Can I just go buy a Rolex?

Whether or not you can just go buy a Rolex will depend largely on the type of watch you wish to purchase. For many Rolex watches, authorized dealers have a limited supply, and there may be waiting lists for these models. However, you can often still find these timepieces on trusted online platforms, such as 1stDibs. Explore a wide variety of Rolex watches on 1stDibs.