Jaeger Lecoultre Reverso 1930s

The exquisite art of watchmaking is on display in the distinctive designs of Jaeger-LeCoultre. The Swiss manufacturer is celebrated for its striking Art Deco–era antique clocks, while its range of sumptuous luxury watches spans the gamut of modern design, each one a time capsule of its period.

Jaeger-LeCoultre was established in 1833 by watchmaker Antoine LeCoultre in the Vallée de Joux of the Swiss mountains. LeCoultre was also an inventor who, in 1844, created the millionomètre. As the first instrument to measure thousandths of a millimeter with total accuracy, it refined the meticulous watchmaking process. By 1866, LeCoultre's son, Elie LeCoultre, took over the business. He revolutionized watchmaking by bringing all 180 skills involved in the trade into one workshop: LeCoultre & Cie Manufacture.

By 1903, the company had passed to Antoine LeCoultre's grandson, Jacques-David LeCoultre. He created a signature line of ultra-thin watches in partnership with Edmond Jaeger, a French watchmaker who specialized in flat watch cases. In 1907, Louis Cartier signed a contract with Jaeger so that Cartier would have movements for its popular timepieces produced exclusively at LeCoultre in Switzerland. This era saw the debut of Cartier’s Santos as well as its Tank watch.

Watchmakers at Jaeger-LeCoultre began to experiment with the Art Deco style that had encompassed the 1920s and the 1930s. At the time, there were many influences that led to the creation of Art Deco jewelry, while the cases of Art Deco clocks featured architectural details and saw an integration of materials such as brass, glass and marble. Iconic Jaeger-LeCoultre designs from this era include the 1928 Atmos clock and the Reverso watch. Stylish and practical, the coveted Reverso watch features a case that you can flip to protect the watch face.

During the 1950s and '60s, Jaeger-LeCoultre watchmakers continued the manufacturer’s tradition of prioritizing practical reliability. In 1958, the company introduced the robust and durable Geophysic watch collection. The Memovox Polaris, an alarm-equipped dive watch one could wear underwater, followed in 1968.

The best-known timepiece in the company's modern collection is the Master Control watch, unveiled in 1992. It symbolizes a return to the thin style and performance-first ethic of classic Jaeger-LeCoultre. In 2018, the watchmaker also launched the Polaris collection. Inspired by the original Memovox, the series features a sporty, elegant and contemporary look.

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Antique, vintage and luxury wristwatches have captured the hearts and minds of all manner of watch collectors as well as the watchmakers themselves — it's time you found your own.

Certain vintage watches for men and iconic watch designs for women are sought after not only because of their graceful proportions or innovative materials but also because of the illustrious histories of the houses that created them, histories that they stylishly embody.

Bulgari’s legendary Serpenti watch was on everyone’s list after the collection’s bold bracelet, which technically debuted after the timepiece, graced the wrist of actress Elizabeth Taylor. If anything, elaborately crafted timepieces — the unmistakably boxy silhouette of Cartier Tank watches, the elegant and minimal Calatrava designed by legendary Swiss house Patek Philippe — are even more effective than the shape we associate with traditional wristwatches.

Form watches — the all-encompassing moniker bestowed upon non-round watches — are making headlines and completing contemporary fashionable ensembles the world over. At the same time, both casual fans and careful collectors are drawn to the unbeatable charm of vintage styles, such as the icons designed by Omega that even James Bond can’t resist.

In the early days of watchmaking, watches were fragile enough that they necessitated protection from the elements. Now, wristwatches made of gold and steel can withstand the harshest climates — even 100 meters underwater, in the case of Rolex’s Submariner. Designer Gérald Genta, whose range of clients included Rolex, created for Audemars Piguet the first luxury sports timepiece to be made from stainless steel. First introduced in 1972, the Royal Oak was a perfect choice for blending the form and function that are now synonymous with sports watches.

Are you shopping for a wristwatch? It’s good to keep your needs as well as your specific personal style in mind: A smaller, subtle timepiece is a good fit for small wrists. When will you be wearing your new accessory? There’s a versatile model out there for everyday wear, while a rugged, feature-heavy watch is a safe bet if you’re prone to embarking on all-weather activities in the great outdoors.

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