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Haddon Hubbard SundblomCashmere Bouquet Soap Advertisement Illustration1949
1949
$17,500
£13,113.02
€15,372.30
CA$24,508.62
A$27,469.97
CHF 14,380.91
MX$338,963.04
NOK 180,651.03
SEK 170,049.99
DKK 114,678.25
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About the Item
Medium: Oil on Canvas
Signature: Unsigned
Cashmere Bouquet Soap ad illustration, c. 1949
Haddon Hubbard Sundblom influenced the world of advertising art for nearly forty years, winning many medals and citations. Among the companies he worked for were: Coca -Cola, Maxwell House, Procter and Gamble and Palmolive Peet. Many believe he was the creator of the modern Santa Claus, and for over twenty years, he modeled for the Santa that appeared in Coca-Cola ads on the back cover of many magazines. His influence extended to a group of young artists in the Sundblom Circle who adopted his style and went on to become successful illustrators. Among them were: Thornton Utz, Coby Whitmore, Matt Clark and Harry Anderson.
His most famous ads were those painted for Cashmere Bouquet Soap. This painting shows a beautiful couple surrounded by flowers, reminiscing with a family album.
Haddon Hubbard Sundblom dominated the art field in Chicago beginning in the ‘twenties when he formed a studio partnership with Howard Stevens and Edwin Henry.
The studio, under great artistic direction and influence of Sundblom, attracted a great number of young artists who later, as alumni of the “Sundblom circle,” went on to become name illustrators in their own right. Among those included in his book are Harry Anderson, Earl Blossom, Matt Clark, Edwin Henry, Walter Richards, James Schucker, Thornton Utz and Coby Whitmore. Sundblom acknowledged the influence on his own style of many painters, including John Singer Sargent, but primarily Anders Zorn. As amalgamated by Sundblom, it was a brilliant and colorful technique, combined with his own good taste and joie de vivre.
These qualities kept his work in steady command for nearly forty years for both magazine stories and advertising campaigns which won for him many medals and citations. His style became a hallmark for advertisers, such as Coca-Cola, Procter & Gamble, Palmolive, Peet & Company and Maxwell House Coffee. For over twenty years, Sundblom painted an annual Santa Claus subject for Coca-Cola; its prominence on the back cover of many national magazines made it a famous feature, Sundblom used himself as the model in the later years.
Born in Muskegon, Michigan, Sundblom left school to work at the age of thirteen when his mother died. For many years, he attended school at night or took correspondence courses to complete his education. He also studied for four years at the Chicago Art Institute and for three-and-a-half years at the American Academy of Art. His art apprenticeship was served at the Charles Everett Johnson Studio in Chicago, and in 1925, the partnership of Stevens, Sundblom and Henry was launched.
In 1987, Sundblom was elected into the Society of Illustrators’ Hall of Fame.
- Creator:Haddon Hubbard Sundblom (1899 - 1976, American)
- Creation Year:1949
- Dimensions:Height: 28 in (71.12 cm)Width: 24 in (60.96 cm)
- Medium:
- Period:
- Condition:
- Gallery Location:Fort Washington, PA
- Reference Number:Seller: 6411stDibs: LU3843987103
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