Items Similar to Circa 1950 Original advertising poster for the New Hillman Range - Rootes Group
Want more images or videos?
Request additional images or videos from the seller
1 of 7
UnknownCirca 1950 Original advertising poster for the New Hillman Range - Rootes GroupCirca 1950
Circa 1950
About the Item
This original promotional poster from the early 1950s celebrates the New Hillman Range, a flagship offering from the Rootes Group, one of Britain's most influential automotive manufacturers of the postwar era. Emblazoned with the tagline “Drive in Style for Less per Mile,” the campaign encapsulated the Hillman brand’s commitment to economical, reliable, and fashionable motoring.
Produced during a pivotal moment in British industrial history, the poster highlights a carmaker responding to new consumer expectations—affordability without compromising design or comfort. The phrase "less per mile" positioned Hillman models as cost-effective daily drivers, ideal for a population regaining economic footing in the wake of World War II.
The Rootes Group, which oversaw several major marques including Hillman, Humber, and Singer, used strategic advertising to appeal to emerging middle-class motorists. Hillman, in particular, was known for its sensible engineering and broad market appeal. The vehicles in this "New Range" were designed to balance:
Fuel efficiency for cost-conscious consumers,
Durable engineering for peace of mind,
Stylish simplicity that suited the modern driver.
This campaign likely accompanied broader international marketing efforts, with Hillman vehicles exported to Commonwealth nations and beyond, reinforcing Britain's reemergence as a global manufacturing power.
Today, this poster represents more than just an advertisement—it offers a historical snapshot of an optimistic, forward-looking Britain, eager to modernize and motorize with flair and frugality.
Automobile - Advertising - United Kingdom
Drive in Style for Less Per Mile
The Haycock Press Ltd London
- Creation Year:Circa 1950
- Dimensions:Height: 29.53 in (75 cm)Width: 40.16 in (102 cm)
- Medium:
- Period:
- Condition:Good condition, small tears, small gaps in the margins.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216294252
About the Seller
5.0
Platinum Seller
Premium sellers with a 4.7+ rating and 24-hour response times
Established in 2021
1stDibs seller since 2022
153 sales on 1stDibs
Typical response time: 1 hour
- ShippingRetrieving quote...Shipping from: PARIS, France
- Return Policy
Authenticity Guarantee
In the unlikely event there’s an issue with an item’s authenticity, contact us within 1 year for a full refund. DetailsMoney-Back Guarantee
If your item is not as described, is damaged in transit, or does not arrive, contact us within 7 days for a full refund. Details24-Hour Cancellation
You have a 24-hour grace period in which to reconsider your purchase, with no questions asked.Vetted Professional Sellers
Our world-class sellers must adhere to strict standards for service and quality, maintaining the integrity of our listings.Price-Match Guarantee
If you find that a seller listed the same item for a lower price elsewhere, we’ll match it.Trusted Global Delivery
Our best-in-class carrier network provides specialized shipping options worldwide, including custom delivery.More From This Seller
View AllOriginal Poster of Auriac for the Middle East Airlines in Damascus
By Jacques Auriac
Located in PARIS, FR
Very nice poster of Auriac for the Middle East Airlines in Damascus.
Jacques Auriac, born in 1922 in Paris and died in 2003, was a French painter, post...
Category
1950s Prints and Multiples
Materials
Lithograph, Paper
Original Cuban Poster XI Aniversario del FNL de Viet Nam Del Sur Circa 1970
Located in PARIS, FR
Very nice poster of the 70's for the XIth anniversary of the National Front for the Liberation of South Vietnam.
This Cuban poster was edited by the OCLA...
Category
1970s Prints and Multiples
Materials
Lithograph, Paper
A.M. Cassandre - Galeries Lafayette 1928 - Art Deco Original Poster
By Adolphe Jean-Marie (AM) Cassandre
Located in PARIS, FR
Beautiful poster of Cassandre in 1928 for the Exposition Générale at Galeries Lafayette.
