Zevs

Liquidated Chanel - Pink

2011

Zevs is an anonymous contemporary French graffiti artist best known for his Liquidation series, in which he drips paint from recognizable Western logos to transform them from the known to the unstable. Some of the famous logos that have been subjected to this process include Chanel, McDonald’s, Giorgio Armani, Louis Vuitton, Coca Cola and Apple. Born in France in 1977, Zevs was an early member of the burgeoning graffiti scene, gaining notoriety from his street art and tagging in the 1990s. Like the Liquidation pieces, the majority of his work attacks commercialism. “I consider artistic expression to be an opposing force based on the power of itself,” he has said. “I reverse the power to change the flow at my advantage.” The first major survey of Zevs’ work was held in the Ny Carlsberg Glyptotek in Copenhagen and he has since participated in exhibitions and performances worldwide, including the 2010 Moscow Biennial. Zevs has exhibited regularly with De Buck Gallery in New York and currently lives and works between Paris, France and Berlin, Germany.