Does Rolex ever go on sale?

No, Rolex doesn't usually go on sale. In fact, the Swiss watchmaker has policies against discounts that its authorized dealers must abide by in order to retain their relationship with Rolex. However, you can sometimes find Rolex watches available for reduced prices on the secondary market through estate sales, auction houses and select online platforms. Explore a variety of Rolex watches on 1stDibs.