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Fashion of the 1990s
For fashion lovers, the 1990s have become associated with styles adopted by today’s supermodels and influencers, who never wear the same thing twice. And because fast fashion didn’t yet exist, the design associated with 1990s fashion — vintage '90s handbags, clothing and accessories — has a quality appreciated by the millennial generation: authenticity.
If there was one concept unifying fashion in the 1990s, it was the lean silhouette. “Fashion is a game of proportion,” Alexander Fury wrote in the New York Times in 2016. “Narrow-shouldered and narrow-hipped, the ’90s were skinny.”
If it takes a practiced eye to identify that single concept, that’s because in truth, ’90s fashion was many things to many people. After the 1980s era of strong-shouldered working women, glossy aerobicized bodies and Madonna, fashion branched out.
The industry gained momentum from big-money relaunches of the great Paris houses Dior, Givenchy and Balenciaga, rescued at long last from the constraints of licensing. Japan and Belgium gave fashion new avant-garde ideas to play with. From America came denim, minimalism, '90s grunge fashion and hip-hop. From Italy came sex appeal. And Prada.
For the colorful corsets of her 1990 Portrait collection, audacious British designer Dame Vivienne Westwood drew on 18th-century oil paintings — her models donned the pearl choker necklaces that have become a social media star and a favorite of influencers and fashion lovers all over the world. For a jacket-and-shorts suit from her Fall/Winter 1996–97 Storm in a Teacup line, the designer used the extreme asymmetry of a tartan mash-up to confront, according to Westwood, “the horror of uniformity and minimalism.”
“The ethos of the time was, you could have style, you could be into all kinds of cool stuff. It wasn’t about money, it wasn’t about status,” says Katy Rodriguez, cofounder of Resurrection. In contrast, “our last 10 years have seen the domination of nonstop luxury, money and status.”
Vintage 1990s Chanel bags, for example, are among the most prized of the brand’s offerings — at Newfound Luxury, proprietor L. Kiyana Macon has "clients who only buy ’90s Chanel because they recognize that it is the best quality.”
Things were different in the ’90s, and the difference is reflected in the clothes. Pull up any recent “How to Do the 1990s” fashion article (or look at photos of current supermodels Gigi, Kendall and Bella), and you’ll see iconic '90s outfits — knee socks, cardigans, fanny packs, fishnet stockings, slip dresses, flannel shirts and combat boots.
Rodriguez has recently noticed something similar happening. Before COVID, customers searched 1990s stock “for very sexy Galliano, Dior, Cavalli — that kind of thing,” she explains, noting that just a few months ago, “people were posting [on social media] the poshest things they could.” Now, in the age of shutdown, “that would just look out of touch.”
Instead, people are looking for “things that are cool but also easy and comfortable, not necessarily super-luxe,” Rodriguez continues. They’re “heading back to the more avant-garde, anti-fashion designers, like Helmut Lang, [Martin] Margiela and [Ann] Demeulemeester.”
Late designer Franco Moschino shocked and titillated the ’80s fashion elite with his whimsical, irreverent parodies of bourgeois finery. Whether emblazoning a sober blazer with smiley faces or embellishing a skirt suit with cutlery, Moschino rendered high style with a hearty wink. He famously said, “If you can’t be elegant, at least be extravagant” — words that, with all due respect to Susan Sontag, epitomize the essence of camp.
Vintage Moschino pants, jackets and other '90s Moschino garments remain so bold and fresh today that even the house's former creative director, Jeremy Scott, drew on the brand's past and the pop culture of the decade for his debut collection in 2014.
Find vintage 90s dresses, skirts, sweaters and other clothing and accessories on 1stDibs — shop Thierry Mugler, Miuccia Prada, Jean Paul Gaultier and more today.
Finding the Right Pants for You
The pants chosen for an outfit can elevate it to a true fashion triumph. From casual black trousers to a wedding pantsuit, there is a good pair of vintage or designer pants for every wardrobe.
