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1960s Vintage Italian Oval Barilla Metal Enamel Advertising Sign

$387.73Asking Price


Vintage metal enamel advertising oval sign Barilla produced in Italy, in the 1960s. The sign in blue, white and red was used on top of Barilla mono-brand display unit. It shows the slogan: Contiene soltanto prodotti Barilla Servitevi da soli! Or This display contains only products by Barilla Help yourself ! Collector's note: Barilla was founded in 1877 as a bakery shop in Parma, Italy by Pietro Barilla. Barilla group controls Barilla (multinational pasta maker), Mulino Bianco, Pavesi, Voiello, Alixir and Academia Barilla (Italy), Wasabröd (Sweden), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico) trademarks. The group produces many kinds of pasta, and is the world's leading pasta maker with 40–45% of the Italian market and 25% of the US market.


  • Dimensions
    Height: 8.47 in. (21.5 cm)Width: 13.78 in. (35 cm)Depth: 0.79 in. (2 cm)
  • Style
    Mid-Century Modern (Of the Period)
  • Materials and Techniques
  • Place of Origin
  • Period
  • Date of Manufacture
  • Condition
    Wear consistent with age and use. Minor losses.
  • Seller Location
    Milan, IT
  • Reference Number
    1stDibs: LU3343314729382

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