Is Maurice Lacroix a luxury brand?

Yes, Maurice Lacroix is a luxury brand. The Swiss watchmaker has earned the title by producing reliable watches out of high quality materials, and many of its timepieces, such as those from the Masterpiece collection, are sought by collectors. Compared to other Swiss brands, Maurice Lacroix does tend to be less expensive, so some people consider it to be entry-level or accessible luxury. On 1stDibs, find a range of Maurice Lacroix watches.