies that creative quest. Since 1970, the Bocca has been used as a prop in television, film and more, and is celebrated all over the world. It’s included in the permanent collections of a number of museums. Today, two versions of the sofa that differ slightly from one another with respect to materials are manufactured by Gufram (polyurethane and elastic fabric) and Heller (resin polymer plastic).
About the Seller
5 / 5
Located in Barolo, Italy
Vetted Seller
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Established in 1966
1stDibs seller since 2018
58 sales on 1stDibs
Typical response time: Several days
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