Name: When Fur Flies
Brand: General Idea
Rating: 4.8 (22 reviews)

When Fur Flies

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About the Item

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. General Idea was both prolific and multi-disciplinary long before it became de rigueur. Together, they worked across photography, sculpture, painting, mail art, video, installation, multiples, and performance. The group also made a significant number of unconventional editioned works and were inspired by the idea of the anti-art object. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. They were particularly interested in (European) crests used for centuries to represent a city, district, or even a creative or professional guild. General Idea both appropriated and reinterpreted existing crests (often by replacing a lion with a poodle) as well as creating crests that were entirely of their own imagination. Between 1988 and 1989, General Idea created 8 chenille crests with some of their most iconic motifs. These crests recalled their traditional European antecedents and the aesthetics of high-school sports teams and varsity jackets. "When the Fur Flies" is the most colorful and curious example from the series. A pink poodle, which appears almost as a curly abstraction, mimics the lion's pose often seen in traditional European iconography. Behind the famous General Idea mascot are stylized three yellow mushroom clouds. This design is a classic General Idea; subversive, zany, queer, and mischievous. While these crests were intended to be an unlimited edition, according to the General Idea Editions catalog raisonné, less than 100 were produced. In 2010 AA Bronson would reissue these crests, however, the quality was far inferior to the originals and the colors used were significantly reduced. Serious collectors pursue the original crests, offered here. Questions about this piece? Contact us. Visit our Toronto gallery on Thursdays or by appointment. "When the Fur Flies" USA, 1988 Chenille, embroidery on crest-shaped felt From an unrealized edition, less than 100 produced 9"H 8.25"W (crest) 12.25"H 11.5"W (framed) Framed with museum glass Very good condition.

Creator:
General Idea
Creation Year:
1988
Dimensions:
Height: 9 in (22.86 cm)Width: 8.25 in (20.96 cm)
Medium:
Textile
Movement & Style:
Conceptual
Period:
1980-1989
Condition:
Gallery Location:
Toronto, CA
Reference Number:
Seller: 01-241stDibs: LU215213759032

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