Cassandre, pseudonym of Adolphe Jean Marie Mouron, 🇺🇦 & 🇫🇷 (1901-1968) is a French graphic designer, poster artist, theater decorator, lithographer, painter and typographer whose works never cease to amaze us
He is mainly known for his advertising posters for railroads, such as the Étoile du Nord, the Dubonnet drink, the Normandie liner, and for the typefaces he created in the 1930s such as Bifur and Peignot, and, drawn out of...
Category
1920s Art Deco Prints and Multiples
Materials
Paper, Linen, Lithograph
The strength of the USSR 1959 Soviet Poster on the conquest of space Cold War
Located in PARIS, FR
Very beautiful Soviet poster on the conquest of space during the Cold War.
The space race is one of the manifestations of the Cold War in which the two superpowers engaged from the e...
Category
1950s Prints and Multiples
Materials
Paper, Lithograph, Linen
Original poster from 1958 Kloster Parsenn Switzerland Tourism SwissAir
Located in PARIS, FR
Original vintage poster for the popular Swiss alpine resort of Klosters Parsenn Suisse Schweiz featuring a colourful and fun photo of a girl wearing red ...
Category
1950s Prints and Multiples
Materials
Paper, Linen, Lithograph
1976 Poster in Serigraphy of Niki de Saint Phalle Un rêve plus long que la nuit
By Niki de Saint Phalle
Located in PARIS, FR
Rare poster of Niki de Saint Phalle realized in Serigraphy in 1976 for her film entitled A dream longer than the night.
Niki de Saint Phalle was first a model, then a mother before ...
Category
1970s Prints and Multiples
Materials
Lithograph, Paper
You May Also Like
Rosta Windows, Lithograph by Wladimir Majakowski, 1920
By Wladimir Majakowski
Located in Berlin, DE
This is one of the very rare lithographs of an image for the Rosta windows.
Rosta without number ( Christmas number ), 3 January 1920.
Measurements: Image: 10.43 x 5.91 in ( 26,5 x ...
Category
Early 20th Century Other Art Style Figurative Prints
Materials
Archival Paper, Lithograph
Henri Matisse: Colour Lithographs after the Cut-Outs, Framed Print, 1958
By Henri Matisse
Located in Richmond, GB
Henri Matisse: Colour Lithographs after the Cut-Outs, Framed Print, 1958
In 1941 Matisse underwent abdominal surgery after which he found painting to be physically taxing. Increasi...
Category
20th Century Prints and Multiples
Materials
Paper, Lithograph
Henri Matisse: Colour Lithographs after the Cut-Outs, Framed Print, 1958
By Henri Matisse
Located in Richmond, GB
Henri Matisse: Colour Lithographs after the Cut-Outs, Framed Print, 1958
In 1941 Matisse underwent abdominal surgery after which he found painting to be physically taxing. Increasi...
Category
20th Century Prints and Multiples
Materials
Paper, Lithograph
George Grosz Lithograph "Kraft und Anmut" ( Strength and Grace ), 1922
By (after) George Grosz
Located in Berlin, DE
Color Lithograph on handmade paper from Ecce Homo, by George Grosz, 1922
Printed by Kunstanstalt Dr. Selle & Co. AG, Berlin. Published by Malik Verlag, 1923
Numbered in Roman numeral...
Category
1920s Figurative Prints
Materials
Handmade Paper, Color, Lithograph
George Grosz Lithograph "Dämmerung" (Twilight ), 1922
By George Grosz
Located in Berlin, DE
Color Lithograph on handmade paper from Ecce Homo, by George Grosz, 1922. Printed by Kunstanstalt Dr. Selle & Co. AG, Berlin
Published by Malik Verlag, 1923. Numbered in Roman numera...
Category
1920s Figurative Prints
Materials
Handmade Paper, Color, Lithograph
George Grosz Lithograph "Vor Sonnenaufgang" ( Before Sunrise ), 1922
By George Grosz
Located in Berlin, DE
Color Lithograph on handmade paper from Ecce Homo, by George Grosz, 1922. Printed by Kunstanstalt Dr. Selle & Co. AG, Berlin
Published by Malik Verlag, 1923. Numbered in Roman numera...
Category
1920s Figurative Prints
Materials
Handmade Paper, Color, Lithograph
