Is Bell & Ross a luxury watch brand?

Yes, Bell & Ross is a luxury watch brand. The French watchmaker merges reliable functionality with classic minimalist design, creating timepieces as striking as they are rugged. Although Bell & Ross is largely known for its robust aviation and quartz dive watches in black-coated steel that feature durable alligator skin straps — the Hydromax model won the world record for water resistance in the late 1990s — the brand has created numerous styles to meet a range of needs for the everyday wearer. Whether the sleek Bell & Ross Phantom — its design inspired by stealth bombers — or the pragmatic BRV192 Military, Bell & Ross watches hold great appeal. Bell & Ross consults expert divers, aviators and even bomb-disposal professionals to aid in their designs. Once a schematic is complete, master watchmakers build the prototype at a production facility in La Chaux-de-Fonds. On 1stDibs, shop a collection of Bell & Ross watches.