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What is the history of the Fred brand?
1 Answer
The history of the Fred brand begins in 1936. That year, a young jeweler named Fred Samuel founded a shop in Paris, France.
Samuel was known for his casual yet sophisticated style, working with diamonds, pearls and colored gemstones to create smart jewelry for all occasions. The sign above his storefront on rue Royale initially was branded with the founder's full name, but during the 1940s, the "Samuel" part came down. Samuel created his famous Force 10 bracelet in 1966, and it became one of the brand's signature pieces. Inspired by its creator's love for the sea, the Force 10 bracelet features a braided steel sailing cable and a gold buckle.
In 1996, Fred Paris was acquired by the luxury holding company LVMH. Fred Samuel passed away in 2006, but Fred Paris continued his legacy in jewelry. The 2016 Chance Infinie line paid homage to the creativity and playfulness of the company's founder.
Find a collection of Fred Paris jewelry on 1stDibs.
Samuel was known for his casual yet sophisticated style, working with diamonds, pearls and colored gemstones to create smart jewelry for all occasions. The sign above his storefront on rue Royale initially was branded with the founder's full name, but during the 1940s, the "Samuel" part came down. Samuel created his famous Force 10 bracelet in 1966, and it became one of the brand's signature pieces. Inspired by its creator's love for the sea, the Force 10 bracelet features a braided steel sailing cable and a gold buckle.
In 1996, Fred Paris was acquired by the luxury holding company LVMH. Fred Samuel passed away in 2006, but Fred Paris continued his legacy in jewelry. The 2016 Chance Infinie line paid homage to the creativity and playfulness of the company's founder.
Find a collection of Fred Paris jewelry on 1stDibs.
1stDibs ExpertMarch 25, 2024