Items Similar to Woman with Bird, Advertisement for Treo Elastic Girdles, circa 1923
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Hayden C (Howard Renwick) HaydenWoman with Bird, Advertisement for Treo Elastic Girdles, circa 1923Circa 1923
Circa 1923
$10,900
£8,422.14
€9,736.79
CA$15,402.49
A$17,274.91
CHF 9,046.61
MX$209,907.06
NOK 114,876.74
SEK 108,911.24
DKK 72,680.03
About the Item
Original advertisement for the Treo Girdle Company, published in the October 1923 issue of McCall’s Magazine, page 93, and likely in other publications as well.
This original advertisement showcases a rosy-cheeked, red-haired young woman gracefully posed in a pink girdle and satin slippers within an elegant interior setting, holding a yellow bird. The text promotes the "Treotex" Treo Elastic Girdle, emphasizing its "newly-invented surgical elastic web." The advertisement compellingly suggests this innovative material allows "all women, of whatever type of figure, to enjoy the figure-freedom, and dress-distinction that only the Treo Elastic Girdle imparts." The Treo company's tagline, "The more elastic to the corset — the more grace to the figure," would have resonated with the fashion conscious women of the era.
Medium: Oil on canvas
Signed: Lower Right
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