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Space age design ashtray by Luigi Massoni for Guzzini, Italy 1970s

About the Item

This minimalist space age ashtray was designed by Luigi Massoni and manufactured by Guzzini in the 1970s. The lower half is made from hard plastic. The upper half is made from chromed metal. Seeing the condition of this item, it was probably never used as an ashtray and is therefore in very good condition. Luigi Massoni ITALIAN, 1930-2013 Luigi Massoni was one of Italy’s most prolific designers and instrumental in the growth of the country’s design industry in the postwar years through his products, advertising campaigns and journalistic work at Italian magazines. Born in Milan, Massoni trained at the Collettivo di Architettura in Milan and worked as an architect and designer as well as a freelance journalist and consultant. He was involved with many of Italy’s most influential brands, such as Poltrona Frau, the Guzzini group and Alessi. Massoni was hired by Alessi, the legendary housewares and kitchen utensils manufacturer, which had been around since 1921, in the mid-1950s. In 1957, he collaborated with like-minded product designer Carlo Mazzeri on the universally renowned stainless-steel cocktail shaker 870, which, followed by other kitchen containers for the brand, was one of the first objects from Alessi that hadn’t been created in-house. Together with architect Carlo De Carli, Massoni founded a magazine called Il Mobile Italiano and later Mobilia, an association of Italian furniture makers and one of the first organizations that focused on the promotion of Italian design. In the 1960s, Massoni began to design lamps and serveware for Guzzini, where he also consulted on design and company communications. He designed revolutionary furnishings for the kitchen at Boffi Cucine, producing modular kitchens, cabinets without traditional handles and more. Guzzini ITALIAN Guzzini is often mistakenly thought to be the name of a lighting designer active in the 1960s and 1970s. But in fact the label belongs to a lighting manufacturing company that was founded by six Guzzini brothers — Raimondo, Giovanni, Virgilio, Giuseppe, Adolfo and Giannunzio, who were inspired by the 1950 film Harvey starring James Stewart. Compounding the historical record even further, it seems that the Guzzini company rebranded many times in the 20th century, going by, at various points, Harvey Creazioni, Harvey Guzzini, Guzzini, iGuzzini and Illuminazione Guzzini. Harvey Creazioni was originally founded in 1959 in Recanati (on the east-central coast of Italy) by Raimondo, focusing on the production of copper-plated decorative objects. Four years later, in June 1963, the six brothers joined together and established Harvey Creazioni di Guzzini, expanding production to include pendant lighting, sconces, table lamps and floor lamps. The brothers employed architect-designer Luigi Massoni — who was introduced to the Guzzini brothers by leading plastic importer Maurizio Adreani — as head of design, branding, public relations and advertising. Famous Harvey Guzzini designs include Massoni and Luciano Buttura's Mushroom table lamp (1965) as well as the in-house designed Arc floor lamp (1968), Faro table lamp (1970) and Toledo table lamp (1973). Studio 6G, an interning design team, developed the collectible Clan table lamp (1968); and designers Ermanno Lampa and Sergio Brazzoli were responsible for the Nastro series (1970), Orione pendant (1970), Sirio table lamp (1970), Alba floor lamp (1973), Albanella table lamp (1973) and Alf series (1976). Around 1976, Harvey Guzzini ceased the production of copper-plated items to concentrate on lighting made almost exclusively from methacrylate plastic (acrylic). The company also dabbled in furniture production, collaborating with Yugoslavian furniture producer Meblo, located in Nova Gorica in present-day Slovenia. In 1967–68, the company exhibited at Domus: Formes Italiennes in the Galeries Lafayette in Paris under the name Design House (DH), where the company featured Gio Ponti’s Media lamp. A retail outlet was opened in central Milan under the name Harvey Guzzini-DH in 1969, situated literally and figuratively among the best known Italian design houses. In 1974, the company rebranded once more as iGuzzini, adding Illuminazione in 1981, which still exists today with headquarters in Recanati, Italy.

Creator:

Luigi Massoni (Designer),Guzzini (Manufacturer)

Dimensions:

Height: 2.56 in (6.5 cm)Diameter: 9.06 in (23 cm)

Style:

Space Age (In the Style Of)

Materials and Techniques:

Chrome,Metal,Plastic

Place of Origin:

Italy

Period:

Late 20th Century