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Mihai Florea
Useful Object Cover

2009

$2,678.79
£2,029.25
€2,300
CA$3,711.10
A$4,162.25
CHF 2,179.71
MX$50,575.40
NOK 27,678.61
SEK 26,241.28
DKK 17,511.66

About the Item

Useful Object Cover, 2009 oil on canvas, plexiglass box, umbrella 47.24 H x 27.55 W x 11.81 D in 120 H x 70 W x 30 D cm In the "Useful Objects" series, the woman is identified with the product which she is supposed to promote, to sell. The Woman -The Temptation becomes a promoting object and common objects convert through promotion into unique objects. Mihai Florea equally satirizes, through his works, the one who produces the commercial like the one who promotes and consumes it. Almost all the time the image of the product is accompanied or presented by a female model that has the perfect 90-60-90 cm body measures. The image of the female model sells the commercial product. The Woman – The Temptation is the one who seduces the consumer to buy the product. She has the role of tempting, to attract potential clients. Each painting has attached a useful object like a knife, an umbrella, a grater, a dust remover, a gas lamp.
  • Creator:
    Mihai Florea (1986, Romanian)
  • Creation Year:
    2009
  • Dimensions:
    Height: 51.19 in (130 cm)Width: 31.5 in (80 cm)Depth: 13.78 in (35 cm)
  • Medium:
  • Movement & Style:
  • Period:
  • Condition:
  • Gallery Location:
    Baden-Baden, DE
  • Reference Number:
    1stDibs: LU68633094143

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