Pillsbury Balanced Recipes Streamline Aluminum Art Deco Book, 1933, Chicago WF

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Pillsbury Balanced Recipes Streamline Aluminum Art Deco Book, 1933, Chicago WF

About the Item

Tabbed cookbook in a streamline hinged-aluminum case. The cookbook has an eleven-ring Binder with recipes in tabbed sections from desserts to main dishes, printed on overlapping slips of various sizes. Published in 1933, in conjunction with Pillsbury's exhibit at the century of progress world's fair. "Balanced Recipes" was prepared under the personal direction of Mary Ellis Ames, Head of Staff at Pillsbury's corporate Cooking Service. Mary Ellis Ames (born c. 1887; died 27 February 1968) became Pillsbury's living answer to their competitor's fictional woman, Betty Crocker, and was actually a Pioneering female in the then male-dominated industry. In the 1925 "Missouri Farm Women's Cookbook", there was a recipe insert from Ames for her Dutch Apple Pie. Her recipe called for "Pillsbury's Best" Flour, but she noted: "If you don’t happen to have Pillsbury’s Best, go ahead and bake this pie with whatever flour you have in the house. Then, the next time you need flour, get a bag of Pillsbury’s Best. Bake this pie again. We think you'll notice a real difference! If for any reason you’re not satisfied—not glad you changed to Pillsbury’s Best—your money will be refunded, without question. We believe you’ll like the rich flavor, tempting delicacy, and tenderness Pillsbury's Best gives to every food you bake!" As a result, from 1925 onwards, the Pillsbury Cookery Club was run in her name and she was hired to lead several efforts. To enroll, you collected and sent in vouchers from Pillsbury's products. In return, you would get recipes or cooking technique tutorials sent to you monthly. You could buy a metal Binder to put them in for 10 cents. The Cookery Club promoted the use of Pillsbury's specialty flours such as Pancake Flour, White Corn Meal, and Sno Sheen Cake Flour, as well as of Pillsbury's regular flours. In 1933, Ames started a cooking program on CBS Radio, called "Cooking Close-Ups", matched by a syndicated cooking column also called "Cooking Closeups." The program continued until 1936, aired on Wednesday and Friday mornings. She also did the Pillsbury commercials for the Today's Children program broadcast on NBC's Blue Network. How 'bout that!!! Complementary shipping at list price.

Creator:
Pillsbury Company 1 (Manufacturer),Mary Ellis Ames (Author)
Dimensions:
Height: 9 in (22.86 cm)Width: 6.5 in (16.51 cm)Depth: 1.5 in (3.81 cm)
Style:
Art Deco (Of the Period)
Place of Origin:
United States
Period:
1930-1939
Date of Manufacture:
circa 1933
Condition:
Wear consistent with age and use.
Seller Location:
Dallas, TX
Reference Number:
1stDibs: f94521511053389063fs