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Peter Golding 'Ace Jungle Jean' Denim Dress, c. 1974


Extremely rare and collectible Peter Golding denim dress from the ACE store on London's King's Road Chelsea in 1974. The dress features, western style fringed pockets, hand sewn patchwork jungle themed imagery all over and embroidered 'ACE JUNGLE JEANS' on the belt and the word 'Ace' on the back. In 1974, Golding opened his flagship store, ACE, in London's King's Road, with sculptures by Andrew Logan and an interior described by European Fashion Guide as "glittering": This may be the "hottest" store in the world. There is nothing inside here that does not glitter: the jeans, the shirts, the walls and the people. The black walls shine under silver lights, music plays continuously, and there’s no telling what stars may pop in – Liza Minnelli, Rod Stewart, Bianca Jagger or the Rolling Stones’...models,rock stars,movie people and lords and princesses come here for clothes that Golding designs to be both fun and sexy.Famous are the Golding jeans which fit like a second skin.. Alan Flusser – European Fashion Guide US 1977) Clients included.. The Rolling Stones, Mick Jagger, Rod Stewart, Freddie Mercury, Queen, Britt Ekland, Twiggy, Yoko Ono, David Bailey, Bianca Jagger, David Bowie, Joan Collins, David Niven, Mary Quant, the Princess of Wales, Cliff Richard, Cilla Black, Ava Gardner, Marlon Brando, Bryan Ferry, Dudley Moore, Richard Burton, Adam Ant, Ossie Clark, Julie Christie, Jerry Hall, Jack Nicholson, Ringo Starr, Liza Minnelli, Zandra Rhodes, Cher etc. The store is mentioned in Bill Wyman's 'Rolling with the Stones' in an anecdote where Keith Richards attempts to try on Peter Golding stretch jeans, but instead takes several pairs on spec. When the store closed in 1984 an advertisement was taken out in Ritz magazine to thank the celebrity clientele – the "Lords and Ladies of the night" which has become known as the "Ace Goodbyes".


  • Designer
    Peter Golding
  • Brand
    Petter Golding
  • Condition
  • Marked size
    SMALL (EU)
  • Seller location
    London, GB
  • Reference number

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