What is the value of a Rolex Oyster Perpetual Datejust?

The value of a Rolex Oyster Perpetual Datejust ranges from approximately $6,000 or $7,000 at retail to more than $30,000 or $40,000 on the higher end. The iterations of this timepiece that sit on the higher end of the price range are typically those crafted in 18K gold and feature bezels and/or dials set with diamonds or other precious gemstones. Buyers should note that what a given watch is worth, whether or not it’s a Rolex watch, will depend upon a range of factors such as condition, rarity and more. 

While a study of luxury investments in 2019 found that jewelry was among the worst-performing collectibles (luxury handbags had the highest returns), experts have reported that jewelry’s status as an investment is improving. And the demand for Rolex watches has soared in recent years, which has led to wait lists at authorized Rolex dealers extending as long as several years for new versions of popular models, like the Daytona and the Submariner. 

The Datejust, introduced in 1945, was the first self-winding wristwatch to automatically track the date on its dial. The Datejust usually appears on the “most affordable Rolex watches” lists that are regularly published online. 

Because Rolex is so well-known for its creativity and legacy of craftsmanship, this can have a positive effect on the long-term value of its jewelry. A pre-owned Rolex experiences less of an initial depreciation than a new one and will lose value more slowly over time (see the 1stDibs Rolex Buying Guide). The depreciation rate of a particular watch depends on factors such as the model, materials and market demand. The greatest drop in the value of a Rolex generally occurs right after it’s been purchased new, although not every Rolex experiences depreciation to the same degree.

Jewelry industry professionals advise that investment-worthy high-quality vintage jewelry should include its maker’s hallmarks. (Genuine Rolex watches have their serial and model numbers deeply engraved into the metal between the lugs attaching the band to the body — whereas fakes often just have them etched on with acid.) 

At 1stDibs, we believe in buying what you love. Our shopping experience enables discovery and learning, whether you are a seasoned connoisseur or just beginning your collection. Buyers should keep in mind that the value of any investment is subject to fluctuation, and any investment decisions should be made according to the guidance of a financial advisor.

Find Rolex Oyster Perpetual Datejust watches and other vintage watches for sale on 1stDibs.