Jeans are a staple of casual wear — an old pair of Levi’s 501s and a white tee remain an iconic duo. But jeans can also make a statement. The cut and fit of one’s jeans can complement a figure and accentuate a style. Bootcut or skinny jeans can be paired with looser shirts and blouses; more fitted tops can play with wider legs such as bell-bottoms or flares. (This will come as no surprise to the younger millennials leading the resurrection of 1990s fashion.) Vintage denim gives an outfit a classic look, while designer jeans, like a pair from Versace, can prove provocative as part of any ensemble.
Pantsuits are a stylized suit with pants and a matching jacket worn by women in business and semiformal settings. Vintage pantsuits and jumpsuits — in which the pants and top are one piece — come in a variety of styles and cuts for every body shape and occasion. Today many designers create fashionable pantsuits that can be worn to glamorous events.
Whether long or short, casual or formal, vintage and designer pants and other clothing on 1stDibs will have the perfect fit.
- 1stDibs ExpertFebruary 22, 2021Popular ‘90s clothing items include leather pants, fitted skirts, halter tops, crop tops, mini skirts and platform shoes.The ‘90s style was characterized by a bright color palette. There are plenty of ‘90s fashion accessories and clothing on 1stDibs.
- Who owned Chanel in the 90s?1 Answer1stDibs ExpertMay 5, 2023Alain and Gerard Wertheimer owned Chanel in the 1990s. The brothers are the grandsons of Pierre Wertheimer, who had been business partners with Coco Chanel. In 1974, the Wertheimers inherited the company from their father, Jacques Wertheimer. On 1stDibs, shop a collection of Chanel pieces from some of the world’s top boutiques.
- 1stDibs ExpertAugust 17, 2021Some of the most popular bags from the 1990s include Prada backpacks, Fendi Baguette purses, Lady Dior top handle bags and Gucci Horsebit purses. Some, including the Lady Dior and horsebit, are still quite popular today. Find an extensive range of 90s handbags on 1stDibs as well as a variety of other 90s fashion accessories.
- 1stDibs ExpertMarch 31, 2023During the 1990s, Versace was so popular largely because Gianni Versace created designs that stood out among others of the time. More than any designer before him, Versace mined celebrity, music and pop art for inspiration. With their unique details and sex appeal, his designs caught the eye of celebrities and made the Italian luxury fashion house well-known among the general public. On 1stDibs, shop a collection of Versace pieces.
- 1stDibs ExpertApril 5, 2022Many different styles of dress were popular in the 1990s, including the slip dress which became very common by the middle of the decade. Tastes and styles varied between regions and among people. On 1stDibs, shop a collection of vintage 1990s dresses from some of the world’s top boutiques.
- 1stDibs ExpertJune 30, 2023In the 1990s, there were a few models and celebrities who served as the faces of Chanel. They included actress Anna Mouglalis, model and actress Carole Bouquet, model Claudia Schiffer and musician Vanessa Paradis. Shop a collection of Chanel pieces on 1stDibs.
- Was Chanel popular in the 90s?1 Answer1stDibs ExpertMay 5, 2023Yes, Chanel was popular in the 1990s. At that time, Karl Lagerfeld served as the Creative Director for the French luxury fashion house. Print ad campaigns featuring supermodels Claudia Schiffer and Linda Evangelista promoted the brand. Many pieces from the decade proudly displayed the interlocked CC logo, and Chanel miniskirts and jeans were especially trendy. On 1stDibs, shop a variety of Chanel pieces.
- 1stDibs ExpertApril 22, 2024More than one type of jeans was popular in the 90s. Men and women often wore baggy jeans or gently tapered jeans. For women, high-waisted mom jeans were also common. Some popular denim brands of the decade were Pepe Jeans, Levi's, Guess, Marithé + François Girbaud, Versace, Moschino and Jean Paul Gaultier. On 1stDibs, shop a variety of vintage jeans.
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