'Laco' by Raymond Savignac, Original Vintage Mid-Century Poster
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'Laco' by Raymond Savignac, Original Vintage Mid-Century Poster
About the Item
- Creator:Raymond Savignac (Artist)
- Dimensions:Height: 60.24 in (153 cm)Width: 45.28 in (115 cm)Depth: 0.4 in (1 cm)
- Style:Mid-Century Modern (Of the Period)
- Materials and Techniques:
- Period:
- Date of Manufacture:circa 1960
- Condition:Wear consistent with age and use.
- Seller Location:Melbourne, AU
- Reference Number:1stDibs: LU3376124105492
Raymond Savignac
Raymond Savignac was the last of the great Parisian poster artists. He was born on November 6, 1907, in Paris. His work is distinguished by a humorous simplicity. Self-taught, he started designing posters under the direction of Cassandre but met his greatest success with the poster for Yoplait yogurt, which featured the udders of a cow directly supplying the "milk yogurt" with milk. For several decades, his works lit up the Métro, his designs were unmissable. He died on October 31, 2002, in Trouville-sur-Mer, aged 94.
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