Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 8

General Idea
When Fur Flies

1988

About the Item

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. General Idea was both prolific and multi-disciplinary long before it became de rigueur. Together, they worked across photography, sculpture, painting, mail art, video, installation, multiples, and performance. The group also made a significant number of unconventional editioned works and were inspired by the idea of the anti-art object. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. They were particularly interested in (European) crests used for centuries to represent a city, district, or even a creative or professional guild. General Idea both appropriated and reinterpreted existing crests (often by replacing a lion with a poodle) as well as creating crests that were entirely of their own imagination. Between 1988 and 1989, General Idea created 8 chenille crests with some of their most iconic motifs. These crests recalled their traditional European antecedents and the aesthetics of high-school sports teams and varsity jackets. "When the Fur Flies" is the most colorful and curious example from the series. A pink poodle, which appears almost as a curly abstraction, mimics the lion's pose often seen in traditional European iconography. Behind the famous General Idea mascot are stylized three yellow mushroom clouds. This design is a classic General Idea; subversive, zany, queer, and mischievous. While these crests were intended to be an unlimited edition, according to the General Idea Editions catalog raisonné, less than 100 were produced. In 2010 AA Bronson would reissue these crests, however, the quality was far inferior to the originals and the colors used were significantly reduced. Serious collectors pursue the original crests, offered here. Questions about this piece? Contact us. Visit our Toronto gallery on Thursdays or by appointment. "When the Fur Flies" USA, 1988 Chenille, embroidery on crest-shaped felt From an unrealized edition, less than 100 produced 9"H 8.25"W (crest) 12.25"H 11.5"W (framed) Framed with museum glass Very good condition.
  • Creator:
  • Creation Year:
    1988
  • Dimensions:
    Height: 9 in (22.86 cm)Width: 8.25 in (20.96 cm)
  • Medium:
  • Movement & Style:
  • Period:
  • Condition:
  • Gallery Location:
    Toronto, CA
  • Reference Number:
    Seller: 01-241stDibs: LU215213759032
More From This SellerView All
  • Ouroboros
    By General Idea
    Located in Toronto, Ontario
    In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. General Idea was both prolific and multi-disciplinary long before it became de rigueur. Together, they worked across photography, sculpture, painting, mail art, video, installation, multiples, and performance. The group also made a significant number of unconventional editioned works and was inspired by the idea of the anti-art object. Thematic continuity was a key element in General Idea's work. Early on they introduced talismans or logos that they would revisit and re-envision, including skulls, ziggurats, and poodles. They were particularly interested in (European) crests used for centuries to represent a city, district, or even a creative or professional guild. General Idea both appropriated and reinterpreted existing crests (often by replacing a lion with a poodle) as well as creating crests that were entirely of their own imagination. Between 1988 and 1989, General Idea created 8 chenille crests with some of their most iconic motifs. These crests recalled their traditional European antecedents and the aesthetics of high-school sports teams and varsity jackets. "Ouroboros" features General Idea's most famous mascot, the poodle, who mimics the lion's pose often seen in traditional European iconography. Entangled in the twists and curls of its tail, the poodle appears to be consuming the tip of it, embodying the full 'ouroboros' or circle of life. Completed in a menacing palette of black, forest green, and electric red, this design is a classic General Idea; subversive, zany, and mischievous. While these crests were intended to be an unlimited edition, according to the General Idea Editions catalog raisonné, less than 100...
    Category

    1980s Conceptual More Art

    Materials

    Textile

  • Le Fin
    By General Idea
    Located in Toronto, Ontario
    In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant cont...
    Category

    1980s Conceptual More Art

    Materials

    Textile

  • Ghent Scarf
    By General Idea
    Located in Toronto, Ontario
    General Idea formed in 1967 in Toronto and over the next nearly 30 years, the trio made a remarkable contribution to post-modern art. With their subversive approach and interest in...
    Category

    1980s Conceptual Figurative Prints

    Materials

    Nylon, Screen

  • End of the USA
    By Jenny Holzer
    Located in Toronto, Ontario
    Jenny Holzer is one of the most important and original artists of the 20th century. Her body of work, with an emphasis on text, is consistently provocative and occasionally frightening, manipulating the language of both pop culture and government slogan to produce commentary on global issues notably power structures and warfare. Holzer's iconic "Inflammatory Essays", produced between 1979 and 1982, were first pasted on walls throughout heavily populated metro areas including New York and other cities. Composed of anonymous statements, printed on friendly or calm colored papers, the statements were influenced by writings of major political figures such as Emma Goldman...
    Category

