Photography: Paola Pansini
Oliver Peoples Boutique, Milan
Retail by Giampiero Tagliaferri in Milan, IT
The concept for this Oliver Peoples boutique was to design a contemporary fictional post-war Milanese apartment. The tension between tradition and modernity was key to create a timeless space. It is a contextual celebration of Italian design and a statement for the brand. Iconic Milanese architects like Gio Ponti, Ico Parisi, Franco Albini, Osvaldo Borsani and many others are present with their designs or referenced in the custom retail displays, shelves, vitrines and tables.
