ADEXE Stainless Steel Red Dial Petite Watch

Once upon a time, watchmaking was a venerable art form, marked by quality, integrity, and variety. Nowadays, outsourcing has become an industry mantra, where craft, quality and innovation continues to be compromised. ADEXE however, is a timepiece that reflects the spirit of its wearer, distinguishing itself from the mass-produced line of “more of the same” masses. ADEXE prides itself as a master of the venerable art form, melding mechanical precision with luxury and aesthetic finesse. In 1982, there was an old couple with four sons, three were a bit naughty but Danny, the second oldest, was quite special. Danny dropped out of military school and started selling POLO shirts in the nearby flea markets in order to help support his parents and the family. Ten years later, by happenstance, while Danny was selling POLOs, an investor came to know of Danny’s passionate desire to start his own company creating leather watch straps. With the investors’ money in hand, Danny started a small factory with only 3-people. Danny created a motto, "Try the best until the last minute because failure and success are just a matter of a one-second-thought". This motto kept him moving forward, focusing on the importance of the quality and craft that took his factory from only 3-people, to a now 1200-people factory in 25 years. Teamed up with his daughter's fashion expertise and desire to continue the legacy of the art form her father created, the ADEXE brand is formed.