1930s Art Deco Poster, Alcohol Prohibition & Accident Prevention, Machine Age

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1930s Art Deco Poster, Alcohol Prohibition & Accident Prevention, Machine Age

About the Item

Fantastic Art Deco modernist lithograpy poster from the USA alcohol prohibition era, highly stylised with cars racing on motorway. The Art Deco style name was derived from the Exposition Internationale des Arts Décoratifs et Industriels Modernes, held in Paris in 1925, where the style was first exhibited. Art Deco design represented modernism turned into fashion. Its products included both individually crafted luxury items and mass-produced wares, but, in either case, the intention was to create a sleek and antitraditional elegance that symbolized wealth and sophistication. The distinguishing features of the style are shapes that ares geometric or stylized from representational forms and crafted out of often expensive materials, which frequently include man-made substances in addition to natural ones (jade, silver, obsidian, chrome, and rock crystal). Though Art Deco objects were rarely mass-produced, the characteristic features of the style reflected admiration for the modernity of the machine and for the inherent design qualities of machine-made objects Decorative ideas came from American Indian, Egyptian, and early classical sources as well as from nature. Characteristic motifs included nude female figures, animals, foliage, and sunrays, all in conventionalized forms. Most of the outstanding Art Deco creators designed individually crafted or limited-edition items. They included the furniture designers Jacques Ruhlmann the architect Eliel Saarinen; metalsmith Jean Puiforcat; glass and jewelry designer René Lalique; fashion designer Erté; and the figural sculptor Chiparus. Modernism, particularly the austere form we now associate with the Bauhaus, was developing among the avant garde designers as an intellectual expression of the age of the machine and technology. The pioneers of modernism had rejected market-led consumerism, instead aiming for mass-produced goods that concentrated on social utility and usefulness.

Dimensions:
Height: 21.66 in (55 cm)Width: 13.78 in (35 cm)Depth: 0.04 in (1 mm)
Style:
Art Deco (Of the Period)
Materials and Techniques:
Paper
Place of Origin:
United States
Period:
1930-1939
Date of Manufacture:
1930s
Condition:
Minor losses. light wear to surface,corners dented or partially torn, some roughing along edges.
Seller Location:
Bremen, DE
Reference Number:
Seller: B - 0051stDibs: LU97991345482