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General IdeaNova1973
1973
$7,000
£5,197.13
€6,056.08
CA$9,718.26
A$10,870.49
CHF 5,657.06
MX$133,819.39
NOK 71,969.59
SEK 67,521.66
DKK 45,184.43
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About the Item
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They worked across various media including photography, sculpture, painting, mail art, video, installations, multiples, and performance.
Thematic continuity was a key element for General Idea, who utilized longevity as an avenue to delve deeper into, build upon, and evolve with the complex and nuanced subject matter they took on.
As a result, their extensive oeuvre is comprised of numerous multiples and editions that expand the scope and dissemination of their narratives and fictional worlds.
Original works on paper by General Idea rarely come to market, making "Nova" a unique opportunity to acquire a drawing from the first chapter of their career.
"Nova" offers a rare glimpse into General Idea's creative process and ideation from the era. In this work, the word 'Nova' is stretched diagonally across the page and fragmented by three horizontal lines that run through the letters. The lines divide the letters into four segments, creating varying perspectives at each intersection and an unexpected graphic appeal.
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"Nova"
Canada, 1973
Graphite on rag paper
Signed and dated by the artist
Rubber-stamped with "Hand of the Spirit"
19.25"H 25"W (work)
23"H 29"W (framed)
Framed with museum glass
Very good condition.
- Creator:
- Creation Year:1973
- Dimensions:Height: 19.25 in (48.9 cm)Width: 25 in (63.5 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:Very good condition.
- Gallery Location:Toronto, CA
- Reference Number:Seller: 03-241stDibs: LU215214059362
General Idea
General Idea was commissioned by the Toronto Stock Exchange to install a work/mural. Shortly after the TSX published two prints, a lithograph poster and a limited edition print. However, most of the edition was destroyed/thrown away, when they moved from the trading floor at the TD Centre to their offices. As a result, the work has almost achieved mythological status amongst General Idea collectors.
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Located in Toronto, Ontario
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They with photography, sculpture, painting, mail art, video, installation, multiples, and performance.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
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With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
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