Yvonne Colas

1918 original poster "Break your sugar in half today to have some tomorrow"

1918

This 1918 original poster by Marthe Picard, titled "Mangez Moins de Viande" ("Eat Less Meat"), is a striking example of wartime propaganda and rationing campaigns during World War I....

This circa 1915 French wartime propaganda poster is a striking example of World War I-era rationing efforts, emphasizing collective sacrifice and equitable distribution. Designed under the direction of the Comité de Prévoyance et d’Économies, this poster encouraged the French population to ration essential goods, particularly sugar, during the war. At the heart of the artwork is a symbolic sugar loaf, partially cut by a saber, visually reinforcing the message of dividing resources fairly. The text reads: "Avec la carte, nous en aurons peu – mais nous en aurons tous." ("With the ration card, we will have little – but we will all have some.") This message aimed to instill a sense of national solidarity and compliance with rationing policies. The lower inscription, "Casse aujourd’hui ton sucre en deux pour en avoir demain?" ("Break your sugar in half today to have some tomorrow?"), serves as a direct appeal to personal responsibility in wartime resource management. The bold yet simple color scheme (blue, red, black, and beige) gives the poster a striking visual identity, making it both an effective propaganda piece and a historically significant artifact. This rare wartime poster is a powerful reminder of civilian resilience and the role of public cooperation in wartime economies. Due to its historical importance and striking design, it remains highly collectible, particularly among WWI memorabilia...

This 1918 original poster, designed by Jean Fapourhaux, is a striking piece of World War I propaganda urging the French population to conserve gas during wartime shortages. Created a...

This original 1917 lithographic poster by Alphonse Grebel was created to promote the Foire de Paris, held from May 1st to 15th during the final years of World War I. Far beyond a sim...

Original vintage advertising poster for a new book from Eckstein's Illustrated Novel Library entitled Was war es? Ein flug ins blaue - What Was It? A Flight Into The Blue by Richard Nordhausen (1868-1941), also known by the pseudonyms Max Kempff and Caliban, with illustrations by F. Stassen - Neu erscheinen! Ecksteins Illustrierte Romanbibliothek Hier vorrathig! In stock here! - featuring an art nouveau style image of a young lady wearing a fashionable white and blue ruffle dress and long yellow gloves...

Original Vintage Poster-Eugene Ogé-Javel Lacroix Javel-Lessive, 1914 This poster promotes the Javel la Croix, this poster highlights a contest allowing to win 10,000 Francs thanks to a ticket on the bottles of Javel. Additional Details: Materials and Techniques: Colour lithograph on paper Color: Blue Region of Origin: France Framing: Unframed Country/Region of Manufacture: France Style: Art Nouveau Theme: Advertising Type: Vintage Poster Features: Signed, 1st Edition Subject: Javel, Bleach Certificate of Authenticity (COA): Yes Signed: Yes Signed By: Eugene Ogé Original/Licensed Reprint: Original COA Issued By: Nicholas Moufflet...

Original vintage poster-Large Tombola-Tombola-First World War-Press 1915 Advertising poster for the Great raffle organized by the French press union on September 26, 1915. The Al...

Original antique cooking event advertising poster - Austellung fur Kochskunst und Verwandte Gewerbe Dresden 1922 / Exhibition for Culinary Arts and Related Trades 25 to 18 March - fe...