Why does Indian gold jewelry tend to be more yellow?

Indian gold is 100% pure 24 karat gold, and is very yellow in color because it is not mixed with other alloys. People from India buy this gold as an investment as well as for jewelry, and there are far fewer buyers of 18 karat and 22 karat gold. Shop a collection of Indian gold jewelry from some of the worlds top sellers on 1stDibs.