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Robert Indiana
Classic LOVE, Indiana, Red, Blue, Green, Rug, Installation

2007

About the Item

This piece is from the LOVE rugs series by Robert Indiana, issued by Galerie f in 2007. This rug is an editioned, hand-carded carpet by Robert Indiana. The 'Love' rug series by Robert Indiana are executed by using hand tufting, which is an ancient technique. Until the advent of synthetic and natural latex, which is used to bind the reverse, hand-tufting was previously only done in loop format. For the Limited edition Love Rugs, the yarn has been selected using only 100% Indian wool. We select the best Indian wool available. The limited-edition Love rugs are hand-made in the holy Indian city of Varanasi. Original label by Galerie-f and numbered on the verso. Edition no. 4983/10000. Invited by MoMA in New York in 1964 to design a Christmas card, Robert Indiana chose the word "LOVE," taking inspiration from the church's signs, displaying the sentence "God is Love." Excerpting only the word "LOVE," Indiana tilts the vowel O so as to represent the instability of human love. For the Christmas print, Indiana produced the popular design highly known today: the characters L, O, V, and E rendered in a serif typeface are stacked atop one another. The bold red letters stand out against a backdrop alternating bright blue and green. As paired with the curiously tilted O, this color palette implies a sort of playfulness that was making the print immediately recognizable. And the work was a great success, which makes this logo one of the most reproduced and imitated in contemporary art history. While many people would assume that LOVE was inspired by romantic love, its conception was mostly the product of Indiana's religious inspiration that was originally springing from the Christmas cards project. This logo would subsequently play a pivotal role in Indiana's career, being the seed for his LOVE print and a series of sculptures and paintings. "The LOVE paintings sprang like a crop from that seed planted at your museum, Larry," he explained in a letter, "the painting you commissioned, Love is God, which burst into mind when I learned that you were converting an old Christian Science Church in Ridgefield . . . for I, as a child, was raised as a Christian Scientist, and the word LOVE was indelibly imprinted in the mind, for there is that slightly different phrase, 'God is Love,' on every front wall of every one of Mary Baker Eddy's houses throughout the world." As the piece travels from Italy, please note that the fulfillment of export documents takes a minimum of one week from the time of purchase.
  • Creator:
    Robert Indiana (1928 - 2018, American)
  • Creation Year:
    2007
  • Dimensions:
    Height: 31.19 in (79.2 cm)Width: 31.19 in (79.2 cm)Depth: 1.19 in (3 cm)
  • Medium:
  • Movement & Style:
  • Period:
  • Condition:
  • Gallery Location:
    Milano, IT
  • Reference Number:
    1stDibs: LU2064214289652
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