    1980s Conceptual More Prints

    Materials

    Offset

  • Inflammatory Essay (from Documenta 1982)
    By Jenny Holzer
    Located in Toronto, Ontario
    Jenny Holzer is one of the most important and original artists of the 20th century. Her body of work, with its emphasis on text, is provocative and occasionally frightening, manipulating the language of folk wisdom, pop culture, and government slogan to produce a commentary on global issues including power structures, gender struggle, economics, voting, and warfare. Holzer's iconic "Inflammatory Essays", produced between 1979 and 1982, were first pasted on walls throughout heavily populated metro areas including New York, and shortly after in other cities. Unsigned and commercially produced, they subverted the conventions of advertising, graffiti, and public art. Each essay was in a different eye-catching color to maximize viewers' attention. It was also helpful when one Essay replaced an older one. The texts were derived from her childhood interest in rapturous writings. Holzer tried to emulate a similar style for her essays, yet borrowed from political theorists (notably Mao, Lenin, and Emma Goldman...
    Category

    1980s Conceptual Prints and Multiples

    Materials

    Lithograph, Offset

  • Half Dead, "Inflammatory Essay" (from Documenta 1982)
    By Jenny Holzer
    Located in Toronto, Ontario
    Jenny Holzer is one of the most important and original artists of the 20th century. Her body of work, with its emphasis on text, is provocative and occasionally frightening, manipulating the language of folk wisdom, pop culture, and government slogan to produce a commentary on global issues including power structures, gender struggle, economics, voting, and warfare. Holzer's iconic "Inflammatory Essays", produced between 1979 and 1982, were first pasted on walls throughout heavily populated metro areas including New York, and shortly after in other cities. Unsigned and commercially produced, they subverted the conventions of advertising, graffiti, and public art. Each essay was in a different eye-catching color to maximize viewers' attention. It was also helpful when one Essay replaced an older one. The texts were derived from her childhood interest in rapturous writings. Holzer tried to emulate a similar style for her essays, yet borrowed from political theorists (notably Mao, Lenin, and Emma Goldman...
    Category

    1980s Conceptual Prints and Multiples

    Materials

    Offset, Lithograph

You May Also Like
  • Foxfire Ottoman
    By Gala Bell
    Located in London, GB
    'Foxfire Ottoman' 45 x 45 x 45 cm, 2023 Woven jacquard acrylic yarn, 100% natural sheepskin, wood and medium density foam. Edition of 2 only. The jacquard textile is woven from ac...
    Category

    2010s Conceptual Abstract Sculptures

    Materials

    Fabric, Yarn, Wood

  • Saving the Books : mixed media collage
    Located in New York, NY
    Contemporary work of art by Christine Graf. A collage work of art created using wood, vintage book and canvas. Graf skillfully employs unconventional materials and everyday objects ...
    Category

    2010s Conceptual Mixed Media

    Materials

    Mixed Media, Canvas, Wood, Paper

  • History Lesson : mixed media collage
    Located in New York, NY
    Contemporary work of art by Christine Graf. A collage work of art created using rust, canvas and book. Graf skillfully employs unconventional materials and everyday objects when cre...
    Category

    2010s Conceptual Mixed Media

    Materials

    Mixed Media, Canvas, Paper

  • There has been a failure on teh Interwebz
    By Patrick Lichty
    Located in New York, NY
    There has been a failure on the Interwebz Patrick is a conceptual artist, curator, and theorist exploring how media shape our perception of reality as well as the borders between ...
    Category

    21st Century and Contemporary Conceptual More Art

    Materials

    Tapestry

  • Untitled, Acrylic on Canvas, Brown, Black, Red by Contemporary Artist "In Stock"
    By Aditya Basak
    Located in Kolkata, West Bengal
    Aditya Basak - Untitled - 24 x 20 inches (unframed size) Acrylic on Canvas, 2017 ** This work will be shipped in a roll form. "Through the medium of the fantasy, Basak probes the ...
    Category

    Early 2000s Conceptual Figurative Paintings

    Materials

    Canvas, Acrylic

  • "The Thoughts in My Head #41 Standing Next to You" conceptual text painting
    By Lisa Levy
    Located in New York, NY
    This Conceptual Text based painting features the words "When you look here imagine me standing next to you" in white over a royal blue background ...
    Category

    2010s Conceptual Figurative Paintings

    Materials

    Acrylic, Canvas

Recently Viewed

View All