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Bernard VillemotBernard Villemot's 1968 original poster for SNCF French Riviera - Côte d'Azur1968
1968
About the Item
Bernard Villemot's 1968 poster for SNCF, inviting exploration of the French Riviera by trains and coaches, emerges as a visual masterpiece, transcending the boundaries of a mere advertisement.
Villemot's artistic prowess conjures a dreamy vision of the French Riviera, where azure waters and sun-kissed landscapes beckon travelers to embark on a captivating journey. This poster isn't merely an invitation to a destination; it's a visual odyssey into the allure of the Côte d'Azur, curated by the seamless connectivity of SNCF's trains and coaches.
This piece becomes a window to an era where travel meant immersing oneself in the glamorous charm of the Riviera. Villemot's artistry encourages travelers to envision themselves traversing the coastal beauty, whether by the scenic railways or the comfortable coaches offered by SNCF.
Beyond its role as a travel advertisement, Villemot's 1968 poster holds a unique place in the realm of travel collectibles. It symbolizes SNCF's commitment to presenting the French Riviera not just as a destination but as a paradisiacal haven easily accessible through their extensive rail and coach network.
In conclusion, this poster beckons travelers to embark on a Riviera reverie, where Villemot's artistry converges with the promise of a glamorous escape. It's a celebration where travel transcends the ordinary, inviting us to appreciate the harmonious blend of coastal allure, seamless transportation, and the art of exploration.
Railway - Tourism - France
SNCF
Hubert Baille & Cie Paris
- Creator:Bernard Villemot (1911 - 1989, French)
- Creation Year:1968
- Dimensions:Height: 39.38 in (100 cm)Width: 24.81 in (63 cm)
- Medium:
- Period:
- Condition:Very good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792213509692
Bernard Villemot
Villemot, one of the leading graphic designers in France during the post-war period, is regarded as one of France's most talented twentieth-century poster artists. He was the subject of retrospective exhibitions at the Musee des Arts Decoratifs and the Bibliotheque Nationale in Paris between 1980 and 2000. Belonging to the movement that moved towards an international graphic style after the Bauhaus and de Stijl, Villemot's advertising clients included Air France, Perrier, Orangina, and Bergasol. His work is characterized by vivid colors, thin outlines, and abstract and organic forms.
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