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Norman Rockwell
Blackstone Cigars

Circa 1921

$698,500
£528,463.22
€609,928.47
CA$975,610.11
A$1,084,692.11
CHF 567,770.91
MX$13,303,389.46
NOK 7,229,159.50
SEK 6,825,183.31
DKK 4,551,486.35
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About the Item

A charming relic of a bygone era, this rare oil is the work of the inimitable American illustrator, Norman Rockwell. The iconic artist’s ability to render the details and nuances of everyday life is on full display in this original advertisement, which features a businessman enjoying a Blackstone cigar while dictating to his secretary. Executed by Rockwell in 1921, the work was a special commission for a billboard campaign by the American cigar manufacturer Waitt & Bond. They were so pleased with the work that the company commissioned two additional billboard designs from Rockwell, a hunting scene in 1922 and a fishing scene in 1923. Rockwell's ability to capture the character of the nation was prized not only by magazine art editors but also by advertisers. Nearly all major companies of the day called upon Rockwell for his outstanding compositions, including Jell-O, Coca-Cola, General Motors, Ford, Post Cereals, and the U.S. Army, while his works continued to grace the covers of publications such as Literary Digest, Life, Country Gentleman, Look and the iconic Saturday Evening Post. Taken together, his many paintings capture the essence of the American spirit. “I paint life as I would like it to be,” Rockwell once said. Nostalgic and idealistic, his paintings evoke the hopes and aspirations of the entire nation. As filmmaker Steven Spielberg once said, “Rockwell painted the American dream – better than anyone.” Norman Rockwell led a very long and incredibly successful career as an artist. His first commission was painted when he was only 16 years old, and his irresistible paintings of American life made him the foremost American illustrator of the 20th century. While history was in the making all around him, Rockwell chose to fill his canvases with the small details and nuances of ordinary people in everyday life. His distinguished career earned him the Presidential Medal of Freedom in 1977, the highest honor bestowed upon an American civilian. Circa 1921 Canvas: 16 3/4" high x 36 3/4" wide Frame: 22 7/8" high x 43" wide
  • Creator:
    Norman Rockwell (1894 - 1978, American)
  • Creation Year:
    Circa 1921
  • Dimensions:
    Height: 22.88 in (58.12 cm)Width: 43 in (109.22 cm)
  • Medium:
  • Period:
  • Condition:
  • Gallery Location:
    New Orleans, LA
  • Reference Number:
    Seller: 31-37821stDibs: LU1868771162

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Signed by Artist Lower Right Maxwell House Coffee Illustration Few artists have ever pulled on our nation's heartstrings, particularly in reference to family and generations, as adeptly as Norman Rockwell. From his earliest advertisements to his patriotic World War II subjects, Rockwell's virtuoso was in his ability to capture the essence of American culture and a view of a more innocent time in our country's history. Rockwell states: "I was showing the America I knew and observed to others who might not have noticed. And perhaps, therefore, this is one function of the illustrator. He can show what has become so familiar that it is no longer noticed. The illustrator thus becomes a chronicler of his time." (as quoted in Norman Rockwell: A Definitive Catalogue, Stockbridge, Massachusetts, 1986, p. xii) Recognizing the need for reminiscence from young and old alike, Rockwell effectively captures a timeless scene: Here, two old friends gingerly and jovially play a game of chess, sipping coffee as they wait for their furry friend to make the next move. The work is executed in Rockwell's signature descriptive style of finely drawn, clear realism with a wealth of fascinating detail. In discussing his career, Rockwell commented, "I was showing the America I knew and observed to others who might not have noticed. And perhaps, therefore, this is one function of the illustrator. He can show what has become so familiar that it is no longer noticed. The illustrator thus becomes a chronicler of his time." (as quoted in Norman Rockwell: A Definitive Catalogue, Stockbridge, Massachusetts, 1986, p. xii) Rockwell seemingly utilizes one of his favorite models in the present work-James K. Van Brunt. The artist recalled his initial meeting with Van Brunt in 1924 in New Rochelle, New York: "I remember it was June and it was terribly hot. I was working in my underwear and not getting along too well because my brushes were slippery with perspiration. Suddenly the downstairs door banged and I heard someone come up the stairs treading on each step with a loud, deliberate thump...A tiny old man with a knobby nose, an immense, drooping mustache, and round, heavy-lidded eyes stamped bellicosely into the studio. 'James K. Van Brunt, sir,' he said, saluting me and bowing all at once. 'Five feet two inches tall, sir. The exact height of Napoleon Bonaparte!' And he pushed out his thin little chest, which was encased in a fawn colored vest. 'I have fought the Confederate Army at Antietam, Fredericksburg, and in the Wilderness,' he said. 'I have battled the nations of the Sioux under Dull Knife, Crazy Horse and Sitting Bull. I have fought the Spaniards, sir, in Cuba.' And he rapped his cane on the floor and looked at me very belligerently. Then, having ascertained that I wasn't going to contradict him, he took off his gloves and his wide brimmed hat, laid them on a chair, and patted his mustache. 'This mustache, sir,' he said, 'is eight full inches wide from tip to tip. The ladies, sir, make much of it.' And he winked at me and walked over to my mirror to stare at his mustache." (My Adventures as an Illustrator, New York, 1994, p. 206) Van Brunt was a consummate professional as a model, carefully practicing his poses in the mirror in advance of a session and, at times, inspiring the idea for the cover illustration. Rockwell stated that he used to suggest a cover almost every time they saw one another and referred to the day when Van Brunt first showed up at his studio as "one of the luckiest days of my life." (My Adventures as an Illustrator, p. 206) James K. Van Brunt appeared in ten Post covers by Rockwell, as well as countless other paintings used as advertisements, such as the present work. Given Van Brunt's distinctive visage with his mustache, the editor at the Post, George Horace Lorimer, complained. "Rockwell recalled, 'Mr. Lorimer said to me, 'I think you're using that man too much. Everybody's beginning to notice it. Maybe you'd better stop for a while. That mustache of his is too identifiable.' Rockwell informed Van Brunt of the problem, 'If you take off your mustache I can use you again...Otherwise I just can't.' Two weeks later Van...
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