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'The Beatles' Complete Set of Five Promotional Posters by Richard Avedon, 1967

About the Item

Complete set of five promotional posters Portraits 27 x 18¾ in. (68.5 x 47.5 cm.); Banner 14½ x 40 in. (37 x 101.5 cm.) Printed in England by Waterlow & Sons Limited for Stern Magazine, Germany Beatles manager Brian Epstein commissioned Richard Avedon to photograph the band and design a set of posters that would visually capture the new psychedelic direction of 'Sgt. Pepper's Lonely Hearts Club Band' and 'Magical Mystery Tour.' Following the shoot at a penthouse in Thompson House, 200 Grey's Inn Road, London on 11th August 1967, Avedon distorted four of the polarised images with Day-Glo overlays and symbolic attributes. The photographs were first published in the 9th January 1968 edition of the US magazine Look, and the posters distributed simultaneously by Look magazine in the US, the Daily Express in the UK and Stern Magazine in Europe, together with a black and white banner poster of the band which became known as the Mount Rushmore poster. With a pull-out order form which described the four posters as "Flame Bright John, Flower Power Paul, Mystic George and Dove Loving Ringo," fans could send away for the set for 30 shillings. The Stern set were also sold at news stands, rolled and wrapped in plastic. The posters have become seminal images of the late 1960s, transcending the world of music memorabilia and appealing to collectors of art and design alike. Although originally printed in a large open edition, few survive in unused condition. An example of the Stern edition is held in the collection of the V&A Museum, London. CONDITION Unfolded, each conservation backed on linen. Whisper of matt burn to edges. A couple of tiny nicks to edges and a tiny ding under Lennon's left eye. Image and colours otherwise excellent. Framed images included for reference only. The posters are sold unframed and shipped rolled in a sturdy tube. We can provide a quotation for framing on request.

Attributed to:
Richard Avedon (Artist)
Dimensions:
Height: 27 in (68.58 cm)Width: 19 in (48.26 cm)Depth: 0.01 in (0.26 mm)
Style:
Post-Modern (In the Style Of)
Materials and Techniques:
Linen,Paper,Other
Place of Origin:
Germany
Period:
1960-1969
Date of Manufacture:
1967
Condition:
Additions or alterations made to the original: Unfolded, each conservation backed on linen. Whisper of matt burn to edges. A couple of tiny nicks to edges and a tiny ding under Lennon's left eye. Image and colours otherwise excellent. Wear consistent with age and use. Unframed. Will be shipped rolled in a sturdy postal tube.
Seller Location:
Devon, GB
Reference Number:
Seller: RG000691stDibs: LU4110334278442