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General IdeaEast Wall1983
1983
$7,500
£5,696.43
€6,551.94
CA$10,478.97
A$11,685.24
CHF 6,096.86
MX$143,382.27
NOK 77,603.30
SEK 73,527.44
DKK 48,899.57
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About the Item
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They worked across various media including photography, sculpture, painting, mail art, video, installations, multiples, and performance.
In the early 1980s, General Idea was commissioned by the Toronto Stock Exchange to create a mural.
"East Wall of the Main Floor Stairwell" is one of the final preparatory drawings for the installation. The work features General Idea's hand-written inscriptions which detail the anticipated location for the mural's components. The mural merges two very distinct concepts; the notion of a "bull" and "bear" market, relating to the stock exchange, and the constellations of Ursa Major (Great Bear) and Taurus (Bull)
The mural's existence has attained an almost mythic status among General Idea fans in Toronto. When the stock exchange closed its trading floor, the building was renovated and the mural vanished. Today the mural's fate remains shrouded in mystery, with speculations on whether it was destroyed or was lost in storage.
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"East Wall of the Main Floor Stairwell"
Canada, 1983
Pencil, gouache, and gold leaves on paper
Signed, titled, and dated by the artist
31"W 22.75"H (work)
35.5"W 27.5"H (framed)
Framed with museum glass
Very good condition.
- Creator:
- Creation Year:1983
- Dimensions:Height: 31 in (78.74 cm)Width: 22.75 in (57.79 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:Very good condition.
- Gallery Location:Toronto, CA
- Reference Number:Seller: 11-231stDibs: LU215213448312
General Idea
General Idea was commissioned by the Toronto Stock Exchange to install a work/mural. Shortly after the TSX published two prints, a lithograph poster and a limited edition print. However, most of the edition was destroyed/thrown away, when they moved from the trading floor at the TD Centre to their offices. As a result, the work has almost achieved mythological status amongst General Idea collectors.
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Their body of work combines provocative or banal imagery with wit and irony, creating subversive cultural critiques on a wide range of topics from the role of the artist in society to the AIDS crisis.
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By General Idea
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In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant cont...
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Cornucopia
By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They use photography, sculpture, painting, mail art, video, installation, multiples, and performance.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles.
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By General Idea
Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles.
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Many of these self-mythologizing crests debuted in 1986 during their exhibition at the Albright-Knox Art Gallery in Buffalo entitled: The Armoury of the 1984 Miss General Idea Pavillion.
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Centered on a handpainted background, "The Honeymoon...
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